Spa Marketing Made Easy Podcast
385 episodes - English - Latest episode: about 1 hour ago - ★★★★★ - 250 ratingsSpa Marketing Made Easy Podcast is a place where we share simple, proven strategies just for spa industry professionals, to help you get more clients in the door so you can create a life you love.
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Episodes
SMME #332 7 Steps to Build a 7 Figure Practice with Ease
May 22, 2023 10:00 - 27 minutes - 62.8 MBLeadership is a learned skill. That they don’t teach you in aesthetics school. It isn’t until you take the plunge into entrepreneurship do you truly enter the process of becoming a leader. My goal is to bridge this gap for spa owners and provide personal development training, guidance and expertise to help you step into the role of Spa CEO confidently. On today’s episode of the Spa Marketing Made Easy, I’m sharing the seven steps to building a seven figure practice ...
SMME #331: The Power of Breathwork with Stefanos Sifandos
May 15, 2023 10:00 - 42 minutes - 96.7 MBAll of us have something from our life experiences that makes us brace. Whether it’s big trauma or small trauma, it holds the same weight for all of us. There’s priceless value as an entrepreneur to invest in personal development to make sure those unresolved feelings don’t show up in the workplace. Stefanos Sifandos is no stranger to doing the work - specifically the power of breathwork. Joining me on this episode of the Spa Marketing Made Easy podcast, Stefanos i...
SMME #330 A Guide to Optimizing Your Google Business Profile with Ryan Files of High Level Marketing
May 08, 2023 10:00 - 32 minutes - 75.1 MBIf you start to sweat at the mere thought of how to build your business presence on Google, this episode is for you. One of the biggest misconceptions is thinking your website is the first place people find you online. Google Business Profile is actually your business’s first impression. It’s a free and powerful tool that can help small businesses increase their online presence, attract more customers, and increase sales. Returning for the second time on the Spa Mar...
SMME #329 Reconnecting with Your Inner Voices with Vasavi Kumar
May 01, 2023 10:00 - 39 minutes - 90.3 MBWe talk to ourselves all the time. Whether it’s in our mind or out loud, inner dialogue is a natural part of being human. The relationship that never stops growing is the one you have with your inner self. It’s an incredibly powerful journey to learn your own language. Today’s guest is somebody who has relentlessly searched to find her own voice, access the freedom of her creative spirit, and help others along the way…out loud. Coined as “Queen of Saying it ...
SMME #328 How to Build Rich Relationships with Selena Soo
April 24, 2023 10:00 - 23 minutes - 53.3 MBA rich relationship leaves a lasting impact on your life. It’s something that brings abundance to you. These types of relationships are essential in business to connect and build deep, authentic partnerships with your community to help propel your business forward. On today’s episode, my guest is no stranger to the Spa Marketing Made Easy podcast family. Returning for the second time is master connector and relationship builder, Selena Soo. Selena is a publicity and market...
SMME #327 Planning Ideas for Mother’s Day Promotions
April 17, 2023 10:00 - 20 minutes - 46.6 MBWhat motivates you to purchase? As a client, what makes you feel seen, heard, and valued? What principles do other businesses incorporate that make you feel valued? These are planning questions to consider when figuring out how you can best love on your clients and deepen your relationships through promotions and events. On today’s episode of the Spa Marketing Made Easy, we’re talking all things Mother’s Day promotions! A great practice is to put yourself in yo...
SMME #326 How Dr. Alan Durkin’s Educational Training Program is Advancing the MedSpa Industry
April 10, 2023 10:00 - 44 minutes - 103 MBThere’s a gap in the medspa industry that Dr. Alan Durkin is on a mission to fill. A Board-Certified Plastic and Reconstructive Surgeon, and founder of Ocean Drive Plastic Surgery and MedSpa, Dr. Durkin offers a training program called MedSpa Network that provides hands-on practice and education for medical aesthetic professionals to learn noninvasive and invasive technologies and techniques for the face, breast, and body. Dr. Durkin’s passion for training stems from his deep und...
SMME #325 Master Your Brand Messaging with Maya Elious
April 03, 2023 10:00 - 42 minutes - 97.1 MBPackaging your business’s vision into a brand is much more than just selecting a color palette and approving a logo. Branding is an intangible concept that business owners struggle to define because being able to communicate your niche and messaging isn’t a quick task to complete. If you’re sitting here thinking “that’s me,” take a deep breath, you’re not alone in these feelings. The truth is the foundation of everything you bring to life becomes part of your branding, w...
SMME #324 How to Qualify for Employee Retention Credit Explained By Marc Sheridan
March 27, 2023 10:00 - 24 minutes - 56.1 MBThe Employee Retention Credit (ERC) is another opportunity for businesses affected by the COVID-19 pandemic to receive financial support from the government. ERC benefits are received in the form of income and can be as much as $26,000 per full-time W2 employee. Sheridan Wealth Advisors are leading experts on Employee Retention Credit. My guest on today’s podcast episode is President and Founder, Marc Sheridan, as he shares all the details of how business owners can find ...
SMME #323 Helping Spa Entrepreneurs Transform Their Lives with Nina Hayes
March 20, 2023 10:00 - 26 minutes - 60.1 MBOne of the most impactful things we as leaders in the beauty industry can do is highlight other incredible women making influential moves in our industry. Witnessing the positive transformation of another entrepreneur is such an enlightening experience. This is exactly what Nina Hayes experiences day after day. My guest on today’s episode of the Spa Marketing Made Easy is the founder and CEO of Elite Esthetician Academy. The Academy’s mission is to develop the futur...
SMME #322 Mastering Memberships with Mangomint’s Marchelle McKeirnan
March 13, 2023 10:00 - 37 minutes - 84.7 MBThe consistency of cash flow alone may seem like a good enough reason to consider launching and growing a membership. Weighing the pros and cons, here are a few more to add to the pros side. For starters, if you plan with your ideal exit strategy in mind, this recurring revenue gives you leverage if you ever decide to sell your company. Memberships are also great for client retention and creating a VIP experience for your loyal clients. So what are the cons? Are the...
SMME #321 Building Your Confidence & Community with Jason Goldberg
March 06, 2023 11:00 - 36 minutes - 82.6 MBSpa owners are in the confidence business. So naturally they must be confident people themselves, right? Navigating confidence is a daily ebb and flow that starts with the mindset you choose at the start of your day. As a Spa CEO, your relationship with your confidence and mindset in leadership sets the tone for your business and the environment you create for your clients/patients. My guest on today’s episode is Jason Goldberg, a Mental Performance and Leadership C...
SMME #320 Deepening the Client Experience with Boulevard’s Education Manager, Skya Jones
February 27, 2023 11:00 - 28 minutes - 64.6 MBSelecting a spa software is no easy decision. That’s why my goal is to introduce you to as many options as possible so that you can easily listen, review, and make an informed decision. Boulevard is focused on giving spa owners time back to focus on deepening client relationships. They aim to take the heavy lifting off your shoulders so you can get back to what’s most important to you - the client experience. Boulevard coins itself as the “software for self-care.” The softw...
SMME #319 How Vagaro’s Automated System Runs Part of Your Business with VP of Marketing, Charity Hudnall
February 20, 2023 11:00 - 24 minutes - 56.2 MBBuilding rapport and trust with your clients isn’t going anywhere. But - maximizing that client experience through automated marketing and booking features while keeping a personalized touch is a great way to save time in your business. Vagaro, the business management software for companies and entrepreneurs in the beauty, wellness, and fitness industries, keeps personalization top of mind for client relations. I’m a big supporter of utilizing software to take some of th...
SMME #318 Generating Revenue through Email Marketing with Destinee Berman
February 13, 2023 11:00 - 25 minutes - 58.2 MBEmail marketing is a strategy that continues to thrive because of the ability to have full control over your list and messaging. My guest on today’s episode of the Spa Marketing Made Easy gives an Email Marketing 101 lesson for spa business owners looking to grow their email list and increase their revenue through this channel. Destinee Berman is a marketing strategist with 20 years of industry experience working with brands such as Twitter, Sephora and Microsoft. Prior to Futur...
SMME #317 Exploring your Feminine Power with Regena Thomashauer
February 06, 2023 11:00 - 32 minutes - 75.5 MBThe greatest adventure of a woman’s life will be the journey she takes to unlock her feminine power. Are you ready to unlock yours? In today’s episode, my guest Regena Thomashauer, AKA “Mama Gena”, a teacher and best-selling author, mother and media personality, and founder and CEO of the School of Womanly Arts, joins me to discuss the importance of getting in touch with your feminine power and cultivating relationships with other women. Regena has authored four popular bo...
SMME #316 Own Your Story with Allison Walsh
January 30, 2023 11:00 - 22 minutes - 51.5 MBYour brand is not your logo or your color palette. Your brand is the foundation of everything you bring to life both inside and outside of your business. You get to set the boundary of how much of your story is shared with the world, but establishing yourself as an expert in your field builds trust and credibility with people who ultimately want to gravitate towards you and your brand. My guest on today’s episode of the Spa Marketing Made Easy podcast is Allison Walsh, JD,...
SMME #315 A look inside my weekly financial system
January 23, 2023 11:00 - 25 minutes - 57.4 MBYour money is simply a tool. A tool that should be used as a guide for making positive financial decisions for your business. Spa CEOs take an active role in knowing the numbers and understanding the health of the business to make database decisions. In this week’s episode of Spa Marketing Made Easy, I’m giving you an inside look at the weekly financial system I have in place for my business. I breakdown everything from why I manage my cash flow in a percentage sy...
SMME #314 How to Establish and Communicate Healthy Boundaries with Christine Seibold
January 16, 2023 11:00 - 30 minutes - 70.7 MBBoundary is a word often tiptoed around because to set them properly, you’re required to step outside of your comfort zone. In both your professional and personal lives, boundaries are an essential piece to establishing what you will and won’t tolerate from employees or loved ones. I sat down to talk with Christine Seibold, an author, community founder, and a business and mindset coach, in today’s episode of the Spa Marketing Made Easy podcast. Christine left her job at H...
SMME #313 Why Retail Matters in Spa
January 09, 2023 11:00 - 15 minutes - 36.6 MBWhen retail numbers go up, so do service sales. Retail matters in your spa because it helps you provide more for your clients beyond the treatment room. An important tip is to view sales as a form of service. The retail you sell is an extension of your spa and fosters good client relationships to keep them coming back. In this week’s episode of Spa Marketing Made Easy, I’m answering all your questions about retail - why it’s important, how you should track it, and ways to ...
SMME #312 Finding “Magic in the Mess” and Embracing Resiliency with Neeta Bhushan
January 02, 2023 11:00 - 39 minutes - 89.3 MBNavigating the ebb and flow of entrepreneurship requires an important skill: resiliency. Resiliency is understanding that sometimes things don’t always work out as planned but with an unwavering confidence in yourself and refusal to quit, you will always rise to the top. My guest on this week’s episode is no stranger to resiliency. Dr. Neeta Bhushan, a world-renowned emotional health advocate and expert in the areas of grit and resilience, shares life experiences of over...
SMME #311 Blocking off time to reach your financial goals - Part 2 - 2023 Annual Planning
December 26, 2022 11:00 - 19 minutes - 44.5 MB“Nothing changes if nothing changes” is a statement you’ll hear me repeat often because in order to reach a new level in business, you have to get serious about your goals. After defining your financial goals, the next step is to get crystal clear on the amount of time you need to set aside on your calendar to achieve those goals. In this episode of Spa Marketing Made Easy, I’m covering the questions to consider before 2023 that will help you define the proper work/life balance ...
SMME #310 Setting Smart Financial Goals - Part 1 - 2023 Annual Planning
December 19, 2022 11:00 - 18 minutes - 42 MBA hard truth I share often is “if you aren’t paying yourself, unfortunately you have a very expensive, time-consuming hobby.” As we prepare to turn the calendar over for a new year, understanding how to set your financial goals based on how much you want to pay yourself is vital for spa owners to get serious about their money. That’s why in this episode of Spa Marketing Made Easy, we cover the financial percentage breakdown I use and recommend for spa, plus how to set milestone ...
SMME #309 Capturing 250+ New Client Leads through Facebook Groups with Maria Ramos
December 12, 2022 11:00 - 16 minutes - 38 MBWhere is the first place people go to share recommendations, give reviews, and connect with other people in their communities? Facebook AKA the new “digital word-of-mouth” platform. You’ll often hear me talk about how in order to attract new clients, you need to meet them where they are online. That place is inside Facebook groups. In this episode of Spa Marketing Made Easy, Maria Ramos, known to her 80,000 Facebook group members as “The Money Making Esthetician,” joins me...
SMME #308 Embracing your feminine energy with Angela Jia Kim of Savor Beauty
December 05, 2022 11:00 - 39 minutes - 89.8 MBThere’s no surprise that females in leadership positions try to suppress their feminine energy. That’s because emotions in the workplace are generally seen as a sign of weakness. As beauty industry leaders, it’s our duty to take back our power and lead with feminine energy. When we embrace our femininity, we become more direct, strong, intuitive, passionate, creative, and loving leaders. In this episode of Spa Marketing Made Easy, Angela Jia Kim, founder of Savor Beauty, a natu...
SMME #307 Taking Advantage of Your Cycle for Aligned Achievement with Renae Fieck
November 28, 2022 11:00 - 29 minutes - 66.6 MBEver felt that flow of the 24-hours-in-a-day or 40-hours-in-a-work week doesn’t *actually* flow? That’s because those timeframes weren’t built with our innate energetic cycles in mind, especially for women. For women, understanding our cycle is not only a foundational element of understanding your feminine energy, but when viewing it through the lens of business and work, becomes a powerful code for unlocking your best life/work balance, structure, and schedule. In this episod...
SMME #306 A Positive Mindset is Your Greatest Weapon
November 21, 2022 11:00 - 11 minutes - 26.9 MBGratitude grows from the cultivation and discipline of daily practice, but the source of your gratitude? Well, that all lies in the power of a positive mindset. A business friend of mine shared that “a positive mindset is your greatest weapon,” and in this episode of Spa Marketing Made Easy, I wanted to dive deeper into this practice of building up and strengthening your positive mindset so you can not just survive the rollercoaster ride of entrepreneur and Spa CEO life, but actually ...
SMME #305 Getting Cash Confident with Melissa Houston, CPA, CGA of She Means Profit
November 14, 2022 11:00 - 27 minutes - 62.7 MBMy hope is that if you’ve been a long-time listener of the podcast, money talk no longer makes you cringe, but rather, lean in. And if you’re a new listener, well, have I got a treat for you because getting comfortable with the topic of money is the first step toward achieving your version of financial freedom and success (whatever that means to you). In this episode, I’m joined by Melissa Houston, CPA, CGA and the founder of She Means Profit, a business consulting firm dedicated to h...
SMME #304 The Questions to Ask Before Planning Your Year
November 07, 2022 11:00 - 16 minutes - 37.1 MBI know I’m not the only planning nerd out there who loves a fresh notebook, clean slate spreadsheet and new year marked on the calendar! However, as eager as we may be to start plotting our 2023 plans, diving right in doesn’t serve our goals in the long run. If we want to set goals that actually make us feel accomplished and aligned, are a joyful process to achieve, and get met and surpassed in the realistic timeframe we aim for, we have to be intentional with WHY we’re setting those g...
SMME #303 Harnessing Viral Trends for Your Business with Brendan Kane
October 31, 2022 10:00 - 27 minutes - 62.8 MBWhat does it actually mean to “go viral?” Maybe you automatically think of a meme that circulates around the internet at warp speed or a dance or social media challenge that everyone and their mom (literally) is posting to their profile, filling your feed with the same song and dance. As a brick-and-mortar spa owner, you may be thinking, “does attempting virality matter if I’m trying to cater to the people in your local area?” On this episode of Spa Marketing Made Easy, I’m chatting w...
SMME #302 Increasing Your Spa's Efficiency with Mangomint Co-Founder & CEO, Daniel Lang
October 24, 2022 10:00 - 48 minutes - 111 MBIncreasing overall efficiency in your spa (and thus, increasing your profit margin) is partially dependent on your team, but the other half of the equation? It’s in the tech. It’s no secret that I’m a fan of utilizing software alongside your systems in your spa and there’s no shortage of software options for every facet of business on the market, but when it comes to the question of “what’s the best spa scheduling software out there?” It’s a question my team and I get time and time ag...
SMME #301 The 3 Key Types of SEO Spas Need to Build with Ryan Files of High Level Marketing
October 17, 2022 10:00 - 40 minutes - 93.5 MBStarting your spa’s SEO marketing journey can feel like an adventure with countless starting points, obstacles, and off-shoots – all of which look promising. Sure, choosing your own adventure can be fun, but oftentimes it’s overwhelming with too many options. And if you’re thinking, “what the heck is SEO?” don’t fret, my guest and I on this episode of Spa Marketing Made Easy are going to spell it all out and discuss which areas are most important for you to focus on as a spa owner. ...
SMME #300 How to Ensure Your Team Knows Your Top Priorities
October 10, 2022 10:00 - 19 minutes - 45 MB“No one will ever care about my business as much as I do.” Ever uttered or thought that before? If you have, you’re not wrong. While it is true that as the Spa CEO, you will always be the one most invested in seeing your business grow and succeed, there are countless potential (future) team members out there who will see and love your vision, and be excited to help you take it forward. In this episode, we’re going to shift our perspective over from “I’m struggling to build a te...
SMME #299 How To Be Loving with Danielle LaPorte
October 03, 2022 10:00 - 44 minutes - 102 MBWhile there will always be something new to learn and explore in business, there’s absolutely one truth I know about business that will never change – and it’s that as an entrepreneur, personal development is the most important element of becoming a strong leader for your company. In this episode of Spa Marketing Made Easy, we’re turning toward the inner layers of our minds and hearts to delve deeper into how to be loving and what it means to be a heart-centered leader. And here to sh...
SMME #298 Finding Your Spa CEO Strengths with Mechelle Barras
September 26, 2022 10:00 - 24 minutes - 55.2 MBStrong leaders and intuitive entrepreneurs tend to have an innate sense of what their strengths are, but like everything in business, knowledge is power, which is why truly assessing your strengths are going to help you become the best version of yourself and leader for your team. Here to discuss this topic with me is Coach Meesh aka Mechelle Barras, an executive coach, certified StrengthsFinder coach, Spa CEO of Pure Image Laser and Spa, and coach inside our Growth Factor Framework progra...
SMME #297 Prepping Your Successful Black Friday Promotions
September 19, 2022 10:00 - 15 minutes - 36.6 MBIf all the fall decor overflowing on store shelves wasn’t enough to remind you, we are officially on the cusp of the holidays, which also means that the biggest spa sales weekend is right around the corner! If you’ve yet to define your Black Friday weekend promotions, or you know what you’re offering, but you need a little prepping pep talk to help you whip your marketing in shape, this episode of Spa Marketing Made Easy is for you! P.S. - Want to hear solo episodes like this i...
SMME #296 Understanding What You Can Afford in Your Spa
September 12, 2022 10:00 - 15 minutes - 35.5 MBFrom how much you should pay yourself to how much you can realistically pay your team (and continue to grow that team sustainably), there are a lot of factors that go into understanding the full financial picture of your spa. In this week’s episode of Spa Marketing Made Easy, I’m sharing a breakdown of how to assess and allocate the money you have coming in and going out so that your spa can not just survive now, but thrive in the long-term to meet your bigger dreams and vision. ...
SMME #295 Understanding your Human Design as an Entrepreneur with Victoria Fenton
September 05, 2022 10:00 - 40 minutes - 92.2 MBThere are countless personality assessments on the market (if you’ve been a long-time listener, you know I’m partial to the Myers-Briggs Type Indicator test), but there’s another assessment that takes an entirely different approach to understanding the core of who you are, and it’s called Human Design. Here to help shed light on this way of thinking, being, and working, especially as a spa owner and entrepreneur is my guest, Victoria Fenton. Victoria is a Functional and Performance Me...
SMME #294 The Power in the Pause
August 29, 2022 10:00 - 17 minutes - 40.7 MBEver feel like you’re working so hard to make your business grow that you hardly have a moment to relish in what you’ve built? How about feeling like despite your best efforts, you feel stagnant in your spa’s growth and you’re barreling toward burnout? Newsflash for you: growth doesn’t always come from going, going, going toward your goals like the Energizer Bunny. Sometimes, it’s the slowdown, the pause, that holds the greatest power in harnessing your energy and resources helping you...
SMME #293 Creating a $90K Cash Infusion with Her First Spa Event with Kerri VanEe
August 22, 2022 10:00 - 31 minutes - 71.5 MBWish you could peek behind the curtain on what goes into hosting a wildly successful spa event? Lucky for you, in this episode of Spa Marketing Made Easy, I’m talking with Kerri VanEe, one of my Spa CEOs from my Growth Factor Framework program about all the ins, outs, ups and downs of hosting her first spa event, which resulted in a whopping $90K in revenue that came in during the event and in the months to follow. If you don’t have the pleasure of knowing Kerri from inside the Growth...
SMME #292 5 Things Million Dollar Spa Owners Do
August 15, 2022 10:00 - 27 minutes - 63.5 MBDo you want your spa to reach the coveted seven-figure benchmark? That might sound like a trick question, but honestly, it’s a valid one. More money requires more of you to uplevel into being a Spa CEO, but if hitting the million dollar benchmark is a goal you’d like to hit in your business, then listen up, because I’ve got good, and possibly surprising, news for you – hitting a million dollars in your spa may not be as big of a mountain to climb as you may think. In fact, I’d ...
SMME #291 Formulating Your Own Products with Lorraine Dallmeier, CEO of Formula Botanica
August 08, 2022 10:00 - 23 minutes - 54.9 MBWhen it comes to revving up your retail revenue, one of the most common avenues spa owners explore is private label. But often private labels can leave much to be desired in terms of what you, and your customers, actually want out of a product, especially one with your brand name on it. Enter: custom formulations – if you’ve ever considered creating your own product line from the ground up, you’re going to love this episode of Spa Marketing Made Easy! Joining me on the mic is Lorrain...
SMME #290 The Biggest Mistake Spa Owners Make When Hosting Events
August 01, 2022 10:00 - 9 minutes - 21.7 MBYou know that hosting an event for your spa can lead to a nice cash infusion, but you also know that an event has the potential of costing more than it brings in – in money, time, and energy. Sure, there’s plenty of marketing you can do to take your best shot at making your event a success, but when it’s all said and done, you’re still afraid that hosting an event could be too much of a roll of the dice. Rather than making the move of hosting an event for your spa a marketing coin tos...
SMME #289 Using SEO to Rise the Ranks of Google with Caitlin Strempel
July 25, 2022 10:00 - 20 minutes - 47.4 MBSocial media tends to be the hot topic when it comes to digital marketing, and while it is a crucial pillar in your overall marketing strategy, there’s another pillar that is equally as important, but is often overlooked – but not today! I’m talking about SEO aka Search Engine Optimization, and here to discuss it with me on this episode of Spa Marketing Made Easy is Caitlin Strempel. Caitlin is an SEO expert and marketing success coach who helps business owners get to the top of their...
SMME #288 Breaking into Commercial Real Estate with Annette Walter
July 18, 2022 10:00 - 31 minutes - 71.7 MBAs you work toward becoming a Spa CEO and putting the systems and structure in place to allow your business to thrive without your hands being the one to turn the gears, something becomes abundantly clear; your money, when leveraged, can begin earning on its own. Now, there are plenty of ways to create this leverage, but one way that spa owners in particular can benefit from is owning commercial real estate. Here to talk with me about it in this episode of Spa Marketing Made Easy is A...
SMME #287 Understanding MBTI to Build Your Top Performing Team
July 11, 2022 10:00 - 19 minutes - 43.7 MBIf you have the dream of growing your spa or aesthetic business beyond its first six figures, building a team is non-negotiable. You need to build a business that doesn’t rely on you, the Spa CEO, as the foundation…but what’s the best way to ensure that the team you are building is going to help you build for the long-haul? In this episode of Spa Marketing Made Easy, I’m talking about why understanding your MBTI personality type and those of your staff and team make all the difference...
SMME #286 What Does “Freedom” Mean to You?
July 04, 2022 10:00 - 8 minutes - 7.61 MBIf there’s one word that encompasses nearly every entrepreneur’s desire to build a business, it’s “freedom.” Freedom to unlimited earning potential, freedom to work on your terms, freedom to grow in whatever direction you desire. The freedom to choose. In this week’s short and sweet episode of Spa Marketing Made Easy, my goal is to get you thinking about what freedom means to you as a Spa CEO and as someone who deserves to live a rich and full life. In this episode, I discuss: ...
SMME #285 Keeping Your Business and Tech Secure with Daniela and Kyle
June 27, 2022 10:00 - 30 minutes - 27.9 MBWe always think it’ll never happen to us, but the reality is, it could happen to anyone and I’ve seen it for myself. I’m talking about your spa business getting hacked. It’s one of those things we just don’t want to imagine or simply believe that it only happens to “big, household name” companies, but the truth is, data breaches and security hacks can happen to any business of any size. That’s why in this week’s episode of Spa Marketing Made Easy, I’m sitting down with my husband, Kyl...
SMME #284 The Spa KPIs and Metrics You Need to Know to Grow
June 20, 2022 10:00 - 21 minutes - 19.5 MBIt’s a business topic that often makes spa owners want to run for the hills or bury their heads in the sand, but I promise if you stick with me for this episode of Spa Marketing Made Easy, I’ll make it worth your while, and a lot less scary… That’s right, I’m talking about metrics aka KPIs aka your numbers. You may think it’s the most unsexy thing to think about in business, but it’s so critical to understanding where you're currently at in the health of your spa business, and t...
SMME #283 6 Secrets of the World’s Most Successful with James Williams
June 13, 2022 10:00 - 56 minutes - 51.8 MBTo start a business and become an entrepreneur means you are a high achiever, but being a high achiever – one with big goals, dreams, and vision – doesn’t necessarily equate to being a high performer. However, as you might have guessed, being successful in achieving your goals and doing so in a way that leaves you fulfilled, energized, and purposeful, does require high performance. In this episode, which was a coaching call inside of the Growth Factor Framework program, my guest, Jame...