The Tech Marketing Podcast
191 episodes - English - Latest episode: 6 days ago - ★★★★★ - 1 ratingWant to listen in on the best minds in B2B Tech Marketing? Talking about stuff that matters? Now? You're in the right place. Welcome to The Tech Marketing Podcast. Hosted by CTO, Jon Busby and Audio Producer, Harry Radcliffe. Powered by twogether.
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Episodes
72 | Metrics every CMO should know
December 14, 2022 05:00 - 46 minutes - 32.2 MBWith the media industry moving away from 'clicks' as a measure of success, we look at increasingly popular 'attention metrics' to see how CMOs should be making the most of their data.
72 | Metrics every CMO should know
December 14, 2022 05:00 - 46 minutes - 32.2 MBHave a great point of view to add? Send us a text with your thoughts! With the media industry moving away from 'clicks' as a measure of success, we look at increasingly popular 'attention metrics' to see how CMOs should be making the most of their data.
71 | Delivering better digital marketing with partners to accelerate revenue and performance
November 30, 2022 05:00 - 31 minutes - 21.9 MBHave a great point of view to add? Send us a text with your thoughts! This week we reflect on the newest channel insights that our team took from the Channel Meet Up event in Palo Alto.
70 | Creating awareness and trust to accelerate demand
November 15, 2022 13:00 - 44 minutes - 30.8 MBHave a great point of view to add? Send us a text with your thoughts! Join hosts Jon and Harry as they explore this B2B Marketing Awards finalist case study with Claire Davidson, Head of Strategy and Planning, and Louisa Wolfe, Lead Writer.
70 | Award finalist case study: Creating awareness and trust to accelerate demand
November 15, 2022 13:00 - 44 minutes - 30.8 MBJoin hosts Jon and Harry as they explore this B2B Marketing Awards finalist case study with Claire Davidson, Head of Strategy and Planning, and Louisa Wolfe, Lead Writer.
69 | Awards finalist case study: Building an effective Partner rewards club
November 09, 2022 09:00 - 49 minutes - 33.9 MBFancy getting 75% of your partners participating in your rewards program? Join Harry and Jon as well as guests Tracy Walker, director of PartnerMarketing.com and Seb Tyack, director of Channel Solutions, to find out how we managed to do just that for Lenovo's Partner Rewards Club. This B2B Marketing finalist case study is not one to miss.
69 | Awards finalist case study: Building an effective Partner rewards club
November 09, 2022 09:00 - 49 minutes - 33.9 MBFancy getting 75% of your partners participating in your rewards program? Join Harry and Jon as well as guests Tracy Walker, director of PartnerMarketing.com and Seb Tyack, director of Channel Solutions, to find out how we managed to do just that for Lenovo's Partner Rewards Club. This B2B Marketing finalist case study is not one to miss.
69 | Building an effective Partner rewards club
November 09, 2022 09:00 - 49 minutes - 33.9 MBHave a great point of view to add? Send us a text with your thoughts! Fancy getting 75% of your partners participating in your rewards program? Join Harry and Jon as well as guests Tracy Walker, director of PartnerMarketing.com and Seb Tyack, director of Channel Solutions, to find out how we managed to do just that for Lenovo's Partner Rewards Club. This B2B Marketing finalist case study is not one to miss.
68 | CMO perspectives: Building seamless online and customer experiences
October 25, 2022 23:00 - 42 minutes - 29.2 MBHave a great point of view to add? Send us a text with your thoughts! Host Jon Busby is joined by Christy Marble, CMO of Pantheon, the SaaS platform to help innovate, design and deploy websites faster. With Jon's dev background and Christy's marketing expertise, this conversation covers online and customer experience.
67 | Engaging technology partners more effectively
October 12, 2022 00:00 - 48 minutes - 33.1 MBHave a great point of view to add? Send us a text with your thoughts! This week we're gaining some incredible channel insights from Tracy Walker, director of PartnerMarketing.com, and Lee Prior, Global Concierge Account Director. Tune in as we tackle the barriers to managing and engaging technology partners.
66 | B2B Paid Social: Formulating the perfect strategy - Part 2
September 27, 2022 22:00 - 18 minutes - 12.8 MBHave a great point of view to add? Send us a text with your thoughts! Join host Jon Busby, and guests Debbie Clarke and Alex Tanner in this two-parter as they share how to formulate the best B2B paid social campaign possible.
65 | B2B Paid Social: Formulating the perfect strategy - Part 1
September 13, 2022 22:00 - 31 minutes - 21.9 MBHave a great point of view to add? Send us a text with your thoughts! Join host Jon Busby, and guests Debbie Clarke and Alex Tanner in this two-parter as they share how to formulate the best B2B paid social campaign possible.
64 | What the #?*! is going on with cookies?
August 26, 2022 07:00 - 23 minutes - 16.4 MBHave a great point of view to add? Send us a text with your thoughts! Your quick-fire 3rd party cookies update! The goal post for Chrome phasing out third-party cookies has changed. But fear not, this episode of The Tech Marketing podcast will soon get you up to speed. Join Jon, Abi and Alex to stay in the loop. Tune in now, wherever you get your podcasts.
63 | Demand Gen: Fuelling your funnel for success
August 12, 2022 10:00 - 44 minutes - 30.9 MBHave a great point of view to add? Send us a text with your thoughts! Over the last couple of years, there's been a shift in marketing's approach to demand gen. With so much pressure to deliver leads, and to deliver them fast, we're forgetting the importance of brand awareness and nurture. Join Jon, Gareth and Harry as we go back to our demand gen roots.
62| Finance and Marketing Alignment: Learnings from Cannes P2
July 29, 2022 13:00 - 30 minutes - 20.9 MBHave a great point of view to add? Send us a text with your thoughts! Marketing is constantly under fire to prove their contribution to revenue. Even in a marketing first world where the work produced impacts all areas of business - from sales to legal, and beyond! Join our Head of Marketing, Alex Webber, to find out how to use this to your advantage and develop a view point across all departments. Listen now!
61 | Measuring Ad Effectiveness: Learnings from Cannes P1
July 15, 2022 09:00 - 36 minutes - 25.1 MBHave a great point of view to add? Send us a text with your thoughts! Is attention the new pinnacle of ad effectiveness? And are we giving enough thought to our ad experiences? In the latest episode of the Tech Marketing Podcast, we speak to our very own Director of Media Partnerships, Thu-Mai Oram, who talks about what she learned at the Cannes Lions Festival of Creativity.
60 | Channel marketing conversations: A CMU recap
July 01, 2022 14:00 - 23 minutes - 16.4 MBHave a great point of view to add? Send us a text with your thoughts! Channel Heroes Assemble! After a very successful Channel Meet Up in June, we're recapping the event highlights and sharing the changes we've noticed in the channel. Your favourite Marvel characters might even feature too...
59 | Third party cookies: the sun is setting, are you prepared?
June 17, 2022 09:00 - 38 minutes - 26.8 MBThis week on the Tech Marketing Podcast, the chat's all about analytics and the irrevocable changes in Google Analytics in particular. So listen in and find out: - What's happening with third party cookies - What your options may be moving forward - How Google is changing it's data-collection methods
Third party cookies: the sun is setting, are you prepared?
June 17, 2022 09:00 - 38 minutes - 26.8 MBThis week on the Tech Marketing Podcast, the chat's all about analytics and the irrevocable changes in Google Analytics in particular. So listen in and find out: - What's happening with third party cookies - What your options may be moving forward - How Google is changing it's data-collection methods
59 | Third party cookies: the sun is setting, are you prepared?
June 17, 2022 09:00 - 38 minutes - 26.8 MBHave a great point of view to add? Send us a text with your thoughts! This week on the Tech Marketing Podcast, the chat's all about analytics and the irrevocable changes in Google Analytics in particular. So listen in and find out: - What's happening with third party cookies - What your options may be moving forward - How Google is changing it's data-collection methods
58 | Can(nes) B2B Marketing take the creative lead?
June 03, 2022 08:00 - 23 minutes - 16.2 MBHave a great point of view to add? Send us a text with your thoughts! With the grand reveal of a B2B category at Cannes, we're joined by David Ryan, Head of Art, and Tim Wilson-Frier, Senior Strategist, to understand why this new B2B is making its debut, now.
Can(nes) B2B Marketing take the creative lead?
June 03, 2022 08:00 - 23 minutes - 16.2 MBWith the grand reveal of a B2B category at Cannes, we're joined by David Ryan, Head of Art, and Tim Wilson-Frier, Senior Strategist, to understand why this new B2B is making its debut, now.
57 | B2B Brand building: A super-cut
May 20, 2022 10:00 - 21 minutes - 14.5 MBHave a great point of view to add? Send us a text with your thoughts! In Jon's absence this week, we have a supercut of brand-building and awareness insights for you. We'll hear from a whole range of speakers from previous episodes to create one concise podcast, jam-packed with helpful snippets.
57 | Brand building: A super-cut
May 20, 2022 10:00 - 21 minutes - 14.5 MBIn Jon's absence this week, we have a supercut of brand-building and awareness insights for you. We'll hear from a whole range of speakers from previous episodes to create one concise podcast, jam-packed with helpful snippets.
56 | The art of closing the Channel loop
May 06, 2022 14:00 - 29 minutes - 20.6 MBHave a great point of view to add? Send us a text with your thoughts! A tale as old as time… Yes, we're all still searching for the Nirvana where sales and marketing align… (sigh) BUT, in this episode we have a sneak peek from Seb Tyack, Director of Channel Solutions, who gives us the low down on brilliant basics for Technology Vendors.
55 | World Innovation Day Q&A
April 21, 2022 17:00 - 26 minutes - 18.3 MBHave a great point of view to add? Send us a text with your thoughts! Tenacity, leadership and motivation? Experimentation and action? What does innovation mean to you… To celebrate #WorldInnovationDay, join @Jon as he hears from a range of industry voices on their interpretation of 'innovation'. Thanks to @Karen, @Johnathan, @Jamie, and @Frankie for joining us this week. And don't forget to tune in now on your favorite platform
54 | Building better brands through publishing and first-party data
April 11, 2022 09:00 - 40 minutes - 27.7 MBAs third-party cookies slide into oblivion the move to first-party data is a huge challenge for marketers. This week we explore how defining the currency of first-party data, establishing the value exchange between brand and customer, and introducing creative brand publishing, can successfully overcome obstacles.
54 | The rise of the brand publisher
April 11, 2022 09:00 - 40 minutes - 27.7 MBHave a great point of view to add? Send us a text with your thoughts! As third-party cookies slide into oblivion the move to first-party data is a huge challenge for marketers. This week we explore how defining the currency of first-party data, establishing the value exchange between brand and customer, and introducing creative brand publishing, can successfully overcome obstacles.
53 | Upending the rule of three: Creativity, Innovation and Disruption
March 25, 2022 14:00 - 21 minutes - 15 MBJoin us for a deep-dive discussion around the ‘holy trinity of effective B2B tech marketing: Creativity, Innovation, and Disruption. Jon, Harry and our new host Fez weigh in on the science, art, and magic that happens when brands get it right.
53 | The Drivers of B2B Marketing: Creativity, Innovation and Disruption
March 25, 2022 14:00 - 21 minutes - 15 MBHave a great point of view to add? Send us a text with your thoughts! Join us for a deep-dive discussion around the ‘holy trinity of effective B2B tech marketing: Creativity, Innovation, and Disruption. Jon, Harry and our new host Fez weigh in on the science, art, and magic that happens when brands get it right.
52 | Femmepowerment in tech
March 10, 2022 09:00 - 34 minutes - 23.6 MBHave a great point of view to add? Send us a text with your thoughts! Our IWD podcast featuring Hidden Talent and Culture Consultancy delves into the topics shaping the new world of work for women in tech – from dismantling stereotypes and promoting equal opportunity using an app that eliminates bias to the creation of psychological safety through a culture of mentorship, allyship, and internal community building.
51 | AI - Expectations Vs Reality
March 04, 2022 08:00 - 52 minutes - 36.3 MBWhy does training AI require turning data coal into data diamonds? Is there any value to AI getting it wrong, and how can we overcome bias in models? We speak with Robert “Tin Man” Tinn, Senior Data & Applied Scientist at Microsoft Health AI, about the practical challenges and advantages of using AI in its current form, and how we can expect it to develop. Join us for the discussion.
51 | AI - Expectations Vs Reality
March 04, 2022 08:00 - 52 minutes - 36.3 MBHave a great point of view to add? Send us a text with your thoughts! Why does training AI require turning data coal into data diamonds? Is there any value to AI getting it wrong, and how can we overcome bias in models? We speak with Robert “Tin Man” Tinn, Senior Data & Applied Scientist at Microsoft Health AI, about the practical challenges and advantages of using AI in its current form, and how we can expect it to develop. Join us for the discussion.
50 | New starters: a vision for tech marketing
February 18, 2022 11:00 - 30 minutes - 21.2 MBHave a great point of view to add? Send us a text with your thoughts! There's never been a more exciting time to work in tech marketing. But you shouldn't just take our word for it. In this 50th episode of The Tech Marketing Podcast, we're joined by eight new starters. You'll hear some of our brightest new minds talk about their interests in Tech Marketing and why they have chosen to develop their careers in the industry.
50 | New starters: a vision for tech marketing
February 18, 2022 11:00 - 30 minutes - 21.2 MBThere's never been a more exciting time to work in tech marketing. But you shouldn't just take our word for it. In this 50th episode of The Tech Marketing Podcast, we're joined by eight new starters. You'll hear some of our brightest new minds talk about their interests in Tech Marketing and why they have chosen to develop their careers in the industry.
49 | B2B marketing and the Metaverse (plus NFTs)
February 03, 2022 17:00 - 34 minutes - 23.9 MBHave a great point of view to add? Send us a text with your thoughts! Joined by Innovation & Partnerships Director, Jonathan Sedger, we journey into the future of digital experiences and discuss how we marketers can master the metaverse (and NFTs). Tune in to get up to speed on the tech that’s shaping the future of the internet; and learn how brands can prepare for tomorrow, today.
48 | Winning ABM Pt.2 - Foresights with Hitachi Vantara
January 20, 2022 14:00 - 41 minutes - 28.7 MBHave a great point of view to add? Send us a text with your thoughts! We’ve covered the details in Part 1: Insights. Now it’s time to look at tomorrow's picture in Part 2: Foresights. What are the KPIs used to measure ABM success, and where is all of this going? We’re joined by Hitachi’s Global ABM Manager, Amy Hall, to discuss the future of this ever-evolving industry.
47 | Winning ABM Pt.1 - Insights from Hitachi Vantara
January 07, 2022 00:00 - 48 minutes - 33.5 MBHave a great point of view to add? Send us a text with your thoughts! In today’s data-saturated world of ABM, it’s all about knowing when to draw a line in the sand, and when to start stamping your footprint. We're joined by Hitachi Vantara’s Global ABM Manager, to break down their award-winning campaign.
46 | Brave ideas: experimentation and risk-taking in B2B marketing
December 23, 2021 09:00 - 49 minutes - 33.9 MBHave a great point of view to add? Send us a text with your thoughts! In an industry deluged with dull, cookie-cutter campaigns, taking creative risks is one of the best ways to differentiate. Jon and Harry are joined by Twogether’s in-house creatives, Leigh Holdway and Glenn Carey, to discuss the importance of disruptive creativity in B2B marketing and why playing it safe is the greatest risk of all.
The B2B marketers’ guide to data networks.
December 10, 2021 16:00 - 38 minutes - 26.6 MBDid you know that 95% of B2B buyers are not in the market for your products? So how, if at all, can you convert them into leads? Jon and Harry are joined by GDlabs Tom Ridges and Edmund Barter to discuss their incredible new AI audience targeting intelligence platform that delivers insights from first-party data to help you find your next customer.
45 | The B2B marketers’ guide to data networks.
December 10, 2021 16:00 - 38 minutes - 26.6 MBHave a great point of view to add? Send us a text with your thoughts! Did you know that 95% of B2B buyers are not in the market for your products? So how, if at all, can you convert them into leads? Jon and Harry are joined by GDlabs Tom Ridges and Edmund Barter to discuss their incredible new AI audience targeting intelligence platform that delivers insights from first-party data to help you find your next customer.
44 | Award finalist case-study: The future of live, virtual & hybrid events
December 02, 2021 17:00 - 41 minutes - 28.5 MBHave a great point of view to add? Send us a text with your thoughts! Is the future of events hybrid, virtual and as live as a power line? Sigfox Connect 2020 exceeded all benchmarks for success and has been awarded Silver for Best Use of Events at the B2B Marketing Awards, listen in to the podcast to get the gospel on this ground-breaking story.
44 | Award finalist case-study: The bright future of live, virtual & hybrid events
December 02, 2021 17:00 - 41 minutes - 28.5 MBIs the future of events hybrid, virtual and as live as a power line? Sigfox Connect 2020 exceeded all benchmarks for success and has been awarded Silver for Best Use of Events at the B2B Marketing Awards, listen in to the podcast to get the gospel on this ground-breaking story.
43 | The B2B Marketing Awards: taking a look behind-the-scenes
November 23, 2021 08:00 - 35 minutes - 24.2 MBWhat should you be including in your submissions for marketing awards? And how can you win the recognition that great work deserves? We talk with Joel Harrison, Editor in Chief at B2B Marketing, about the upcoming B2B Marketing Awards. He gives some behind-the-scenes insight and practical advice for showcasing the very best of your strategic thinking and creativity.
43 | The B2B Marketing Awards: Taking a look behind-the-scenes
November 23, 2021 08:00 - 35 minutes - 24.2 MBHave a great point of view to add? Send us a text with your thoughts! What should you be including in your submissions for awards? And how can you win the recognition that great work deserves? We talk with Joel Harrison, Editor in Chief at B2B Marketing, about the upcoming B2B Marketing Awards.
42 | Award-finalist case study: Making your brand front of mind
November 12, 2021 00:00 - 49 minutes - 28.3 MBHave a great point of view to add? Send us a text with your thoughts! How do you make your brand front of mind in a crowded marketplace? And how should your actions differ if you’re a new entrant or an established player? We hear about the strategies Stefy and her media team use to achieve this differentiation. And how recent success with AVEVA has led to a nomination for ‘Best Brand Initiative’ at the B2B Marketing Awards.
41 | Award-finalist case study: Successful demand generation
October 28, 2021 15:00 - 43 minutes - 15.1 MBHave a great point of view to add? Send us a text with your thoughts! What can we learn from an award-finalist demand generation campaign? In today's episode, Jon & Harry are joined by KPMG Media Account Director, Emilie Bordbar, to find out. The 'Demand Gen Engine' has been nominated in two extremely competitive categories at the B2B Marketing Awards this year.
40 | Award-finalist case study: Putting The Art Into Martech
October 21, 2021 10:00 - 42 minutes - 29.2 MBHave a great point of view to add? Send us a text with your thoughts! You’ve got the right channel, the right technique, the right content, and compelling creative that’s going to emotionally engage your audiences. But are you making the most of your martech and data to truly drive success? In today's podcast, our Martech Director, John Breedon explains the vital role that Martech plays in accelerating your brand efforts and smashing your demand generation targets.
40 | Martech 3 - Putting The Art Into Martech
October 21, 2021 10:00 - 42 minutes - 29.2 MBYou’ve got the right channel, the right technique, the right content, and compelling creative that’s going to emotionally engage your audiences. But are you making the most of your martech and data to truly drive success? In today's podcast, our Martech Director, John Breedon explains the vital role that Martech plays in accelerating your brand efforts and smashing your demand generation targets.
40 | Putting the art into martech
October 21, 2021 10:00 - 42 minutes - 29.2 MBYou’ve got the right channel, the right technique, the right content, and compelling creative that’s going to emotionally engage your audiences. But are you making the most of your martech and data to truly drive success? In today's podcast, our Martech Director, John Breedon explains the vital role that Martech plays in accelerating your brand efforts and smashing your demand generation targets.