Latest Brandmanagement Podcast Episodes
54. Disrupt yourself: Marketing like a startup w/ Pablo Marvel
Brand Land - May 25, 2021 11:30 - 32 minutesThe excitement of a new product or service, the tingle of uncertainty, the ambition that makes you throw caution to the wind — these are all parts of what make up the thrill of marketing a startup. But can you use those same things to drive the marketing within an existing company? It was thi...
53. Planning your brand story post-lockdown w/ Megan Fink
Brand Land - May 18, 2021 11:30 - 27 minutesThe 2020 Covid-19 pandemic pulled the rug out from pretty much every business in the world, and brands had to quickly learn to adjust. Some adjusted well, and others, sadly, were unable to ride the coronavirus wave. We wanted to know what strategies might have made a difference between the br...
52. Setting yourself apart in a saturated market w/ Liz Comer
Brand Land - May 11, 2021 11:30 - 29 minutes - VideoAs good as your product and messaging might be, the truth is that there will always be other brands competing with you to sell the same product (or similar products) to the same audience. So what can you do to stand out from the crowd? Liz Comer, Director of Marketing and Communications at Sil...
51. Keys to more collaborative design consultations w/Sadie Koehler
Brand Land - May 04, 2021 11:30 - 40 minutes - VideoWhen someone from a technical discipline needs to collaborate with someone from a more creative discipline, it can be a challenge for both sides to communicate their needs and ideas in a way that moves the project forward. This week we sat down with Sadie Koehler, Associate Creative Director a...
50. Leveraging the power of packaging with A/B testing w/ Michael Keplinger
Brand Land - April 27, 2021 11:30 - 25 minutes - VideoWhether you’re working with digital products or physical items, packaging matters. In fact, your packaging may be the only interaction a customer has with your brand, so it’s important to make it count. But where do you start? This week we sat down with Michael Keplinger, Director of Strategy ...
49. The keys to aligning your brand and customer experience w/ Christopher Wallace
Brand Land - April 20, 2021 11:00 - 27 minutes - VideoIn past Brand Land episodes we’ve talked a lot about the importance of communication and consistency within a company, especially when it comes to marketing messaging. But what exactly should you be doing to ensure that the actions and speech of your frontline employees are aligning with corpora...
48. Reaching the unreachable with targeted marketing w/ Colin Jeffries
Brand Land - April 13, 2021 11:30 - 36 minutes - VideoMarketing is all about using the right tools to reach your ideal customer. But when your ideal customer is transient, unemployed and has no transportation — what tools do you use then? This week Garrett and David sat down with Colin Jeffries, fellow podcaster at Take5 and Director of Marketing...
47. How to build a strong brand with PR w/ Ashley Murphy (Brennan)
Brand Land - April 06, 2021 11:30 - 18 minutesMarketing and PR are like fraternal twins that often get mistaken for identical twins. Despite being similar in purpose, they’re markedly different in approach, but that doesn’t mean they can’t work together — in fact, they’re more powerful when they do. This week I sat down with Ashley Murphy...
46. Take control of your stories, take control of your brand w/ Gabrielle Dolan
Brand Land - March 31, 2021 15:04 - 35 minutesMarketing professionals know that storytelling is a powerful marketing tool, but how do you discover your brand’s most impactful stories, and how do you tell them? Gabrielle Dolan is the founder of Jargon Free Fridays and the author of six books about storytelling in business. This week we sa...
45. Empowering employees or policing them? How to build brand at scale w/ Tali Thomason
Brand Land - March 23, 2021 11:30 - 31 minutesEvery marketing professional dreams of being part of a company where everyone not only understands the purpose of marketing but also uses on-brand marketing tools appropriately and effectively with little to no assistance. When Tali Thomason was faced with a bigger workload than her small mar...
44. When CX becomes obsession w/Pam Piligian
Brand Land - March 16, 2021 11:30 - 24 minutesKnowing your customer is standard marketing practice, but becoming obsessed with them can elevate your customer service to a whole new level. In this week’s episode of Brand Land, Pam Piligian, SVP of Marketing and Communications at Navy Federal Credit Union, shared real-life examples of how he...
43. Why brand valuation matters with Ron Zwerin
Brand Land - March 09, 2021 18:58 - 28 minutes“Brand valuation” may seem like a vague, subjective concept, but as I learned after speaking with Ron Zwerin, Executive Vice President of Marketing, Communications & Brand at the National MS Society, it’s anything but. In fact, a brand’s valuation is a specific dollar amount — a mathematicall...
42. Advancing your mission through marketing w/ Annie Agle and Carie Behe
Brand Land - March 02, 2021 12:30 - 43 minutesSome companies ignore social responsibility and some dabble in it, but some — like Cotopaxi — fully embrace it, with a “people and planet over profit” mindset. This week I sat down with Annie Agle, Director of Brand and Impact at B Corp-certified Cotopaxi, and Carie Behe, GTM Marketing Manager...
41. The Little League Rebrand: Relaunching an iconic brand in a global pandemic (part 2) w/ Liz Brown
Brand Land - February 23, 2021 12:30 - 27 minutesRebranding an iconic organization was a challenge in and of itself, but facing a global pandemic during the relaunch was something Liz Brown, Senior Vice President and CMO at Little League International, never expected when she started on the project back in 2019. In this second part of a two-...
40. The Little League Rebrand: Setting the stage for the relaunch of an iconic brand (part 1) w/ Liz Brown
Brand Land - February 16, 2021 17:01 - 31 minutesIt takes creativity, innovation and a decent dose of nerve to tackle a rebrand of one of America’s most iconic sports organizations, especially when the majority of the organization is run by volunteers. But Liz Brown, Senior Vice President and CMO at Little League International, did just that. ...
39. Keys to a successful franchise marketing strategy w/ Christy Barnes
Brand Land - February 09, 2021 12:30 - 26 minutesAs my guest this week said, “We know as marketers that a strong, consistent brand is important to success. It builds customers’ trust.” But it can be tricky to maintain consistency when your company has multiple locations or franchises across a wide geographical area. This week I sat down with...
38. How to help your company believe in the power of marketing
Brand Land - February 02, 2021 16:40 - 41 minutesAs a marketing professional, your job is to get buy-in from customers – but have you ever considered how vital it is to use your marketing skills to get buy-in from the people you work with every day? This week I sat down with Chris Panebianco, CMO at Bankers Healthcare Group, to learn more a...
37. Navigating high-touch sales in a no-contact Covid world w/ Devin Harvey
Brand Land - January 26, 2021 12:30 - 18 minutesIn a business where personal touch is everything, what do you do when a global pandemic has made personal touch nearly nonexistent? Devin Harvey, Director of Marketing Projects at Pegasus Residential, shared with me how his 100% woman-owned apartment management company used preparation and inn...
36. Your marketing isn’t memorable. Here’s how to change it w/ John Oxford
Brand Land - January 19, 2021 12:30 - 30 minutesIt isn’t easy making your brand stand out in what John Oxford calls the “Age of Distraction,” but as he shared with me in this episode, there are specific things you can do to make your brand more memorable. John has (literally) written the book on the subject, “No More Next Time: Marketing in t...
35. Creating consistent corporate branding across different markets w/ Chelsey Puckett
Brand Land - January 12, 2021 12:30 - 24 minutesAll marketers know that consistency in branding is key, but it can be challenging to maintain consistency in a company when you’re dealing with several offices and sales reps across multiple markets. I sat down with Chelsey Puckett, Marketing Manager at Texas Title, to discuss her strategic app...
34. The best frameworks for positioning your brand w/ Garrett Jestice
Brand Land - January 05, 2021 12:30 - 22 minutesOne question I often ask Brand Land guests is, “What is one thing our audience can take action on today to help them achieve success?” For this podcast episode, I decided to fly solo and answer my own question by sharing three frameworks from industry leaders that have helped me take actionab...
34: The best frameworks for positioning your brand w/ Garrett Jestice
Brand Land - January 05, 2021 12:30 - 22 minutesOne question I often ask Brand Land guests is, “What is one thing our audience can take action on today to help them achieve success?” For this podcast episode, I decided to fly solo and answer my own question by sharing three frameworks from industry leaders that have helped me take actionab...
33. Multi-channel marketing – how to do it right w/ Elsa Abramov
Brand Land - December 22, 2020 12:30 - 30 minutesBetween TikTok, Reddit, LinkedIn, Facebook, Twitter, YouTube, Instagram, email, and many more, it’s clear that there’s no shortage of media channels available for marketing – but it’s not realistic to use them all. So how do you decide which are the best vehicles to deliver your brand messaging ...
33: Multi-channel marketing – how to do it right w/ Elsa Abramov
Brand Land - December 22, 2020 12:30 - 30 minutesBetween TikTok, Reddit, LinkedIn, Facebook, Twitter, YouTube, Instagram, email, and many more, it’s clear that there’s no shortage of media channels available for marketing – but it’s not realistic to use them all. So how do you decide which are the best vehicles to deliver your brand messaging ...
32: Brand and technical SEO: How site performance helps (or hurts) brand w/ Geoff Atkinson
Brand Land - December 15, 2020 12:30 - 22 minutesTechnical SEO can be something of a monster under the bed for marketers, but it plays a significant role in how easy it is for customers to find you and how much trust they’ll place in your brand. We don’t often interview CEOs for the Brand Land podcast, but Geoff Atkinson’s background in mar...
32. Brand and technical SEO: How site performance helps (or hurts) brand w/ Geoff Atkinson
Brand Land - December 15, 2020 12:30 - 22 minutesTechnical SEO can be something of a monster under the bed for marketers, but it plays a significant role in how easy it is for customers to find you and how much trust they’ll place in your brand. We don’t often interview CEOs for the Brand Land podcast, but Geoff Atkinson’s background in mar...
31. What the best small businesses can teach us about branding w/ Mike Barzacchini
Brand Land - December 08, 2020 12:30 - 26 minutesWhen Mike Barzacchini, Director of Marketing Services at Harper College, moved to a Chicago suburb, he started noticing how small, locally-owned businesses were doing branding better than many larger corporations — and he knew there was marketing wisdom to be gained from their successes. Mike...
31: What the best small businesses can teach us about branding w/ Mike Barzacchini
Brand Land - December 08, 2020 12:30 - 26 minutesWhen Mike Barzacchini, Director of Marketing Services at Harper College, moved to a Chicago suburb, he started noticing how small, locally-owned businesses were doing branding better than many larger corporations — and he knew there was marketing wisdom to be gained from their successes. Mike...
30. Differentiating with brand w/ Justin Choi
Brand Land - December 01, 2020 12:30 - 22 minutesNot all brands can be as exciting as electronics, food or apparel. Some are … well, “multi-family real estate” – aka, apartment buildings. But just because your industry isn’t interesting on first glance, it doesn’t mean your brand can’t be. Justin Choi is the Director of Marketing at Sequoia...
30: Differentiating with brand w/ Justin Choi
Brand Land - December 01, 2020 12:30 - 22 minutesNot all brands can be as exciting as electronics, food or apparel. Some are … well, “multi-family real estate” – aka, apartment buildings. But just because your industry isn’t interesting on first glance, it doesn’t mean your brand can’t be. Justin Choi is the Director of Marketing at Sequoia...
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