Latest Brandmanagement Podcast Episodes
29: Building a human brand in B2B w/ David Johnson and Todd Tauber
Brand Land - November 24, 2020 12:30 - 38 minutesThe most successful brands all have one important thing in common: they feel human. But is it possible to build a human-centered brand in the traditionally less-than-human B2B space? I sat down with Degreed’s VP of Brand, David Johnson, and VP of Product Marketing, Todd Tauber, to learn more ...
29. Building a human brand in B2B w/ David Johnson and Todd Tauber
Brand Land - November 24, 2020 12:30 - 38 minutesThe most successful brands all have one important thing in common: they feel human. But is it possible to build a human-centered brand in the traditionally less-than-human B2B space? I sat down with Degreed’s VP of Brand, David Johnson, and VP of Product Marketing, Todd Tauber, to learn more ...
28: Why brand building often fails w/ Mark Scott
Brand Land - November 17, 2020 12:30 - 37 minutesKnowing why brand building succeeds is great, but sometimes knowing why it fails is even better. When Apixio Chief Marketing Officer Mark Scott proposed the topic “Why brand building often fails” for our discussion, I was intrigued. With more than 20 years of experience in marketing and commu...
28. Why brand building often fails w/ Mark Scott
Brand Land - November 17, 2020 12:30 - 37 minutesKnowing why brand building succeeds is great, but sometimes knowing why it fails is even better. When Apixio Chief Marketing Officer Mark Scott proposed the topic “Why brand building often fails” for our discussion, I was intrigued. With more than 20 years of experience in marketing and commu...
27: How to negotiate professional sports sponsorships successfully w/ Tom Shaw
Brand Land - November 10, 2020 12:30 - 28 minutesThere’s no playbook for snagging a sports sponsorship, but it helps to get some advice from someone who’s been in the game for awhile. In this episode, Tom Shaw, Chief Marketing Officer at LoanStream Mortgage and Managing Director at ElevenX Marketing, shares his best practical tips for rooki...
27. How to negotiate professional sports sponsorships successfully w/ Tom Shaw
Brand Land - November 10, 2020 12:30 - 28 minutesThere’s no playbook for snagging a sports sponsorship, but it helps to get some advice from someone who’s been in the game for awhile. In this episode, Tom Shaw, Chief Marketing Officer at LoanStream Mortgage and Managing Director at ElevenX Marketing, shares his best practical tips for rooki...
26. The Covid hurry up! Translating in-person experiences into the virtual w/ Daniel Kelly
Brand Land - November 03, 2020 12:00 - 27 minutesWhether it’s in-person or virtual, when it comes to event planning, you have to know your audience. In today’s Brand Land podcast, we talked to the Director of Marketing at Sierra Nevada University, Daniel Kelly, about how he tackled planning a virtual commencement for the school’s Class of 2...
25. Building Trust Through Brand Consistency w/ Marin Rowe
Brand Land - October 27, 2020 05:00 - 29 minutesBuilding a brand is about building trust. But how exactly do you go about doing that, especially when you’re introducing your customers to something new? In today’s podcast, Senior Product Marketing Manager Marin Rowe and I discussed how she used customer feedback and consistent storytelling t...
24. How Covid-19 Affected Creative for the Las Vegas Raiders w/ Sarah Eikmeier
Brand Land - October 20, 2020 06:00 - 26 minutesIn professional sports, everything culminates on game day. But in 2020, game day isn't happening like it used to. How are creative teams producing assets that keep fans excited and engaged when they can't be at the game in person? Sarah Eikmeier, digital designer at Las Vegas Raiders, joine...
23. Lessons in Brand Building from an Analytical, Left-brained Marketer w/ Tony Mickelsen
Brand Land - October 13, 2020 06:00 - 25 minutesThree guys fresh out of college set out to disrupt the $40-billion-a-year self-storage industry. So they created Neighbor, a peer-to-peer economy marketplace that matches people who need to store things with unused space listed by a neighbor host. Tony Mickelsen, growth marketing lead at Nei...
22. The Escape Game w/ Teddy Cheek
Brand Land - October 06, 2020 08:00 - 26 minutesEscape rooms have gotten crowded in the last six years. Employers want team-building activities, and families want fun things to do in their free time. The enthusiasm has created a lot of brand confusion for escape room companies. Teddy Cheek, senior director of marketing & brand at The...
21. How to Conquer Imposter Syndrome w/ Rachael Ferranti
Brand Land - September 29, 2020 09:00 - 26 minutesWhen I started this podcast, I invited the best and brightest minds in marketing to join me for conversation. One of those was Rachael Ferranti, director of marketing at Selling Simplified. Her response to my request for an interview was: Me? Best and brightest? What do I have to say? I got i...
20. The Hows and Whys of Doing a Brand Audit w/ Joe Staples
Brand Land - September 22, 2020 06:00 - 29 minutesWhen a salesperson hears that line, it's a problem. And it's a marketer's job to fix that problem. Piece of cake? Hardly! On this episode of Brand Land, we invited Joe Staples, a go-to-market advisor for b2b companies with an amazing background as a CMO and SVP of marketing. Joe talked about h...
19. How to Create Content That Gets Results w/ Garrett Jestice
Brand Land - September 15, 2020 07:00 - 17 minutesYesterday, while you did your thing, 4.4 million new blog posts got published, the U.S. Postal Service delivered 207 million direct mail pieces, users uploaded 350 million new photos to Facebook, and viewers watched more than 1 billion hours of YouTube videos. Those stats are crazy. How can yo...
18. Brand Through Time: Building and Evolving a Brand While Scaling w/Rachel Hofstetter
Brand Land - September 08, 2020 09:00 - 22 minutesWhere do you start to build a brand? Especially when change seems like the only constant. Markets change. Customers change. Products change. How do you constantly build and evolve your brand while maintaining consistency? Rachel Hofstetter, chief marketing officer at Chatbooks, the world’...
17. Marketing's Marketing Problem w/ Elaine Ezekiel
Brand Land - September 01, 2020 09:00 - 24 minutes"Marketing is akin to snake oil." Ever heard someone say that? A colleague? Friend? Family member? Those of us who work in marketing get annoyed when people call our industry's ethics into question. But do we really understand what we do? What is marketing? How should people think about it...
16. The Art of Making Your Brand Discoverable on Search Engines w/ Garrett Mehrguth
Brand Land - August 25, 2020 09:00 - 26 minutesEverything is about your website. You gotta rank well, draw a crowd, and shake them down through the funnel right there on your website. Or do you? Contemporary branding experts are saying online discoverability doesn't work that way anymore. They believe a website-focused approach is legacy...
15. Going From Marketing Mess to Brand Success w/ Scott Miller
Brand Land - August 18, 2020 09:00 - 26 minutesIs your marketing a mess or a success? Hopefully, it's a success, but if there's a little mess going on, too, this episode can help you out! We talk with an expert on messy marketing. When you hear the phrase "messy marketing," what does that really mean? What are the challenges that marketer...
14. Digital Channels + Physical Channels = One Unforgettable Experience w/ Samantha Patterson
Brand Land - August 11, 2020 09:00 - 33 minutesOlivia Newton-John suggested we all get physical in her hit song back in 1981. In recent years, though, marketing gurus have turned "Let's get digital" into their theme song. Could both be right? Could the secret sauce of an unforgettable buying experience combine physical and digital marketing?...
13. Aligning Marketing and Sales for Bigger Wins w/ Megan Bell
Brand Land - August 04, 2020 09:00 - 16 minutesFor decades, sales and marketing notoriously butted heads. Then, something started happening in the world. The two groups began to discover that working together amped up results. All of a sudden, ABM came along and later COVID erupted. That led to the whole remote work challenge, which makes ...
12. 5 Ways to Be More Human in B2B Marketing w/ Jennifer Black-Janke
Brand Land - July 28, 2020 05:00 - 27 minutesA small rider once sat atop a huge elephant. The rider felt sure he could make that elephant go wherever he wanted. But the elephant mostly ignored the rider and went whatever direction it pleased. The moral? The elephant represents our emotions, and the rider symbolizes our logic. As much as...
11. Infusing Your Company Mission Into Marketing w/ Robert Thomas
Brand Land - July 21, 2020 05:00 - 39 minutes"We just hired this company, and you won't believe what dumb thing they did." Everybody's told a story that starts with that line, right? And while you want people to tell stories about your company, you don't want them telling that story about you. So when it comes to marketing, how do you...
10. Keeping the Customer at the Center of Content Marketing w/ Heather Hurst
Brand Land - July 14, 2020 05:00 - 26 minutesNo matter how busy you are... No matter how booked out your calendar is with internal meetings... You must do this one key thing to build a strong brand — spend time with those colleagues who spend time with your customers. Heather Hurst, Director Brand Marketing at Basic Research, joine...
9. How to Create a Viral Video w/ Caleb Hepler
Brand Land - July 07, 2020 05:00 - 25 minutes300 million views. What marketer wouldn't give an arm to get that many eyeballs on their content? Caleb Hepler, Creative Director at Lucid, got exactly those results with the Doggo video series. On this episode of Brand Land, we invited Caleb to share his secrets for viral video marketin...
8. Branding and Marketing in the Non-Profit Space w/ Aaron Brown
Brand Land - June 30, 2020 05:00 - 33 minutesWhen you rescue children from sex slavery, it's easy to tell sensational stories, even over-sensational stories. It's tempting to create heroes. Victims. Monsters. To take your donors to the darkest places of the world. But is that ethical storytelling? Aaron Brown, International Media and M...
7. Polish Your Brand to Drive Your Business: Lessons from a Carwash Equipment Manufacturer w/ Luke Schoenbeck
Brand Land - June 23, 2020 05:00 - 23 minutesWhen did you know it was time to shift gears with your marketing? A week after COVID hit? Two weeks? At some point, we all realized this thing wasn't going anywhere and that our normal marketing messages would sound like a lot of white noise. Time to batten down the h...
6. Brand Building on Social Media w/ Garrett Jestice
Brand Land - June 16, 2020 05:00 - 15 minutesMarketing ruins everything. Or so the saying goes. It really comes down to a matter of trust. Social media platforms are coming up on 10-15, almost 20 years of giving people and companies a way to be known. And in that time, most people have learned that corporate social ...
5. Lessons from a Master Marketer w/ Owen Fuller
Brand Land - June 09, 2020 05:00 - 29 minutesRemember that blue-and-black dress the internet went crazy for in 2015? ( Or was it a gold-and-white dress? We never decided.) The man who launched the technology that created that legendary piece of interactive content — 50,000 people a second hit on it — joined the Brand Land podca...
4. Create Loyalty with Customer Experience w/ Joe Martin
Brand Land - June 02, 2020 05:00 - 26 minutes86% of buyers will pay more if you give them a great customer experience. That's why customer experience has become "the new product," and it's the thing most people are excited about on the marketing side. So what is the DNA of a really good customer experience? On this episo...
3. Achieving Credibility Through Design w/ Remington Reece
Brand Land - May 26, 2020 05:00 - 20 minutesWhat words would you use to describe your brand? Trustworthy? Client-centric? Knowledgeable? Service-Oriented? All great companies want to be (and be known for being) those things. But here's the reality: you can't produce an ad that says, "I'm trustworthy" or "I'm knowledgeabl...
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