SMME #187 The Good, The Bad, and The Ugly of Memberships
Spa Marketing Made Easy Podcast
English - January 18, 2021 11:00 - 24 minutes - 22.4 MB - ★★★★★ - 250 ratingsBusiness Education business entrepreneur entrepreneurs women marketing socialmedia sales psychology onlinebusiness nlp Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: SMME #186 #SpaSocialBeat - 3 Types of Visual Content to Be Sharing on Social Media
Next Episode: SMME #188 #Beautybomb - Latisse
Maybe you think a membership will be the key to client loyalty or consistent cash flow. Well, you wouldn’t be wrong. Memberships can certainly be a powerful offering that helps to fuel client retention while also bolstering revenue. However, every plus side also comes with a cost.
In this episode, I’m examining spa memberships from every angle to show you the good, the bad, and the ugly so you can move forward with providing a membership in your spa (or deciding not to) with complete confidence.
In this episode, you’ll learn:
The 3 key types of revenue to have in your spa and where membership falls Two styles of membership you can offer and the pros and cons of each Key considerations for running a membership depending on whether you’re operating as a solo aesthetician or have a team What you need to have in place to successfully market and operate a membership program Important metrics to know and my top tips for running a successful membership should you choose to launch one!
To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/187
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