Metigy Podcast - Marketing for SMEs artwork

Best tips and practices for your online business with Andy Homan from Process Creative

Metigy Podcast - Marketing for SMEs

English - October 01, 2021 00:40 - 34 minutes - 31.4 MB
Management Business Entrepreneurship small businesses small business australia marketing sydney marketing twitter marketing medium business australia small business small business marketing linkedin marketing social media marketing Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
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With the commoditisation of online businesses, Amazon Australia topping 1 billion in sales during 2020 and online sales booming during the lockdown, brand differentiation has never been more relevant. In this episode, founder and creative director of Process Creative, Andy Homan, takes a look into the shifting marketing strategies of e-businesses in the industry and drops some golden slides for you to download too

What you will learn in this episode:

The shift and focus of E-Commerce strategiesHow  your SME can utilise experience led e-commerceHow to assess your business’ differentiation and value in the marketHow to communicate with different customers on your platformCurrent innovations in the E-Commerce industryAdvanced tactics with consumer personalisationThe dos and don'ts of your direct mail marketing strategyThe impacts of “abandon cart” on your websiteTips on increasing  your business’ conversion ratesHow to use video across your platformsThe importance of SaaS platforms and how to choose one for your businessMarketing tools that can help your SMEA forecast on the future of E-commerce

Resources mentioned:

Andy’s tips for ecommerce success slide deckGoogle trendsGoogle keyword plannerKlaviyoDot DigitalMailChimpAmazon Australia’s 1500% growthZoltan from  Citizen WolfOxford Suits Carla ZambattiMahabis

Book Recommendations:

Design Thinking by Thomas LockwoodStart With Why by Simon Sinek

What business would you build on Mars?

Anybody who knows me knows the answer to this question already. I would definitely start at the martian brewery. I think that'd be kinda cool. I'm kind of a craft beer nut. I've got a brewery in my backyard with nine taps. I think some martian hops and some martian barley. You're just set after a two year trip. I think I'd be wanting to sit back with a nice cold beer.

You can reach Andy here on:

LinkedinProcess Creative on Instagram, Linkedin and Facebook