Spa Marketing Made Easy Podcast
385 episodes - English - Latest episode: about 5 hours ago - ★★★★★ - 250 ratingsSpa Marketing Made Easy Podcast is a place where we share simple, proven strategies just for spa industry professionals, to help you get more clients in the door so you can create a life you love.
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Episodes
SBB - Using Social Media to Attract the Right People - Spa Business Bootcamp Day 2
June 02, 2021 12:23 - 1 hour - 75.2 MBDo you have a dream of owning a spa that provides both time and financial freedom? Now comes the question: do you know how to shift that from *dream* to tangible reality? Join me for Spa Business Bootcamp, a 5-day live training series from May 31 - June 4 to learn the key framework and core components needed to build and grow your spa to the next level (and beyond)! During Spa Business Bootcamp, you’ll learn: DAY 1: How To Make Money In Your Business Everyday DAY 2: Using Soc...
SBB - How To Make Money In Your Business Everyday - Spa Business Bootcamp Day 1
June 01, 2021 13:35 - 1 hour - 80.2 MBDo you have a dream of owning a spa that provides both time and financial freedom? Now comes the question: do you know how to shift that from *dream* to tangible reality? Join me for Spa Business Bootcamp, a 5-day live training series from May 31 - June 4 to learn the key framework and core components needed to build and grow your spa to the next level (and beyond)! During Spa Business Bootcamp, you’ll learn: DAY 1: How To Make Money In Your Business Everyday DAY 2: Usin...
SMME #233 Trademarking 101 with Keren de Zwart
May 24, 2021 10:00 - 34 minutes - 31.7 MBThere are a lot of fun topics to discuss in business - sales and profits, marketing and product development...but what’s not so fun? The legal stuff, specifically, trademarking and even more specifically, getting slapped with a cease and desist for infringing on a trademark. Thankfully, my guest on today’s episode actually makes the topic of trademarking approachable, understandable and dare I say, fun (especially when you learn what you need to cover your brand’s behind legally)! Join...
SMME #232 - #SpaSocialBeat - Why Engagement Is So Critical in Today’s Social Landscape
May 21, 2021 10:00 - 10 minutes - 10 MBFrom our best tips and tricks to simplify your social media strategy to our top recommended tools, our #SpaSocialBeat episodes are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa. Tune in every Friday for a new #SpaSocialBeat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play! I...
SMME #231 Creating the Core Four and the Systems that Allow Us to Grow
May 17, 2021 10:00 - 38 minutes - 35.1 MBThe concept of the “dream team” is one many of us know well and aim to assemble, but for any entrepreneur who’s ever set out to create their dream team, you know it is easier said than done. In full transparency, it took me years to build what we at AddoAesthetics call “The Core Four,” so today, I wanted to get us all on the mic as we discuss the journey to getting where we are today and how we make it work. Hint: we talk heavy on the systems. As a fully remote team (in additio...
SMME #230 - #SpaSocialBeat - Let’s Talk Frequency - How Often Should We Be Posting?
May 14, 2021 10:00 - 9 minutes - 8.72 MBFrom our best tips and tricks to simplify your social media strategy to our top recommended tools, our #SpaSocialBeat episodes are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa. Tune in every Friday for a new #SpaSocialBeat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play! I...
SMME #229 Defining and Living Your Core Values with Terrance Bonner
May 10, 2021 10:00 - 35 minutes - 32.1 MBIf I were to ask you, “what are your core values?” You might ponder for a moment and think “respect, integrity...you know, the Golden Rule!” Core values are all things we intrinsically have and have developed through our life experiences, but where they become powerful in guiding our journey and growth as people and entrepreneurs is when we define them. On this episode of Spa Marketing Made Easy, I’m joined by Terrance Bonner, a massage therapy instructor and CE provider with a divers...
SMME #228 - #SpaSocialBeat - Demonstrating Excellent Customer Support through Social
May 07, 2021 10:00 - 13 minutes - 12.1 MBFrom our best tips and tricks to simplify your social media strategy to our top recommended tools, our #SpaSocialBeat episodes are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa. Tune in every Friday for a new #SpaSocialBeat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play! I...
SMME #227 3 Ways to Surprise and Delight Your Clients This Mother’s Day
May 03, 2021 10:00 - 11 minutes - 11 MBIt’s one of the biggest spa-lidays on the calendar, and this year it felt like it crept up faster than ever before...I’m talking about Mother’s Day! With many spas shut down during Mother’s Day in 2020, this year is an opportunity to create a surge of sales, because, let’s face it, after a year like 2020, mamas need a spa day (scratch that, week!). While I do hope you’ve already been hard at work preparing your Mother’s Day promos, I also wanted to get your wheels turning on a few ide...
SMME #226 #Spasocialbeat - Wave & Zubtitle
April 30, 2021 10:00 - 6 minutes - 5.53 MBFrom our best tips and tricks to simplify your social media strategy to our top recommended tools, our #SpaSocialBeat episodes are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa. Tune in every Friday for a new #SpaSocialBeat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play! I...
SMME #225 Becoming a Profitable Shareholder of Your Business with Mike Michalowicz
April 26, 2021 10:00 - 28 minutes - 26.2 MBIn the world of entrepreneurship, today’s guest needs no introduction, but just in case you’ve never heard of him…he’s the creator of Profit First, which is used by hundreds of thousands of companies across the globe to drive profit. He is the creator of Clockwork, a powerful method to make any business run on automatic. And his latest, arguably most impactful discovery, is Fix This Next. In this must-listen episode, Mike Michalowicz, prolific author and shareholder (more on that in ...
SMME #224: #Spasocialbeat - When New Features Come Out, Should We Just Start Using Them
April 23, 2021 10:00 - 11 minutes - 10.4 MBFrom our best tips and tricks to simplify your social media strategy to our top recommended tools, our #SpaSocialBeat episodes are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa. In this week’s #SpaSocialBeat, we’re discussing: How to approach new features that roll out across various social platforms and look at them through the lens of your brand and social media strategy Our top tips for learning more about...
SMME #223 The Power of Pinterest for Your Spa's Ecommerce Store with Kate Ahl
April 19, 2021 10:00 - 26 minutes - 24.5 MBWhen you think of Pinterest, you likely think of finding easy weeknight recipes, curating an inspiration board for your kid’s birthday party, and interior design ideas, but did you know that Pinterest is quickly becoming one of the most profitable platforms for product sellers? With the introduction of the Shop tab, Product Pins, and a Shopify integration, Pinterest has really upped the ante for ecommerce sellers, and online skincare stores are no exception. In this episode, I sat down...
SMME #222 #Spasocialbeat - 4 Types of Video Social Content to Share
April 16, 2021 10:00 - 8 minutes - 7.99 MBFrom our best tips and tricks to simplify your social media strategy to our top recommended tools, our #SpaSocialBeat episodes are bite-sized and pack a punch of practical advice so you can stop stressing over social media for your spa. In this week’s #SpaSocialBeat, we’re discussing: 4 different ideas and “content buckets” you can easily craft video content for Why these topics work well as a foundation for your social media video strategy and will always provide you with fres...
SMME #221 Achieving Work/Life Harmony with Megan Sumrell
April 12, 2021 10:00 - 35 minutes - 32.7 MBNo matter the size of your business or personal circumstances, there’s one thing every entrepreneur grapples with at some point in their journey (and hopefully not through all of it)...time management. If you find yourself regularly griping about there not being enough hours in the day or feeling constantly strapped and under pressure to perform and create results in warp speed leaving you feeling frazzled and fatigued, this episode is for you. In this episode, I’m joined by the incre...
SMME #220 #Spasocialbeat - Instagram Guides
April 09, 2021 10:00 - 9 minutes - 8.28 MBFrom our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa. In this week’s #SpaSocialBeat, we’re discussing: What the Instagram Guides feature entails and the basics of how it works Why it’s worth taking a little bit of time to create Guides for your profile and with your content Ideas for what Inst...
SMME # 219 Getting Found through Search and SEO with Neil Patel
April 05, 2021 10:00 - 24 minutes - 22.2 MBIt’s no secret that holding one of the coveted top spots on Google search results is the most effective way to drive traffic to your website, especially as a brick and mortar spa, but what can really feel like a secret is how you get there. SEO feels like an elusive code that you can’t crack, but you know that if you could just work your way to the top of page one, you’d be primed for better lead generation and growth. Well, my guest and I are going to demystify some of that code today. ...
SMME #218 #Spasocialbeat - Using Microinfluencers/Brand Ambassadors
April 02, 2021 10:00 - 12 minutes - 11.5 MBFrom our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa. Tune in every Friday for a new #Spasocialbeat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play! In this ...
SMME #217 Creating With Intention and From Experience with Gaelle Kennedy
March 29, 2021 10:00 - 39 minutes - 35.9 MBWith the ecommerce world booming, launching a product line has been an increasingly exciting route to explore for aesthetic professionals looking for new ways to expand their expertise beyond brick and mortar. However, whether it’s crafting a product from scratch or going by way of private label, building a successful product brand, as you’ll hear in this interview, is a feat of intention built on a foundation of experience. In this episode, I had the opportunity to sit down with Gael...
SMME #216 - #Spasocialbeat - How to Use Social Media to Keep Your Team Busy
March 26, 2021 10:00 - 16 minutes - 14.9 MBFrom our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa. In this week’s #Spasocialbeat, we’re discussing: What social media tasks are easiest to delegate to your team to start and How to seamlessly integrate your team into your social media task management system Why getting your team involved ...
SMME #215 #Beautybomb - RF Microneedling
March 24, 2021 10:00 - 6 minutes - 5.78 MBWelcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and stay on top of your game as an aesthetic expert. In this week’s #Beautybomb, I’m talking about RF Microneedling aka Radio Frequency Microneedling. Join me as I dive into the details of this specific microneedling treatment and its distinctions. In this episode you’ll learn: What RF Microneedling is and...
SMME #214 Conducting a Quarterly Review
March 22, 2021 10:00 - 17 minutes - 16.3 MBPlanning is the fun stuff in business where we get to map out our goals and infinite possibilities, but what’s equally important, but not talked about as often, is taking a good look in the rearview with a quarterly review. As we approach the end of the first quarter, I wanted to walk you through the guideposts and pointed questions that I ask myself to see the progress I’ve made, wins I’ve had, where I missed the mark, and where I need to move next in order to keep my business growin...
SMME #213 #Spasocialbeat - Pinterest
March 19, 2021 10:00 - 11 minutes - 10.6 MBFrom our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa. Tune in every Friday for a new #Spasocialbeat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play! In this ...
SMME #212 #Beautybomb - Gem Rollers
March 17, 2021 10:00 - 5 minutes - 4.99 MBWelcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and stay on top of your game as an aesthetic expert. In this week’s #Beautybomb, I’m talking about gem rollers aka stone rollers and how they serve as a fantastic accompaniment to your spa’s services and retail offerings. In this episode you’ll learn: The therapeutic benefits of specific stones and the ove...
SMME #211 Going from Underestimated to Unstoppable with Jamie Kern Lima
March 15, 2021 10:00 - 32 minutes - 30.1 MBSelf-doubt, fear of rejection, not-enough-ness. As entrepreneurs, especially women, these are feelings many of us have experienced at some point along our journey. Or perhaps they’re feelings you grapple with on a regular basis, and are without question, the biggest roadblocks to living your purpose and bringing your vision of success to life. With a mission to help other women transform from underestimated to unstoppable, my guest on this episode, Jamie Kern Lima, is sharing the back...
SMME #210 #Spasocialbeat - How to Best Showcase Social Proof
March 12, 2021 11:00 - 10 minutes - 9.57 MBFrom our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa. In this week’s #Spasocialbeat, we’re discussing: What social proof is and why it’s so powerful for your business in generating new leads How to best leverage social proof that your clients and customers share on your own social media channel...
SMME #209 #Beautybomb - Soft Wax
March 10, 2021 11:00 - 5 minutes - 4.66 MBWelcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and stay on top of your game as an aesthetic expert. In this week’s #Beautybomb, I’m talking about one of the most profitable offerings you can have on your menu: waxing - specifically, soft wax. In this episode you’ll learn: How soft wax works and how it differs from hard wax The biggest benefits of usi...
SMME #208 A Deep-Dive into Jan Marini Skin Research with Teresa Baldwin, L.E.
March 08, 2021 11:00 - 32 minutes - 29.6 MBWhile I’m a total marketing nerd and love to talk about any and all things business strategy, one of my favorite topics to delve into is skincare itself. Of course, I always want to tie it back to business and professional development, which is why I think you’ll love the conversation I’m having with Teresa Baldwin, an Account Development Manager with Jan Marini Skin Research. Teresa is a California Licensed Esthetician with over 16 years in the cosmetic aesthetics industry with most ...
SMME #207 #SpaSocialBeat - The Differences Between a Social Media Manager and a VA
March 05, 2021 11:00 - 18 minutes - 16.7 MBFrom our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa. In this week’s #Spasocialbeat, we’re discussing: The primary differences between a social media manager and a virtual assistant Considerations for deciding which hire to move forward with Our top tips for working with both a social media m...
SMME #206 #Beautybomb - Visia
March 03, 2021 11:00 - 9 minutes - 8.97 MBWelcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and stay on top of your game as an aesthetic expert. In this week’s #Beautybomb, I’m talking about an incredible tool for every spa with a medical environment - Visia by Canfield Scientific. This powerful facial imaging system is a gamechanger for aesthetic consults, and in this #Beautybomb, I’m breaking down all the ...
SMME #205 Setting Up, Streamlining, and Making Sales with a Subscription Box with Julie Ball
March 01, 2021 11:00 - 36 minutes - 33.3 MBIt’s no secret that I advise every spa owner I work or speak with to have multiple revenue streams. Diversifying your revenue, especially with retail, is a no-brainer for aesthetic professionals, but with the world of retail and ecommerce rapidly changing, simply selling standalone products doesn’t have to be the only option. In this episode, I’m joined by Julie Ball, the Founder + Chief Sparkler of Sparkle Hustle Grow, a monthly subscription box and online community for female entrep...
SMME #204 #Spasocialbeat - Leveraging Your Instagram Highlights
February 26, 2021 11:00 - 9 minutes - 9.01 MBFrom our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa. In this week’s #Spasocialbeat, we’re discussing: Why putting thought behind your Instagram profile Highlights is worth the time and energy pay-off How Highlights can help you leverage your best content and keep your profile visitor spending m...
SMME #203 #Spasocialbeat - Leveraging Your Instagram Highlights
February 26, 2021 11:00 - 9 minutes - 9.01 MBFrom our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa. In this week’s #Spasocialbeat, we’re discussing: Why putting thought behind your Instagram profile Highlights is worth the time and energy pay-off How Highlights can help you leverage your best content and keep your profile visitor spending m...
SMME #203 #Beautybomb - Gua Sha
February 24, 2021 11:00 - 5 minutes - 5.01 MBWelcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and stay on top of your game as an aesthetic expert. In this week’s #Beautybomb, I’m talking about the ancient practice of Gua Sha and it’s aesthetic applications that have become increasingly popular as an at-home skincare ritual. In this episode you’ll learn: The origins of Gua Sha, what it is, the tools...
SMME #202 Finding Learning Support as a Parent in Leadership with Lemi-Ola of The Critical Thinking Child
February 22, 2021 11:00 - 44 minutes - 41.2 MBWhile we may be in the home stretch of the pandemic, its effects are without-a-doubt still being felt, and for entrepreneurs who are also parents, the pandemic brought an even greater element of stress to navigate. While it’s a topic that deviates from our normal discussion here on Spa Marketing Made Easy, I think any leader with kids, and even those who don’t, can walk away with some great nuggets of wisdom from my guest, Lemi-Ola Erinkitola, the founder of The Critical Thinking Child. ...
SMME #201 #Spasocialbeat - Should You Create Separate Accounts for Your Ecomm Store?
February 19, 2021 11:00 - 10 minutes - 23.5 MBFrom our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa. In this week’s #Spasocialbeat, we’re discussing: Which factors to take into account when deciding between keeping your spa and ecommerce social profiles separate or together The pros and cons of each direction and our top tips for leveraging...
SMME #200 #Beautybomb - Isotretinoin
February 17, 2021 11:00 - 5 minutes - 12.2 MBWelcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and stay on top of your game as an aesthetic expert. In this week’s #Beautybomb, I’m talking about Isotretinoin (more commonly known by its discontinued name, Accutane), which is the internal use of retinol for the treatment of severe acne. In this episode you’ll learn: What Isotretinoin is utilized for an...
SMME #199 Creating a Month’s Worth of Social Media Content in Minutes
February 15, 2021 11:00 - 14 minutes - 33.9 MBDoes the task of filling up your spa’s social media calendar feel like pulling teeth? Do you even have a social media calendar, or are you flying by the seat of your pants making random posts whenever you get a gap between appointments? Either way, this episode is here to solve all your woes around the question, “what should I post on social?!” Together we’re going to take a high-level view of crafting an editorial calendar so that you can not only anticipate and plan for what you’re ...
SMME #198 #Spasocialbeat - IGTV
February 12, 2021 11:00 - 9 minutes - 8.82 MBFrom our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa. Tune in every Friday for a new #Spasocialbeat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play! To learn...
SMME #197 #Beautybomb - Plasma Pen
February 10, 2021 11:00 - 4 minutes - 4.08 MBWelcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and stay on top of your game as an aesthetic expert. In this week’s #Beautybomb, I’m talking about the increasingly popular anti-aging and skin tightening and lifting device - the Plasma Pen. In this episode you’ll learn: How the mechanisms and science of Plasma Pen works to tighten and rejuvenate skin Wh...
SMME #196 Getting Booked Out a Year in Advance with Katt Philipps of The Beauty Educator
February 08, 2021 11:00 - 40 minutes - 37.5 MBThe idea of being “booked out” is often the epitome of success, especially for a solo aesthetician, but what does being “booked out” really mean? For the next month? Quarter? What if you could actually be booked out a year in advance? If the hairs on your neck just stood up, just wait ‘til you tune into this conversation with my guest, Katt Philipps. Katt is a spa owner, true solo aesthetician, ecommerce store owner, spa industry educator, and most recently added to her resumé, a best...
SMME #195 #SpaSocialBeat - Pick One Platform to Master First
February 05, 2021 11:00 - 10 minutes - 9.8 MBFrom our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa. Tune in every Friday for a new Spa Social Beat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play! To learn mo...
SMME #194 #Beautybomb - Hard Wax
February 03, 2021 11:00 - 4 minutes - 4.36 MBWelcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and stay on top of your game as an aesthetic expert. In this week’s #Beautybomb, I’m talking about hard wax -- the methods, best use cases, pros and cons, ingredients, and everything in between. In this episode you’ll learn: The 101 on hard wax including which areas it’s ideal to treat with and why How hard...
SMME #193 Celebrating Black-Owned Businesses You Need to Know
February 01, 2021 11:00 - 9 minutes - 8.82 MBIn light of all of the events in 2020 (the pandemic, increased support of the Black Lives Matter movement in the wake of the murder of George Floyd, economic crisis), and how they all weave and converge together, in celebration of Black History Month in 2021, I wanted to feature three Black business owners who have made a profound impact in their industries, in my business, and on my own entrepreneurial journey. While there is a vast amount of work to be done to break apart the force...
SMME #192: #Spasocialbeat - Leveraging a Link Tool On Instagram
January 29, 2021 11:00 - 9 minutes - 8.78 MBFrom our best tips and tricks to simplify your social media strategy to our top recommended tools, our #Spasocialbeat are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa. Tune in every Friday for a new #Spasocialbeat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play! To learn more ...
SMME #181 #Beautybomb - Lash Extensions
January 27, 2021 11:00 - 6 minutes - 5.72 MBWelcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and stay on top of your game as an aesthetic expert. In this week’s #Beautybomb, I’m talking about the increasingly popular and highly profitable service, lash extensions. If lash artistry has ever piqued your interest, this #Beautybomb gives you the high-level look at what offering lash extensions and entails and how...
SMME #190 Becoming a Values-Based Leader with Leslie D. Lyons
January 25, 2021 11:00 - 48 minutes - 44.2 MBBeing a leader bears a lot of responsibility. Your team is counting on you to lead them to the bigger dream and vision. But here’s the thing -- if you’re not clear on your values, vision, and how to use your voice to lead, that vision is going to stay in the distance. Enter Leslie D. Lyons, the Founder of Bombshell Movement Studio in Chicago, host of the Beyond the Pole: Tales from the CEO podcast, and a sales and leadership coach for female entrepreneurs. Leslie has spent her life po...
SMME #189 #Spasocialbeat - Facebook Groups: Hosting Your Own vs. Engaging With Others
January 22, 2021 11:00 - 20 minutes - 18.5 MBFrom our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa. Tune in every Friday for a new Spa Social Beat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play! To learn mo...
SMME #188 #Beautybomb - Latisse
January 20, 2021 11:00 - 6 minutes - 6.11 MBWelcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and stay on top of your game as an aesthetic expert. In this week’s #Beautybomb, I’m talking about one of the aesthetic industry’s most popular and in-demand lash growth products, Latisse. In this episode you’ll learn: Latisse’s medical origin story and how it evolved into a medical aesthetics product How L...
SMME #187 The Good, The Bad, and The Ugly of Memberships
January 18, 2021 11:00 - 24 minutes - 22.4 MBMaybe you think a membership will be the key to client loyalty or consistent cash flow. Well, you wouldn’t be wrong. Memberships can certainly be a powerful offering that helps to fuel client retention while also bolstering revenue. However, every plus side also comes with a cost. In this episode, I’m examining spa memberships from every angle to show you the good, the bad, and the ugly so you can move forward with providing a membership in your spa (or deciding not to) with complete ...