SMME #386 Successfully Launching a New Service with Ryan Files of High Level Marketing
Spa Marketing Made Easy Podcast
English - June 24, 2024 10:00 - 26 minutes - 60.5 MB - ★★★★★ - 250 ratingsBusiness Education business entrepreneur entrepreneurs women marketing socialmedia sales psychology onlinebusiness nlp Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
When introducing a new service, modality, product, or provider to your spa, your primary goal as Spa CEO is recouping your return on investment, and your second goal should be profit. But as my 4x repeat guest on this episode shares, it’s not enough to simply tell your clients you have something new or post about it passively, you have to structure your marketing materials for success.
Joining us back on the podcast is Ryan Files, the the Vice President of Sales with High Level Marketing, and marketing expert who has worked with hundreds of individual practices on their marketing and SEO efforts from spas to dermatologists and plastic surgeons, as well as aesthetic manufacturers such as BTL, Rohrer Aesthetics, PDO Max, Emage Medical, and The Salt Facial.
Listen in as we talk about how to be proactive with your on-site marketing and website structure to ensure success when introducing a new service or provider to your spa.
In this episode, we discuss:
Assets to have in place for a successful launch of a new service in your spa or when bringing in a new provider
Why you need more than just a basic all-encompassing services page on your website
Key data point, insights, and statistic on spa industry audiences and conversion rates
Top tips for structuring your services pages to capture the new lead or booking conversion
To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/386
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.