Ep14: Customer retention marketing with Amber Dermoudy from General Assembly & Khoros
Metigy Podcast - Marketing for SMEs
English - January 14, 2020 11:46 - 35 minutes - 32.2 MBManagement Business Entrepreneurship small businesses small business australia marketing sydney marketing twitter marketing medium business australia small business small business marketing linkedin marketing social media marketing Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
What you will learn in this episodeWhy businesses need to focus more on retentionHow to close the loyalty loopWhat Amber is excited about for the future of marketingAI in marketingHow Amber builds thriving communitiesHow General Assembly build their community“Word of mouth is your highest form of marketing and flattery.”What is social messaging?Why you need to focus on personal branding > you are your businessHow Amber learns new digital marketing skills
Resources mentioned
Amber’s digital marketing course at General Assembly
Acquiring a new customer can cost five times more than retaining an existing customer.
Increasing customer retention by 5% can increase profits from 25-95%
Digital marketing events and training - Interactive Minds Sydney
Khoros: Online Community & Social Media Management
Is Facebook Messenger the New Email? 3 Experiments to Find Out
In a test at a Hubspot event, the Facebook Messenger broadcasts had an average open rate of 80% and average CTR of 13%. That was 242% and 609% better than our email controls, respectively.
1 in every 3 mobile minutes is spent on Facebook and Instagram
Babblestack – Acquire, engage & serve customers with Live Chat, IVR and Social Messaging
By 2027, 50% of the American workforce will be in the gig economy.
Leonardo DiCatrio on Instagram
Book Recommendations
This Is Marketing by Seth Godin
12 Rules for Life by Jordan B. Peterson
Alive: The Story of the Andes Survivors by by Piers Paul Read
What business would you build on Mars?
I love this question, by the way. Big Elon Musk fan. I think what I'd probably do is open some sort of museum, gallery, or library. Or, a combination of all of those things which allows people to experience where we've come from and also have a space that they can touch physical things that aren't virtual, and physical things from the past to keep us in touch with yeah, like I said, where we've come from, but I guess who we are as human beings before all just AI and a computer, or future arm, we're just plugged in. I think that's what I would do.
Get in touch with Amber
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