How to use your age as an advantage for your business with Vanessa and Ho Jun from Yellowbox
Metigy Podcast - Marketing for SMEs
English - September 16, 2021 15:00 - 26 minutes - 24.4 MBManagement Business Entrepreneurship small businesses small business australia marketing sydney marketing twitter marketing medium business australia small business small business marketing linkedin marketing social media marketing Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Imagine coming straight out of University and having an idea for an app. Imagine all of the anxiety and struggles you would face and problems you would need to overcome with lack of experience. But also imagine the unique sense of confidence because the younger you are, the less you have to lose. Find out how a successful smart locker app company unlocked the minds of young entrepreneurs and more in this episode of... FORWARD THINKING.
(Disclaimer: Before listening, please take note that the original recording of this interview took place in 2019. Some information discussed have evolved through time in adjustment to Yellowbox's current agenda)
What you will learn in this episode:
How the idea of Yellowbox came aboutHow to face challenges at a young ageWhy being at nightclubs at 1AM was a helpful cause for the growth of YellowboxThe impacts of University of New South Wales’ acceleration programs on Yellowbox’s growthHow Vanessa had to pick between a full time grad job and gaining momentum with the startupThe branding and physical marketing of YellowboxHow Yellowbox will be pushing for geo-fencingUsing research to gain approval from the relevant stakeholdersResources mentioned:
Yellowbox on Linkedin, Facebook, Instagram and Twitter OVO bikes and Lime BikesPeter Farrell Cup10X Accelerator programBook and podcast recommendations:
Zero To One by Peter ThielSteve Jobs autobiographyY combinator podcastWhat business would you build on Mars?
Ho Jun: I've got a theory that the martians are going to be a bit freaked out by Elon Musk's dance moves. I think it's a bit of a risk that we need to mitigate and I think they would pay loads of money. There's a massive market to get him some dance lessons.
Vanessa: You don't want awkward to be the first point of contact between humans and martians. Obviously we have to send Elon. We can't send anyone else, but he's got his weaknesses as much as we love him.
Ho Jun: Yeah. We're solving that problem. Clear problem, clean market, profit!
Find the cofounders here:
Vanessa on LinkedinHo Jun on Linkedin