Why your small business branding is everything with Hayden Bleasel, Corellium

When it comes to design and branding your business or making the perfect logo, where do you start? Brendan Hill had a one-on-one with Hayden Bleasel at the time he was the director and lead product designer at Jellypepper. Since then, he has advanced on to becoming the chief design officer of Corellium, where he leads the product and design teams.  

 

What you will learn in this episode:

How Hayden started his agency in the branding spaceHow to work with big brands in the branding fieldThe blueprint of helping a client with product designThe best way to get your first iteration of logo and brandingThe meaning of a “minimum beautiful product”The deep meaning behind a logoThe process behind rebranding a businessHow to implement creative problem solving

 

Resources mentioned:

CorelliumJellypepperSpaceshipBlackbirdAirtreeGrokBrighte99 designsFiverrBarajaUenoMetaLabOtterClear MotionXeroTobias van Schneider

 

Design tools:

DovetailIllustratorFramerSketchFigmaAdobe XDNotion

 

What business would you build on Mars?

I’m tempted to say Instagram just because I think it would be really funny to see a thousand filtered pictures of red dirt everyday - everyone just commenting on each other’s red dirt. 

I would probably do an interplanetary telco. That would be really fun. The first thing you’d want to do when you land on Mars is to check in back home, see how everything is going and the branding of that would be so easy. Tug at the heartstrings.

 

Reach Hayden Bleasel here:

on Linkedinon Twitteron his website