Metigy Podcast - Marketing for SMEs artwork

How Anna Cheng Grew Spaceship to $100m in 4 months

Metigy Podcast - Marketing for SMEs

English - February 03, 2022 14:00 - 44 minutes - 41 MB
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Metigy's bringing back one of Forward Thinking's classic episodes from 2019: Growth Marketing – How Anna Cheng Grew Spaceship to $100m in 4 months. 

In this episode with Brendan Hill, they cover a wide range of marketing topics including activation, onboarding and her use of pirate metrics. Anna also deconstructs exactly how she built a pre-launch viral waitlist that resulted in 40,000 contacts.

For any business owner who is looking to take their growth marketing strategy to the next level, this episode is a must-listen.

 

Resources mentioned in this episode

The difference between growth marketing and growth hackingPirate Metrics – The AARRR Framework (acquisition, activation, retention, referral, revenue)25% increase in your activation metric will lead to a 48% increase in your annual recurring revenue.How to improve activationHow to improve your user onboardingDevelop customer personasWhy analysing competitors can save you time and moneyHow Anna grew Spaceship to $100m from being employee number 3Why it’s important to phone new customers and get their feedbackUsing waitlists to get 40k people on prelaunch listDon’t try to scale when you’re not ready to scaleResources mentioned in this episode:Mailchimp onboarding processAsanaSpaceshipSEMrushahrefsCanvaMike Cannon-BrookesRobinhoodSegment.ioMixpanelAutopilotBrian BalfourSam ZhengAndrianes PinantoanCurious ThingBook Recommendations:Traction by Gabriel WeinbergThe Lean Startup by Eric RiesPredictably Irrational  by Dan ArielyWhat business you would build on Mars?

I think if we were to avoid like the obvious answers, which are getting monopolies over resources that everyone needs like water and housing and things like that, I would probably open the first bank there. I think the best way to make money is to help other people make money. I was thinking about this question, with so many business opportunities that you can capitalize on, the best way to do it is just to give people the capital in order for them to achieve those particular dreams that they also might have in regards to what sort of businesses they want to open.

The first thing I’d open is probably a bank or an investment firm or something like that, which basically allows people to borrow or give up some of the equity in order to build out their first businesses, which might be that monopoly of water or that monopoly of food or the next Amazon.

Get in touch with Anna:Anna on LinkedInAnna on Twitter

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