48 | Winning ABM Pt.2 - Foresights with Hitachi Vantara

The Tech Marketing Podcast

English - January 20, 2022 14:00 - 41 minutes - 28.7 MB - ★★★★★ - 1 rating
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Previous Episode: 47 | Winning ABM Pt.1 - Insights from Hitachi Vantara

Next Episode: 49 | B2B marketing and the Metaverse (plus NFTs)

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We’ve covered the details in Part 1: Insights. Now it’s time to look at tomorrow's picture in Part 2: Foresights. What are the KPIs used to measure ABM success, and where is all of this going? We’re joined by Hitachi’s Global ABM Manager, Amy Hall, to discuss the future of this ever-evolving industry.