Episode 5: Networking for Business Success - How Cheryl Mack became the most connected person in Australian Business
Metigy Podcast - Marketing for SMEs
English - December 12, 2019 11:28 - 31 minutes - 28.8 MBManagement Business Entrepreneurship small businesses small business australia marketing sydney marketing twitter marketing medium business australia small business small business marketing linkedin marketing social media marketing Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
What you will learnHow to build a highly targeted network of over 8k contacts The best way to reach out to cold contacts on LinkedIn The results of asking everyone you meet how you can help them What MC Hammer taught Cheryl about mastering nerves before a performance when they metWhy you need to know your story Why founder wellness is importantWhy it’s best to choose mentors for your business who are 6 to 12 months ahead of you on your business journeyDealing with self-doubt in business
Resources mentioned in this episode
Astro Teller – The Difficult Part of Building Driverless Cars
Book recommendations (there's a few:)
The Tipping Point by Malcolm Gladwell
The Four Steps to the Epiphany by Steve Blank
High Output Management by Andrew S. Grove
Chaos Monkeys by Antonio Garcia Martinez
Freakonomics by Stephen J. Dubner
What business you would build on Mars?
A business that sells a mini pocket Earth, and this is a miniature Earth that you can keep in your pocket to remind you of the place that you came from. Or if you're a new alien on Mars, to help you visualize the Earth you may one day visit and it'd be a little miniature version of Earth, maybe about the kind of palm of your hand that you could put in your pocket and it would have some sort of mechanic that when you hold it in your palm, it would spin in, the way that Earth does so that. I think we would market it as, "Keep a little piece of Earth in your pocket. You can't see earth anymore, so now you can."
Get in touch with Cheryl
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