SMME #181 Unveiling Our New Brand + Assessing Your Branding
Spa Marketing Made Easy Podcast
English - January 04, 2021 11:00 - 10 minutes - 9.87 MB - ★★★★★ - 250 ratingsBusiness Education business entrepreneur entrepreneurs women marketing socialmedia sales psychology onlinebusiness nlp Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
New year, new brand! This past year brought so much into perspective here at AddoAesthetics, and one of those things was what we truly help our people with. After having countless phone calls with spa owners all over the country and hearing first-hand how we helped spa owners bring “calm to the chaos,” it was clear that what we did and how we shared that, weren't entirely aligned.
In this first episode of 2021, I’m diving into what factors came into play to realize that it was time for AddoAesthetics to get a rebrand and the three key questions you can ask yourself to assess where your brand stands between who you are and what you do with who you serve and how you serve them.
In this episode, you’ll hear:
What brought me to the decision of a rebrand and why 2020 was the best time to make a big project like that happen for the business How I found what our “brand superpower” was an how it boils down into our brand story The 3 key questions to ask yourself about your brand as we enter 2021 Why you have to dig deeper into your “why’ to get to the crux of what your brand does
To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/181
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