61 | Measuring Ad Effectiveness: Learnings from Cannes P1

The Tech Marketing Podcast

English - July 15, 2022 09:00 - 36 minutes - 25.1 MB - ★★★★★ - 1 rating
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Previous Episode: 60 | Channel marketing conversations: A CMU recap

Next Episode: 62| Finance and Marketing Alignment: Learnings from Cannes P2

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Is attention the new pinnacle of ad effectiveness? And are we giving enough thought to our ad experiences?

In the latest episode of the Tech Marketing Podcast, we speak to our very own Director of Media Partnerships, Thu-Mai Oram, who talks about what she learned at the Cannes Lions Festival of Creativity.