Leveraging powerful storytelling by using podcasts and how to get started with Daren Lake from Pod Paste
Metigy Podcast - Marketing for SMEs
English - September 24, 2021 01:48 - 47 minutes - 43 MBManagement Business Entrepreneurship small businesses small business australia marketing sydney marketing twitter marketing medium business australia small business small business marketing linkedin marketing social media marketing Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
What's the best way to initiate story-telling for your brand? Podcasts can be a strong and engaging medium for your business to communicate and entertain your target markets. Listen in as Daren Lake delves into his experience as founder of Pod Paste and provides insight on the podcast industry.
What you will learn in this episode:
How Daren first got into podcastingThe power of story-telling and narratives with your podcastThe advantages of starting podcastsThe best way to get your business started with podcastsWhat locations are best to produce high-quality soundSpaces and microphones you can start recording with/inHow to make a cost-effective, clean podcast recordingHow to extract stories out of podcast guestsWhen to jump in to podcast strategy
Links mentioned:
The StudioNPR showRadiolabGimlet Media 230m acquired by SpotifyPitch Acoustics
Gear shout outs:
Rode procasterShure SM70Rode podmicZoom H6
Book and podcast recommendations:
Daren's Podcast (DLake Creates)Out on the Wire by Jessica AbelThis American Life podcastThe 99% Invisible City by Roman MarsStartup a Gimlet series by Alex BlumbergRadiolab podcastMatt D’Avella’s video productionMasters of Scale by Reid HoffmanTim Ferris podcastHow I Built This with Guy RazSong Exploder
What business would you build on Mars?
I want to market with anything audio - in particular, radio podcasting. That’s phase 1. Then transition into music. I would literally duplicate and copy everything the US has done on earth with media… Humans unfortunately will be the same unless we start hacking our biology and our DNA which Elon Musk has a good company called Neurolink - a brain machine interface...
They’re going to have the same needs and wants and desires and the same psychology so audio will be there and first to market. It’s like the wild west. Like the gold rush in San Francisco. That’s your land! No one can take it from you! My virtual land will be the first radio station on Mars. But there’ll be a five minute lag on Mars. There’ll always be downloaded videos. It won’t be real time.
Reach Daren here on:
on Linkedin on Instagramon Facebookon Twittervia email: [email protected]