72 | Metrics every CMO should know
The Tech Marketing Podcast
English - December 14, 2022 05:00 - 46 minutes - 32.2 MB - ★★★★★ - 1 ratingMarketing Business Technology twogether marketing advertising technology b2b tmp ttmp tech Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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With the media industry moving away from 'clicks' as a measure of success, we look at increasingly popular 'attention metrics' to see how CMOs should be making the most of their data.