Episode 9 - Ecommerce Marketing and reinventing an industry with Zoltan Csaki from Citizen Wolf
Metigy Podcast - Marketing for SMEs
English - December 16, 2019 11:10 - 47 minutes - 43.8 MBManagement Business Entrepreneurship small businesses small business australia marketing sydney marketing twitter marketing medium business australia small business small business marketing linkedin marketing social media marketing Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
What you will learn in this episode
How to learn from your business failures Lessons from relying too heavily on Facebook ads Influencer campaigns don’t work for every ecommerce campaignLessons on how to tell your brand story in a single post Engagement on Instagram means nothing unless it translates to sales Marketing advice to business owners who are just starting an ecommerce store How to learn new marketing skills User experience – the balance between simplicity and accuracy How to introduce technology into industries that are reluctant to change (you need to be naive + stupid + throw in a bit of ego :)Why Zoltan wouldn’t outsource tech again
Resources mentioned in this episode
Eric Phu – Co Founder at Citizen Wolf
1 in 3 pieces of clothing made every year goes straight to landfill, often with the tags on. The brand that made them can't afford to dilute their brand by selling at a significant discount. So I'm talking luxury brands or they're burnt. There's an identifiable percentage of Sweden's power that comes from burning H&M clothes.
Citizen Wolf Sydney shopfront @ 2 Steam Mill La, Haymarket NSW
maggie.the.goldie on Instagram
Sydney Golden Retreiver Meetup :)
Sendgrid
15 minutes with a dog increases your serotonin levels by two to three times.
Book Recommendations
The Five Dysfunctions of a Team by Patrick Lencioni
What business you would build on Mars?
So, I was thinking about this and there's a lesson that I like to think about from Levi Strauss actually who made a lot more money than anybody mining gold ever did right. And as the old adage, you don't mine the gold, you sell the shovels. Or in this case, the jeans that they were wearing. So I tried to apply that Mars and I was like, "Well, what would that be?" And I guess it would be starting a business that provides the tools for people looking for water on Mars because there is water there and we need if you're going to make it habitable village or city, we need to solve it. And it's much easier to extract it probably than get it from any other means. So yeah, I don't quite know what that would be but I guess I've got nine months on the rocket ship to figure it out and talk to the scientists that know.
Get in touch with Zoltan
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