Spa Marketing Made Easy Podcast
385 episodes - English - Latest episode: about 6 hours ago - ★★★★★ - 250 ratingsSpa Marketing Made Easy Podcast is a place where we share simple, proven strategies just for spa industry professionals, to help you get more clients in the door so you can create a life you love.
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Episodes
SMM E #35 Balancing Work and Life as a Busy Mom with Ashli Carnicelli
November 05, 2018 11:00 - 21 minutes - 19.4 MBAnyone who’s a working mom knows the struggle of trying to “do it all,” which also comes with the lesson that if you’re going to try to do it all, it’s difficult to do it all well. However, with a few key strategies and practices in place, not only can you take on the tasks your heart desires, but you can craft a mom life/work life balance that actually works and feels good. In this episode, Ashli Carnicelli, a mom of three (and two under two!), joins me to discuss how she balances her roles ...
SMME #34 Discovering Your Inner Beauty with Sara Drury
October 29, 2018 10:00 - 24 minutes - 16.7 MBAs any aesthetician knows, beauty is so much more than skin deep. In our experience working with our client’s skin, brows and lashes, makeup, or any other aesthetic avenue, the core of what we do is building confidence and the feeling of being beautiful from the inside out. In this episode, I’m talking with makeup artist, beauty expert, and self-love activist, Sara Drury, to discuss the role of inner beauty in our work as aesthetic experts and how her shift in helping her clients discover the...
SMME #33 6 Ways to Leverage Your Instagram Stories
October 22, 2018 10:00 - 13 minutes - 8.95 MBWith video content becoming more popular by the day and attention spans getting increasingly shorter, Instagram Stories are a surefire way to give your ideal audience kind of content they’re looking for. In this episode, I’m giving you six ways to leverage your Instagram Stories and create more opportunities to connect, start conversations and convert your Instagram connections into clients.
SMME #32 Developing You as Your Brand with Salt Freedom
October 15, 2018 10:00 - 30 minutes - 20.9 MBWhat’s the thing that sets you apart from the aesthetician down the street who offers the same services you do? The answer is YOU. In marketing terms you’ll hear your standout qualities dubbed as your “brand,” but the truth is, your brand is simply the way you show up. In this episode, branding expert, Salt Freedom is breaking down what it means to be your brand and how to reflect inward to help determine the visuals and messaging of the brand you showcase online.
SMME #31How Retail Changed My Life and Business
October 08, 2018 10:00 - 11 minutes - 7.82 MBWe all have our zones of genius, and spa retail sales is mine. In past episodes, I’ve spoken to the challenges many aestheticians face when trying to make retail sales a successful revenue stream in their business, but now I want to share how I came to love retail sales and my top tips for shifting your sales mindset to one of success.
SMME #30 Smashing The Most Common Spa Retail Sales Hang-Ups
October 01, 2018 10:00 - 13 minutes - 9.19 MB“It feels pushy.” “I can’t afford to add that into my business.” “I don’t know how to sell.” These are all objections I commonly hear around the top of spa retail sales, and they’re all a bunch of nonsense. With an industry average of $30K in annual salaries for estheticians, I know we can do better, and the answer is retail. In this episode, I’m tearing down these objections and breaking out the math skills to show you how retail is the key to growing your business to six figures ...
SMME #029 How To Use Influencer Marketing On Instagram To Get More Clients with Gwen Lane
September 24, 2018 10:00 - 19 minutes - 27.3 MBYou know Instagram is vital for your aesthetic business, and now you’re starting to see influencers becoming more commonplace in your feed. Welcome to the new world of influencer marketing! In this episode, I’m talking with Gwen Lane, founder of the popular blog, The LA Girl, as well as Spark Society, a learning community for social media influencers, all about what influencer marketing can mean for growing your aesthetic business and how you can become an influencer yourself.
SMME #028 10 Items to Customize With Your Spa Branding
September 17, 2018 10:00 - 14 minutes - 16.2 MBIf you’ve ever been to a hotel, a conference, or an upscale restaurant, you’ve likely swiped a customized product like a tote bag, notepad, or matchstick book. These momentos act as more than a freebie, but a reminder of the business and the experience you had there. In this episode, I’m sharing 10 ideas for items you can customize with your spa’s branding to not only leave a lasting impression, but also boost your brand’s image of professionalism.
SMME#027 How to Stop Leaving Money On the Table with Kimberly Kennedy
September 10, 2018 10:00 - 28 minutes - 52.7 MBWhen you reflect on your work, do you view yourself as an aesthetician, business owner or both? In this episode, I’m talking with Kimberly Kennedy, a business coach and independent hairstylist about how she went from working full-time behind the chair to cutting back to part-time hours and doubling her income in one year. Listen in to learn how Kim shifted her perspective on how she was operating so she could stop leaving money on the table and start bringing home more while working less.
SMME #026 Defining Your Spa’s Brand and Crafting Your Mood Board with Chris Beltran
August 27, 2018 10:30 - 22 minutes - 31.6 MBBefore you can begin marketing your business, first you have to brand it. But branding isn’t simply creating a logo, choosing some colors, and calling it a day. Branding is a deeper story and the collective experience you provide for your ideal clients. In today’s episode, I’m chatting with branding expert, Chris Beltran about how you can begin defining your personal brand so that you stand out from the crowd and have confidence in how you show up online. In this episode you’ll learn: W...
SMME #25 5 Steps to Healthier Eating for the Busy Aesthetician with Jasmine Schmalhaus
August 20, 2018 10:00 - 40 minutes - 55.3 MBWhen you’re trying to build your business, working long days jammed packed from beginning to end, it’s all too easy to move healthy eating habits to the back burner (pun intended). In this episode of Spa Marketing Made Easy, I’m joined by Jasmine Schmalhaus, the founder of Your Dinner Is Planned, to talk all about how we can get on track with maintaining a consistent plan of action for healthy meal-making that fuels our bodies and our businesses. In this episode you’ll learn: ...
SMME #024 Navigating Payment Structures in Medical Aesthetics
August 13, 2018 16:01 - 18 minutes - 25.1 MBYou became an aesthetician because you have a passion for skincare and there’s no better feeling than helping someone radiate with confidence. But what doesn’t feel great is when the work you’re putting in isn’t generating the pay you deserve or even the compensation you need. In this episode, I’m breaking down the ins and outs of the most common payment structures for medical aestheticians, and how to navigate which one of those structures will best suit your needs, your goals and you...
SMME #023 The Key to Successful Selling
August 06, 2018 04:00 - 14 minutes - 27 MBAfter working with hundreds of students in my online programs and traveling the country to consult with aestheticians and spa directors, I’ve found that the key to selling more doesn’t lie in a strategy or tactic. In today’s episode, I’m talking about the real key to successful selling that you need to possess and back all of your marketing efforts with. This is a topic of a recent talk I gave at the iS Clinical Advanced Seminar series and that I want to motivate you with to give you a boo...
SMME #022 5 Keys to Unlocking the Power of the Mind-Body Connection with Rachel Llanes
July 30, 2018 10:30 - 40 minutes - 55.3 MBAs the world of health increasingly focuses on how mentality fits into our sense of wellbeing, you might have heard the term “Mind-Body Connection.” For some, this phrase carries “woo woo” connotations, but as Rachel Llanes, Health Educator for the Army Wellness Center on Oahu explains, this connection is firmly rooted in science and is only continuing to gain further evidence of its importance in our lives. In this episode of Spa Marketing Made Easy, she shares with us the five keys to un...
SMME #021 How to Grow Your Spa by Expanding Your Team with Nicole Simpson
July 23, 2018 10:30 - 43 minutes - 60.2 MBNo business owner with the desire to thrive is immune to the hustle mentality. And while strong work ethic is a good thing, there comes a point where if you want to grow, you’ve got to learn to let go and delegate. In this episode of Spa Marketing Made Easy, I’m welcoming back my friend Nicole Simpson, an aesthetics industry educator and international speaker, to talk all about when it’s time to hire for your spa. If you find yourself scrambling to “do it all” in managing your spa, thi...
SMME #020 Guided Meditation with Silke Tyler
July 16, 2018 10:30 - 8 minutes - 11.7 MBIn this episode of Spa Marketing Made Easy, I’m inviting you to this wonderful meditation guided by Silke Tyler. Click here to read the full show notes!
SMME #019 Creating a Sacred Space in Your Spa’s Treatment Room with Silke Tyler
July 16, 2018 10:30 - 39 minutes - 54.4 MBEnergy healing, Reiki, incense and oils, I’ve officially dipped my toe in the “woo woo” world of business, and in this episode of Spa Marketing Made Easy, I’m inviting you to learn more alongside me with today’s guest, Silke Tyler. For the past 30 years, Silke has honed her expertise as an energy healer and teacher of various modalities, including being a Reiki Master, as well as an artist. In this episode, she gives insight into how we can make our treatment rooms a sacred space. Click ...
SMME# 018 Getting Comfortable with Live Video as an Aesthetic Expert with Tiffany Lee Bymaster aka Coach Glitter
July 09, 2018 10:30 - 47 minutes - 65.3 MBLive streaming left you feeling frozen in front of the camera? You’re not alone…live video can feel scary, but as today’s guest, Tiffany Lee Bymaster aka Coach Glitter explains, you can’t afford to throw in the towel on today’s most effective way to reach your audience. Listen in as we discuss her life as pro makeup artist and how she became a live video expert, her top tips for on-camera confidence, plus how to use these tools to boost your aesthetic expertise. Click here to read the fu...
SMME #017 Finding and Creating Your Aesthetic Niche with Regina Brows
July 02, 2018 10:30 - 39 minutes - 53.9 MBYou’ve likely heard the saying, “there are riches in the niches,” but if you haven’t, my guest in this episode will show you why there’s so much value in turning down the volume on speaking to the masses and instead, getting specific and finding your aesthetic specialty. Listen in as I talk with Regina Felix aka Regina Brows of Build Your Brow Biz on how she became known as the go-to brow lady for natural brows, and how that expertise exploded her business. Click here to read the full sh...
SMME #016 The Key Traits and Practices to Become a Successful Spa Entrepreneur
June 25, 2018 10:30 - 39 minutes - 53.9 MBWhat does it mean to be an entrepreneur? Traditionally, it means owning a business, but whether you’re a solo aesthetician, or are an employee of a spa, this episode is for every level of aesthetic expert. Today, I’m talking with my good friend, Nicole Simpson, an aesthetics industry educator and international speaker about what qualities a spa entrepreneur needs to have and develop to have sustainable success on your terms. Click here to read the show notes where you can connect with Ni...
SMME#015 3 Takeaways from The Japanese Culture to Enhance Your Spa’s Client Experience
June 18, 2018 10:30 - 21 minutes - 29.3 MBWhen I first traveled to Japan in 2016, I immediately fell in love. Not just with the place, but with the people. They’re kind, inviting, present and take immense pride in their work, and as I explored some of their most prominent cities, I noticed that three core principles were pervasive in their culture and how they transformed my entire Japanese experience. In today’s episode, I’m recording while on my second trip to Japan, this time to Kyoto, and sharing those three principles I’ve ob...
SMME #014 Giving Back and Owning Your Role in Supporting the Aesthetic Industry
June 11, 2018 10:30 - 35 minutes - 49.4 MBAs aestheticians, we provide more than just beautiful skin, we’re healers and confidence creators, so when I heard from one of my guests on today’s episode that 50-60 percent of aesthetic schools have closed since 2009, I was honestly shocked. But it got me thinking, “How can we as aestheticians be doing more to support and enrich the community and industry we’re a part of?” Today, I’m talking with Maxine Drake, a spa business consultant and coach, and Malinda McHenry, a veteran aestheti...
SMME #013 3 Ways to Create Balance as an Aesthetician with Kimberly Spreen-Glick
June 04, 2018 10:30 - 34 minutes - 47.7 MBAs service providers, especially aesthetic experts who are inclined to give so much of ourselves to see our clients happy, it is all too easy to neglect our own self-care. However, as my guest on today’s episode, Kimberly Spreen-Glick, explains, if we don’t fill up our cup first, we can’t expect to be able to provide our clients with the highest level of quality that we’re capable. With over 25 years in the fitness, yoga and wellness industry, Kimberly has worked as a teacher, trainer, c...
SMME #012 The Must-Have Metrics for Understanding Your Spa’s Growth with Amy Coats, CFO of Scottfree Salons
May 28, 2018 10:30 - 26 minutes - 36.1 MBEarly on in my career as an aesthetician, I learned the value of looking to my fellow aesthetic peers in the salon industry as a valuable two-way relationship, and from there I’ve always found it interesting to learn about how the salon industry approaches various facets of business such as retail sales and metrics. In this episode of Spa Marketing Made Easy, I’m chatting with salon industry veteran and Chief Financial Officer of Scottfree Salons, Amy Coats, all about the numbers that go i...
SMME #011 How to Revamp Your Spa's Branding
May 21, 2018 10:30 - 31 minutes - 42.9 MBWhen you hear the word “brand,” does your mind automatically go to “logo”? Well I’ve got news for you, your logo is not your brand, but don’t worry, I once thought this, too. Truthfully, your brand is so much bigger; it’s the glue that holds all your marketing efforts together and is the vehicle for spreading the values that you and your business stand for. Needless to say, it’s important that your brand is accurate and cohesive to be effective in drawing in your ideal clients. In this e...
SMME #010 Is Being a Solo Aesthetician the Right Fit for Me?
May 14, 2018 10:30 - 17 minutes - 24.6 MBMaybe you crave the freedom to set your own schedule, or perhaps you want to have the choice of what protocols and products you use with your clients, or you want all the perks you’ve heard about being your own boss as a solo aesthetician. No matter the reason, there’s no doubt that operating as a solo aesthetician comes with a variety of benefits, but one thing our industry tends to not shine as much of a light on is the behind-the-scenes. The reason being: sometimes the behind-the-scenes...
SMME #009 Leveraging Video Marketing for Your Aesthetic Business with Beth Ryan
May 07, 2018 10:30 - 28 minutes - 38.8 MBIt’s no secret that social media is always shifting. Whether it’s algorithm changes or emerging features that allow us to gain more exposure to our audience, there’s always something new to learn or leverage. In this episode of Spa Marketing Made Easy, I’m talking with video pro Beth Ryan about the type of media that’s currently reigning supreme. From live-streaming or pre-recording, using Facebook or Instagram, or using video to educate versus sell, listen in to learn how to get...
SMME #008 Grow Your Spa’s Clientele with Gift Card Marketing
April 30, 2018 10:30 - 28 minutes - 38.7 MBWhether you’re a brand new aesthetician or starting over after moving to a new area, building a clientele from scratch can be daunting. Thankfully, there’s a strategy that can help you secure more bookings, but also help you network within your new professional community. That strategy is gift card marketing. It’s not the quickest fix out there, but it’s one of the most effective in gaining clients when you’ve got more time to invest than you do a marketing budget. As you listen to this ...
SMME #007 Using Messenger Bots to Get Your Spa Booked Out with Adam Chatterley
April 23, 2018 10:00 - 21 minutes - 30.1 MBWhether you’re a solo aesthetician who’s wearing all the hats or a spa director whose job it is to consistently generate leads and close new clients, we can all benefit from the power of Messenger bots. Now I know the term “bots” can be scary, so here with me on this episode of Spa Marketing Made Easy, is bot extraordinaire, Adam Chatterley, the founder of Salon Business Secrets and the course, Bots for Beauty, to dispel the myths and misconceptions. In addition to setting the record str...
SMME #006 Retraining Your Brain to Create a Mindset for Success with Dr. Shannon Irvine
April 12, 2018 19:30 - 41 minutes - 57.4 MBIf there’s one thing I see across the aesthetic industry whether it’s solo aestheticians or spa owners with an established team, it’s that mindset and confidence is something 99.9% of us have dealt with, struggled with, or could currently improve upon. And if you’re one to think mindset is “woo-woo” topic, think again, because as today’s guest, Dr. Shannon Irvine, explains, mindset is a matter of science. Today we’re discussing how successful people think and apply their thoughts to thei...
SMME #005 Stepping Up as a Leader in Your Spa or Solo Practice with Kirsten Foss
April 12, 2018 19:00 - 42 minutes - 58 MBWith 25+ years of experience as an aesthetician, Kirsten Foss is today’s go-to business coach for aestheticians and spa owners aiming to fully step into their power and own their role as a leader. In today’s episode, she walks us through her leadership ethos and why she believes it’s critical for aesthetic experts to use our voices and gifts of service to create impactful ripple effects into our communities through the work we do with our clients. During our discussion you’ll als...
SMME #004 Offering Medically-Assisted Weight Loss in Spas and Aesthetic Practices with Sarah Tugender
April 12, 2018 18:30 - 38 minutes - 52.5 MBAs the healthcare and wellness landscape transforms and the already lucrative weight loss industry continues to grow, now more than ever, aesthetic experts have the opportunity to marry their skills with services that exist to help their clients in the entirety of their wellness journey. This opportunity is precisely what today’s guest, Sarah Tugender, helps her clients capitalize on by creating a natural and authentic line of revenue to practitioners, spa owners, and estheticians. In to...
SMME #003 The Fundamentals of Facebook Ads for Spa Marketing with Tara Zirker
April 12, 2018 17:30 - 37 minutes - 51.9 MBWith over one million leads generated for her clients in the last 24 months alone, it’s clear to see why I call Tara the “Facebook Ads Goddess.” Among her clients are everyone from solo aestheticians to day spas, med spas, and wellness centers, and as she shares with us today, the vast opportunities that Facebook advertising presents for the spa industry are ours for the taking. In today’s episode you’ll learn: The key targeting factors that will allow you to zero in and get on your i...
SMME #002 The Power of Using a Promotional Spa Marketing Calendar
April 12, 2018 17:00 - 19 minutes - 26.3 MBRather than flying by the seat of your pants when it comes to your spa’s marketing, what if you had an organized, pre-prepared plan for all your promotions? In today’s episode, we'll cover the main reasons why you should be using a spa marketing calendar and how it can help your business with not just sales, but systems that enhance your level of service. I’ll also walk you through how to set your promotional calendar up for success and tools to use to stay organized and execute your pla...
SMME #001 Introducing the Spa Marketing Made Easy Podcast with Your Host, Daniela Woerner, L.E.
April 12, 2018 16:30 - 22 minutes - 31.2 MBWelcome to the first episode of the Spa Marketing Made Easy Podcast with your host, Daniela Woerner, L.E.! In this episode, you’ll hear about the intention behind the Spa Marketing Made Easy podcast, what you can expect to hear and learn in upcoming episodes, and how the strategies and tactics shared will benefit your spa business and aesthetic expertise Plus, you’ll get a glimpse into Daniela’s journey from solo aesthetician to spa director to the founder of AddoAesthetics and how that ...