Spa Marketing Made Easy Podcast
372 episodes - English - Latest episode: about 2 months ago - ★★★★★ - 244 ratingsSpa Marketing Made Easy Podcast is a place where we share simple, proven strategies just for spa industry professionals, to help you get more clients in the door so you can create a life you love.
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Episodes
SMME #365 WATCH: Emage Medical® Image Pro® SUNLITE Walkthrough
January 29, 2024 11:00 - 27 minutes - 63.9 MBIf you’re a regular listener to the Spa Marketing Made Easy podcast, you’ll remember I introduced you to Emage Medical® last year. Emage Medical® is a strategic partner that I’ve developed a relationship with and fully support the devices they offer. For the second time on the pod, Emage Medical® returns as I’m joined by Hannah Beavers who walks me through the features and benefits of the Image Pro® SUNLITE device. If you’re listening on Spotify + Apple Podcasts, head ove...
SMME #364 Money Mindset + Management with Daniela + Nicole
January 22, 2024 11:00 - 25 minutes - 59 MB“What am I actually able to do with my money?” is a common question many spa owners don’t know how to answer. Managing money can bring feelings of fear, uncertainty, and to be quite honest, a lack of confidence. If you’re sitting in a place where the past Daniela was several years ago, you’re wondering to yourself “what’s the next step?” My guest today has the answer for you. Joining me is Addo Aesthetics Community Coach (our go-to money gal), Nicole Cooley! Returnin...
SMME #363 $46.5K in 7 Days - How Ashlen Day Ran Her Best Gift Card Promo Yet
January 15, 2024 11:00 - 23 minutes - 53.4 MB“$46,500 in SEVEN DAYS?! TELL ME EVERYTHING!” was the first thing that crossed my mind when I saw Ashlen’s Wednesday Wins post last month. In addition to Ashlen’s December gift card promo being a smashing success, what drew me to her success story was how she created a great cash infusion into her business by keeping a successful sales strategy from the previous owner and amplifying it by combining guerilla marketing tactics with new technology strategies. Here to spill the deta...
SMME #362 Building a Winning Paid Ads Strategy with Tara Zirker
January 08, 2024 11:00 - 50 minutes - 115 MBIf you’ve found yourself staring blankly at your Meta Ads account, turn the volume up and grab a notepad. I’ve been in your shoes. What is Meta? How do I know which ad campaign objective to select? Should I use an image or a video? This is just the start of a long list of questions that runs through your head while beginning to set up your paid ads strategy. I want to help you take the guesswork out of ads so I invited the Facebook ads goddess herself, Tara Zir...
SMME #361 Setting Intentions: Daniela’s 2024 Words of the Year
January 01, 2024 11:00 - 8 minutes - 19.2 MBOne of my favorite practices every January is to set my intention for the year. The word (or phrase) I select is the constant reminder I refer to weekly as I navigate life and business for another year. For 2024, I decided to switch it up a bit. After seeing a Facebook post that said whichever 4 words you see first in the word scramble are going to determine your year, I decided to play along and ended up loving the 4 words I saw first. Tune in to this episode to he...
SMME #360 3 Keys for Building a High Performing Team
December 25, 2023 11:00 - 21 minutes - 49.4 MBOperating as a solo isn’t wrong, but it is limiting because it becomes seemingly impossible to imagine expansion or growth when you have to wear all the hats of being a business owner. I’m not saying it’s not attainable, but it is not what I recommend or would ever put myself through as a CEO. Developing a team has changed my life for the better. In today’s solo episode on the Spa Marketing Made Easy podcast, I’m sharing the 3 keys to building a high performing team and r...
SMME #359 Franchising Your Spa with Founder of VIO Med Spa, Joe Stanoszek
December 18, 2023 11:00 - 38 minutes - 87.3 MBLongtime listeners know I’m constantly talking about having the mindset of creating an asset that you can sell. Well listen up Spa CEOs + aspiring spa owners because today’s podcast guest has done just that by building a franchise. There are currently 37 franchises of VIO Med Spa and counting! Founder Joe Stanoszek joins me to share the key things that made him get approached to franchise, plus the good and the bad of the process that landed him where he is today. ...
SMME #358 Rediscovering Her Entrepreneurial Calling with Shirin Zakerion
December 11, 2023 11:00 - 37 minutes - 85.6 MBYou’ll often hear me talk about how entrepreneurship is like riding a rollercoaster. Some days are up, and other days are down, but ultimately, the goal always remains the same - to build business around a life you love. My guest on today’s episode has entrepreneurship ingrained in her DNA. Growing up working in her family’s restaurant, Shirin Zakerion developed a knack for customer service and leadership at a young age. As she pursued a career in the hair industry, she f...
SMME #357 Sharing Event Strategies that Resulted in $225K with Samantha Surman
December 04, 2023 11:00 - 32 minutes - 73.7 MBWhen you hear that somebody has hosted a wildly profitable event, the natural response is “tell me everything!” Today’s episode of Spa Marketing Made Easy is doing just that. Samantha Surman, one of my Spa CEOs from my Growth Factor® Framework program, is spilling all of the juicy event details of how she generated $225K in revenue by hosting back-to-back events. After meeting at a Dermaconcepts event, Samantha joined my program and focused all of her efforts on event plan...
SMME #356 Embracing the Serial Entrepreneur Title with Charlie Carter
November 27, 2023 11:00 - 31 minutes - 71 MBThe greatest gift in coaching is witnessing the “Aha!” moments that happen to my students. My guest on this episode of Spa Marketing Made Easy experienced a lightbulb moment on a recent coaching call when I gave her the title of serial entrepreneur. Charlie Carter, CEO of Body Soul Spa in Jacksonville, FL, is multi-passionate and possesses a wide variety of talents and interests, and she has the itch of entrepreneurship. If you can relate to Charlie’s feelings of always w...
SMME #355 Announcing Addo Wellness Institute: A Post-Secondary School Specializing in the Business of Aesthetics
November 20, 2023 11:00 - 14 minutes - 33.4 MBWhat you’re going to hear in this episode has been a long time in the making and I am ecstatic to finally share it with you – introducing Addo Wellness Institute, the first post-secondary school specializing in the business of aesthetics! This new venture is a marriage between my two personal worlds of being an aesthetics professional and being a military spouse, and our goal and vision with Addo Wellness Institute is that we’ll help 5,000 military spouses and veterans find meaningful...
SMME #354 Determining + Increasing Your Lifetime Customer Value with Scott Bell of High Level Marketing
November 13, 2023 11:00 - 27 minutes - 61.8 MBGetting more clients is always the hot talk when it comes to spa marketing, and while gaining new clientele is obviously important, a successful spa owner and entrepreneur knows that retaining clientele is even more valuable. Not only is it easier to market and sell to an existing client who already knows, likes and trusts you, but you have the greatest opportunity to move the needle on a metric that really underscores the entire health of your business – your Customer Lifetime Value. ...
SMME #353 Releasing Guilt Over Time Spent and How We Plan for Success
October 30, 2023 10:00 - 12 minutes - 27.8 MBAmbitious women are wired for guilt. I know that statement packs a punch, especially if you let it sink in. Whether its mom guilt, guilt for spending time on something “frivolous” or “wasting time” on something that doesn’t move the needle or make you money, it’s all too easy for an ambitious woman to feel like she’s trying to “do it all,” but as a result, not doing it well. No matter how you want to classify the guilt, I want to take some time to shine a light on it, talk thro...
SMME #352 From Stay At Home Mom to Spa CEO Who Went from $0 to $180K in 6 Months with Debbie Brewer SMME #352
October 23, 2023 10:00 - 33 minutes - 76.4 MBA sentiment I’ve often shared is that “it’s never too late to start,” and today’s guest is a beautiful example of how you can begin your life as Spa CEO after moving through a different career journey and be wildly successful at any age. Joining me on this episode of Spa Marketing Made Easy is Debbie Brewer, the CEO of Beauty Brew Skincare and Spa, a full-service wellness and beauty spa in New Jersey. Debbie began her entrepreneurial path after raising three incredible women as a stay...
SMME #351 What Does a Spa Manager Do?
October 16, 2023 10:00 - 13 minutes - 32 MBIs your spa’s revenue stuck at the $28-30K per month mark? Often, I’ll see spa owners approach this issue with their sales and marketing hat on, but I’m here to tell you to swap out that hat for another because the thing you really want to be examining here is your team. Chances are, you’re not operating solely as the spa owner and CEO. Instead, you’re acting as the CEO and the spa manager (and maybe you’re still in the treatment room, too!). If you find yourself trying to figu...
SMME #350 Preparing Your Spa to Sell with Ben Hernandez of Skytale Group
October 09, 2023 10:00 - 31 minutes - 72 MBIf you’re like the majority of the spa owners who tune into Spa Marketing Made Easy, you likely started your business from a place of passion. Maybe you set out as a solo straight out of school and now you’re focused on building your empire. Maybe you set out to build your own practice after years of working for someone else and knowing you could build something even greater. Typically, when we build a business from a place of passion and doing what we love, the idea of selling that b...
SMME #349 Making Ecommerce Your Spa's Profit Machine
October 02, 2023 10:00 - 39 minutes - 90.3 MBThis may be a podcast all about spa marketing and business growth, but want to know the *real* secret behind successful spa marketing made easy? Having products and treatments you’re excited to offer and can’t help but share! And while I’m no longer in the treatment room, I’ll never stop nerding out on new aesthetics technologies, devices and products, which is why I had to bring Giovanna McCarthy, founder of PDO Max on to the show. In January 2020, PDO Max became one of a few ...
SMME #348 Making Ecommerce Your Spa's Profit Machine
September 25, 2023 10:00 - 14 minutes - 33.2 MBNow that we’re approaching Quarter 4 and looking to the year ahead, you might be planning your yearly promotions and other revenue-generating activities, and I’ve got a question for you – do you have ecommerce on your plan? If not, you should! Yes, ecommerce had a big boom back in 2020 (maybe you hopped on that train, but now you’ve been hanging out in the station once your spa got back up and running), but whether you ever ventured in to ecommerce or not, it has a massive potential f...
SMME #347 Profitably Paying Your Team
September 18, 2023 10:00 - 21 minutes - 49.5 MBPaying your team – it’s the topic that’s as old as time for every Spa CEO in our community, and as long as you’ve got a vision to grow your aesthetic practice, the topic of team pay is one you’ll return to again and again. In this episode, I’m diving deeper into the numerical breakdown behind profitably paying your team and answering specific questions from a previous training I did inside the Spa Marketing Made Easy community called, “Commission vs. Hourly - How to Pay Your Team.” (L...
SMME #346 Partnering with the Best Device Companies for Your Practice with Ryan Arca of Rohrer Aesthetics
September 11, 2023 10:00 - 38 minutes - 88.7 MBOne of the biggest decisions you can make when it comes to growing your practice is how you’ll enhance the offerings you provide for your clientele. Not only do you need to pinpoint in-demand treatments, but you also need a keen eye on the emerging science and technology that is going to provide the best results for your ideal clientele. Here to discuss with us Rohrer Aesthetics’ vast array of clinical technologies as well as their philosophy behind training and supporting their aesth...
SMME #345 A Recap of the Spa Business Boost Maui Fundraiser Event
September 04, 2023 10:00 - 16 minutes - 37.7 MBDid you join us for our Spa Business Boost - Maui Fundraiser event? In this week’s episode of Spa Marketing Made Easy, I’m recapping how the event went and just what kind of impact our community was able to make in the Maui community and relief efforts. Plus, a personal update on Maui, special thanks to our incredible event partners, and how you can still get in on the Spa Business Boost action. In this episode, we discuss: How the Spa Business Boost Event came together and what ...
Join Us for Spa Business Boost - A Maui Fundraiser Event
August 21, 2023 10:00 - 13 minutes - 31.2 MBOn August 9, 2023 wildfires raged through the island of Maui devastating the island, specifically the town of Lahaina. As a former resident of Maui and with a family that has lived on the island for more than 20 years, the devastation left in the aftermath hits close to home. In an effort to give back to the community that has given so much to me and my family, we’re hosting a one-day virtual event called Spa Business Boost, with every cent going toward Maui relief and aid efforts thr...
SMME #344 Knowing When to DIY or Hire Out Your Marketing with Ryan Files of High Level Marketing
August 14, 2023 10:00 - 39 minutes - 89.6 MBOutsourcing and delegation will always be one of my top recommendations for Spa CEOs who need to step further into their role as the leader of their company and to free up their time and energy to focus on their business’ bigger picture objectives. However, not every item on your to-do list needs to be hired out, in fact, there’s a time and a place for DIY, which is what Ryan and I are discussing in this episode of Spa Marketing Made Easy. Back for his third interview with us, ...
Introducing 1:1 coaching at Addo Aesthetics with Sara 🎉
August 08, 2023 10:00 - 12 minutes - 28.9 MBIntroducing 1:1 coaching at Addo Aesthetics! 🎉 Listen in to get to know Sara! Learn about her incredible growth in her first year of business that has continued as she builds a unique spa that excels in community events and retail sales. Click here to get your 50 minute coaching call for only $199! https://checkout.addoaesthetics.com/coaching-call
Introducing 1:1 coaching at Addo Aesthetics with Nicole 🎉
August 08, 2023 10:00 - 10 minutes - 23.7 MBIntroducing 1:1 coaching at Addo Aesthetics! 🎉 Listen in to get to know Nicole! Learn how her coaching changed my life by allowing me to comfortably pay myself more because I was clear on my numbers. Click here to get your 50 minute coaching call for only $199! https://checkout.addoaesthetics.com/coaching-call
Introducing 1:1 coaching at Addo Aesthetics with Em! 🎉
August 08, 2023 10:00 - 10 minutes - 25 MBIntroducing 1:1 coaching at Addo Aesthetics! 🎉 Listen in to get to know Em! Learn about her own journey to success with her med spa that has been in operation for 40+ years! Click here to get your 50 minute coaching call for only $199! https://checkout.addoaesthetics.com/coaching-call
SMME #343 Checking In with Freedom In Action Grant Winner Juvy Cabanilla
August 07, 2023 10:00 - 27 minutes - 61.8 MBIf you’ve been listening to my podcast, you’ve probably heard me talk about the Freedom In Action Grant we launched in partnership with the Liberté Foundation for Women in July of 2022. Since its inception, we’ve been fortunate to give away three $10,000 grants to women owned businesses in the spa industry. We still have two more $10,000 grant opportunities that we will give away in late 2023 and in 2024. The second winner awarded in November 2022 was Juvy Cabanilla, owner...
SMME #342 Learn the Latest Mangomint Updates with Co-Founder & CEO, Daniel Lang
July 31, 2023 10:00 - 33 minutes - 76.7 MBCollaboration over competition is a mantra you’ll hear me use often. I truly believe in the power of sharing knowledge and resources - especially in the spa industry - only makes us stronger as a whole. Mangomint is a leading spa software that my company continues to collaborate with as we are two like minded businesses with a goal to propel the spa industry forward. On today’s episode of the Spa Marketing Made Easy podcast, co-founder and CEO Daniel Lang returns to share ...
SMME #341 Learn All About Starting an Ecom Business from Gamal Codner
July 24, 2023 10:00 - 33 minutes - 75.7 MBA wise friend once said to me “spa owners are in the confidence business.” This has stuck with me as a reminder that the spa industry relies heavily on relationship building with clients because you are an expert for them to lean on. With that in mind, the concept of selling your own private skincare label is a natural fit for three reasons: A clientele base that knows, likes, and trusts you is already in place You are educating about home skincare regimens after every trea...
SMME #340 A Complete Spa Insurance Overview with Andy Zarkovich
July 17, 2023 10:00 - 45 minutes - 104 MBnot all businesses are set up equally. Insurance isn’t quite the glamorous side of business as it’s overwhelming to decide which coverages are necessary for you and how much you need for protection. My guest on this week’s episode of the Spa Marketing Made Easy podcast takes the guesswork out of selecting insurance for spa owners. Andy Zarkovich is an independent insurance agent and a spa owner who is currently enrolled in my program, Growth Factor Framework. He’s cre...
SMME #339 Uncovering Your True Happiness with Elayne Mendoza
July 10, 2023 10:00 - 29 minutes - 66.8 MBAs a lover of systems, spreadsheets, and a well planned out calendar, I realize that the roadmap we set out for ourselves doesn’t always reach the planned destination. That’s why I constantly call entrepreneurship a rollercoaster. My guest on today’s episode of the Spa Marketing Made Easy is living proof that life doesn’t always turn out as we plan. Elayne Mendoza is a Growth Factor Framework member who is the founder of a latina owned beauty business named Moonlyte Studio....
SMME #338 Getting to Know Emage Medical® with CEO Cari Ray
July 03, 2023 10:00 - 29 minutes - 67.1 MBI’m a big believer in not endorsing a company or product on this podcast without first trying it out for myself. I can tell you with certainty that Emage Medical® is the real deal. This year I’ve talked a lot about my effort in building strategic partnerships with like minded businesses who can help propel the spa industry forward and who share similar core values to my company. On today’s episode, Emage Medical® CEO Cari Ray joins me for a conversation all about her compan...
SMME #337 A Look Inside Daniela’s Calendar Management Process
June 26, 2023 10:00 - 12 minutes - 28.6 MB“Is this what the CEO of a seven figure company does?” The answer to this question is an important first step to start as you begin to understand where your time should be spent as you map out your calendar. A time tracker exercise is going to help you pinpoint where you’re most efficient. It answers questions like… What time of day am I most efficient? When do I feel the most creative? What part of my day am I getting tasks accomplished? If you want to build a lif...
SMME #336 Top Questions to Ask When Shopping for Medical Devices with Michael Lustig
June 19, 2023 10:00 - 41 minutes - 94.7 MBWhen is the right time to buy a new device for my spa? Which company should I buy from? What types of questions do I need to ask during the shopping process? If you’re not quite sure where to begin with buying devices for your practice, turn up the volume because this episode is going to answer all your burning questions. Today’s guest on the Spa Marketing Made Easy podcast is Michael Lustig, the VP of Commercial Development at Rohrer Aesthetics. Michael wants you to b...
SMME #335 Daniela’s Debrief: The Spa CEO Intensive Experience
June 12, 2023 10:00 - 31 minutes - 71.3 MBDo you make time for leadership development in your business? One of the most valuable lessons I’ve learned is to make time in my schedule to solely focus on personal development and building connections with like minded business owners that make me feel seen, heard, and valued. In today’s episode, I’m sharing all of the details from the Spa CEO Intensive event that we recently hosted for Growth Factor and Sales Factor students. PLUS, I share exclusive details about a spec...
SMME #334 Navigating the Transition into Motherhood with Christine Hassler
June 05, 2023 10:00 - 40 minutes - 93.4 MBBecoming a mom is a huge life transformation that is a beautiful, and oftentimes, a messy process. Mom is a title I know we all as a collective wear proudly, and with this new title can bring about an identity shift as you navigate your new season of life. My guest on today’s Spa Marketing Made Easy podcast episode is currently in the midst of her own journey of transitioning into motherhood. Christine Hassler is a Master coach, best-selling author of three books, facilita...
SMME #333 Balancing Your Feminine and Masculine Energies in Leadership with Alexa Bowditch
May 29, 2023 10:00 - 52 minutes - 121 MBHow do we balance these two energies in business? The first step (structure = masculine) is to slow down and allow yourself time to tap into the softer state of just being (emotions = feminine). As a Spa CEO, the two energies coexist in your leadership. The traditional structure and systems of your business exert a masculine influence. The game changer is being in connection with the people you lead allows vulnerability into the mix where you share a piece of who you are un...
SMME #332 7 Steps to Build a 7 Figure Practice with Ease
May 22, 2023 10:00 - 27 minutes - 62.8 MBLeadership is a learned skill. That they don’t teach you in aesthetics school. It isn’t until you take the plunge into entrepreneurship do you truly enter the process of becoming a leader. My goal is to bridge this gap for spa owners and provide personal development training, guidance and expertise to help you step into the role of Spa CEO confidently. On today’s episode of the Spa Marketing Made Easy, I’m sharing the seven steps to building a seven figure practice ...
SMME #331: The Power of Breathwork with Stefanos Sifandos
May 15, 2023 10:00 - 42 minutes - 96.7 MBAll of us have something from our life experiences that makes us brace. Whether it’s big trauma or small trauma, it holds the same weight for all of us. There’s priceless value as an entrepreneur to invest in personal development to make sure those unresolved feelings don’t show up in the workplace. Stefanos Sifandos is no stranger to doing the work - specifically the power of breathwork. Joining me on this episode of the Spa Marketing Made Easy podcast, Stefanos i...
SMME #330 A Guide to Optimizing Your Google Business Profile with Ryan Files of High Level Marketing
May 08, 2023 10:00 - 32 minutes - 75.1 MBIf you start to sweat at the mere thought of how to build your business presence on Google, this episode is for you. One of the biggest misconceptions is thinking your website is the first place people find you online. Google Business Profile is actually your business’s first impression. It’s a free and powerful tool that can help small businesses increase their online presence, attract more customers, and increase sales. Returning for the second time on the Spa Mar...
SMME #329 Reconnecting with Your Inner Voices with Vasavi Kumar
May 01, 2023 10:00 - 39 minutes - 90.3 MBWe talk to ourselves all the time. Whether it’s in our mind or out loud, inner dialogue is a natural part of being human. The relationship that never stops growing is the one you have with your inner self. It’s an incredibly powerful journey to learn your own language. Today’s guest is somebody who has relentlessly searched to find her own voice, access the freedom of her creative spirit, and help others along the way…out loud. Coined as “Queen of Saying it ...
SMME #328 How to Build Rich Relationships with Selena Soo
April 24, 2023 10:00 - 23 minutes - 53.3 MBA rich relationship leaves a lasting impact on your life. It’s something that brings abundance to you. These types of relationships are essential in business to connect and build deep, authentic partnerships with your community to help propel your business forward. On today’s episode, my guest is no stranger to the Spa Marketing Made Easy podcast family. Returning for the second time is master connector and relationship builder, Selena Soo. Selena is a publicity and market...
SMME #327 Planning Ideas for Mother’s Day Promotions
April 17, 2023 10:00 - 20 minutes - 46.6 MBWhat motivates you to purchase? As a client, what makes you feel seen, heard, and valued? What principles do other businesses incorporate that make you feel valued? These are planning questions to consider when figuring out how you can best love on your clients and deepen your relationships through promotions and events. On today’s episode of the Spa Marketing Made Easy, we’re talking all things Mother’s Day promotions! A great practice is to put yourself in yo...
SMME #326 How Dr. Alan Durkin’s Educational Training Program is Advancing the MedSpa Industry
April 10, 2023 10:00 - 44 minutes - 103 MBThere’s a gap in the medspa industry that Dr. Alan Durkin is on a mission to fill. A Board-Certified Plastic and Reconstructive Surgeon, and founder of Ocean Drive Plastic Surgery and MedSpa, Dr. Durkin offers a training program called MedSpa Network that provides hands-on practice and education for medical aesthetic professionals to learn noninvasive and invasive technologies and techniques for the face, breast, and body. Dr. Durkin’s passion for training stems from his deep und...
SMME #325 Master Your Brand Messaging with Maya Elious
April 03, 2023 10:00 - 42 minutes - 97.1 MBPackaging your business’s vision into a brand is much more than just selecting a color palette and approving a logo. Branding is an intangible concept that business owners struggle to define because being able to communicate your niche and messaging isn’t a quick task to complete. If you’re sitting here thinking “that’s me,” take a deep breath, you’re not alone in these feelings. The truth is the foundation of everything you bring to life becomes part of your branding, w...
SMME #324 How to Qualify for Employee Retention Credit Explained By Marc Sheridan
March 27, 2023 10:00 - 24 minutes - 56.1 MBThe Employee Retention Credit (ERC) is another opportunity for businesses affected by the COVID-19 pandemic to receive financial support from the government. ERC benefits are received in the form of income and can be as much as $26,000 per full-time W2 employee. Sheridan Wealth Advisors are leading experts on Employee Retention Credit. My guest on today’s podcast episode is President and Founder, Marc Sheridan, as he shares all the details of how business owners can find ...
SMME #323 Helping Spa Entrepreneurs Transform Their Lives with Nina Hayes
March 20, 2023 10:00 - 26 minutes - 60.1 MBOne of the most impactful things we as leaders in the beauty industry can do is highlight other incredible women making influential moves in our industry. Witnessing the positive transformation of another entrepreneur is such an enlightening experience. This is exactly what Nina Hayes experiences day after day. My guest on today’s episode of the Spa Marketing Made Easy is the founder and CEO of Elite Esthetician Academy. The Academy’s mission is to develop the futur...
SMME #322 Mastering Memberships with Mangomint’s Marchelle McKeirnan
March 13, 2023 10:00 - 37 minutes - 84.7 MBThe consistency of cash flow alone may seem like a good enough reason to consider launching and growing a membership. Weighing the pros and cons, here are a few more to add to the pros side. For starters, if you plan with your ideal exit strategy in mind, this recurring revenue gives you leverage if you ever decide to sell your company. Memberships are also great for client retention and creating a VIP experience for your loyal clients. So what are the cons? Are the...
SMME #321 Building Your Confidence & Community with Jason Goldberg
March 06, 2023 11:00 - 36 minutes - 82.6 MBSpa owners are in the confidence business. So naturally they must be confident people themselves, right? Navigating confidence is a daily ebb and flow that starts with the mindset you choose at the start of your day. As a Spa CEO, your relationship with your confidence and mindset in leadership sets the tone for your business and the environment you create for your clients/patients. My guest on today’s episode is Jason Goldberg, a Mental Performance and Leadership C...
SMME #320 Deepening the Client Experience with Boulevard’s Education Manager, Skya Jones
February 27, 2023 11:00 - 28 minutes - 64.6 MBSelecting a spa software is no easy decision. That’s why my goal is to introduce you to as many options as possible so that you can easily listen, review, and make an informed decision. Boulevard is focused on giving spa owners time back to focus on deepening client relationships. They aim to take the heavy lifting off your shoulders so you can get back to what’s most important to you - the client experience. Boulevard coins itself as the “software for self-care.” The softw...