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Spa Marketing Made Easy Podcast

380 episodes - English - Latest episode: 4 days ago - ★★★★★ - 244 ratings

Spa Marketing Made Easy Podcast is a place where we share simple, proven strategies just for spa industry professionals, to help you get more clients in the door so you can create a life you love.

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Episodes

SMME #373 How Alexis Robertson Hit $100K in One Month with a Live Event Planned in Just 2 Weeks!

March 25, 2024 10:00 - 28 minutes - 65.3 MB

In this episode of Spa Marketing Made Easy, we sit down with Alexis Robertson, award-winning esthetician and founder of Alxs Skn Gym, to uncover the secrets behind her incredible success story. Alexis shares how she planned and executed a wildly successful live event in just two weeks, resulting in a staggering $100,000 in sales in a single month! Listen in as Alexis reveals the step-by-step process she used to create buzz, connect with clients, and drive attendance for her event. From leve...

SMME #372 Up Your Game with Google Business Profile in 2024 with Ryan Files of High Level Marketing

March 18, 2024 10:00 - 40 minutes - 91.8 MB

Hey there, it’s another deep dive on the podcast, and this time, we're unraveling the secrets to mastering your Google Business Profile with a special return guest, Ryan Files from High Level Marketing. If there's one thing we've learned, it's that the digital landscape doesn't stand still, especially not for Google. Today, we're getting into the nitty-gritty of what’s new with Google Business Profile in 2024. Gone are the days when Google My Business was just a static listing. Now, we're t...

SMME #371 The Legalities of Aesthetics - A Deep Dive with Mandie Gossert

March 11, 2024 10:00 - 22 minutes - 50.6 MB

Creating sustainable growth and success in aesthetics means more than just mastering the art of skincare; it involves understanding the legal landscape that shapes our industry. In today's episode of Spa Marketing Made Easy, we're diving deep into the legalities surrounding the aesthetics industry.    I'm joined by Mandie Gossert, a passionate esthetician who has taken her love for skincare to the next level by founding the Aestheticians Alliance in her state. Mandie is an experienced...

SMME #370 Daniela’s Debrief: Addo Wellness Institute’s Spa Manager Certification Event

March 04, 2024 11:00 - 16 minutes - 38.4 MB

If you’ve been a long-time listener of the Spa Marketing Made Easy podcast, you’ll remember back in November, I introduced my team’s next endeavor - Addo Wellness Institute, the first post-secondary school specializing in the business of aesthetics! We’ve been moving right along since 2024 kicked off with our inaugural Spa Manager Certification course.    As part of that course, we host one in-person event in Salt Lake City, Utah, for the students to meet in-person and get more hands-on...

SMME #369 Key Takeaways from Echelon Front’s Muster Conference with Daniela + Kyle

February 26, 2024 11:00 - 21 minutes - 49.7 MB

To truly practice what I preach, leadership development is constantly in my routine.   With that in mind, I bet you didn’t think you’d catch me attending a leadership conference led by former Navy SEALs…   but boy was I blown away!   After reading, Extreme Ownership: How U.S. Navy SEALs Lead and Win, I was hooked and ready to learn more about leading in a more practical, tangible way from authors Jocko Willink and Leif Babin.   So my husband Kyle and I signed up to attend The...

SMME #368 WATCH: What Does PDO Max AfterGlo™ Do For The Skin?

February 19, 2024 11:00 - 24 minutes - 56.8 MB

We know the bread and butter of the spa industry are great before + after photos.   So if you’re listening to this episode right now on Spotify or Apple Podcasts, head over to our website (addoaesthetics.com) to watch the mini presentation from my guest, Jaclyn Luongo on PDO Max AfterGlo™.   Jaclyn, Director of Sales & Business Development for PDO Max, is on the podcast today to share all things PDO Max AfterGlo™ and the benefits it can bring to your spa business.   In this episo...

SMME #367 The Spa CEO Journey: What’s The Next Right Step For You?

February 12, 2024 11:00 - 21 minutes - 50.2 MB

If I had to rank my top shared insights on the Spa Marketing Made Easy podcast, “leadership is a learned skill” would definitely make my Top 3.    That’s what today’s episode is all about. I’m asking you the one question all Spa CEOs need to be asking themselves in regards to leadership.    I’ve been transparent that it’s really hard (nearly impossible) to cross the million dollar mark as a solo.    If you find yourself trying to figure out a way to increase your monthly revenue ...

SMME #366 3 Ecom Strategies You Need in 2024 from Gamal Codner

February 05, 2024 11:00 - 30 minutes - 70.3 MB

Are you ready for another source of revenue stream for your spa in 2024?    We live in a world that prioritizes ease and convenience.   The accessibility of ordering essential items online has saturated the ecom market so we have to find new ways to stand out among the competitors.    Put on your headphones because today we’re covering all things to know about ecommerce in 2024.    Returning for his second time on the Spa Marketing Made Easy podcast, Gamal Codner’s consulting...

SMME #365 WATCH: Emage Medical® Image Pro® SUNLITE Walkthrough

January 29, 2024 11:00 - 27 minutes - 63.9 MB

If you’re a regular listener to the Spa Marketing Made Easy podcast, you’ll remember I introduced you to Emage Medical® last year.    Emage Medical® is a strategic partner that I’ve developed a relationship with and fully support the devices they offer.   For the second time on the pod, Emage Medical® returns as I’m joined by Hannah Beavers who walks me through the features and benefits of the Image Pro® SUNLITE device.    If you’re listening on Spotify + Apple Podcasts, head ove...

SMME #364 Money Mindset + Management with Daniela + Nicole

January 22, 2024 11:00 - 25 minutes - 59 MB

“What am I actually able to do with my money?” is a common question many spa owners don’t know how to answer.   Managing money can bring feelings of fear, uncertainty, and to be quite honest, a lack of confidence.    If you’re sitting in a place where the past Daniela was several years ago, you’re wondering to yourself “what’s the next step?”   My guest today has the answer for you. Joining me is Addo Aesthetics Community Coach (our go-to money gal), Nicole Cooley!   Returnin...

SMME #363 $46.5K in 7 Days - How Ashlen Day Ran Her Best Gift Card Promo Yet

January 15, 2024 11:00 - 23 minutes - 53.4 MB

“$46,500 in SEVEN DAYS?! TELL ME EVERYTHING!” was the first thing that crossed my mind when I saw Ashlen’s Wednesday Wins post last month.   In addition to Ashlen’s December gift card promo being a smashing success, what drew me to her success story was how she created a great cash infusion into her business by keeping a successful sales strategy from the previous owner and amplifying it by combining guerilla marketing tactics with new technology strategies.    Here to spill the deta...

SMME #362 Building a Winning Paid Ads Strategy with Tara Zirker

January 08, 2024 11:00 - 50 minutes - 115 MB

If you’ve found yourself staring blankly at your Meta Ads account, turn the volume up and grab a notepad.    I’ve been in your shoes.    What is Meta?  How do I know which ad campaign objective to select? Should I use an image or a video?   This is just the start of a long list of questions that runs through your head while beginning to set up your paid ads strategy.   I want to help you take the guesswork out of ads so I invited the Facebook ads goddess herself, Tara Zir...

SMME #361 Setting Intentions: Daniela’s 2024 Words of the Year

January 01, 2024 11:00 - 8 minutes - 19.2 MB

One of my favorite practices every January is to set my intention for the year.   The word (or phrase) I select is the constant reminder I refer to weekly as I navigate life and business for another year.   For 2024, I decided to switch it up a bit.    After seeing a Facebook post that said whichever 4 words you see first in the word scramble are going to determine your year, I decided to play along and ended up loving the 4 words I saw first.    Tune in to this episode to he...

SMME #360 3 Keys for Building a High Performing Team

December 25, 2023 11:00 - 21 minutes - 49.4 MB

Operating as a solo isn’t wrong, but it is limiting because it becomes seemingly impossible to imagine expansion or growth when you have to wear all the hats of being a business owner.   I’m not saying it’s not attainable, but it is not what I recommend or would ever put myself through as a CEO.    Developing a team has changed my life for the better.    In today’s solo episode on the Spa Marketing Made Easy podcast, I’m sharing the 3 keys to building a high performing team and r...

SMME #359 Franchising Your Spa with Founder of VIO Med Spa, Joe Stanoszek

December 18, 2023 11:00 - 38 minutes - 87.3 MB

Longtime listeners know I’m constantly talking about having the mindset of creating an asset that you can sell.    Well listen up Spa CEOs + aspiring spa owners because today’s podcast guest has done just that by building a franchise.    There are currently 37 franchises of VIO Med Spa and counting!    Founder Joe Stanoszek joins me to share the key things that made him get approached to franchise, plus the good and the bad of the process that landed him where he is today.   ...

SMME #358 Rediscovering Her Entrepreneurial Calling with Shirin Zakerion

December 11, 2023 11:00 - 37 minutes - 85.6 MB

You’ll often hear me talk about how entrepreneurship is like riding a rollercoaster.   Some days are up, and other days are down, but ultimately, the goal always remains the same - to build business around a life you love.    My guest on today’s episode has entrepreneurship ingrained in her DNA. Growing up working in her family’s restaurant, Shirin Zakerion developed a knack for customer service and leadership at a young age.    As she pursued a career in the hair industry, she f...

SMME #357 Sharing Event Strategies that Resulted in $225K with Samantha Surman

December 04, 2023 11:00 - 32 minutes - 73.7 MB

When you hear that somebody has hosted a wildly profitable event, the natural response is “tell me everything!”   Today’s episode of Spa Marketing Made Easy is doing just that.    Samantha Surman, one of my Spa CEOs from my Growth Factor® Framework program, is spilling all of the juicy event details of how she generated $225K in revenue by hosting back-to-back events.   After meeting at a Dermaconcepts event, Samantha joined my program and focused all of her efforts on event plan...

SMME #356 Embracing the Serial Entrepreneur Title with Charlie Carter

November 27, 2023 11:00 - 31 minutes - 71 MB

The greatest gift in coaching is witnessing the “Aha!” moments that happen to my students.    My guest on this episode of Spa Marketing Made Easy experienced a lightbulb moment on a recent coaching call when I gave her the title of serial entrepreneur.   Charlie Carter, CEO of Body Soul Spa in Jacksonville, FL, is multi-passionate and possesses a wide variety of talents and interests, and she has the itch of entrepreneurship.    If you can relate to Charlie’s feelings of always w...

SMME #355 Announcing Addo Wellness Institute: A Post-Secondary School Specializing in the Business of Aesthetics

November 20, 2023 11:00 - 14 minutes - 33.4 MB

What you’re going to hear in this episode has been a long time in the making and I am ecstatic to finally share it with you – introducing Addo Wellness Institute, the first post-secondary school specializing in the business of aesthetics!    This new venture is a marriage between my two personal worlds of being an aesthetics professional and being a military spouse, and our goal and vision with Addo Wellness Institute is that we’ll help 5,000 military spouses and veterans find meaningful...

SMME #354 Determining + Increasing Your Lifetime Customer Value with Scott Bell of High Level Marketing

November 13, 2023 11:00 - 27 minutes - 61.8 MB

Getting more clients is always the hot talk when it comes to spa marketing, and while gaining new clientele is obviously important, a successful spa owner and entrepreneur knows that retaining clientele is even more valuable. Not only is it easier to market and sell to an existing client who already knows, likes and trusts you, but you have the greatest opportunity to move the needle on a metric that really underscores the entire health of your business – your Customer Lifetime Value.    ...

SMME #353 Releasing Guilt Over Time Spent and How We Plan for Success

October 30, 2023 10:00 - 12 minutes - 27.8 MB

Ambitious women are wired for guilt. I know that statement packs a punch, especially if you let it sink in.    Whether its mom guilt, guilt for spending time on something “frivolous” or “wasting time” on something that doesn’t move the needle or make you money, it’s all too easy for an ambitious woman to feel like she’s trying to “do it all,” but as a result, not doing it well.    No matter how you want to classify the guilt, I want to take some time to shine a light on it, talk thro...

SMME #352 From Stay At Home Mom to Spa CEO Who Went from $0 to $180K in 6 Months with Debbie Brewer SMME #352

October 23, 2023 10:00 - 33 minutes - 76.4 MB

A sentiment I’ve often shared is that “it’s never too late to start,” and today’s guest is a beautiful example of how you can begin your life as Spa CEO after moving through a different career journey and be wildly successful at any age.    Joining me on this episode of Spa Marketing Made Easy is Debbie Brewer, the CEO of Beauty Brew Skincare and Spa, a full-service wellness and beauty spa in New Jersey. Debbie began her entrepreneurial path after raising three incredible women as a stay...

SMME #351 What Does a Spa Manager Do?

October 16, 2023 10:00 - 13 minutes - 32 MB

Is your spa’s revenue stuck at the $28-30K per month mark?    Often, I’ll see spa owners approach this issue with their sales and marketing hat on, but I’m here to tell you to swap out that hat for another because the thing you really want to be examining here is your team.    Chances are, you’re not operating solely as the spa owner and CEO. Instead, you’re acting as the CEO and the spa manager (and maybe you’re still in the treatment room, too!). If you find yourself trying to figu...

SMME #350 Preparing Your Spa to Sell with Ben Hernandez of Skytale Group

October 09, 2023 10:00 - 31 minutes - 72 MB

If you’re like the majority of the spa owners who tune into Spa Marketing Made Easy, you likely started your business from a place of passion. Maybe you set out as a solo straight out of school and now you’re focused on building your empire. Maybe you set out to build your own practice after years of working for someone else and knowing you could build something even greater.    Typically, when we build a business from a place of passion and doing what we love, the idea of selling that b...

SMME #349 Making Ecommerce Your Spa's Profit Machine

October 02, 2023 10:00 - 39 minutes - 90.3 MB

This may be a podcast all about spa marketing and business growth, but want to know the *real* secret behind successful spa marketing made easy? Having products and treatments you’re excited to offer and can’t help but share!    And while I’m no longer in the treatment room, I’ll never stop nerding out on new aesthetics technologies, devices and products, which is why I had to bring Giovanna McCarthy, founder of PDO Max on to the show.    In January 2020, PDO Max became one of a few ...

SMME #348 Making Ecommerce Your Spa's Profit Machine

September 25, 2023 10:00 - 14 minutes - 33.2 MB

Now that we’re approaching Quarter 4 and looking to the year ahead, you might be planning your yearly promotions and other revenue-generating activities, and I’ve got a question for you – do you have ecommerce on your plan?    If not, you should! Yes, ecommerce had a big boom back in 2020 (maybe you hopped on that train, but now you’ve been hanging out in the station once your spa got back up and running), but whether you ever ventured in to ecommerce or not, it has a massive potential f...

SMME #347 ​​Profitably Paying Your Team

September 18, 2023 10:00 - 21 minutes - 49.5 MB

Paying your team – it’s the topic that’s as old as time for every Spa CEO in our community, and as long as you’ve got a vision to grow your aesthetic practice, the topic of team pay is one you’ll return to again and again.    In this episode, I’m diving deeper into the numerical breakdown behind profitably paying your team and answering specific questions from a previous training I did inside the Spa Marketing Made Easy community called, “Commission vs. Hourly - How to Pay Your Team.” (L...

SMME #346 Partnering with the Best Device Companies for Your Practice with Ryan Arca of Rohrer Aesthetics

September 11, 2023 10:00 - 38 minutes - 88.7 MB

One of the biggest decisions you can make when it comes to growing your practice is how you’ll enhance the offerings you provide for your clientele. Not only do you need to pinpoint in-demand treatments, but you also need a keen eye on the emerging science and technology that is going to provide the best results for your ideal clientele.    Here to discuss with us Rohrer Aesthetics’ vast array of clinical technologies as well as their philosophy behind training and supporting their aesth...

SMME #345 A Recap of the Spa Business Boost Maui Fundraiser Event

September 04, 2023 10:00 - 16 minutes - 37.7 MB

Did you join us for our Spa Business Boost - Maui Fundraiser event? In this week’s episode of Spa Marketing Made Easy, I’m recapping how the event went and just what kind of impact our community was able to make in the Maui community and relief efforts. Plus, a personal update on Maui, special thanks to our incredible event partners, and how you can still get in on the Spa Business Boost action.   In this episode, we discuss:    How the Spa Business Boost Event came together and what ...

Join Us for Spa Business Boost - A Maui Fundraiser Event

August 21, 2023 10:00 - 13 minutes - 31.2 MB

On August 9, 2023 wildfires raged through the island of Maui devastating the island, specifically the town of Lahaina. As a former resident of Maui and with a family that has lived on the island for more than 20 years, the devastation left in the aftermath hits close to home.    In an effort to give back to the community that has given so much to me and my family, we’re hosting a one-day virtual event called Spa Business Boost, with every cent going toward Maui relief and aid efforts thr...

SMME #344 Knowing When to DIY or Hire Out Your Marketing with Ryan Files of High Level Marketing

August 14, 2023 10:00 - 39 minutes - 89.6 MB

Outsourcing and delegation will always be one of my top recommendations for Spa CEOs who need to step further into their role as the leader of their company and to free up their time and energy to focus on their business’ bigger picture objectives.    However, not every item on your to-do list needs to be hired out, in fact, there’s a time and a place for DIY, which is what Ryan and I are discussing in this episode of Spa Marketing Made Easy.    Back for his third interview with us, ...

Introducing 1:1 coaching at Addo Aesthetics with Sara 🎉

August 08, 2023 10:00 - 12 minutes - 28.9 MB

Introducing 1:1 coaching at Addo Aesthetics! 🎉   Listen in to get to know Sara!  Learn about her incredible growth in her first year of business that has continued as she builds a unique spa that excels in community events and retail sales.    Click here to get your 50 minute coaching call for only $199! https://checkout.addoaesthetics.com/coaching-call  

Introducing 1:1 coaching at Addo Aesthetics with Nicole 🎉

August 08, 2023 10:00 - 10 minutes - 23.7 MB

Introducing 1:1 coaching at Addo Aesthetics! 🎉   Listen in to get to know Nicole! Learn how her coaching changed my life by allowing me to comfortably pay myself more because I was clear on my numbers.     Click here to get your 50 minute coaching call for only $199! https://checkout.addoaesthetics.com/coaching-call  

Introducing 1:1 coaching at Addo Aesthetics with Em! 🎉

August 08, 2023 10:00 - 10 minutes - 25 MB

Introducing 1:1 coaching at Addo Aesthetics! 🎉   Listen in to get to know Em!  Learn about her own journey to success with her med spa that has been in operation for 40+ years!    Click here to get your 50 minute coaching call for only $199! https://checkout.addoaesthetics.com/coaching-call  

SMME #343 Checking In with Freedom In Action Grant Winner Juvy Cabanilla

August 07, 2023 10:00 - 27 minutes - 61.8 MB

If you’ve been listening to my podcast, you’ve probably heard me talk about the Freedom In Action Grant we launched in partnership with the Liberté Foundation for Women in July of 2022.   Since its inception, we’ve been fortunate to give away three $10,000 grants to women owned businesses in the spa industry.   We still have two more $10,000 grant opportunities that we will give away in late 2023 and in 2024.    The second winner awarded in November 2022 was Juvy Cabanilla, owner...

SMME #342 Learn the Latest Mangomint Updates with Co-Founder & CEO, Daniel Lang

July 31, 2023 10:00 - 33 minutes - 76.7 MB

Collaboration over competition is a mantra you’ll hear me use often.    I truly believe in the power of sharing knowledge and resources - especially in the spa industry - only makes us stronger as a whole.   Mangomint is a leading spa software that my company continues to collaborate with as we are two like minded businesses with a goal to propel the spa industry forward.   On today’s episode of the Spa Marketing Made Easy podcast, co-founder and CEO Daniel Lang returns to share ...

SMME #341 Learn All About Starting an Ecom Business from Gamal Codner

July 24, 2023 10:00 - 33 minutes - 75.7 MB

A wise friend once said to me “spa owners are in the confidence business.”   This has stuck with me as a reminder that the spa industry relies heavily on relationship building with clients because you are an expert for them to lean on.   With that in mind, the concept of selling your own private skincare label is a natural fit for three reasons:   A clientele base that knows, likes, and trusts you is already in place You are educating about home skincare regimens after every trea...

SMME #340 A Complete Spa Insurance Overview with Andy Zarkovich

July 17, 2023 10:00 - 45 minutes - 104 MB

not all businesses are set up equally.   Insurance isn’t quite the glamorous side of business as it’s overwhelming to decide which coverages are necessary for you and how much you need for protection.   My guest on this week’s episode of the Spa Marketing Made Easy podcast takes the guesswork out of selecting insurance for spa owners.   Andy Zarkovich is an independent insurance agent and a spa owner who is currently enrolled in my program, Growth Factor Framework.   He’s cre...

SMME #339 Uncovering Your True Happiness with Elayne Mendoza

July 10, 2023 10:00 - 29 minutes - 66.8 MB

As a lover of systems, spreadsheets, and a well planned out calendar, I realize that the roadmap we set out for ourselves doesn’t always reach the planned destination.   That’s why I constantly call entrepreneurship a rollercoaster.   My guest on today’s episode of the Spa Marketing Made Easy is living proof that life doesn’t always turn out as we plan.   Elayne Mendoza is a Growth Factor Framework member who is the founder of a latina owned beauty business named Moonlyte Studio....

SMME #338 Getting to Know Emage Medical® with CEO Cari Ray

July 03, 2023 10:00 - 29 minutes - 67.1 MB

I’m a big believer in not endorsing a company or product on this podcast without first trying it out for myself.   I can tell you with certainty that Emage Medical® is the real deal.   This year I’ve talked a lot about my effort in building strategic partnerships with like minded businesses who can help propel the spa industry forward and who share similar core values to my company.   On today’s episode, Emage Medical® CEO Cari Ray joins me for a conversation all about her compan...

SMME #337 A Look Inside Daniela’s Calendar Management Process

June 26, 2023 10:00 - 12 minutes - 28.6 MB

“Is this what the CEO of a seven figure company does?”   The answer to this question is an important first step to start as you begin to understand where your time should be spent as you map out your calendar.    A time tracker exercise is going to help you pinpoint where you’re most efficient.   It answers questions like… What time of day am I most efficient? When do I feel the most creative? What part of my day am I getting tasks accomplished?   If you want to build a lif...

SMME #336 Top Questions to Ask When Shopping for Medical Devices with Michael Lustig

June 19, 2023 10:00 - 41 minutes - 94.7 MB

When is the right time to buy a new device for my spa? Which company should I buy from? What types of questions do I need to ask during the shopping process?   If you’re not quite sure where to begin with buying devices for your practice, turn up the volume because this episode is going to answer all your burning questions.    Today’s guest on the Spa Marketing Made Easy podcast is Michael Lustig, the VP of Commercial Development at Rohrer Aesthetics.   Michael wants you to b...

SMME #335 Daniela’s Debrief: The Spa CEO Intensive Experience

June 12, 2023 10:00 - 31 minutes - 71.3 MB

Do you make time for leadership development in your business?   One of the most valuable lessons I’ve learned is to make time in my schedule to solely focus on personal development and building connections with like minded business owners that make me feel seen, heard, and valued.   In today’s episode, I’m sharing all of the details from the Spa CEO Intensive event that we recently hosted for Growth Factor and Sales Factor students.    PLUS, I share exclusive details about a spec...

SMME #334 Navigating the Transition into Motherhood with Christine Hassler

June 05, 2023 10:00 - 40 minutes - 93.4 MB

Becoming a mom is a huge life transformation that is a beautiful, and oftentimes, a messy process.   Mom is a title I know we all as a collective wear proudly, and with this new title can bring about an identity shift as you navigate your new season of life.    My guest on today’s Spa Marketing Made Easy podcast episode is currently in the midst of her own journey of transitioning into motherhood.   Christine Hassler is a Master coach, best-selling author of three books, facilita...

SMME #333 Balancing Your Feminine and Masculine Energies in Leadership with Alexa Bowditch

May 29, 2023 10:00 - 52 minutes - 121 MB

How do we balance these two energies in business?   The first step (structure = masculine) is to slow down and allow yourself time to tap into the softer state of just being (emotions = feminine).   As a Spa CEO, the two energies coexist in your leadership. The traditional structure and systems of your business exert a masculine influence.   The game changer is being in connection with the people you lead allows vulnerability into the mix where you share a piece of who you are un...

SMME #332 7 Steps to Build a 7 Figure Practice with Ease

May 22, 2023 10:00 - 27 minutes - 62.8 MB

Leadership is a learned skill.    That they don’t teach you in aesthetics school.   It isn’t until you take the plunge into entrepreneurship do you truly enter the process of becoming a leader.    My goal is to bridge this gap for spa owners and provide personal development training, guidance and expertise to help you step into the role of Spa CEO confidently.   On today’s episode of the Spa Marketing Made Easy, I’m sharing the seven steps to building a seven figure practice ...

SMME #331: The Power of Breathwork with Stefanos Sifandos

May 15, 2023 10:00 - 42 minutes - 96.7 MB

All of us have something from our life experiences that makes us brace.    Whether it’s big trauma or small trauma, it holds the same weight for all of us.    There’s priceless value as an entrepreneur to invest in personal development to make sure those unresolved feelings don’t show up in the workplace.   Stefanos Sifandos is no stranger to doing the work - specifically the power of breathwork.    Joining me on this episode of the Spa Marketing Made Easy podcast, Stefanos i...

SMME #330 A Guide to Optimizing Your Google Business Profile with Ryan Files of High Level Marketing

May 08, 2023 10:00 - 32 minutes - 75.1 MB

If you start to sweat at the mere thought of how to build your business presence on Google, this episode is for you.    One of the biggest misconceptions is thinking your website is the first place people find you online.    Google Business Profile is actually your business’s first impression.   It’s a free and powerful tool that can help small businesses increase their online presence, attract more customers, and increase sales.   Returning for the second time on the Spa Mar...

SMME #329 Reconnecting with Your Inner Voices with Vasavi Kumar

May 01, 2023 10:00 - 39 minutes - 90.3 MB

We talk to ourselves all the time.    Whether it’s in our mind or out loud, inner dialogue is a natural part of being human.    The relationship that never stops growing is the one you have with your inner self.   It’s an incredibly powerful journey to learn your own language.    Today’s guest is somebody who has relentlessly searched to find her own voice, access the freedom of her creative spirit, and help others along the way…out loud.    Coined as “Queen of Saying it ...

SMME #328 How to Build Rich Relationships with Selena Soo

April 24, 2023 10:00 - 23 minutes - 53.3 MB

A rich relationship leaves a lasting impact on your life. It’s something that brings abundance to you.   These types of relationships are essential in business to connect and build deep, authentic partnerships with your community to help propel your business forward.   On today’s episode, my guest is no stranger to the Spa Marketing Made Easy podcast family. Returning for the second time is master connector and relationship builder, Selena Soo.    Selena is a publicity and market...

Guests

Dr. Shannon Irvine
1 Episode
Mark Bailey
1 Episode
Rachel Perry
1 Episode
Selena Soo
1 Episode
Stacy Tuschl
1 Episode

Books

The Beach House
1 Episode