What you will learn in this episode

Personal branding lessons from working with Richard BransonHow to start building your own personal brandHow to build a minimum viable personal brandGrow your message with a human faceHow your backstory is your businesses backstoryHow to write the perfect LinkedIn bioLessons from founding TEDx Sydney

Resources mentioned in this episode

Afterpay

Nick Molnar

Seth Godin - Talker’s block

TEDx Sydney

Tech Sydney

Launch Group

Take a Zambesi course with Fleur

Slack (check out the best Slack marketing group Online Marketing Geniuses)

Joe Allen

Evan Williams

 

Book Recommendations

The Business of Being YOU: Personal Brand Secrets of CEOs and Celebrities by Fleur Brown

This Is Marketing by Seth Godin

Back, After the Break by Osher Günsberg

 

What business you would build on Mars?

I would start some sort of communications platform. So one of my great, I guess, business crushes is Evan Williams who created Blogger, then Twitter, and Medium. So that platform is really, really amazing. I imagine language barriers would be an issue. So creating a platform where people can share their stories and it's automatically translated into English for us, I guess, or the equivalent language of whoever's there. That would be a priority for me. And then people on Earth who are grappling with climate change can write and share those stories and be inspired to come to Mars and escape the madness of Earth.

 

Get in touch with Fleur

Fleur on LinkedIn

Fleur on Twitter

Fleur on Facebook

 

To see the full episode transcript and get a listener exclusive 3 month free trial of Metigy, visit metigy.com/podcast

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