Metigy Podcast - Marketing for SMEs
79 episodes - English - Latest episode: almost 2 years ago -An award-winning small to medium enterprise marketing podcast.
We tell stories with businesses, brands and marketing experts to help uncover what it takes to build a successful SME.
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Episodes
Artificial Intelligence: How is it transforming the future of digital marketing? (Rerun)
July 28, 2022 15:00 - 29 minutes - 27.4 MBOur audio content manager, Daren Lake, sublimely curates an audio-candy episode with a teleportation back in history and a few one-on-ones with Metigy's founders. This episode is meant to be consumed with headphones on so we encourage that you plug in and enjoy all in the hopes of understand Metigy, SMEs, marketing and the potential for your own business’ future. In this episode you will learn: The growing population of SMEs The history of problems and solutions (that all relate back t...
User Generated Content: What is it and how can you use it?
June 30, 2022 15:00 - 6 minutes - 14.5 MBBefore you buy a new fancy smart watch, do you just read the packaging or product description and buy the product? No, you dig around. You Google them, check social media and even ask friends that might know about the product or service. What you’re looking for is real world reviews from real people. This is user generated content or UGC for short. Find out more about user generated content and why you should use it on this episode of This Week In Marketing. What you’ll learn in thi...
The secret sauce for engaging videos
June 23, 2022 15:00 - 6 minutes - 15 MBYou have a shorter attention span than a goldfish. Yes, you heard that correctly! The average human attention span is now 8 seconds. A goldfish has an attention span of 9 seconds. With our decreasing attention spans, it’s becoming harder and harder to capture our audience’s attention online. So what’s the best way to capture attention and engagement online? Find out the answer to that question and more on this episode of This week in marketing What you’ll learn in this episode The secre...
Why isn't your video content working? Here's how to polish it up
June 16, 2022 15:00 - 5 minutes - 12.7 MBAre you publishing a bunch of video content but it’s not working? Is your video engagement low and your audience doesn’t seem to care? If so, we’ve got the answer for you. Find out how to polish up your video content and more on this episode of This Week In Marketing. What you’ll learn in this episode: Why it’s not connecting How to put stuff out that you find interesting Using B-Roll footage, music and more! Let’s get into the convo with Joyce and me. For more information on...
Creating Content 101: How to improve declining social media engagement
June 09, 2022 15:00 - 7 minutes - 16 MBOrganic reach is declining on most social platforms like Instagram, Facebook, Twitter and Linkedin, which is the norm these days. That also means your engagement is suffering too. Unfortunately, engagement is extremely important for converting your followers to customers or clients. Find out how you can improve your declining engagement and more on this episode of This Week in Marketing. What you’ll learn in this episode: Why just scheduling content isn’t enough The 3 proven ways t...
How AI content insights can improve your marketing performance with Johnson Lin
June 02, 2022 15:00 - 17 minutes - 39.5 MBArtificial intelligence, while scary, isn't as much about a Terminator future but more about a future that we are already living. The maps app or chess game you use on your smartphone is specific AI. But artificial intelligence and machine learning are nothing but data, and zeroes and ones without us. Artificial intelligence cannot exist and function properly without the human touch to inform them to do something valuable. Tune in and learn from one of Metigy’s leading chiefs, Johnson L...
Why marketing is like oxygen for your business, with Brendan Hill
May 26, 2022 15:00 - 24 minutes - 55 MBHere are the statistics on business success rates: After five years, one out of two businesses will fail. That’s 50%. And before ten years, that failure rate increases up to 70%. But why is this? One of the main reasons why businesses don’t perform well is because they don’t know how to market themselves. Marketing is the lifeblood of the business. Brendan Hill is not only employee number four of Metigy, but is an entrepreneur, angel investor and solo capitalist with fifteen years of exper...
What the smartest marketing scientist Mike Sagar thinks about customer success, data and more
May 19, 2022 15:00 - 21 minutes - 19.8 MBWhen Brendan met Mike at the time in a startup advisory board, he soon learnt that Mike cofounded the successful vet startup, Pawsum, and led as vice president of global customer success at Siteminder, one of Australia’s fastest growing startups. The lessons learnt from Mike’s extensive experience through the startup life, starting from the US and now in Australia, will teach you the connection between data and marketing strategy, what customer success looks like and why you need to connect...
What the smartest marketing scientist Mike Sagar thinks about customer success, data and more (Rerun)
May 19, 2022 15:00 - 21 minutes - 19.8 MBWhen Brendan met Mike at the time in a startup advisory board, he soon learnt that Mike cofounded the successful vet startup, Pawsum, and led as vice president of global customer success at Siteminder, one of Australia’s fastest growing startups. The lessons learnt from Mike’s extensive experience through the startup life, starting from the US and now in Australia, will teach you the connection between data and marketing strategy, what customer success looks like and why you need to connect...
Where to start with B2B marketing online?
May 12, 2022 15:00 - 7 minutes - 7.29 MBThis is part five of five in a mini series takeover by The B2B Playbook In this episode you’ll learn Where to actually start The importance of trust Using the previous 3 BEs (Be ready, Be helpful, be seen) to help the next 2 BEs (Be better and be the best) The 5 BEs summed up And more
Be Seen: How to build feedback cycles into your B2B product & marketing
May 05, 2022 15:00 - 8 minutes - 7.35 MBThis is part four of five in a mini series takeover by The B2B Playbook. In this episode you'll learn: What to do with all the feedback from being helpful How to use this feedback to improve your business, products, services and general marketing comms. And more Enough from me, let’s get into the convo with Kev & George.
Be Helpful: Address your customers' pain points with The B2B Playbook
April 28, 2022 15:00 - 6 minutes - 5.5 MBThis is part three of 5 in a mini series takeover by The B2B Podcast. In this episode you’ll learn: How to understand your dream customers on a deep level. How to be authentically helpful to your dream customers and clients And How to create content from the perspective of helping first Enough from me, let’s get into the convo with Kev & George
Be Helpful: Help your dream customers with their pain points
April 28, 2022 15:00 - 6 minutes - 5.5 MBThis is part three of 5 in a mini series takeover by The B2B Podcast. In this episode you’ll learn: How to understand your dream customers on a deep level. How to be authentically helpful to your dream customers and clients And How to create content from the perspective of helping first Enough from me, let’s get into the convo with Kev & George
Be Ready: Excel your B2B marketing by deeply understanding your customer
April 21, 2022 15:00 - 5 minutes - 5.09 MBThis is part two of five in a mini series takeover by The B2B Playbook. In this episode you’ll learn: Why B2B online marketing is all about content. But your content journey starts with your customer, not your business. Step 1 in the B2B framework “Be Ready”. What questions to ask yourself right now so you can find the right customer or client Enough from me, let’s get into the convo with Kev & George.
The B2B Playbook Marketing 101: Why it’s all about content
April 14, 2022 15:00 - 4 minutes - 4.08 MBThis is part one of 5 in a mini series takeover by The B2B Playbook. In this episode you’ll learn: The foundation of Kev and George’s strategy - the five B's. B2B online marketing one oh one. And why all of this comes back to what content you are putting out. Enough from me, let’s get into the convo with Kev & George
Small Business Legal Advice: Tips for getting started with Myra Beal
April 07, 2022 15:00 - 20 minutes - 18.6 MBEverybody wants business growth, but is your business growth protected? With content ideas flowing, networking opportunities being prioritized, and long-term strategies being made, it would be evident that there’s a lot of work to be done. However, integrating legal into the core of the business is an important thing as well. Because when it comes to protecting those ideas and setting boundaries with your stakeholder network, legal becomes the protector at the forefront of your business. ...
How to combat the challenges of the restaurant and cafe industry (Rerun)
March 31, 2022 14:00 - 31 minutes - 28.5 MBHungryHungry has surpassed 20 years of working with professionals in the hospitality industry and they know incredibly well what the practice is behind keeping operations resilient and growing. Let's tune in to this classic episode where Brendan explores early-stage marketing practices with cofounder, Mark Calabro. Mark's mission is to get restaurants full again and bring back the social element of going out and dining. But how is he going to do this? Good question. Mark founded Hungry Hung...
How to combat the challenges of the restaurant and cafe industry (Classic)
March 31, 2022 14:00 - 31 minutes - 28.5 MBHungryHungry has surpassed 20 years of working with professionals in the hospitality industry and they know incredibly well what the practice is behind keeping operations resilient and growing. Let's tune in to this classic episode where Brendan explores early-stage marketing practices with cofounder, Mark Calabro. Mark's mission is to get restaurants full again and bring back the social element of going out and dining. But how is he going to do this? Good question. Mark founded Hungry Hung...
AI in Marketing: How to become a better marketer with Metigy
March 10, 2022 14:00 - 24 minutes - 22 MBDavid Fairfull’s experience and establishment in the social media marketing industry grew alongside the boost of the creative and social media marketing industry since 2011. So much has changed since then. Artificial Intelligence remains the largest difference between digital marketing that existed then, and the digital marketing that exists now. With copious amounts of information to absorb nowadays, AI is not merely a replacement, but a leverage for marketers to fulfil the easy parts of t...
How to easily create Google Ads campaigns for small business with Metigy Ads
March 03, 2022 14:00 - 10 minutes - 9.83 MBIn this episode, Daren Lake explores the perks of Metigy Ads with Google’s partner success manager, Sunny Lo and Metigy’s growth marketing lead, Kevin Chen. What you will learn in this episode: Digital marketing, advertising’s complex problem and how we look to solve it Four benefits gained from using Google Ads The benefits of using Google Ads within Metigy’s platform Tips, tricks, and best practices
How to gain 14 million organic views in less than a year with Sally Illingworth (Rerun)
February 24, 2022 14:00 - 36 minutes - 33.5 MBGaining 14 million Linkedin views is unreal. But to do that organically & in less than 12 months? Uncanny! Sally Illingworth, Linkedin queen, will show you how to do this in our classic episode of Forward Thinking. In this episode from 2019, we touch on how to create the perfect LinkedIn profile, how to get leads that convert on LinkedIn and how publishing 1 video per day on LinkedIn can increase your profile views by 2000%. With over 55,000 pieces of content published on LinkedIn every s...
How to gain 14 million organic views in less than a year with Sally Illingworth
February 24, 2022 14:00 - 36 minutes - 33.5 MBGaining 14 million Linkedin views is unreal. But to do that organically & in less than 12 months? Uncanny! Sally Illingworth, Linkedin queen, will show you how to do this in our classic episode of Forward Thinking. In this episode from 2019, we touch on how to create the perfect LinkedIn profile, how to get leads that convert on LinkedIn and how publishing 1 video per day on LinkedIn can increase your profile views by 2000%. With over 55,000 pieces of content published on LinkedIn every s...
Dear Metigy: How do I stand out in a crowded market?
February 17, 2022 14:00 - 14 minutes - 13.6 MBIn this episode we sit down with the senior account manager of Sling & Stone, Sophia Aiano, to discuss the fundamentals of public relations and how you can catapult your business into the public eye. What you will learn in this episode: The problem of small businesses not having any visibility What PR is exactly in the context of helping an SME. Actionable tasks that they implement immediately Reach Sophia here: On Linkedin
PR 101 for your small business with Sophia Aiano, Sling & Stone
February 17, 2022 14:00 - 14 minutes - 13.6 MBIn this episode we sit down with the senior account manager of Sling & Stone, Sophia Aiano, to discuss the fundamentals of public relations and how you can catapult your business into the public eye. What you will learn in this episode: The problem of small businesses not having any visibility What PR is exactly in the context of helping an SME. Actionable tasks that they implement immediately Reach Sophia here: On Linkedin
How to get a 1,086% content engagement increase with Metigy’s Creative Services
February 10, 2022 14:00 - 14 minutes - 13.6 MBWatch and learn: Watch the video podcast to see Metigy's client, Daren Lake walk through Creative Services' visual assets and how they increased his engagement rates by ten fold. Introduction: DLake Creates is an endurance sport brand that is headed up by Daren Lake. He focuses his efforts on serious and committed endurance athletes that want to perform better as they age. His brand has a podcast, social media content (long and short form video, photos, graphic illustrations, etc.) ...
How Anna Cheng Grew Spaceship to $100m in 4 months
February 03, 2022 14:00 - 44 minutes - 41 MBMetigy's bringing back one of Forward Thinking's classic episodes from 2019: Growth Marketing – How Anna Cheng Grew Spaceship to $100m in 4 months. In this episode with Brendan Hill, they cover a wide range of marketing topics including activation, onboarding and her use of pirate metrics. Anna also deconstructs exactly how she built a pre-launch viral waitlist that resulted in 40,000 contacts. For any business owner who is looking to take their growth marketing strategy to the next level...
How Anna Cheng Grew Spaceship to $100m in 4 months (Rerun)
February 03, 2022 14:00 - 44 minutes - 41 MBMetigy's bringing back one of Forward Thinking's classic episodes from 2019: Growth Marketing – How Anna Cheng Grew Spaceship to $100m in 4 months. In this episode with Brendan Hill, they cover a wide range of marketing topics including activation, onboarding and her use of pirate metrics. Anna also deconstructs exactly how she built a pre-launch viral waitlist that resulted in 40,000 contacts. For any business owner who is looking to take their growth marketing strategy to the next level...
Level up your product marketing with customer experience and relationships with Sophie Pank, Deputy
January 27, 2022 14:00 - 22 minutes - 20.4 MBSo you have finalised your product, started scheduling content on your social media platforms, and initiated ads for your business. But what would be the next step? For all businesses, establishing could be the hardest part. And in the process, it is inevitable that there will be pinpoints and lessons for you to learn along the way. This is what leads to the next part of running your business - reiteration and augmenting. Brendan Hill explores this practice with Sophie Pank, marketing di...
Fix your email marketing problems with Prav De Silva, The Thoughtful Agency
January 20, 2022 14:00 - 22 minutes - 20.2 MBPrav De Silva, founder and chief growth officer at The Thoughtful Agency said it best - “email marketing is dead for people that aren’t using it correctly.” After ten years of experience working for large brands and icons like Glue Store, Tiger Mist, Sydney’s Bondi Icebergs, and Tim Cahill and Cahill+, Prav takes a different approach to convert his engagement into sales. His work with his team at The Thoughtful Agency specialize in a range of strategies, from digital and e-commerce to CRM ...
Stop super hero syndrome and start doing this with Mark Schiralli of Own Your Mark
January 13, 2022 14:00 - 26 minutes - 24.3 MBMark is a business growth mentor using his dual background as a chartered accountant and sales and marketing. He enjoys bringing his two decades of experience honed in Sydney, London, and New York to small to medium enterprises across a wide range of industries. Mark's biggest ambition is having formed his consultancy, Own Your Mark, to allow business owners to create better home lives for themselves and spend more valuable time with their families. What you will learn in this episode: ...
Why your small business branding is everything with Hayden Bleasel, Corellium
January 06, 2022 14:00 - 31 minutes - 29.1 MBWhen it comes to design and branding your business or making the perfect logo, where do you start? Brendan Hill had a one-on-one with Hayden Bleasel at the time he was the director and lead product designer at Jellypepper. Since then, he has advanced on to becoming the chief design officer of Corellium, where he leads the product and design teams. What you will learn in this episode: How Hayden started his agency in the branding space How to work with big brands in the branding field...
How to use Linkedin to reach 35k people with Lewis Gale, Voltura
December 16, 2021 14:00 - 33 minutes - 30.4 MBIn this episode we go a bit deep on a platform that most people and especially small businesses might ignore - Linkedin. And we do this with Lewis Gale, the managing director of Voltura (formerly known as Social Grind). On his own Linkedin, Lewis says he is “Someone who loves achieving the unachievable and solving the unsolvable.” A fair fact. Through his own growth strategies, he managed to reach 35,000 registrations within a few months for a product launch by leveraging the social media pl...
Unleash the power of PR for your small business with Candice Meisels
December 09, 2021 14:00 - 14 minutes - 13.6 MBAfter working in Marketing and PR for the video game and entertainment industries in the UK and Europe, Meisels founded CANDICE PR. After eight years, this agency continues to assist with PR and digital strategies for B2C and B2B clients across Australia and New Zealand With her deep experience with PR and for journalism, Candice has a plethora of knowledge that can help your business increase its brand awareness and obtain media coverage What you will learn in this episode: The power...
The reason to start a business is world domination, with Brian Lim - Dandelions
December 03, 2021 08:54 - 54 minutes - 50 MBBrain Lim is a telecommunications entrepreneur who persevered through naysayers and pessimists about his idea that crosses between the space industry and telecommunications. He’s networked and supported over 1,000 startups across six continents and has raised more than USD $5million dollars for the companies he has founded. As the founder and CEO of Dandelions (formerly known as Wise Consulting), Brian integrates emergency services, space logistics and on-demand Internet of Things (IOT) to...
Standing out and keeping resilient in the PR industry with Shane Allison, Public Address
November 25, 2021 14:00 - 43 minutes - 39.9 MBShane Allison is the CEO and founder of Public Address, a media relationships management platform that helps PR professionals develop stronger relationships with journalists and secure more coverage. Being a part of the industry for almost a decade, he has seen the pros and cons for his clients and the media. He’s also celebrated a few wins including the Provoke Media’s Innovator 25 Asia-Pacific class of 2020, winning the 2018 PR professional of the year and the inaugural Mumbrella neXt Awa...
Mastering leadership and culture transformation with Hiam Sakakini, The Culture Equation
November 18, 2021 14:00 - 31 minutes - 28.5 MBWondering what great companies do differently than the rest? Tune into this episode for some golden advice. While working across 13 countries as a senior leader at Google, Hiam Sakakini mentored thousands of google managers and watched the company grow from 21 billion to 110 billion in revenue. Now transforming companies’ cultures as the CEO and founder of The Culture Equation, Hiam is able to mentor scaleups that are pre or post series B! Without a doubt, Hiam has plenty of valuable know...
Get the most return on investment from Facebook Ads with Manu Verma, Nuver Digital
November 11, 2021 14:00 - 27 minutes - 25.5 MBAfter being a digital marketing and ecommerce specialist over the last decade, Manu founded Nuver Digital in 2016 to help small local businesses and online e-commerce shops get customers immediately. Nuver Digital’s unique position in the market is that they focus more on direct marketing to your target customer instead of general branding. What you will learn in this episode: Leveraging the power of Facebook Ads How much your business should spend on ads a day The process behind op...
How to get the most out of your money on Google Ads
November 09, 2021 22:25 - 6 minutes - 6.37 MBSo you've established your business and you want to generate more traction on your website and online. Google Ads is a great tool to initiate that! Here's Kevin Chen, our marketing lead, with three main steps on how you can optimise the performance of your Google Ads. What you will learn in this episode: How to think like your customer Understand how Google Ads work How to utilise audiences as much as possible
How to use highly engaged Facebook groups to grow your business with Valeria Ignatieva from WORK180
October 28, 2021 22:10 - 33 minutes - 31 MBIn this episode we have WORK180’s Co-CEO and founder, Valeria Ignatieva. Valeria's passion and expertise is in gender diversity, recruitment and employee engagement. And as Mark Puncher from Employer Branding Australia says “She's a thought-leader without the hype and a strategist with rolled-up sleeves. If you're working on diversity, talk to her”. WORK180 connects women with progressive employers by pre-screening companies on amount of paid parental leave, pay equity, flexible working an...
How to get a 38x email marketing return with Kalyn New from Campaign Monitor
October 21, 2021 21:57 - 30 minutes - 27.5 MBFor every $1 invested in email marketing, your business can gain an average of $38 back. Initiate and build your email marketing’s ROI as Kalyn New, senior director of product and customer marketing at Campaign Monitor, delves into the fundamentals and steps to get started. Campaign Monitor's platform makes connecting with your audience through email marketing and automation tools extremely easy! They use drag and drop technology to create beautiful custom and optimised emails for over 25...
How to build a cost-effective growth marketing strategy with Daniel Lohrmann from ikaros
October 14, 2021 14:00 - 34 minutes - 31.6 MBAfter starting out as an investment banker in London, Daniel quickly figured that he didn’t want to be just another cog in the machine. Always having had an analytical streak, the convergence of marketing, analytics, product and many more disciplines into “growth” turned out to make growth marketing the perfect fit for him. Having worked as Head of Growth and Data Insights at Sellable, a Sydney prop-tech start-up, Daniel decided it was time to start out himself and build ikaros, a now-estab...
How to schedule social posts with Metigy's Instagram Content Publishing feature
October 07, 2021 14:30 - 10 minutes - 9.37 MBIn this episode we have our senior brand and content lead, Clare Riley, walk you through the ins and outs of Metigy’s Instagram Content Publishing feature. What you will learn in this episode: IG Content Publishing types and Metigy integration Scheduling posts & file types Post Approvals and who can use these features Costs & The Metigy Mobile App
Best tips and practices for your online business with Andy Homan from Process Creative
October 01, 2021 00:40 - 34 minutes - 31.4 MBWith the commoditisation of online businesses, Amazon Australia topping 1 billion in sales during 2020 and online sales booming during the lockdown, brand differentiation has never been more relevant. In this episode, founder and creative director of Process Creative, Andy Homan, takes a look into the shifting marketing strategies of e-businesses in the industry and drops some golden slides for you to download too What you will learn in this episode: The shift and focus of E-Commerce strat...
Finding your businesses’ purpose and turbo-boosting e-commerce with Andy Homan, Process Creative
October 01, 2021 00:40 - 34 minutes - 31.4 MBWith the commoditisation of online businesses, Amazon Australia topping 1 billion in sales during 2020 and online sales booming during the lockdown, brand differentiation has never been more relevant. In this episode, founder and creative director of Process Creative, Andy Homan, takes a look into the shifting marketing strategies of e-businesses in the industry and drops some golden slides for you to download too What you will learn in this episode: The shift and focus of E-Commerce strat...
Leveraging powerful storytelling by using podcasts and how to get started with Daren Lake from Pod Paste
September 24, 2021 01:48 - 47 minutes - 43 MBWhat's the best way to initiate story-telling for your brand? Podcasts can be a strong and engaging medium for your business to communicate and entertain your target markets. Listen in as Daren Lake delves into his experience as founder of Pod Paste and provides insight on the podcast industry. What you will learn in this episode: How Daren first got into podcasting The power of story-telling and narratives with your podcast The advantages of starting podcasts The best way to get yo...
How to use your age as an advantage for your business with Vanessa and Ho Jun from Yellowbox
September 16, 2021 15:00 - 26 minutes - 24.4 MBImagine coming straight out of University and having an idea for an app. Imagine all of the anxiety and struggles you would face and problems you would need to overcome with lack of experience. But also imagine the unique sense of confidence because the younger you are, the less you have to lose. Find out how a successful smart locker app company unlocked the minds of young entrepreneurs and more in this episode of... FORWARD THINKING. (Disclaimer: Before listening, please take note that th...
Create a successful work culture with Ross Reekie from Rise Consulting
September 09, 2021 15:00 - 21 minutes - 20.1 MBHow can your SME build a successful work culture? Tune in and listen to Ross Reekie as he highlights how happiness and work can co-exist for the best outcome in your work environment. What you will learn from this episode: Actionable tips of ways that people can make work meaningful How to improve engagement when it feels like you’re working at a job you don’t like The change of values across generations in the workplace The impacts of Ross’ coaching programs How your SME can establis...
How to get obsessive with performance marketing with Karim Mouahbi from Mad Paws
September 02, 2021 15:00 - 32 minutes - 29.8 MBKarim is the head of marketing for Mad Paws Australia, the pet service startup who bagged $12 million dollars in their IPO earlier this year. With the help of everyone’s common denominator, love for dogs, this pup business thrives on user generated content and is one of the largest content producers in the pet industry in the world. In this episode, Karim discusses how he applied the marketing funnel, growth mindset and SEO to grab the attention of 14 million dog owners across Australia. ...
How to build your SME with social corporate responsibility with Catalyser cofounder and director, Aivee Robinson
August 26, 2021 15:00 - 36 minutes - 33.6 MBAivee Robinson, co-founder and director of Catalyser worked a decade for the UN and now applies her CSR values to major corporations like KPMG, Deloitte and ASIC. Tune in on her journey as she explains how she grew from struggling to download youtube videos off her phone at the start of Catalyser’s business life to leveraging technology so major corporations can scale their CSR. What you will learn in this episode: How Aivee evolved from being a children’s rights advocate to a startup f...
How to build a business to have corporate social responsibility with Catalyser's Aivee Robinson
August 26, 2021 15:00 - 36 minutes - 33.6 MBAivee Robinson, co-founder and director of Catalyser worked a decade for the UN and now applies her CSR values to major corporations like KPMG, Deloitte and ASIC. Tune in on her journey as she explains how she grew from struggling to download youtube videos off her phone at the start of Catalyser’s business life to leveraging technology so major corporations can scale their CSR. What you will learn in this episode: How Aivee evolved from being a children’s rights advocate to a startup f...