Spa Marketing Made Easy Podcast
384 episodes - English - Latest episode: 7 days ago - ★★★★★ - 250 ratingsSpa Marketing Made Easy Podcast is a place where we share simple, proven strategies just for spa industry professionals, to help you get more clients in the door so you can create a life you love.
Homepage Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Episodes
SMME #281 My Entrepreneurial Journey - a Q&A with Mechelle Barras
May 23, 2022 10:00 - 44 minutes - 41.1 MBIn this week’s episode, we’re flipping the mic as I act as guest on my dear friend and client Mechelle Barras’ podcast, Mindset Great! If you’ve been a listener of Spa Marketing Made Easy for awhile, you’ve likely heard Mechelle’s story (and if not, be sure to go back and give it a listen - link below!), and I was honored when she asked to interview me on her podcast. And since we have so many new listeners who may not be as familiar with my entrepreneurial story, I hope this intervie...
SMME #280 Systemizing Your Sales and Marketing with Square
May 16, 2022 10:00 - 38 minutes - 35.5 MBAnyone who has done their thorough research on technology solutions for their spa knows there is no shortage of tools to choose from. The good news is that you have a plethora of choices, the bad news is that you have to sift through them all! In an effort to help you with the sifting, in this episode of Spa Marketing Made Easy, I’m chatting with Willem, who is Head of Appointments and Messengers at Square. Square helps businesses across the globe more easily run and grow their busine...
SMME #279 Using Hook Points to Drive Social Engagement and Results with Brendan Kane
May 09, 2022 10:00 - 28 minutes - 26.4 MBBetween new platforms showing up on the scene, constant algorithm shifts, and only so many hours in the day, cracking the code on social media can feel like playing a game where the rules change every time you get to a new level. While some of those things have truth, the good news is that the key to social media success and creating content your ideal clients and customers actually want to engage with is actually based on a single rule: create great hook points. Here to break down th...
SMME #278 Finding Your Zone of Genius as a Skin Expert with René Serbon
May 02, 2022 10:00 - 44 minutes - 40.6 MBOne of the business mantras and beliefs that I hold deep down to my core and that I’ve practiced before even officially starting my own business is that community is greater than competition. I truly believe that this mindset is critical for finding success, especially as more and more people venture into entrepreneurship, especially within the aesthetics industry. Someone who identifies with and speaks to that notion beautifully is my guest on this episode of Spa Marketing Made Easy,...
SMME #277 Feel-Good Financial Planning with Brent Weiss of Facet Wealth
April 25, 2022 10:00 - 26 minutes - 24.5 MBWhether you’re working to hit that first 6-figure year in your spa or you’re climbing the mountain to a million, there is never a better time to get your financial plans in order than now – even if you’re listening to this episode a week, 2 months, or 2 years after its original release. Here to discuss the timeless topic of financial planning with me is Brent Weiss, the co-founder and Chief Evangelist of Facet Wealth whose role is to be the “keeper, speaker, and champion” of the Facet...
SMME #276 Why You Need a System for Systems Creation
April 18, 2022 10:00 - 32 minutes - 29.5 MBA system for your systems? I know, it sounds like systems inception, and maybe it is, but it’s also the critical key that unlocks the ability to truly have a systems-based business. Because here’s the thing, you can have systems documented here and there and you could even have a decent number of SOPs being utilized… But what happens when a piece of the process changes? Or someone new gets hired? Or a new system needs to be created? In this episode, we’re diving into the process of cra...
SMME #275 Becoming a Micro-Celebrity for Ultimate Industry Authority with Ron Reich
April 11, 2022 10:00 - 42 minutes - 38.9 MBHave you ever dreamed about being an aesthetic expert who’s a household name? Or the owner of a spa that the stars frequent? Maybe you want to be industry-known as a thought leader and educator? No matter what level of stardom you envision for yourself, the first step (and maybe the peak you aspire to) is becoming a micro-celebrity. Joining me in this episode to explain what being a micro-celebrity means, what it entails, and how to become one is Ron Reich. Ron is a marketing and laun...
SMME #274 Changing Your Mindset by Conducting Mental Rehearsal with Mindi Huebner
April 04, 2022 10:00 - 42 minutes - 38.7 MBIn theory, I think we all understand that a positive mindset and a good attitude will take you far in life no matter what you do personally or professionally. But truly unlocking your highest potential takes a lot more than positive vibes. As my guest in this episode of Spa Marketing Made Easy explains, taking intentional and aligned action to rewire our brain (a process she calls Mental Rehearsal) is the unlock that brings us beyond more surface-level mindset work and into true personal evo...
SMME #273 Strengthening Your Body, Mind, and Perseverance Muscle with Zac Marion
March 28, 2022 10:00 - 39 minutes - 35.9 MBAs the last couple of years have unfolded, I’m sure you can attest to the fact that exhibiting resilience and perseverance feels like a mental and emotional workout. It takes a lot of effort and stamina, but as you continue to do it and do it more often, the easier it becomes. Working out your body is exactly the same, and as my guest on this episode shares, there’s a real, scientific link (more than one) between the mind-body connection, and choosing to harness this as a human and as...
SMME #272 3 Types of Revenue Every Spa Needs
March 21, 2022 10:00 - 23 minutes - 21.8 MBWe all know that revenue is critical to running a successful, profitable, and sustainable business, but what’s often overlooked is that some revenue has a higher value to your business’ bottom line than others. Yes, a dollar is still a dollar and that won’t change, but what *can* shift is the flow of cash in your business based on the various revenue streams you’ve built. In this episode of Spa Marketing Made Easy, I’m covering the three key types of revenue you’ll want to have workin...
SMME #271 Breaking Your Blocks and Leveling Up Your Money Mindset with Emily Williams
March 14, 2022 10:00 - 30 minutes - 27.7 MBRaise your hand if you ever heard “money is the root of all evil” while growing up. Or how about “money doesn’t grow on trees”? My guess is every listener's hand is raised and you might even be thinking, “those are things I say now.” Here’s the thing, money isn’t evil, it’s energy. It can be a powerful tool that lends itself to accomplishing fantastic works of good for our families, communities, and the world at large. But as my guest on this week’s episode, Emily Williams, shares, if...
SMME #270 Differentiating with Direct Mail with Dave Fink
March 07, 2022 11:00 - 42 minutes - 38.8 MBDid you think direct mail marketing was dead? Anything but, my friend! Although the massive social media platforms we all know and love have dominated the marketing landscape for the better part of the last decade and brought amazing ROI, the reality is that in our current world, these digital platforms are NOISY! So, how do you differentiate and diversify when it comes to reaching your audience and spending your marketing budget? Dave Fink, the CEO and founder of Postie and my guest ...
SMME #269 Making Your Money Work for You with Nicole Cooley
February 28, 2022 11:00 - 31 minutes - 28.5 MBWhether you’re making good amounts of it or you’re not taking home as much as you’d like, there’s one thing that almost every entrepreneur can identify with, and it’s that there’s always something you could be doing to improve your money situation. From stabilizing your cash flow to getting more organized, my guest on this episode of Spa Marketing Made Easy, Nicole Cooley, is wholeheartedly focused on helping others not feel overwhelmed with handling and owning their current finances ...
SMME #268 3 Signs It’s Time to Hire
February 21, 2022 11:00 - 27 minutes - 25.1 MBIf you’re reading this there’s likely one thing you know for sure, it’s that you’re burning the candle at both ends, or you’re awfully close to it. But the one thing you may not know is whether now is a good time to hire and bring on help so you can ease the load you’re carrying in your business. I get it, hiring in your spa can often feel like walking a tightrope as you need to strike a careful balance to ensure that you’re in the right place to bring on a new hire while also not wai...
SMME #267 Scaling from Solo and “Doing it Scared” with Allison Cremona
February 14, 2022 11:00 - 32 minutes - 30.1 MBWhenever someone asks me my favorite thing about my work, I don’t have to think twice about the answer; it is hands-down seeing the growth and transformation of my students aka Spa CEOs inside of my programs. Today, you’re going to hear from one of those Spa CEOs who started in a place that so many of my students do and has truly flourished over the last few years including through the pandemic. In this episode, I’m talking with Allison Cremona, the owner and master esthetician at Gid...
SMME #266 How To Create a Sales Funnel For Your Spa
February 07, 2022 11:00 - 32 minutes - 29.8 MBYou’re creating content for social media, running Facebook and Instagram ads, and sending emails about your promotions, but it seems like all you hear is crickets (and you’re tossing your ad dollars and marketing resources out the window). Here’s the scoop: although sales can come from those who randomly find you online via social media or a search engine result, that’s not the most sure path to sales success. Your best method for ensuring that you actually capture your audience and c...
SMME #265 Becoming a Spa Industry Educator
January 31, 2022 11:00 - 22 minutes - 20.2 MBMaybe you’ve got your sights set on getting out of the treatment room, but you’re not quite ready for full-blown retirement. Or perhaps you’ve successfully shifted yourself out of client services, your spa is running like a well-oiled machine and you’ve got time to pursue other avenues and income streams. Whether you’re ready to take the leap now or you’re looking at what options and opportunities exist for you beyond the walls of your spa, this episode will give you my top tips for w...
SMME #264 Expanding into Virtual Education with Kathy Taranto
January 24, 2022 11:00 - 29 minutes - 26.6 MBOver the last couple of years, we’ve witnessed the world and our industry be flipped upside down and shaken up like a snow globe, and while that has been a jolting experience, it’s also made apparent some tremendous opportunities that exist for spa owners, especially in the realm of digital education. Our industry is primed for new ways for service providers to learn and refine their skillset as well as become educators, consultants, and coaches, which is why I’m so excited for you to...
SMME #263 Crafting Your Spa’s Social Media Content Strategy
January 17, 2022 11:00 - 27 minutes - 24.9 MBWhat works with social media marketing for your spa may be ever-changing, but if there’s one thing that’s constant, it’s that social media isn’t going anywhere. If you find yourself posting off-the-cuff, or not at all because you just can’t find the time or a picture/video to post, or topic to write a caption about, this is a sign that you need a strategy and a system for your spa’s social media. In this episode, I’m walking you through my 3-step process for crafting a plan for your s...
SMME #262 Writing Copy and Hiring a Copywriter To Close More Sales with Nicki Krawczyk
January 10, 2022 11:00 - 30 minutes - 27.9 MBIf you’re a spa owner who has a tough time with finding their words, especially when it comes to the written variety aka wording for your website, brochures, and emails, you’re going to love this episode covering all things copywriting for your business. From top copy tips to best practices for hiring a copywriter who can capture your voice and take writing off your plate, this is an episode every Spa CEO can learn from. Joining me is my guest, Nicki Krawczyk, a copywriter with 15+ ye...
SMME #261 How to Do a Promotional Debrief
January 03, 2022 11:00 - 13 minutes - 12.7 MBPutting together a profitable promotion is always one of the hottest topics of conversation within the Spa Marketing Made Easy community as well as within the student groups for my programs, but I’ll let you in on a little secret… One of the most profitable moves you can make doesn't happen in the planning or even while the promotion is live, it’s after it’s ended! In this episode, I’ll walk you through the process of conducting a promotional debrief and why this post-promo task is so...
SMME #260 Holding Yourself Accountable - Part 4 - Annual Planning Series
December 27, 2021 11:00 - 10 minutes - 9.38 MBSo, you’ve done all the brainstorming, the plotting, the planning of timelines, and outlining of tasks...now what? Well, now comes the toughest part in my annual planning process, the *doing.* Now, I think that if you’ve aligned your goals with your values like we discussed in Part 1, the execution of your plan should actually be exciting and fun, however, there are going to be times when you want to stray off course, and that’s why you need accountability, which is what we’ll dive int...
SMME #259 Planning for Support - Part 3 - Annual Planning Series
December 20, 2021 11:00 - 9 minutes - 8.61 MBIt’s often a term we hear in reference to raising babies or a family, but the sentiment rings true for entrepreneurs as well: “it takes a village.” Yes, even if you’re a solo aesthetician or spa owner, you also need support because whether you’ve got a single location with you as the sole service provider or you have a huge team at multiple locations, every entrepreneur looking to grow, scale, or find freedom, whether it be with their time, energy, or finances, needs a support system. ...
SMME #258 Planning Your Quarterly Focuses - Part 2 - Planning Series
December 13, 2021 11:00 - 24 minutes - 22 MBThis is Part 2 of the Annual Planning Series we’re doing this month on the Spa Marketing Made Easy podcast, so if you haven’t listened to Part 1, be sure to scroll back or go to the show notes for the link where I covered the topic of understanding your commitments. And once you’re clear on your commitments, bandwidth, and the values you want to align your goals with, now it’s time to take the next step of honing in on your quarterly focuses. Yes, it’s important to have your big, ov...
BONUS Episode - Hiring and Team Growth - Setting Yourself Up for Success
December 08, 2021 11:00 - 24 minutes - 22.5 MBHave hiring on the brain for 2022? Then this episode is going to be right up your alley! Maybe you’re currently feeling stretched thin and needed help, like, yesterday...or maybe you’re sailing steady for the moment, but with the growth goals you have in mind for 2022, you know you’re going to need more hand on deck. In either case, the topics of hiring, onboarding, and anticipating team growth are going to be crucial for you to consider as you do your New Year’s planning sessi...
SMME #257 Understanding Your Goals and Commitments - Part 1 - Planning Series
December 06, 2021 11:00 - 15 minutes - 14.6 MBWith twinkly lights aglow and a fresh yearly calendar just waiting to be filled, you might be looking down the road and at the year that lies ahead thinking, “How am I going to do this?” Whether you’ve got a big audacious goal you want to achieve or you want to take your foot off the gas and invite more space and breathing room into your life (without sacrificing the growth or momentum in your business), these next four episodes of Spa Marketing Made Easy are for you! That’s ri...
SMME #256 Mapping and Fulfilling Your Goals for Greatness with Mechelle Barras
November 29, 2021 11:00 - 35 minutes - 32.7 MBWhether you’re a spa owner who lives for a good goal-planning session or consider goal-setting to be your business arch nemesis, this episode of Spa Marketing Made Easy is for you. In this episode, I’m joined by absolute Spa CEO powerhouse (among a multitude of other titles including 20 year retired police sergeant from the busiest agency in Indiana), Mechelle Barras, whose personal story and professional accomplishments will give anyone (goal-lover or not) a good dose of what it means to cr...
SMME #255 How to Use Facebook Groups to Get New Clients
November 22, 2021 11:00 - 19 minutes - 17.5 MBLet’s face it - Facebook doesn’t work like it once did. Organic page reach is lower than low and recent changes to the ad platform and its ability to target means it’s time to branch out, and Facebook groups are the place to do it! And the good news is that this isn’t about you creating and managing a Facebook group, it’s about leveraging the active niche communities already taking place on Facebook. Tune in to this episode as I give you the step-by-step Facebook group strategy for ge...
SMME #254 Discovering Your Worth and Igniting Your Richness Revolution with Selina Gray
November 15, 2021 11:00 - 42 minutes - 39.1 MBHow do you define being and feeling rich? Maybe it’s a little bit about money, and my hunch says it also involves a heavy dose of desire for freedom. As my guest on this episode, Selina Gray, explains - richness isn’t a number in the bank, it’s a state of being. After working 100+hour work weeks across 12 countries, leading a global team of 30 for almost a decade as CPA, Selina found herself in the hospital for an extended period of time and facing an auto-immune diagnosis, which was ...
SMME #253 Living and Leading With Courage with Dave Hollis
October 25, 2021 10:00 - 29 minutes - 27.1 MBCall it a gut feeling or the nagging voice in your head that won’t go away, we’ve all faced dreams and decisions that, for one inexplicable reason or another, are terrifying to face. However, as my guest in this episode of Spa Marketing Made Easy shares, that’s your purpose calling, and it’s time to answer with courage. In this episode, I had the honor to talk with Dave Hollis, a New York Times best-selling author, host of the popular Rise Together podcast, a keynote speaker and a li...
SMME #252 The Difference Between Building a Company vs. Creating a Job
October 18, 2021 10:00 - 17 minutes - 16.5 MBEveryone’s journey into spa ownership begins at a unique trailhead, so to speak, but soon enough you’ll find yourself on one of two main paths: the path of entrepreneurship or the path of self-employment. Don’t be fooled, these two paths may sound the same, but they look and feel very different and end up in starkly different destinations. Listen in as I take you down both paths and paint the picture of each journey so you can see what works for your style of spa ownership. In ...
SMME #251 Hosting 5-Figure Spa Events with Taylor Moody
October 11, 2021 10:00 - 28 minutes - 26.1 MBBeautiful events have alway been one of my favorite ways to bring an infusion of buzz, leads, and sales into a spa, and of course, over the last year and a half, events have been either entirely virtual or non-existent. Now with in-person events inching back into the repertoire of ways we can market, I was thrilled to talk shop and strategy with my Growth Factor student and brilliant businesswoman, Taylor Moody. Taylor is a licensed aesthetician and the CEO of Allure Aesthetics in Fla...
SMME #250 Planning for a Booming Black Friday Promo
October 04, 2021 10:00 - 13 minutes - 12.1 MBIt’s never too early to start planning for your spa’s Black Friday/Cyber Monday promotion, and while we’re still a couple of months out, NOW is the time to start planning your holiday weekend promos if you’ve yet to dial them in. Tune into this episode of Spa Marketing Made Easy for a quick breakdown and my top tips on my three go-to promotions that you can run for your spa’s Black Friday special. In this episode, you’ll learn: Why it’s never too early to begin planning for ev...
SMME #249 Demystifying Funnels with Stacy Tuschl
September 27, 2021 10:00 - 27 minutes - 24.9 MBIf you’re a long-time listener to Spa Marketing Made Easy, this topic won’t be new to you, but it may be one that’s left you scratching your head. And if you’re newer to the business scene or not a digital marketing nerd, I promise you’re in good company because if there’s one thing in marketing that can get even the most seasoned biz owner stumped — it’s funnels. Thankfully, my guest on this episode and return guest on the podcast, Stacy Tuschl, is here to demystify and simplify the ...
SMME #248 Get Different with Stand Out Marketing with Mike Michalowicz
September 20, 2021 10:00 - 24 minutes - 22.6 MBIf there’s one core area of business that ruffles feathers more than any other, I’d say it’s marketing. It entagles emotions, sets business owners on a rollercoaster trying to find an ROI, and just when it seems you might have it nailed down, something changes. Well, as my repeat guest on this episode shares, with some marketing mindset shifts and a simple yet solid framework in place, you can create marketing campaigns and messaging for your spa that are impossible to ignore, but to do it, ...
SMME #247 Building a Business Around the Life You Want with JoElle Lee
September 13, 2021 10:00 - 40 minutes - 37 MBIt’s been in the intro of the Spa Marketing Made Easy podcast since it’s debut in 2018, and it’s my central mission here at Addo Aesthetics: to help aestheticians and spa owners build a life and business they love. Someone who embodies that notion to a tee is my friend, JoElle Lee, who in the last 17 months has built an extraordinary online-based business, but as you'll hear in this episode, there were many turning points that led to the place where she is today. If you don't know JoE...
SMME #246 $5K in 7 Days - Crushing Promotion Goals and Pivoting to Online Success with Emilie Drolet
September 06, 2021 10:00 - 30 minutes - 27.5 MBWith a title like “$5K in 7 days,” how could you not be intrigued?! Well, in addition to that metric being a smashing success, what makes me love this story of how Emilie created a great cash infusion into her business is that she worked through it in true CEO fashion: she got her mind right, devised a strategic plan, executed, and evaluated. No wild emotional rollercoaster, wondering if it’ll work, and throwing out the plan in the thick of the action, she exhibited amazing promotiona...
SMME #245 Running Your Business Like a Fortune 500 CEO with Kendra Lewis
August 30, 2021 10:00 - 42 minutes - 39.3 MBJust because you’re a small business doesn’t mean you can’t operate like the big name brands in the way you streamline and structure your business. In fact, taking notes from Fortune 500 CEOs is a great way to see where the cracks lie in your business foundation and how you can seal them to be able to grow your business to be a strong entity that doesn’t rely on your sheer willpower to be the support beams that keep it standing. Back with me on the podcast is Kendra Lewis aka The Boss...
SMME #244 From Solo Aesthetician to Retired Spa Owner in 18 Months with Andrea Klein
August 23, 2021 10:00 - 40 minutes - 37 MBShe launched her spa’s brick and mortar location at the end of 2019 as a solo aesthetician, experienced two shutdowns of her spa in 2020 due to the pandemic, and today, has completely removed herself from the treatment room, and essentially has retired herself from her spa, and is now preparing to launch a skincare brand that’s going to change the lives of women all over the world. In this episode of Spa Marketing Made Easy, I had the honor of interviewing my client, student, and frie...
SMME #243 5 Mistakes Keeping You from Becoming a Million Dollar Spa
August 16, 2021 10:00 - 25 minutes - 23.6 MBDo you have a dream of owning a spa that brings in a minimum of a million dollars in revenue per year? What about a million in profit? Both of those dreams are a million percent achievable, however, if you’re finding yourself stuck at a certain income level or even questioning how you can make that possible, today’s episode is for you. Tune in as I talk about the 5 key mistakes you might be making that are holding you back from becoming that million dollar business owner and how we ca...
SMME #242 Developing Into the Best Leader for Your Business and Your Team with Desarae Marhofer
August 09, 2021 10:00 - 36 minutes - 33.8 MBTeam-building and development is by far one the most challenging hurdles a spa owner has to face as they grow. Whether you started as a solo practitioner, as many spa owners and my guest on this episode did, or you began with a team, refining your leadership skills is an ongoing journey, although there’s typically one point in the path that becomes a defining moment. Here to join me on this episode is Desarae Marhofer who is a passionate aesthetician entrepreneur with 15+ years of speciali...
SMME #241 Focusing Your Efforts for Efficiency and to Meet Your Exit Strategy
August 02, 2021 10:00 - 14 minutes - 13 MBThink having an exit strategy only applies in corporate or for Silicon Valley start-ups? Think again! Even as a spa owner operating a small business, you need a game plan for what’s going to happen when you step away from the business, whether that be through reaching the traditional age of retirement or pivoting into purely the owner role without any of the operational work. The beauty is that the future of your business is up to you, but the tough part is that if you want to see that futu...
SMME #240 Balancing Business and Family as a High Achiever with Dr. Gina Charles
July 26, 2021 10:00 - 36 minutes - 33.6 MBWhile many spa owners and aestheticians differ in their niches, specialties, and goals for their career, if there’s one thing most of us have in common it’s that we’re a big group of Type-A, high achievers. I believe that boils down to the nature of aesthetics as a science and practice, and while that makes us great practitioners, as CEOs, sometimes our high-achieving tendencies can leave us burning the candle on both ends, and eventually burning out. That is, unless we take intention...
SMME #239 Hiring and Onboarding Your Spa’s Dream Team
July 19, 2021 10:00 - 1 hour - 61.8 MBDoes having a dream team sound like a pipe dream? I promise you it isn’t, but finding the right people to make up your dream team and developing them properly so you can hold onto them for the long-term takes intention and a process. In this episode, I’m sharing my step-by-step process of finding your perfect-fit employees and team members, hiring them and getting them onboarded so you can demystify what it means to build a dream team once and for all. No more “it’s easier if I just d...
SMME #238 Finding Your Way in the New Facebook / Instagram Ads Landscape with Tara Zirker
July 12, 2021 10:00 - 41 minutes - 37.8 MBIf the recent changes to the Facebook and Instagram ads landscape have left you frustrated, confused, and ready to throw in the towel, I want to encourage you to take a deep breath and plug in those earbuds because today we’re going to kick that mind mess to the curb and get real on what’s really happening with Facebook ads. And back on the Spa Marketing Made Easy Podcast to join me in this discussion is the Facebook Ads goddess herself, Tara Zirker, the founder of Successful Ads Club ...
SMME #237 Mastering Your CEO Mindset and Goals with Tanya Dalton
July 05, 2021 10:00 - 27 minutes - 25.2 MBYou’re ambitious, a dedicated friend, family member, boss, a dreamer who knows they’re destined to live a life they love and do work in the world that, well, doesn’t even feel like work. But the *how* piece of that equation can make some days feel like you’re working your buns off, but for what? As my guest on this episode of Spa Marketing Made Easy explains, leaning into your North Star of your vision, mission and values to create a dream life you love doesn’t happen by accident....
SMME #236 Using Personal Strengths in Professional Negotiations with Susie Tomenchok
June 28, 2021 10:00 - 25 minutes - 23.7 MBIf the word “negotiation” jolts your shoulders up to your ears and immediately makes your face contort, you can’t afford to miss this episode of Spa Marketing Made Easy. Because whether you like it or not, as a spa owner and CEO, negotiation is a non-negotiable part of business. Now, here’s the good news, anyone can learn to be a smooth sailing negotiator, and here to show you how is my guest, Susie Tomenchok. Susie works with individuals and organizations to amplify their strengths ...
SMME #235 How a CFO Helps You Meet Your Big Vision Goals with Kristi Thiel
June 21, 2021 10:00 - 21 minutes - 20.1 MBFinances are the ultimate two-sided coin of business — on one side, it’s the lifeblood that can lead to quite a bit of entrepreneurial pressure. And on the other side, having a financially successful business is one of the keys to relieving all the pressure and unlocking true freedom, both in time and ability to do what we want not just with our business trajectory, but our lives. And it’s this aspect of business finances that my guest, Kristi Thiel, and I are discussing in this week’...
SMME #234 Excelling with Ecommerce in the Beauty Space with Matt Edmundson
June 14, 2021 10:00 - 35 minutes - 32.5 MBEcommerce has been the spa industry’s hot topic ever since last spring when the pandemic forced spas across the globe to close, however, ecommerce is nothing new. Now, that begs the question - have you already missed the boat on starting your own ecommerce store? Well, slight spoiler, but the answer is “NO!” And my guest on this episode, Matt Edmundson, shares why. Matt is a real-world eCommerce entrepreneur and coach who shows newbie and seasoned entrepreneurs alike how to leverage t...
SBB - Using Social Media to Attract the Right People - Spa Business Bootcamp Day 2
June 02, 2021 12:23 - 1 hour - 75.2 MBDo you have a dream of owning a spa that provides both time and financial freedom? Now comes the question: do you know how to shift that from *dream* to tangible reality? Join me for Spa Business Bootcamp, a 5-day live training series from May 31 - June 4 to learn the key framework and core components needed to build and grow your spa to the next level (and beyond)! During Spa Business Bootcamp, you’ll learn: DAY 1: How To Make Money In Your Business Everyday DAY 2: Using Soc...