8. Branding and Marketing in the Non-Profit Space w/ Aaron Brown
Brand Land
English - June 30, 2020 05:00 - 33 minutes - 76.2 MBMarketing Business Arts Design brandconsistency brandmanagement brandtemplating customerexperience inhousebranddevelopment scalingdesign Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
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When you rescue children from sex slavery, it's easy to tell sensational stories, even over-sensational stories. It's tempting to create heroes. Victims. Monsters. To take your donors to the darkest places of the world.
But is that ethical storytelling?
Aaron Brown, International Media and Marketing Director at Destiny Rescue, joined the podcast to discuss what it means to tell consistent, ethical, and hope-filled stories in a non-profit setting.
What we talked about:
How to gain donors' trust through consistent storytelling The challenges to branding and marketing across 11 different countries Constructing messages of hope in dark places Why you need to understand where your own impressions of yourself don't align with other people's views of your organizationYou can find this interview, and many more like it, by subscribing to the Brand Land podcast on Apple Podcasts, on Spotify, or here.