72 | Metrics every CMO should know

The Tech Marketing Podcast

English - December 14, 2022 05:00 - 46 minutes - 32.2 MB - ★★★★★ - 1 rating
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Previous Episode: 71 | Delivering better digital marketing with partners to accelerate revenue and performance

Next Episode: 73 | Award-finalist case study: Producing an award-worthy podcast

With the media industry moving away from 'clicks' as a measure of success, we look at increasingly popular 'attention metrics' to see how CMOs should be making the most of their data.