63 | Demand Gen: Fuelling your funnel for success
The Tech Marketing Podcast
English - August 12, 2022 10:00 - 44 minutes - 30.9 MB - ★★★★★ - 1 ratingMarketing Business Technology twogether marketing advertising technology b2b tmp ttmp tech Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 62| Finance and Marketing Alignment: Learnings from Cannes P2
Next Episode: 64 | What the #?*! is going on with cookies?
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Over the last couple of years, there's been a shift in marketing's approach to demand gen. With so much pressure to deliver leads, and to deliver them fast, we're forgetting the importance of brand awareness and nurture. Join Jon, Gareth and Harry as we go back to our demand gen roots.