4. Create Loyalty with Customer Experience w/ Joe Martin
Brand Land
English - June 02, 2020 05:00 - 26 minutes - 47.8 MBMarketing Business Arts Design brandconsistency brandmanagement brandtemplating customerexperience inhousebranddevelopment scalingdesign Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
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86% of buyers will pay more if you give them a great customer experience.
That's why customer experience has become "the new product," and it's the thing most people are excited about on the marketing side.
So what is the DNA of a really good customer experience?
On this episode of Brand Land, Joe Martin, the GM and VP of marketing for CloudApp, discussed creating loyalty through customer experience.
What we talked about:
- How a brand can stand out by creating an experience
- The DNA of a good customer experience
- How visuals and video can enhance a customer experience
You can find this interview, and many more like it, by subscribing to the Brand Land podcast on Apple Podcasts, on Spotify, or here.