5. Lessons from a Master Marketer w/ Owen Fuller
Brand Land
English - June 09, 2020 05:00 - 29 minutes - 54.8 MBMarketing Business Arts Design brandconsistency brandmanagement brandtemplating customerexperience inhousebranddevelopment scalingdesign Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Remember that blue-and-black dress the internet went crazy for in 2015? (
Or was it a gold-and-white dress? We never decided.)
The man who launched the technology that created that legendary piece of interactive content — 50,000 people a second hit on it — joined the Brand Land podcast for this episode.
Owen Fuller, General Manager at LucidPress, discussed how to uncover what your brand is—and how to communicate it.
At LucidPress, Owen makes it quick and easy for anyone to create on-brand content materials.
That's great and all. But what does "brand" really mean? How does it work? And what does the future of branding look like?
What we talked about:
- What a brand actually is
- How to apply your brand as you communicate in an in-person setting
- How to think about what you convey to your market at each touchpoint
- What's new and noteworthy in marketing
You can find this interview, and many more like it, by subscribing to the Brand Land podcast on Apple Podcasts, on Spotify, or here.