![Metigy Podcast - Marketing for SMEs artwork](https://is4-ssl.mzstatic.com/image/thumb/Podcasts123/v4/f8/b5/dd/f8b5dd0a-2824-43a5-6eb9-19e8f8e89208/mza_4155396552449755583.jpg/100x100bb.jpg)
Episode 8 - How to Build your Personal Brand like Richard Branson with Fleur Brown
Metigy Podcast - Marketing for SMEs
English - December 15, 2019 11:39 - 34 minutes - 31.2 MBManagement Business Entrepreneurship small businesses small business australia marketing sydney marketing twitter marketing medium business australia small business small business marketing linkedin marketing social media marketing Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
What you will learn in this episode
Personal branding lessons from working with Richard BransonHow to start building your own personal brandHow to build a minimum viable personal brandGrow your message with a human faceHow your backstory is your businesses backstoryHow to write the perfect LinkedIn bioLessons from founding TEDx SydneyResources mentioned in this episode
Take a Zambesi course with Fleur
Slack (check out the best Slack marketing group Online Marketing Geniuses)
Book Recommendations
The Business of Being YOU: Personal Brand Secrets of CEOs and Celebrities by Fleur Brown
This Is Marketing by Seth Godin
Back, After the Break by Osher Günsberg
What business you would build on Mars?
I would start some sort of communications platform. So one of my great, I guess, business crushes is Evan Williams who created Blogger, then Twitter, and Medium. So that platform is really, really amazing. I imagine language barriers would be an issue. So creating a platform where people can share their stories and it's automatically translated into English for us, I guess, or the equivalent language of whoever's there. That would be a priority for me. And then people on Earth who are grappling with climate change can write and share those stories and be inspired to come to Mars and escape the madness of Earth.
Get in touch with Fleur
To see the full episode transcript and get a listener exclusive 3 month free trial of Metigy, visit metigy.com/podcast