Social Post
45 episodes - English - Latest episode: over 3 years ago - ★★★★★ - 5 ratingsSocial Post is your source for social media marketing news, strategies, tactics, and tips for creators and small businesses. Proudly brought to you by the team at https://meetedgar.com?utm_medium=podcast&utm_source=shownotes&utm_campaign=socialpost&utm_content=captivate_description (MeetEdgar)!
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Episodes
🤝 Confident Networking Strategies for Entrepreneurs with Carolyn Landesman
March 10, 2021 14:00 - 24 minutes - 45.3 MBNetworking develops the skills of self-leadership, self-awareness, and self-management all of which give you the momentum you need to develop a powerful network that gets results. Carolyn has even written a book on the subject, and you can find it here: https://lnkd.in/ddkNfPg (https://lnkd.in/ddkNfPg) You need to find the strategies that work for YOU! Identifying your strengths and knowing what to walk away from will take some time. It’s important to actually spend that time and do those ...
📈 How To Use Marketing Funnels In Your Business with Kate McKibbin
March 03, 2021 14:00 - 28 minutes - 53.5 MBJoin MeetEdgar and Kate McKibbin for a chat about Marketing Funnels! Kate loves helping people to create, launch and grow their own profitable and impactful online businesses (using funnels!)Kate is the founder of https://hellofunnels.co/ and she believes funnels can be something any business owner falls in love with. And all you need is 3 simple things; 1 - You need a simple + effortless way to sell your product (that actually works!) 2 - You need a step-by-step plan to drive more of ...
✍️ The Ultimate Copywriting Makeover For Your Business with Josh Garofalo
February 24, 2021 14:00 - 28 minutes - 52 MBToday we're joined by Josh Garofalo. Download his copy makeover guide here: https://swaycopy.com/freelance-as-a-business/ Josh believes when your copy misses the mark, you scare away would-be customers, even if you have the best solution. Instead of choosing you, your prospects buy from an inferior competitor who nails their messaging, or they plod along as they always have. I hate when better technology loses to better messaging or the status quo. That’s why you need copy that bridges ...
👑 Creating, Engaging, And Advertising on Facebook with Mari Smith
February 17, 2021 14:00 - 28 minutes - 51.8 MBOften referred to as “the Queen of Facebook,” Mari Smith is considered one of the world’s foremost experts on Facebook marketing and social media. She is a Forbes’ Top Social Media Power Influencer, author of The New Relationship Marketing and coauthor of Facebook Marketing: An Hour A Day. Forbes recently described Mari as, “… the preeminent Facebook expert. Even Facebook asks for her help.” You can find more from Mari and tune into her FB Livestreams here: https://www.facebook.com/marismit...
⚡️ Keep Your Marketing Team Engaged in 2021 with Ashley Levesque
February 10, 2021 14:00 - 25 minutes - 46.6 MBToday we dive into a fascinating conversation with Ashley Levesque. As Director of Marketing at Demio, Ashley is responsible for empowering scrappy marketing teams with the skills and confidence they need to run engaging events with their prospects and customers. She is dedicated to making marketers' lives easier and happier. If you want to read more and go further on her tips for keeping an engaged team, check them out here: https://learn.demio.com/6-ways-to-keep-your-marketing-team-enga...
🎯 Goal Setting & Mindset Strategies For Social Media with Jessica Williamson
February 03, 2021 14:00 - 31 minutes - 58.9 MBJessica Williamson is the Founder of Ete Swimwear turned online business success coach. Learn more about Jessica Here: https://www.jessicawilliamson.com.au/ Hailing from a background in digital marketing and advertising, and with no formal training in fashion, Jessica launched Ete at just 22 years of age. With Ete receiving almost instantaneous success, having been invited to showcase at New York Fashion Week just one week after launching making its fashion week debut in September 2016. ...
📩 DM Strategies You Need To Use In Your Business with Sue Zimmerman
January 27, 2021 14:00 - 29 minutes - 54.1 MBIn this episode, Sue gives actionable tips to build relationships and use social media to position yourself as an authority in your field. Have you been seeing everyone profiting on Instagram™ growing their followers and connecting to the right people who want to buy products and services? Well, you can absolutely do it too! Instagram™ might seem overwhelming, but it's actually pretty simple when you have the right strategy. If you're ready to show up on Instagram™ and start gaining engage...
💰 Instagram, TikTok & Copywriting Tips to Convert Your Followers with Elise Darma
January 20, 2021 14:00 - 29 minutes - 54.7 MBWhat is this episode all about? Instagram followers that become customers! Elise dives into tips for writing copy, upcycling the video content you have to make sure you have social media that actually sells and you can have your best month ever. We also dive into TikTok for business. TikTok is a social media network that revolves around video sharing. TikToks are 15 or 60 seconds in length and can be created right in the TikTok App. The app allows for integration with other social media cha...
📣 “Obviously Awesome” Marketing Tips with April Dunford
January 13, 2021 14:00 - 23 minutes - 43.5 MBApril believes: You know your product is awesome—but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of filling in the blanks on an old-school positioning statement. Positioning is the foundation of everything we do in marketing and sales. It forms the backbone of our go-to-market strategy. Yet we don’t have a defined methodology for DOING it. At least we didn’t until now. Obviously Awesome goes...
📣 "Obviously Awesome" Marketing Tips with April Dunford
January 13, 2021 14:00 - 23 minutes - 43.5 MBGo further and connect with April: https://www.aprildunford.com/about April believes: You know your product is awesome—but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of filling in the blanks on an old-school positioning statement. Positioning is the foundation of everything we do in marketing and sales. It forms the backbone of our go-to-market strategy. Yet we don’t have a defined methodol...
✅ Behind The Scenes: MeetEdgar’s LEAD Program with Tia Calvin
January 06, 2021 14:00 - 23 minutes - 43.6 MBThis week on Social Post we are joined from a member of Team Edgar Tia Calvin. LEAD stands for Learn Experience As a Delegate. Our objective is to open our doors to students and recent graduates from marginalized communities and welcome them into the world of a tech startup. LEAD is a paid three month experience where you are assigned a functional team to work with and mentored by. Tia is our first delegate and is working with our marketing department so we are diving deep into her exper...
✅ Behind The Scenes: MeetEdgar's LEAD Program with Tia Calvin
January 06, 2021 14:00 - 23 minutes - 43.6 MBThis week on Social Post we are joined from a member of Team Edgar Tia Calvin. LEAD stands for Learn Experience As a Delegate. Our objective is to open our doors to students and recent graduates from marginalized communities and welcome them into the world of a tech startup. LEAD is a paid three month experience where you are assigned a functional team to work with and mentored by. Tia is our first delegate and is working with our marketing department so we are diving deep into her experi...
✏️ Blogging Strategies To Get More Traffic In 2021 with Ryan Robinson
December 30, 2020 14:00 - 29 minutes - 56 MBHow You Can Tell If Your Blog Is Actually Working? Ryan Robinson of ryrob.com gets more than 4 million views on his blog and is here to share his strategy! Optimizing your blog’s performance doesn’t end here. Monitoring stats like your bounce rate, for example, can help you identify even more places with room for improvement. Blogging has evolved over the years. At first, you just needed to have a blog. It really didn’t matter if your blogs were poorly written or functioned only to cram ...
The Instagram Strategy You've Been Searching For with Alex Beadon
December 23, 2020 14:00 - 28 minutes - 52.8 MBIf your clients are searching for you online, you want to make sure they see you as an expert in your industry. Providing value and sharing relevant tips on Instagram will showcase your expertise and can help sell you to future clients. Alex Beadon breaks down the strategy she uses to sell and establish her courses and business on Instagram. She is the founder and creator of GramSlam and Project storyline and has helped thousands get their Instagram strategy working for their business, and n...
How Logic & Entertainment Improve Your Marketing with Dan Knowlton
December 16, 2020 14:00 - 24 minutes - 46.4 MBDan Knowlton is one brother part of the Knowlton Marketing Company, a multi-award-winning Kent-based Video & Social Media Marketing Agency. Most marketers understand the power of social media. They get that it’s filled with audiences who match your ideal buyer personas, and a presence on social media is expected of any brand today. Adding video to the mix makes for a pairing that can elevate the trajectory of a brand. Dan shares the things to think about before and during a video marketing ...
The Data-Driven Way of Digital Marketing with Julian Jünemann
December 09, 2020 14:00 - 28 minutes - 53.8 MBTune in to hear tips from Julian Junemann on how to use data to structure your social media strategy. Julian is the founder of: https://measureschool.com/ Learn from his free courses here: https://measureschool.com/products/ If there’s one thing that every entrepreneur knows, it’s that if you are going to put in the work, you need to know what’s working for you. This is especially important if you are a solopreneur because your time is limited so you need to know that you’re spending yo...
Is Your Content Right For A Marketing Bundle with Kyle Young
December 02, 2020 14:00 - 26 minutes - 49.7 MBBeing part of a marketing bundle has many benefits: - Your name gets associated with dozens of other high-quality brands - You reach a larger audience - You have people who are able to affiliate for your product to an audience that already trusts them - And you get to help cut through people's limiting beliefs and help them achieve their dreams. What could be better than that! Today Kyle Young walks us through the type of content that works in bundles, how to position yourself prop...
Discovering Pinterest Profitability with Laura Rike
November 25, 2020 14:00 - 31 minutes - 58.2 MBPinterest is one of the best platforms for driving consistent traffic to your blog, especially if you have an https://meetedgar.com/blog/evergreen-content-strategy/ (evergreen content strategy). Pinterest is not just another social media platform. It acts more like a search engine, which means people on Pinterest are actively looking for content and you’re missing out on potential website traffic, followers and customers by not putting your content on Pinterest. There are https://www.oberlo.c...
Batching Your Holiday Content with Alyssa Coleman
November 18, 2020 14:00 - 22 minutes - 41 MBToday we chat to Alyssa Coleman about all things productivity to make your holiday season enjoyable. Find more from Alyssa here: https://www.alyssacoleman.ca/ The holidays can be a tough season for freelancers and solopreneurs. There’s no paid time off when you work for yourself. Adding the extra holiday expenses and additional social obligations to your already long to-do list might have you a little bit stressed. We know that some things are a little tougher when you’re the one calling ...
Prolific Online Copywriting with Laura Belgray
November 11, 2020 14:00 - 30 minutes - 56 MBLaura Belgray is the founder of Talking Shrimp: https://talkingshrimp.com/ When it comes to growing an audience and driving consistent traffic to your website, there’s nothing quite as useful as a big ol’ email list. No matter how big your email list grows, though, it won’t do you any good unless you know what to actually send people. So what are the ingredients of an email newsletter that your audience can’t resist opening? What can you send people that’ll make them click week after week...
Lessons From Creating 3 Successful Online Companies
November 04, 2020 14:00 - 31 minutes - 58.8 MBLaura Roeder started with an online education business and shifted into created two successful software companies. She shares how she started, and where she's going - tune in and read more of her tips here: 1. You can’t do it all yourself, so delegate early and oftenWe all have to face the facts: your time is finite. You can’t get more of it, and you certainly can’t recover any of that lost or wasted time. You only have a certain number of hours in the week, so trying to do absolutely ever...
Neuroscience Tips To Help Increase Your Efficiency with Kate Beeders
October 28, 2020 14:00 - 29 minutes - 55.5 MBIt’s tempting to “just get going” with your business efforts – to operate without a real strategy or even a loose plan. We’ve all done it. A random task here, a minor tweak there. Before you know it, you’re aimlessly meandering through your day like a kitten on roller skates. It’s not pretty and, well, it’s not very productive. (Not to mention dangerous!) Reel it in for a moment and get back on steady ground. We’re here to share Kate's secret sauce to productivity! Your Turn! Share ...
Don't Miss Your StartUp Shot with Scott Manning
October 21, 2020 17:00 - 26 minutes - 48.9 MBScott shares how he co-founded BoozApp, a crowd-sourced liquor app that's on a mission to equalize pricing in the industry. Having no coding skills Scott built a successful app & shares how there is always a way to achieve your goals & create something that solves problems in the world! Your Turn!Share you biggest take aways and tag @meetedgar on Twitter or Instagram. ----- And speaking of email, if you want to keep up to date on the latest episodes of Social Post, and other marketing tips...
Solving Your Productivity Problems with Megan Mitzel & David Budimir
October 14, 2020 14:00 - 20 minutes - 38.8 MBWe’ve all experienced the mind-numbing, pointless monotony of filling out time tracking forms & using "productivity tools" that monopolize the day, strip us of joy, and destroy every bone in our once motivated and productive bodies. (Or something like that.) Point is, we all know these tools shouldn’t be that way, but yet round and round we go, right? So, how do you transform your workflow into the powerhouse of productivity that you and your business deserve? Here’s where to start! Tod...
Creating A Business Using An Audience First Approach
October 07, 2020 14:00 - 22 minutes - 41.6 MBToday Andrew Michael shares how his podcast and his network on social media has helped him launch a new business. Marketers constantly act on false assumptions and misinterpret signals about their target audiences, resulting in similar well-intentioned blunders. However, there is hope for the savvy marketer! (And for the DIY gift-givers of the world, but we’ll have to cover that in a different post.) It all starts with audience personas, or semi-fictional archetypes, that represent your...
The Niche Tribe Model Of Starting A Business
September 30, 2020 14:00 - 22 minutes - 42.7 MBWant to learn more from Stephen, check out his resources here: https://lifeskillsthatmatter.com/start-creating-your-own-work/ This week we are chatting with Stephen Warley from Life Skills That Matter. Stephen believes the simplest business model to try first is making money from what you already know by doing it for people you already know, and that starts with taking a Nitch Tribe model to your business practices. Stephen's example of stating a Nitch Tribe Business for himself: "I spent ...
Pinterest: Your New Marketing Superpower
September 23, 2020 14:00 - 18 minutes - 35.3 MBThere’s a reason why Pinterest is often compared to an “endless rabbit hole”: the social media platform, known for its visual curation of content, it’s eye candy at its finest. And the best news is, when you start using Pinterest for business, you’ll see that it is possible to harness this superpower for your own use. Pinterest makes it easy for users to search for content, collect the posts they like, and organize it in a way that is personal to their needs. And unlike Instagram, the biggest...
How To Create A Time Based Lead Magnet
September 16, 2020 14:00 - 29 minutes - 54.7 MBRemember when receiving email felt exciting? You’d log onto your account and expectantly wait for the “You’ve Got Mail” sound. Well, sadly, those days are long gone. Today, we are all inundated with emails and consumers are no longer itching to hand over their email addresses to a business. But you know that there is “money in the list.” And that a bigger list can mean more opportunities to make money and build your business. So how can you entice people to sign up for your list? LEAD MA...
How To Start A Lifestyle Blog From Scratch
September 09, 2020 14:00 - 19 minutes - 36.2 MBToday we chat with Alicia Trautwein from The Mom Kind. www.themomkind.com Her blog, The Mom Kind, has been recognized as one of the best Autism blogs for the past three years. Alicia Trautwein is a special needs parent and advocate. She an inspiring mother of three Autistic children. She uses her experience as a certified life coach to help parents who are struggling to raise their children with Autism. We dive deep into what it takes to set the right boundaries in your business and famil...
MeetEdgar's a Pinterest Marketing Partner 🎉📌
September 02, 2020 14:00 - 22 minutes - 42.2 MBIt’s official! MeetEdgar is now a Pinterest Marketing partner. You can now use Edgar’s powerful automation features to grow your brand with Pinterest and schedule Pinterest Pins so we’re celebrating with a Pinterest party! Tune in to learn what you should be thinking about while making your pins to show up in people's smartfeed, and why Pinterest is a keyword & graphically driven search engine (and how you can take advantage of that!) Pinterest is a powerful tool for small business owners...
The Power of Listening to Your Customers with the CEO of Flodesk Martha Bitar
August 26, 2020 14:00 - 23 minutes - 43 MBMartha is the founder and CEO of Flodesk, a platform founded to serve businesses email needs. And as you can tell from this interview, she passionately believes in putting the customer first, building content strategy around your community, and having an all around customer centric attitude. We just love her ambition and how she leads by doing and iterating. Her down to earth approach to business and marketing makes us think how more people should ditch the marketing plan with a gazillio...
Find Your Content Creation Flow State with Derren Ohanian
August 19, 2020 14:00 - 27 minutes - 51.4 MBThis week we are joined by Derren Ohanian from Social Sensei. Social Sensei is the leading Instagram influencer marketing agency. By leveraging the power of celebrity and micro influencers they help you gain followers who want to have a real relationship with your. brand. Darren Dives deep into what content creation on Instagram should be all about: Adding value to your followers without burning you out. Because let's be real, it can be tempting to create content ALL DAY, but if you're n...
Become A Productivity Powerhouse with Sagan Marrow
August 13, 2020 11:22 - 17 minutes - 23.7 MBA random post here, a minor profile tweak there. Before you know it, you’re aimlessly meandering through your social channels like a kitten on roller skates. It’s not pretty and, well, it’s not very productive. (Not to mention dangerous!) Reel it in for a moment and get back on steady ground. We’re here to share our secret sauce to social media productivity. As our guest today Sagan puts it: It’s hard to get stuff done when life gets in the way (as it has a tendency of doing!)… but that...
The Easy Way to Start a Podcast for your Business
September 17, 2019 14:00 - 13 minutes - 12.1 MBCheck out the whole post here: https://meetedgar.com/blog/start-a-podcast/?utm_medium=podcast&utm_source=shownotes&utm_campaign=socialpost&utm_content=create_podcast (https://meetedgar.com/blog/start-a-podcast/) Transcript: Podcasting is hot right now and we’re not just saying that because we have one 😉 According to PodCast Insights, there are 30 million podcast episodes and 51% of people in the United States have listened to a podcast! So those customers you want to reach? They probably lis...
10 Ways to Grow Your Podcast
September 10, 2019 14:00 - 10 minutes - 9.15 MBCheck out the full post over at https://meetedgar.com/blog/grow-your-podcast/ Transcript: You started a podcast! Congratulations! Those first weeks after a launch are exciting and you might be filled with hope. But things can slow down a little after that initial launch and it’s common to see your numbers slow down. That’s when you move from launching a podcast into running a podcast and part of running a podcast is promoting and marketing it so you can see that growth! Promoting a podca...
The Ultimate Guide to a Successful Podcast Launch
September 03, 2019 14:00 - 8 minutes - 7.81 MBCheck out the full post over at https://meetedgar.com/blog/successful-podcast-launch/ Transcript: Did you know there are about 700,000 active podcasts today and there are more launching every single day! It’s safe to say we might be reaching the “Age of the Podcast.” It’s no wonder that podcasts are growing in popularity. They are relatively inexpensive to set up and low-tech so you don’t need to have a huge team to do the heavy lifting. They are also a fantastic way to spread your messag...
How to Create Click Worthy Social Media Posts
August 27, 2019 14:00 - 11 minutes - 10.6 MBCheck out the full article at https://meetedgar.com/blog/click-worthy-social-media-posts/ Transcript: Have you ever felt that you’re screaming into the void when you post on social media? You’re not alone. In fact, many brands and business owners struggle to see any engagement on their social posts. According to a study by Rival IQ, brands see an average engagement of: 0.9% on Facebook posts 1.6% on Instagram posts 0.048% on Twitter Yes, that means on average, most people see less tha...
5 Easy Ways to Repurpose Content
August 20, 2019 14:00 - 10 minutes - 9.51 MBRead the full post here: https://meetedgar.com/blog/easy-ways-upcycle-content/?utm_medium=podcast&utm_source=shownotes&utm_campaign=socialpost&utm_content=upcycle_content (https://meetedgar.com/blog/easy-ways-upcycle-content/) Transcript: If you’ve ever been on Pinterest or watched HGTV, you’ve probably heard of “upcycling.” You take an old dresser and stain it and repaint it and you’ve upcycled it! Upcycling is simply the process of taking something old and creating something new or equally ...
5 Easy Ways to Upcycle Your Content
August 20, 2019 13:00 - 10 minutes - 9.51 MBRead the full post here: https://meetedgar.com/blog/easy-ways-upcycle-content/?utm_medium=podcast&utm_source=shownotes&utm_campaign=socialpost&utm_content=upcycle_content (https://meetedgar.com/blog/easy-ways-upcycle-content/) Transcript: If you’ve ever been on Pinterest or watched HGTV, you’ve probably heard of “upcycling.” You take an old dresser and stain it and repaint it and you’ve upcycled it! Upcycling is simply the process of taking something old and creating something new or equally ...
Social Media Tests: How to Get Great Results From A/B Testing
August 13, 2019 14:00 - 8 minutes - 8.1 MBCheck out the full post at: https://meetedgar.com/blog/ab-test-social-media/ Transcript: The big question most people have about their social media marketing is, “Will it work?” There are hundreds of thousands of articles, videos, and webinars on social media best practices, strategies, calendars, tips, tactics and secrets. You could spend actual years consuming every piece of content about social media marketing that you can find and you might still not have the secret sauce that will w...
How to A/B Test Your Social Media
August 13, 2019 14:00 - 8 minutes - 8.1 MBCheck out the full post at: https://meetedgar.com/blog/ab-test-social-media/?utm_medium=podcast&utm_source=shownotes&utm_campaign=socialpost&utm_content=split_testing (https://meetedgar.com/blog/ab-test-social-media/) Transcript: The big question most people have about their social media marketing is, “Will it work?” There are hundreds of thousands of articles, videos, and webinars on social media best practices, strategies, calendars, tips, tactics and secrets. You could spend actual years c...
Are You Seeing These 5 Benefits of Content Curation?
August 06, 2019 14:00 - 11 minutes - 10.5 MBCheck out the full post at https://meetedgar.com/blog/benefits-content-curation/ Transcript: Content curation is one of the most talked about strategies in social media. Whether you have heard of the 80/20 rule or read “Jab, Jab, Jab Right Hook,” or any other article about building your social media calendar (ahem, we hope you read ours!), you probably know the importance of curating content. But while many people employ some form of content curation, not everyone maximizes the benefits th...
How To Have Influence (Without Becoming An "Influencer")
July 23, 2019 14:10 - 9 minutes - 8.85 MBCheck out the full post at https://meetedgar.com/blog/how-to-have-influence/?utm_medium=podcast&utm_source=shownotes&utm_campaign=socialpost&utm_content=influence (https://meetedgar.com/blog/how-to-have-influence/) The term “influencer” has crept into our everyday language and stuck there, thanks to the rise of today’s internet influencers. Whether you’ve purchased some vitamins because your favorite Instagrammer showed them off during an Instagram story or you’ve stopped following a YouTuber...
The Future of Social Media Metrics
July 23, 2019 14:05 - 10 minutes - 9.33 MBCheck out the full post at https://meetedgar.com/blog/future-social-media-metrics/ Transcript: Metrics have changed over the years as the platforms have grown and social media marketing has evolved. While there have been lots of changes, there’s always been a general belief that more followers and more likes will lead to more engagement and that is the key to success. But now things are changing and the metrics everyone thought were important, may not matter as much. Earlier this year, I...
The Power of Small Audiences
July 23, 2019 14:00 - 10 minutes - 9.51 MBCheck out the full post at https://meetedgar.com/blog/small-audiences/ Transcript: Is bigger always better? If you look at most commentary from social media experts, then the answer would be yes. Everything is about a bigger audience, more followers, higher reach. Social media influence is too often defined by how many people like your stuff. But recent trends are signaling a change. Instagram is experimenting with hiding like counts. YouTube is adjusting how they show subscriber count...