Spa Marketing Made Easy Podcast
385 episodes - English - Latest episode: 32 minutes ago - ★★★★★ - 250 ratingsSpa Marketing Made Easy Podcast is a place where we share simple, proven strategies just for spa industry professionals, to help you get more clients in the door so you can create a life you love.
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Episodes
SMME #186 #SpaSocialBeat - 3 Types of Visual Content to Be Sharing on Social Media
January 15, 2021 11:00 - 8 minutes - 7.98 MBFrom our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa. Tune in every Friday for a new Spa Social Beat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play! To learn mo...
SMME #185 #Beautybomb - DiamondGlow
January 13, 2021 11:00 - 5 minutes - 4.77 MBWelcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and stay on top of your game as an aesthetic expert. In this week’s #Beautybomb, I’m talking about DiamondGlow, Allergan’s newest star treatment to join their line-up of medical treatments and products that is gaining tons of popularity with both aestheticians and skincare lovers. A full 3-in-1 experience that exfolia...
SMME #184 Launching a Podcast to Market Your Spa
January 11, 2021 11:00 - 17 minutes - 16.1 MBIf you’re reading these show notes, I already know you’re a podcast listener, so now I want to ask you: is your audience also filled with podcast lovers? With lives getting busier and busier, podcasts have quickly risen the ranks as one of the top strategic marketing channels for establishing your authority, growing your audience, and driving your sales engine. In this episode, I’m uncovering the reasons why podcasting could be your best marketing play for your spa as well as my entir...
SMME #183 Spa Social Beats - Instagram Reels
January 08, 2021 11:00 - 13 minutes - 12.5 MBFrom our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa. Tune in every Friday for a new Spa Social Beat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play! To learn mo...
SMME #182 #Beautybomb - Ultherapy
January 06, 2021 11:00 - 7 minutes - 7.05 MBWelcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and stay on top of your game as an aesthetic expert. In this week’s #Beautybomb, I’m talking about Ultherapy, an innovative treatment that uses the power of ultrasound technology to target areas in the neck, brow, décolletage, and under the chin area to boost your natural collagen to lift and tighten. In this e...
SMME #181 Unveiling Our New Brand + Assessing Your Branding
January 04, 2021 11:00 - 10 minutes - 9.87 MBNew year, new brand! This past year brought so much into perspective here at AddoAesthetics, and one of those things was what we truly help our people with. After having countless phone calls with spa owners all over the country and hearing first-hand how we helped spa owners bring “calm to the chaos,” it was clear that what we did and how we shared that, weren't entirely aligned. In this first episode of 2021, I’m diving into what factors came into play to realize that it was time fo...
SMME #180 Spa Social Beats - Social Media as the “Top of Funnel”
January 01, 2021 11:00 - 8 minutes - 7.66 MBFrom our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa. Tune in every Friday for a new Spa Social Beat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play! To learn mo...
SMME #179 Conducting a Yearly Review for Future Success
December 28, 2020 11:00 - 16 minutes - 15 MBWhew, friends, we made it! Well, nearly…as we come close to crossing the threshold into 2021, I want to take a moment to reflect with you in this week’s podcast episode and to set the stage for a great year ahead. This past year was every adjective for “not normal” in the book, yet it’s also been a year filled with opportunity that I believe, if we approach with the right mindset, can be transformed into the point in our journey where we can look back at how much we’ve grown and accom...
SMME #178 Reflecting on a Year of Growth and Scaling with Sara and Melissa of Sykes & Lanno
December 21, 2020 11:00 - 27 minutes - 25.4 MBWhile many are happy to see 2020 come to a close, this ending is bittersweet as my time chronicling a year of growth with my Growth Factor students, Sara and Melissa, the founders of Sykes & Lanno, is wrapping up in this episode. At the beginning of 2020 we mapped out their goals and milestones for the year and by Quarter 2 we were discussing their rapid pivots amidst the global pandemic, and in this episode, we’re taking stock of the incredible expansion they’ve been able to achieve ...
SMME #177 Discovering the Difference of Environ with Candace Noonan, LE - Master Educator for DermaConcepts
December 14, 2020 11:00 - 24 minutes - 22 MBAs any aesthetician knows, skin care is both a science and an art, and a brand I’ve recently come to learn more about and experience in the treatment room is one that exemplifies this notion to a tee. In this episode, I’m chatting with Candace Noonan, L.E. who is a Master Educator for DermaConcepts, the creator of the Environ brand. From their philosophy on formulations to brand standards on packaging to their unique step-up approach, Environ is a brand worth noting and learning more ...
SMME #176 Unlocking the Power of Hiring a Virtual Assistant with Esther Inman
December 07, 2020 11:00 - 30 minutes - 69.9 MBThe natural path of a business owner is to start as the ultimate one person show. You do it all, wear all the hats, and handle every task and responsibility in your business. And I don’t have to tell you how quickly that leads to burn out. If you’re in the space of not enough time to leverage that will allow your business to grow more, may I introduce you to Esther Inman. Esther is a military spouse, mom, and travel lover who quit corporate America knowing that there was a better way ...
SMME #175 Planning for Profitability and Managing Money with Ease with Danielle Hayden
November 30, 2020 11:00 - 31 minutes - 28.6 MBMoney — As entrepreneurs it’s something we all want, yet it’s the piece of business I’d say the majority of the spa owners I speak to and that are my students struggle with the most. Whether it’s not being clear on your cash flow or wondering when in the world you’ll be able to pay yourself a livable salary (or at all), understanding your money is critical to your spa’s success. And here to discuss with me the steps to planning for profitability and doing so in a way that’s easy and builds y...
SMME #174 Your 7-Step Funnel Building Process
November 23, 2020 11:00 - 25 minutes - 23.3 MBLet’s put the “fun” in funnels, shall we?! You’ve heard funnels are essential for closing sales on auto-pilot, but the set-up process, well, it’s kind of a mystery. Until now! In this week’s episode, I’m breaking down the simple 7-step funnel-building process with my top tips and insights from crafting an irresistible offer all the way to knowing your top conversion metrics so you can see whether your funnel is missing the mark or on track to be a souped up sales machine. Not only wil...
SMME # 173 Creating an Exclusive Experience and Building Relationships for Raving Fans with Sykes & Lanno
November 16, 2020 11:00 - 30 minutes - 27.5 MBWe’re officially in the holiday season and Black Friday is directly within our line of sight. This time of year holds tremendous opportunity in bringing in ramped up revenue to cap off the year, but it’s also critical to think of Black Friday and how it fits into the bigger picture of your overall business growth strategy. In this episode, I’m back on the mic with my Growth Factor students Sara and Melissa of Sykes & Lanno to discuss their strategy behind hosting exclusive events and ...
SMME #172 Unleashing the Power of Your Personal Brand with April Martini of ForthRight People
November 09, 2020 11:00 - 38 minutes - 34.9 MBBranding might feel like an intangible, amorphous concept, but the truth is that it’s the foundation of everything you bring to life both inside and outside of your business. In this episode, I’m chatting with April Martini, co-founder of Forthright-People, who brings 15+ years of agency experience built upon a design and MBA business foundation to the table (i.e. - she has seen it all when it comes to branding from the corporate down to the personal level!). April breaks down why it...
SMME #171 Moving Along the Aesthetician Success Path
November 02, 2020 11:00 - 15 minutes - 14.1 MBYou know you desire growth and scaling within your business. Maybe you’ve already done significant scaling, but the next step looks fuzzy. No matter where you’re at in your entrepreneurial journey, the next step doesn’t have to be unclear when you understand the Aesthetician Success Path. In this episode, you’ll learn: Why it’s critical to clarify your own definition of success to be able to set your vision for the future in motion The 3 primary sections of the Aesthetician Success ...
SMME #170 Launching Your Own Line with Sara and Melissa of Sykes & Lanno
October 26, 2020 10:00 - 22 minutes - 20.3 MBThroughout 2020, I’ve had the unique opportunity to document the entrepreneurial journey with my Growth Factor students, Sara and Melissa, the co-founders of Sykes & Lanno Skinbar. These two women saw tremendous growth in their first year of business by hitting 6-figures, and in year two, they wanted to turn up the dial. Even in the face of the pandemic, Sara and Melissa continued to grow exponentially, and now, with their upward trend only continuing to climb, they’ve officially laun...
SMME #169 Social Beats - Mastering Canva for Beautiful Branded Designs
October 23, 2020 10:00 - 10 minutes - 9.19 MBFrom our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa. Tune in every Friday for a new Spa Social Beat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play! To learn mo...
SMME #168 Getting Your Mind Right for Growth with Kendra J. Lewis
October 19, 2020 10:00 - 38 minutes - 34.9 MBYou say you want to grow to six and seven figures, but does your mindset match your money talk? Getting your mind right for growth is not one of, but THE most critical facets of scaling your business to be aligned with your vision and become your tangible reality. And here to discuss this mindset work with me is Kendra J. Lewis, a business funding and strategy expert who is living proof that major growth can happen in a matter of months when you’ve got the right mindset. With over 1...
SMME #167 Social Beats - Using YouTube SEO to Get Found
October 16, 2020 10:00 - 8 minutes - 7.81 MBFrom our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa. Tune in every Friday for a new Spa Social Beat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play! To lear...
SMME #166 Harnessing Your Fierce Feminine Leadership with Eleanor Beaton
October 12, 2020 10:00 - 43 minutes - 40.1 MBYou began your business journey with passion and drive, but leadership? Maybe that’s an area you feel could use some work. As my guest on this episode shares, as entrepreneurs, we’re natural leaders with vision; the key to success is developing those leadership skills along with our managerial capabilities to grow and scale. Meet Eleanor Beaton, an internationally-recognized expert in women’s leadership, advisor to growth-oriented women entrepreneurs, award-winning author, esteemed jo...
SMME #165 Social Beats - Why Aestheticians Need to Use LinkedIn for Business
October 09, 2020 10:00 - 5 minutes - 5.29 MBFrom our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa. Tune in every Friday for a new Spa Social Beat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play! To learn mo...
SMME #164 Auditing Your Calendar and Planning for Your Best Year
October 05, 2020 10:00 - 15 minutes - 13.9 MBWe may have just turned the corner on Quarter 4, but that means it’s time to start looking ahead to next year! I promise it’s not too soon. If you want to have a year where your time is spent intentionally doing the work that leads you to hit your biggest goals, fill up your cup, and allow you to cultivate balance between your business and personal life, the time to audit your calendar isn’t the last week of the year, it’s now. From taking an audit of what worked this year and what di...
SMME #163 Social Beats - How to Use Facebook Shops for Ecommerce
October 02, 2020 10:00 - 4 minutes - 3.95 MBFrom our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa. Tune in every Friday for a new Spa Social Beat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play! To learn mo...
SMME #162 Digital Marketing for Spas
September 28, 2020 10:00 - 44 minutes - 40.8 MBHere’s the cold hard truth: If your spa doesn’t get up to speed with digital marketing in the next two years, you will get left in the dust. Now that we’ve come to grips with that reality, now let’s lay out a plan and set it into motion! Back in August, I hosted the first virtual Aesthetic Marketing Seminar, an event typically held in-person and exclusive to my students, but after virtually gathering with hundreds of aestheticians and spa owners online and getting their feedback, it wa...
SMME #161 Social Beats - Using Facebook Live to Attract Your Ideal Client
September 25, 2020 10:00 - 6 minutes - 5.61 MBFrom our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa. Tune in every Friday for a new Spa Social Beat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play! To learn mo...
SMME #160 Creating an Authentic Selling Culture Inside Your Aesthetic Practice with Nikki Rausch
September 21, 2020 10:00 - 41 minutes - 38.4 MBDoes the idea of someone viewing you as “sales-y” send shivers down your spine? It should, because if you’re doing sales the right way, you never have to worry about coming off as pushy or sleazy or only interested in getting your client’s money. As my guest on this episode of Spa Marketing Made Easy shares, “Relationship first, rapport always.” Go that route, and you can’t go wrong, and you’ll also see the revenue follow. With 25+ years of experience selling to such prestigious organ...
SMME #159 Social Beats - Creating a Messenger Marketing Strategy
September 18, 2020 10:00 - 8 minutes - 8.11 MBFrom our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa. Tune in every Friday for a new Spa Social Beat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play! To learn mo...
SMME #158 Pursuing Your Powerful Purpose with Sara Anna Powers
September 14, 2020 10:00 - 41 minutes - 37.8 MBHow do you know when you’ve found your calling? How do you know when you’ve veered off track? And how do you decide to pivot to pursue your most powerful sense of purpose? It’s these questions that my guest, Anna Powers, a lawyer turned copywriter, and I explored on this episode on Spa Marketing Made Easy. Yes, you read that correctly, she’s a lawyer (still holds her license, in fact!) who decided to ditch a career in law to pursue her most powerful purpose, but of course, it wasn’t all sm...
Episode 157 - Social Beats - Our Top Social Media Schedulers
September 11, 2020 10:00 - 6 minutes - 6 MBFrom our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa. Tune in every Friday for a new Spa Social Beat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play! To learn mo...
SMME #156 The Pros and Cons of Being a Solo Aesthetician Versus Building a Team with Gisel Campbell
September 07, 2020 10:00 - 21 minutes - 19.3 MBYou’ve got big dreams, but the idea of hiring a big team...well, that’s a little intimidating. Building a team of all-stars takes time, patience, and tenacity, and the thought of “I can just do it myself” is one you’ll likely have more times than you care to count. But as Gisel, my guest on this episode of Spa Marketing Made Easy and owner of Elevate Esthetics, explains, team is what it takes if you’re looking to scale to a level that requires more than you can accomplish 100% on y...
Episode 155 - Social Beats - Should I Create a TikTok Account?
September 04, 2020 10:00 - 8 minutes - 7.71 MBFrom our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa. Tune in every Friday for a new Spa Social Beat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play! To learn mo...
SMME #154 Making Intentional and Magnetic Branding Decisions with Sara and Melissa of Sykes & Lanno
August 31, 2020 10:00 - 24 minutes - 22.6 MBHaving a beautiful brand presence that commands attention isn’t just for big name businesses and corporations. Having a thoughtful and well-crafted brand is for every size and style business, especially if you want to ensure longevity and loyalty. And here’s the other thing about building a brand your dream clients will feel magnetized to - they don’t happen on accident. Here to join me for another installment of documenting their journey within my Growth Factor program and to talk ab...
Episode 153 - Social Beats - Best Instagram Caption App
August 28, 2020 10:00 - 3 minutes - 2.93 MBFrom our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa. Tune in every Friday for a new Spa Social Beat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play! To lear...
SMME #152 Pivoting Toward Profit Through Positivity and Beauty Boxes with Kate Jaksik
August 24, 2020 10:00 - 31 minutes - 28.6 MBThe power of positivity is something I have believed in and talked about for years, especially as it relates to business success, but pivoting has been the big “P word” and theme of business throughout this pandemic, especially for the aesthetics industry. In this week’s episode of Spa Marketing Made Easy, I’m talking with one of my Spa Retail Rockstars, Kate Jaksik who is the owner of Glow Beauty Bar in Florence, Massachusetts, to get the behind-the-scenes on the beauty box craze tha...
SMME #151 - Social Beats - Best Video Editing Apps
August 21, 2020 10:00 - 6 minutes - 6.2 MBFrom our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa. Tune in every Friday for a new Spa Social Beat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play! To learn mo...
SMME #150 3 Ways to Reward Loyal Clients
August 17, 2020 10:00 - 16 minutes - 15.4 MBLoyalty isn’t something to be taken lightly. After all, that’s what we always aim for with every new client who walks through our doors - that they will always choose to book with us and make us their go-to aesthetic expert for years to come. While this loyalty obviously comes from providing great service that delivers results, a key piece of business is building relationships, so when someone shows their loyalty, it pays dividends to reward it. In this episode, you’ll learn: ...
SMME #149 Social Beats - Why You Need a Hashtag Strategy and Where to Use It
August 14, 2020 10:00 - 10 minutes - 10.1 MBFrom our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa. Tune in every Friday for a new Spa Social Beat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play! To lear...
SMME #148 Developing the Critical Skill of Treating Multicultural Skin with JoElle Lee
August 10, 2020 10:00 - 39 minutes - 36.3 MBIt’s no secret that if you want to have a long-term and sustainable career in aesthetics, you have to stay committed to a constant development of your aesthetic skill set. And as my guest on this episode of Spa Marketing Made Easy shares, one of the most critical skills requires branching out beyond what is traditionally and currently taught in school and learning to properly treat multicultural skin. Meet JoElle Lee, a skincare expert and celebrity aesthetician, a professional speake...
SMME #147 - Social Beats - Leveraging All of Instagram’s Subchannels
August 07, 2020 10:00 - 9 minutes - 8.81 MBFrom our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa. Tune in every Friday for a new Spa Social Beat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play! To learn mo...
SMME #146 A Step-by-Step Process to Hiring Your Dream Team
August 03, 2020 10:00 - 21 minutes - 19.8 MBWhether you’re ready to scale your aesthetic practice by growing your team now, or you’ve got a vision for expanding beyond being a solo in the future, having a thorough understanding of the hiring process will always serve you well (even if you never hire and you’re an employee...this will help you get hired). Often I hear about hiring disappointments like not getting any great candidates to interview or finding someone you thought was promising only to be let down shortly thereafter...
SMME #145 Pivoting Through the Pandemic with Sara and Melissa of Sykes & Lanno Skinbar
July 27, 2020 10:00 - 28 minutes - 25.9 MBWe may not be out of the woods with COVID-19 just yet, but as my Growth Factor students Sara and Melissa of Sykes & Lanno Skinbar have shown, we can still navigate through it with total grace and grit. Since the start of 2020, Sara Melissa and I have sat down to record an episode every month as they chronicle their journey to becoming a 7-figure spa. Of course, we could’ve never known that 2020 would throw the curveball of coronavirus, but as you’ll hear in this episode, continuing to...
SMME #144 Using Facebook Ads to Generate Leads on Autopilot with Jackie Ellis
July 20, 2020 10:00 - 32 minutes - 29.6 MBThere are two critical pieces to any service-based business: gaining clients and retaining clients. As an aesthetic expert, retention is really where your focus should be as this is 1) where you have the greatest chance of success (once someone is on your table, you have the opportunity to provide a tremendous experience) and 2) retention is what will increase the client’s lifetime value to your business. But, what about getting new clients through the door? Yes, of course, that’s impo...
SMME #143 Using the Power of Video to Sell More Products and Services with Brandon Lucero
July 13, 2020 10:00 - 37 minutes - 34 MBIf you’ve been on your aesthetic business journey for a while, at this point, you know about the opportunities that video marketing provides, and if you’re brand new to building a business, the best time to learn about harnessing the power of video is now. Here to join me in this episode is Brandon Lucero, founder of Sold With Video and creator of the Video 4x Effect, which is his proven methodology that shifts how online content is created and distributed by changing beliefs, shiftin...
SMME #142 Processing Emotions and Releasing Anxiety Through Imagery with Mandy Barbee
July 06, 2020 10:00 - 41 minutes - 38.3 MBYou may be looking at the title of this episode and thinking, “Huh? How does processing emotions have anything to do with marketing?” Well, it may not be an obvious correlation, but our emotional well-being and mental health is absolutely critical for running a strong and successful business, so while the connection may be more indirect, than say strategy, it’s vital none-the-less. Here to explore this link between our emotional state and our journey as entrepreneurs is Mandy Barbee, ...
SMME #141 Defying Doubt to Chase Your Dreams with Lauren Hum, CEO of Orchid Skin Company
June 29, 2020 10:00 - 35 minutes - 32.9 MBEver met someone and intuitively knew they had something special, but then you hear their story and they not only confirm that belief, but simply blow you away? That’s what happened when I met my Growth Factor Framework student and guest on this episode, Lauren Hum. Lauren is the founder and CEO of Orchid Skin Company, her brick and mortar spa and online business that she has built to be one of the most successful spas in her state and region. Her story is a powerful one that begins w...
SMME #140 The Fusion of Science and Nature with Victoria Tabak, CEO of Nature Pure Clinical Skincare
June 22, 2020 10:00 - 28 minutes - 26 MBIf you’ve ever wondered what goes into crafting a product line between the research, intention, heart and drive, you’re going to love this episode with Victoria Tabak who is the CEO of Nature Pure Clinical Skincare. I first met Victoria at the 2019 Beauty Business Summit where she shared a piece of her story as a brand founder and product creator, educator as well as wife and mother, and her journey was awe inspiring. Then when I experienced her product line in the exhibit hall, I kne...
SMME #139 (Greatest Hits) 10 Ways to 10X Your Revenue with Facebook Ads with Tara Zirker
June 15, 2020 10:00 - 1 hour - 57.8 MBAs you re-enter our business after a season of quarantine, you are likely looking at your business with fresh eyes and a sense of what strategies need to be embraced to breathe sustainability into your marketing efforts. One of the best ways I’ve found to do that is through Facebook ads, which is why today’s episode is a repeat of one of our most downloaded episodes of 2019. Because the question is no longer, “should I be using Facebook ads?” but rather, how should you be using them? A...
SMME #138 Creating Proactive Habits for Sustainable Health with Amanda Walker of Feel Amazing Naked
June 01, 2020 10:00 - 30 minutes - 28.1 MBIt’s no secret that building a successful business or building your book from scratch is hard work. But darn it if you don’t feel like you’ve been building your business and career at the expense of your well-being. And here you are trying to encourage your clients to take care of themselves! Although crafting healthy habits isn’t technically tied to marketing, as my guest explains in this episode shares, your health is, in fact, directly correlated to your success as an aesthetician ...
SMME #137 Navigating the Economic Impacts of COVID-19 with Growth Factor Students, Sykes & Lanno
May 25, 2020 10:00 - 35 minutes - 32.8 MBIf you’ve been a listener since at least early 2020, you’re already familiar with my guests on this episode, and if you’re new, here’s the quick recap: all throughout 2020, my Growth Factor students Sara and Melissa, the co-founders of Skyes & Lanno Skinbar, are chronicling their journey to becoming a 7-figure spa with a monthly episode here on Spa Marketing Made Easy. The last episode we recorded was a couple of weeks before the world shutdown and Sara and Melissa were forced to shut...