Episode 12 – How to hire like Canva – Why people are the secret to success with Mahesh Muralidhar from Airtasker and Canva
Metigy Podcast - Marketing for SMEs
English - December 31, 2019 05:44 - 29 minutes - 26.9 MBManagement Business Entrepreneurship small businesses small business australia marketing sydney marketing twitter marketing medium business australia small business small business marketing linkedin marketing social media marketing Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
What you will learn in this episode
How Cliff and Mel from Canva convinced Mahesh to leave his startup (just when he was about to close the seed round funding) to go and work at Canva.
Mahesh’s TimTam marketing hack that won him Uber’s as a client
Why recruitment has been one of the major factors around Canva’s success
Why talent acquisition is just like growth marketing
Don’t compromise when hiring – wait for the right skillset
Why you should never underestimate anyone
How to be commercial when hiring
Thoughts around business leadership
Resources mentioned
YouTube Premuim (formerly YouTube Red)
(The mighty) Tottenham Hostspur
Mahesh’s ‘hiring in football article’ (coming soon)
Book Recommendations
Lean Analytics by Alistair Croll and Benjamin Yoskovitz
Thinking, Fast and Slow by Daniel Kahneman
Reinventing Organizations by Frederic Laloux
What business would you build on Mars?
I have very dry and geeky answers to these kind of things. My first response was, "What do they need? What do they want?" Then I was like, "Let's make some assumptions." I'm a tourist coming into this brand new country. We're not going to sell probably something that I think is cool because it's exclusive. Gold seems to be very attractive to people constantly, so if they don't have a shiny thing or something that smells nice or something that drives an immediate kick of endorphins, I'll find that out and then I'll sell to them. I'll just tell them that this is the coolest thing and make it super exclusive.
Reach Mahesh here
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