46 | Brave ideas: experimentation and risk-taking in B2B marketing

The Tech Marketing Podcast

English - December 23, 2021 09:00 - 49 minutes - 33.9 MB - ★★★★★ - 1 rating
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Previous Episode: 45 | The B2B marketers’ guide to data networks.

Next Episode: 47 | Winning ABM Pt.1 - Insights from Hitachi Vantara

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In an industry deluged with dull, cookie-cutter campaigns, taking creative risks is one of the best ways to differentiate. Jon and Harry are joined by Twogether’s in-house creatives, Leigh Holdway and Glenn Carey, to discuss the importance of disruptive creativity in B2B marketing and why playing it safe is the greatest risk of all.