54 | The rise of the brand publisher
The Tech Marketing Podcast
English - April 11, 2022 09:00 - 40 minutes - 27.7 MB - ★★★★★ - 1 ratingMarketing Business Technology twogether marketing advertising technology b2b tmp ttmp tech Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 53 | The Drivers of B2B Marketing: Creativity, Innovation and Disruption
Next Episode: 55 | World Innovation Day Q&A
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As third-party cookies slide into oblivion the move to first-party data is a huge challenge for marketers.
This week we explore how defining the currency of first-party data, establishing the value exchange between brand and customer, and introducing creative brand publishing, can successfully overcome obstacles.