Latest Australia marketing Podcast Episodes
Episode 18: What is SEO and why it’s still the best way to get in front of customers with Jon Dawson from Digital Ninjas
Metigy Podcast - Marketing for SMEs - March 09, 2020 12:03 - 31 minutesWhat you will learn in this episode What is SEO and why it’s important for your business Why it’s so important to be on page 1 of Google search results "As the search engines get better at indexing the results and showing the correct information to people, fewer and fewer people go to pages tw...
Episode 17: How to get your first sale with Rachael Bourke from SalesSPACE
Metigy Podcast - Marketing for SMEs - February 14, 2020 22:16 - 37 minutesWhat you will learn in this episode How to get your first sale for your business How to craft your sales message that speaks to your ideal clients How to influence people to want to interact with your brand and then eventually buy your products The 10 critical steps in a sales conve...
Episode 17: How to get your first sale with Rachel Bourke from SalesSPACE
Metigy Podcast - Marketing for SMEs - February 14, 2020 22:16 - 37 minutesWhat you will learn in this episode How to get your first sale for your business How to craft your sales message that speaks to your ideal clients How to influence people to want to interact with your brand and then eventually buy your products The 10 critical steps in a sales conversation ...
Episode 16: Your network is your net worth - Become a LinkedIn Marketing Master with Sam Mutimer from Thinktank Social
Metigy Podcast - Marketing for SMEs - February 06, 2020 05:57 - 30 minutesWhat you will learn in this episode Don’t get stuck on one platform, look where the audience is going. How to work with the esports industry Sam’s first experiences with LinkedIn Live and how this can help your brand How to start your first LinkedIn Live campaign Why LinkedIn is the pla...
Episode 15: Marketing for restaurants and cafes with Mark Calabro from Hungry Hungry
Metigy Podcast - Marketing for SMEs - January 21, 2020 10:16 - 31 minutesWhat you will learn in this episode How to create word of mouth buzz for your business Challenges facing the hospitality industry Upsell tactics (would you like fries with that method) Why convenience will always win How to start a business in an area you are passionate about Before you fo...
Ep14: Customer retention marketing with Amber Dermoudy from General Assembly & Khoros
Metigy Podcast - Marketing for SMEs - January 14, 2020 11:46 - 35 minutesWhat you will learn in this episode Why businesses need to focus more on retention How to close the loyalty loop What Amber is excited about for the future of marketing AI in marketing How Amber builds thriving communities How General Assembly build their community “Word of mouth is your ...
Episode 13 – The Marketing Scientist Mike Sager talks customer success, data and all things marketing!
Metigy Podcast - Marketing for SMEs - January 07, 2020 09:48 - 21 minutesWhat you will learn in this episode Why data is so important for your business How gamification can lead to data capture opportunities Mike’s definition of customer success Connecting the data with your marketing strategy Make sure that your applications, front end systems, CRM and mark...
Episode 12 – How to hire like Canva – Why people are the secret to success with Mahesh Muralidhar from Airtasker and Canva
Metigy Podcast - Marketing for SMEs - December 31, 2019 05:44 - 29 minutesWhat you will learn in this episode How Cliff and Mel from Canva convinced Mahesh to leave his startup (just when he was about to close the seed round funding) to go and work at Canva. Mahesh’s TimTam marketing hack that won him Uber’s as a client Why recruitment has been one of the major f...
Episode 11 - Creating marketing videos on a small budget with Justin Wastnage from Vloggi
Metigy Podcast - Marketing for SMEs - December 24, 2019 00:31 - 28 minutesWhat you will learn in this episode How to produce highly customised videos in your marketing on a small budget How Justin built the Vloggi app Developing a minimal marketable product How talking to customers can change your product roadmap Why videos are such a powerful part of your market...
Episode 10 - How to run a successful marketing competition and using drones in your business with Seb and Kirra from BIRDI
Metigy Podcast - Marketing for SMEs - December 17, 2019 11:08 - 28 minutesWhat you will learn in this episode The best ways your business can leverage drone technology for your marketing How BIRDI built their most successful user activation campaign How to run a successful marketing competition How to build and engage a community Drone breakfasts! How to crea...
Episode 9 - Ecommerce Marketing and reinventing an industry with Zoltan Csaki from Citizen Wolf
Metigy Podcast - Marketing for SMEs - December 16, 2019 11:10 - 47 minutesWhat you will learn in this episode How to learn from your business failures Lessons from relying too heavily on Facebook ads Influencer campaigns don’t work for every ecommerce campaign Lessons on how to tell your brand story in a single post Engagement on Instagram means nothing unless...
Episode 8 - How to Build your Personal Brand like Richard Branson with Fleur Brown
Metigy Podcast - Marketing for SMEs - December 15, 2019 11:39 - 34 minutesWhat you will learn in this episode Personal branding lessons from working with Richard Branson How to start building your own personal brand How to build a minimum viable personal brand Grow your message with a human face How your backstory is your businesses backstory How to write the pe...
Episode 7 - How to become a deep listener and not neglect your existing customers with Oscar Trimboli
Metigy Podcast - Marketing for SMEs - December 14, 2019 12:54 - 31 minutesWhat you will learn in this episode How to become a deep listener Practical tips on how to not neglect your existing customers Acquiring a new customer can cost five times more than retaining an existing customer. How to listen to what your customers are not saying Learning to listen to wh...
Episode 6: Building your first digital marketing campaign with Geoff Main from Passionberry Marketing
Metigy Podcast - Marketing for SMEs - December 13, 2019 12:11 - 36 minutesYou will learn How to learn from your competitors while also staying true to your idea The main marketing pain points that Geoff sees with the businesses he works with Why a cookie-cutter approach to your marketing will not work Geoff’s questions that he asks businesses when he starts work...
Episode 5: Networking for Business Success - How Cheryl Mack became the most connected person in Australian Business
Metigy Podcast - Marketing for SMEs - December 12, 2019 11:28 - 31 minutesWhat you will learn How to build a highly targeted network of over 8k contacts The best way to reach out to cold contacts on LinkedIn The results of asking everyone you meet how you can help them What MC Hammer taught Cheryl about mastering nerves before a performance when they met Why y...
Episode 4: How to get your first 100 customers with Ben Wong from Academy Xi
Metigy Podcast - Marketing for SMEs - December 11, 2019 04:30 - 34 minutesWhat you will learn How to get your first 100 customers How to learn marketing in 2019 How to work in a role that you’re passionate about How putting yourself in uncomfortable situations can lead to big success Why listening to your customers, understanding their problems and solving them ...
Episode 3: How to build a voice first marketing strategy with Nick Myers and Brett Brooks from Redfox AI
Metigy Podcast - Marketing for SMEs - December 10, 2019 07:54 - 42 minutesWhat you will learn How to leverage the power of artificial intelligence and voice assistant technology to “literally give your brand a voice.” How your business can leverage voice search A simple explanation of how Amazon Alexa and Google Home actually work How to own your niche in search u...
Episode 2: Growth Marketing - How Anna Cheng Grew Spaceship to $100m in 4 months
Metigy Podcast - Marketing for SMEs - December 09, 2019 04:33 - 44 minutesWhat you will learn The difference between growth marketing and growth hacking Pirate Metrics – The AARRR Framework (acquisition, activation, retention, referral, revenue) 25% increase in your activation metric will lead to a 48% increase in your annual recurring revenue. How to improve acti...
Episode 1: LinkedIn Marketing - How to get 14 million views in less than 12 months with Sally Illingworth
Metigy Podcast - Marketing for SMEs - December 09, 2019 01:01 - 36 minutesWhat you will learn How to start your content marketing strategy for your business How to maximize your content reach > lessons from gaining 14 million organic content views on LinkedIn How publishing 1 video per day on LinkedIn can increase your profile views by 2000% How cooking Australia...
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