Episode 16: Your network is your net worth - Become a LinkedIn Marketing Master with Sam Mutimer from Thinktank Social
Metigy Podcast - Marketing for SMEs
English - February 06, 2020 05:57 - 30 minutes - 28.4 MBManagement Business Entrepreneurship small businesses small business australia marketing sydney marketing twitter marketing medium business australia small business small business marketing linkedin marketing social media marketing Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
What you will learn in this episode
Don’t get stuck on one platform, look where the audience is going. How to work with the esports industry Sam’s first experiences with LinkedIn Live and how this can help your brand How to start your first LinkedIn Live campaign Why LinkedIn is the platform of choice for growth How to use LinkedIn to get in front of people that you would never think possible How to use direct audio messages on LinkedIn to increase conversion and introduce your personal brand (I’ve tried this since recording the episode – it works!) How replacing your business cards with the LinkedIn QR code feature can scale your online reputation The flow Sam uses to nurture new connections on LinkedIn before asking to catchup in person Is LinkedIn the new Tinder? How Sam met her partner on LinkedIn! Sam’s thoughts on Tiktok as a marketing tool in 2020 and beyond The best way to get started on Tiktok How to get testimonials from customers and why they are important Why Sam works with all of her team members on their personal brands
Resources mentioned
Jeremy Loeliger - Commissioner at National Basketball League (NBL)
No Bullsh!t Leadership Podcast
Book Recommendations
The Subtle Art of Not Giving a F*ck by Mark Manson
It's All Possible by Rob Hartnett
What business would you build on Mars?
I would create a business that focused on educating everyone around self-awareness. A business that's a personal development business that then leads to professional development. So, teaching people how to best communicate, then we will communicate to the Martians around the school that we're actually creating, which is around making the Martians smarter and more self aware and helping them get what they want and then we get what we want. So, everyone's smarter and more caring and considerate of each other.
Reach Sam here
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