📣 "Obviously Awesome" Marketing Tips with April Dunford

Go further and connect with April: https://www.aprildunford.com/about

April believes:
You know your product is awesome—but does anybody else?
Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of filling in the blanks on an old-school positioning statement. Positioning is the foundation of everything we do in marketing and sales. It forms the backbone of our go-to-market strategy. Yet we don’t have a defined methodology for DOING it. At least we didn’t until now.
Obviously Awesome goes beyond teaching you what positioning is and why you should care. It gives you a step by step process that any startup can follow to position their product, service or company. This book will teach you how to find your product’s “secret sauce” and then sell that sauce to those who crave it.

Your Turn!Share your biggest takeaways and tag @meetedgar on Twitter or Instagram.
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And speaking of email, if you want to keep up to date on the latest episodes of Social Post, and other marketing tips, be sure to subscribe to our newsletter: https://meetedgar.com/get-the-dash/
If you enjoyed today's episode, please:
Post a screenshot & key takeaway on your IG story and tag @meetedgar
Leave a review and let us know how we're doing!
Subscribe for new episodes every Wednesday

Go further and connect with April: https://www.aprildunford.com/about

April believes:

You know your product is awesome—but does anybody else?

Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of filling in the blanks on an old-school positioning statement. Positioning is the foundation of everything we do in marketing and sales. It forms the backbone of our go-to-market strategy. Yet we don’t have a defined methodology for DOING it. At least we didn’t until now.

Obviously Awesome goes beyond teaching you what positioning is and why you should care. It gives you a step by step process that any startup can follow to position their product, service or company. This book will teach you how to find your product’s “secret sauce” and then sell that sauce to those who crave it.

Your Turn!

Share your biggest takeaways and tag @meetedgar on Twitter or Instagram.

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And speaking of email, if you want to keep up to date on the latest episodes of Social Post, and other marketing tips, be sure to subscribe to our newsletter: https://meetedgar.com/get-the-dash/

If you enjoyed today's episode, please:

Post a screenshot & key takeaway on your IG story and tag @meetedgarLeave a review and let us know how we're doing!Subscribe for new episodes every Wednesday