No BS Agency Podcast
252 episodes - English - Latest episode: 20 days ago -Ignore The Crap That’s Holding You Back & Discover What It Really Takes To Be The Boss
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Episodes
Ep 152: On Selling Premium Services
July 13, 2023 07:00 - 17 minutes - 5 MBThe experience of the seller when selling low-priced services may be different from their experience when selling high-priced services. But from the buyer’s perspective, it requires the same thing: Trust. This is why the Lead Product is the best first step to let the buyer experience your authority, process and solution to their problem. When the Lead Product experience is done right, you’ll be able to guide them to see that you’re the person they’d want to hire. Today, I want to talk ab...
Ep 151: On Selling Low-Priced Services
July 06, 2023 07:00 - 12 minutes - 5 MBWhy did you start your branding agency? I’m guessing it was because you love the creative work you were doing as a graphic designer or copywriter at an agency and you loved executing the work so you decided to strike out on your own. And I’m going to guess that selling your services is your least favorite part of running your own agency. I talk about sales here a lot precisely because so many people hate it. And you can’t have a successful business if you don’t know how to sell your servi...
Ep 150: Amanda Dahler On The Mindset Shifts That Allowed Her To Grow Her Business Exponentially
June 29, 2023 07:00 - 45 minutes - 5 MBI am so excited to welcome a very special guest to the podcast today, Amanda Dahler. Amanda is the founder of Outspoke Design. She is an audience experience architect and communication expert who specializes in engaging events and experiences. She uses brand, experience, and visual design to create awesome audience content for transformative coaches, consultants, and leaders. Her services amplify the power of your work, increase your credibility, give your audience an unforgettable experien...
Ep 149: Revenue Versus Profit: What's The Diff
June 22, 2023 07:00 - 12 minutes - 5 MBChasing profit is not the same as chasing revenue. But most people in the small agency world confuse the two. And I believe this is one of the main reasons why they are not as successful in their business as they want to be, or should be! It’s only by prioritizing profit that you can build a business that gives you the freedom and flexibility you want. But this requires not only differentiating profit from revenue. It requires a change in mindset, a different way of looking at your time,...
Ep 148: Standing Out Versus Shining: What's The Diff?
June 15, 2023 07:00 - 12 minutes - 5 MB“We'll help you stand out from the competition.” That's what most branding agencies say they're going to help you do. And yet, these days standing out feels harder and harder. Everybody’s trying to stand out. And when everybody does what makes them seem different, it starts to all look the same. One of the first things I teach inside the No BS Agency Mastery Program is the importance of shining to your ideal clients. And while there is some overlap with standing out, it’s actually a diff...
Ep 147: The Service Provider Versus The Expert: What's The Diff?
June 08, 2023 07:00 - 11 minutes - 5 MBEverybody wants to be seen as an expert. But that’s only going to happen if you have expertise and you position yourself as an expert. Think about your worst client experience ever. We’ve all had “nightmare” client scenarios. I’ve been in many of those myself. But once I started showing up as an expert, things changed. It turns out that I had something to do with those nightmare client scenarios — despite my best efforts and intentions. I wasn't managing expectations, and I wasn't managi...
Ep 146: VIP Days Versus Intensives: What's The Diff?
June 01, 2023 07:00 - 17 minutes - 5 MBThis month, we are comparing and contrasting ideas from the No BS Agency Mastery model with the way people commonly do these stuff out in the world. First up, what’s the difference between VIP Days and Intensives? When I say that we build entire brands in one-to-three day intensives, people often think of VIP days. Which makes them question how we can possibly build an entire brand and a bespoke website–not a duplicated template–in one to three days. How is that even possible? It’s possi...
Ep 145: Emily Wilkins on How Niching Down and Owning That Niche Allowed Her Business to Thrive
May 25, 2023 07:00 - 27 minutes - 5 MBI'm so excited to introduce you to one of my favorite students, Emily Wilkins. What I love about her story and her evolution in the No BS Agency Mastery Program is that she didn't waste any time going all in on a niche once she realized it was the niche for her. When she first came into the program, she was working with everybody. But after going through the “niching” exercise, it became immediately obvious that job shops were the niche for her. By narrowing her audience so specifically,...
Ep 144: Lead Product: The Biggest Mistakes People Make When Executing This Strategy
May 18, 2023 07:00 - 11 minutes - 5 MBI've been teaching how to successfully close and deliver a Lead Product for about eight years now. Over the years, I have read tons of Lead Product briefs. I have seen all kinds of ways that people and I have seen the same mistakes happen over and over again. So today, I want to share the top five mistakes that I see people make when they execute a Lead Product. Tune into this episode to hear: How giving the client too much information in the LP brief actually makes it harder to close the...
Ep 143: Lead Product: The Origin Story
May 11, 2023 07:00 - 15 minutes - 5 MBThe Lead Product is a fundamental part of the No BS Agency model. It's something that I have been teaching for over eight years, not just in the branding space but in other industries as well. I've had people implement this in finance, in law, in all kinds of coaching, and more. The Lead Product continues to be one of the biggest game changers in business. And I want to share with you how it all came about and how it evolved over a few years until it became what it is now. Tune into this...
Ep 142: Lead Product: The Basics
May 04, 2023 07:00 - 16 minutes - 5 MBOne of the biggest challenges that small agencies have is closing clients on big projects. It’s hard to get clients to pay the premium rates you want them to pay in order to deliver your highest value. And on top of that, a lot of small agency owners hate sales! Well, have I got an idea for you. I want to tell you about the Lead Product method. This is a process that I implemented in my business over 10 years ago and that I have since taught thousands of people with incredible results. ...
Ep 141: Lisa Greensill On How The No BS Agency Mastery Program Impacted Her Business and Her Confidence Level
April 27, 2023 07:00 - 34 minutes - 5 MBToday, I’m delighted to share an interview with one of my favorite students, Lisa Greensill. I loved working with Lisa because she showed up and took action, and her results reflect that. And what I love about her story isn’t just that she was able to make more money in less time, but it also impacted how she enjoys her life with her family. Lisa Greensill is a brand and copy strategist and co-creator of Brandover® - a creative collaboration focused on taking the bland out of financial bra...
Ep 140: [Money Talk] How To Calculate Your Price To Freedom: The 50-25-25 Formula
April 20, 2023 07:00 - 17 minutes - 5 MBThe day I realized that we were $40K in debt was a major turning point in our business. We had maxed out credit cards, had to fire our two employees, and had to figure out a completely new plan for the business. Changing our business model to selling intensives worked, but we were still hustling all the time, even though we were now making more than enough money to support ourselves, the business, and the life we wanted. So why keep hustling? I was shell-shocked and scared after going so ...
Ep 139: [Money Talk] Revenue, Income, Profit: What's the Diff and What You Need to Know
April 13, 2023 07:00 - 14 minutes - 5 MBBack in 2013, I joined the Accelerator Program of EO (Entrepreneur’s Organization) as an investment to grow my business. I learned a ton from the program, made great connections and some great friends. But one major thing I learned through that experience wasn’t something they taught. Through the program, rubbing elbows and networking with other members, I learned that people whose businesses were making way more money than mine, were actually taking home less money than I was. That les...
EP 138: [Money Talk] Five Money Mindset Issues That Will Stop You From Growing Your Business
April 06, 2023 07:00 - 16 minutes - 14.9 MBHave you ever heard the phrase, “Born on third, thought they hit a triple?” It refers to somebody who was born into wealth or privilege, or has some sort of advantage over other people, but they don’t recognize it. They think they got where they are on their own. Or have you ever admired somebody’s success in business only to find out they had a partner who had a successful corporate executive job, or because they came from wealth and they had a trust fund to support them while they grew t...
Ep. 137: [Finding Leads] Amanda Dahler on The Most Effective Way To Do Lead Generation
March 30, 2023 07:00 - 18 minutes - 16.8 MBAmanda Dahler has been a student of mine who has had so much success implementing the program that she’s now helping me scale No BS Mastery! She’s especially good at lead generation and finding new business. That’s why I have her on the show to wrap up our month-long conversation around lead generation. Amanda Dahler is the founder of Outspoke Design. She is an audience experience architect and communication expert who specializes in engaging events and experiences. She uses brand, experie...
Ep 136: [Finding Leads] Why I Vote Nay on Free Strategy and Consultation Sessions And What To Do Instead
March 23, 2023 07:00 - 15 minutes - 14.5 MBA lot of people in the service industry use the free consultation strategy to get leads. You have most likely seen this on websites: “Book a free 15-minute consultation!” or “Book a Free Strategy Session!” Maybe you even do this yourself. To be blunt, I hate this strategy. And in this episode, I explain why I strongly believe that you should never give away free consultations to get clients and a more effective approach that you should do instead. Tune into this episode to hear: How fre...
Ep 135: [Finding Leads] What to Do When All Your Leads Come From Word of Mouth
March 16, 2023 07:00 - 19 minutes - 17.8 MBDo most or all of your leads come from word of mouth or referrals? Do you feel lucky that you've never had to market before because they always come? Word of mouth is one of the most common ways that small one-to-two person branding agencies get their clients. In fact, the majority of the people I talk to say that 90% or more of their business comes from word of mouth or referrals. Which is great, until one day you realize that you have no clients and you have no idea what to do about it....
Ep 134: [Finding Leads] Busting Lead Generation Myths
March 09, 2023 08:00 - 16 minutes - 14.7 MBThe sales and marketing part of your business is the lifeblood of your business. Without marketing and sales, you have no lead generation. Without leads, you have no business. Because that’s what it takes to get clients to pay you. And a business without paying clients is not a business. So of course lead generation is on the forefront of everybody’s minds. It’s something that even when you’re successful at it, you still have to think about it constantly. Because of that, there are a lot...
EP 133: [Finding Leads] To Social Media or Not? That is the million-dollar question.
March 02, 2023 08:00 - 13 minutes - 12.4 MBShould you invest your time and money on social media to get leads for your branding agency? That is the million dollar question that we are gonna be dissecting today. Last month, we talked about clients and how to build great relationships, full of communication with them so that you can get amazing results for your projects. But in order to have clients to build those great relationships with, you have to have clients in the first place. So this month, we’re talking all about finding le...
Ep 132: [Client Love] How To Delight Your Clients
February 23, 2023 08:00 - 10 minutes - 11.1 MBHow can you turn all clients into raving fan clients who love working with you and cannot stop telling all their friends about you? That has been our topic this month. In the last two episodes, I talked about two important ingredients, trust and communication. Today, I want to talk about the third and final main ingredient, which is delight. Of course, we want to meet and exceed the expectations of our clients. We want them to not only be happy with the end result but overjoyed with it. A...
Ep 131: [Client Love] A Communication Framework That Fosters Trust and Eliminates BS
February 16, 2023 08:00 - 10 minutes - 9.98 MBLast week I talked about the importance of building trust with your clients in order to have a great client relationship. If you're in a relationship or you've ever been in a long-term relationship, you know that communication is key to having great relationships with people. Now, that might be true with a spouse, but it's true with anybody in your life, and it's definitely true with clients. So today I want to share a really simple framework that you can use with all of your communication...
EP 130: [Client Love] Building Trusting Relationships With Your Clients
February 09, 2023 08:00 - 18 minutes - 16.9 MBThink back to the last client you truly loved working with. What did you love about it? For me, I love to work with clients who trust me implicitly. They get a ton of value out of working with me. We vibe, we jive, and we make something truly amazing together. They are the people that I’m excited to get emails from, and who I enjoy communicating with in our meetings or phone calls. Imagine if you loved all of your clients like that. What would that do for your business? In honor of Februa...
EP 129: The What, Why and Where of BS in our Businesses (And How to Get Rid of Them)
January 26, 2023 08:00 - 16 minutes - 15.1 MBThis podcast is called No BS Agencies, but what exactly do I mean by BS? Where does it come from? Why does it happen? How much of it is acceptable in our businesses? And most importantly, how do we get rid of it? I think a lot of people use the term BS in their marketing because it makes them sound like they’re no-nonsense. They cut to the point. They’re not going to BS you or waste your time. But frankly, a lot of people who say they have no BS have a LOT of BS in their processes and the...
Ep 128: This Will Make You Think Differently About Business Stress and Overwhelm
January 19, 2023 08:00 - 15 minutes - 14.3 MBDo you ever feel, as you grow your business, that you are white-knuckling it? You feel like you’re driving a jalopy, the door's falling off, you're putting duct tape on it, and you're just hoping it gets you to your destination. In many senses, I’ve been white-knuckling it right along with you over the last two years as I built the No BS Agency Mastery program. Yes, I started with more authority, a bigger audience, and more confidence than someone at the true beginning of building a busine...
Ep 127: 5 Lessons from 12 Years in Business
January 12, 2023 08:00 - 15 minutes - 14.5 MBAs Steve and I head into our 12th year in business, I’ve been thinking about all the incredible highs I’ve experienced in this business. AND the terrifying lows that have come along with it too. Today, I want to share five of the biggest lessons I’ve learned over the last 12 years that I know will help me make the next 12 years not only more successful but also full of more ease. Hopefully, you’ll take some of these lessons to heart faster than I did, so they can help you achieve success a...
EP 126: Three Things To Do In January To Set Up Your Entire Year For Success
January 05, 2023 08:00 - 17 minutes - 15.6 MBHappy 2023 and welcome back. Do you wanna be successful in 2023? I bet you do. January is the time when many of us set our goals for the year. People set big ambitious goals and then a lot of times those things fall by the wayside come February. And we do that in all aspects of our lives. Case in point: If you’re a regular gym-goer, you’ll notice the place is full in January, but by February, most of those new faces have tapered off. So how do we avoid that big January push that doesn’...
Ep 125: Strategies for Not Working and Taking Time Off (and Not Feeling Guilty or Overwhelmed)
December 15, 2022 08:00 - 15 minutes - 14.2 MBWhen you work for yourself, it’s hard to turn it off, right? It’s hard not to think about the client who just emailed you, or the project that’s on hold, or the check you’re waiting to clear. But working and thinking about work 24/7 is not the key to financial and business success. As we head into the holidays, and for our last episode of 2022, I want to talk about the idea of turning off, especially when you’re stressed and maybe things aren’t going as well as you want them to be and str...
Ep 124: The Argument for Why Packaged Services and Standardized Pricing Make Total Sense
December 08, 2022 08:00 - 13 minutes - 12.6 MBHow should you price and package your services when your services are often custom and bespoke and specific to the client you're working with? Should you even package them when every project is different? We just had a very lively conversation about packaging and pricing inside the No BS Agencies Mastery program, and most of my students left saying that they were so excited to package their services and to raise their prices. Today I’m sharing the same ideas with you in hopes that it will...
Ep 123: Does thinking about taxes get you down? Here are 3 things to do to change that!
December 01, 2022 08:00 - 10 minutes - 9.38 MBAs the year comes to an end, one of the things I'm thinking about is taxes. It’s not a sexy topic I know. But I do love thinking about it because my taxes are a representation of how much money I made. There's nothing wrong with looking to minimize your tax due. But I actually feel good about paying high taxes because it means that I was profitable. So today, I want to share how I think about taxes, and specifically how I think about taxes in December, and what I'm doing to prepare for ta...
Ep 122: Didn't Meet Your 2022 Revenue Goals? 3 Things You Can Do To Set Yourself Up For 2023.
November 24, 2022 08:00 - 20 minutes - 18.4 MBThere is one month left in 2022. The holidays are upon us and many of us are starting to take inventory of what’s happened over the course of the year. And sometimes we don’t like what we see. Maybe you started out strong in January as you set out ambitious goals. It’s easy to get excited in January about what you can do in the months to come. But the end of the year can be more of a let down. If you’re looking at your bank account right now and realizing you didn’t meet your revenue goa...
Ep 121: Word of Mouth and Referrals are Great. Here's Why They're Also Dangerous.
November 17, 2022 08:00 - 16 minutes - 15.4 MBHow do you get your business? Do you get most of your business (or all of it) from word of mouth and referrals? 95% of small branding agencies I talk to say word of mouth and referrals. They tell me that they have a steady flow of referrals and they have a great close rate on those referrals. “I've really never had to market. I've been very lucky," they say. And it feels good that people are sending you business and that you’re closing most of them. But. Can you really rely on word ...
Ep 120: Worried About The Recession? Here's What I Want You To Do.
November 10, 2022 08:00 - 10 minutes - 9.54 MBIf you’re hearing rumors that there is a recession coming, or that we might even be in a recession right now, and you’re thinking this maybe isn’t the right time to invest in your business, this one’s for you. I want to tell you a story of what happened in our businesses the last time the proverbial sh*t hit the fan: March 2020. Today I’m sharing how members of my 2020 group coaching program responded when COVID hit, and what the most successful strategies were. Hint: It wasn’t playing i...
Ep 119: How Can You Guarantee and Promise Benefits That Are Not 100% Contingent on Your Work
November 03, 2022 07:00 - 13 minutes - 12.2 MBAnytime you’re selling services, especially to small businesses, it’s important that you connect the work that you do to the outcomes and the benefits that the client is going to get. When we’re selling branding, marketing, or design services, we usually want to connect our work to some sort of return on investment. What can they expect to get in return? Usually they’re investing in branding and marketing because they want to make more money. They want to sell more services or products at...
Ep 118: Building Your Authority Machine: What and When to Outsource
October 27, 2022 07:00 - 15 minutes - 13.9 MBBuilding an authority machine that is going to send you high quality leads every single day takes a big upfront investment. And one of the most time-consuming things is creating the foundational content that communicates all of your biggest ideas and your most important insights into your industry. That’s what’s going to make you an authority. But creating enough content so that it will build your authority online and off can be challenging purely because there’s so much to do. In the No ...
Ep 117: Where and How to Start Your Authority Machine When You're Starting From Scratch
October 20, 2022 07:00 - 23 minutes - 21.8 MBIf you want to build your authority, but you have zero posts and no online presence, where do you even start? Last week, I talked about the difference between networking and outreach and building your authority as two different marketing mechanisms for getting clients and building your business. I talked about when you should be doing outreach and when you should build authority, and how there’s a time in between when there’s a lot of overlap between the two. So if you’re at that point whe...
Ep 116: Networking or Authority Building: Where Should You Focus
October 13, 2022 07:00 - 18 minutes - 17.1 MBBeing seen as an authority can make sales so much easier. So of course it seems like something you should invest your time in as soon as possible. It can be really hard to attract and close clients when you have no authority in the world, when people don’t know who you are, and they don’t know, like, and trust you. But building authority takes time. So when is the right time to spend your time and energy building your authority? And when should you focus on short-term marketing efforts ...
Ep 115: How to Start an Authority Machine: My Story
October 06, 2022 07:00 - 16 minutes - 15.2 MBHow do you build a business that is not constantly struggling to find clients? That’s the million dollar question. And I believe I have the answer. All month long, I’m going to share different ways that you can build your authority machine, so that you never have to look for clients again. I talk about building an authority machine a lot because it is the third phase of the three-pronged approach of building a No BS Agency. Building an authority machine is key because it’s the phase wher...
Ep 114: How to be a Great Client
September 29, 2022 07:00 - 5 minutes - 4.86 MBI'm usually on this podcast talking about how to find great clients, turn people into great clients,and manage people to become great clients. But today, I want to talk about how to be a great client. I’ve hired lots of companies over the years for a variety of tasks. And I have been an amazing client and I have been a terrible client. Usually how good of a client I am has a lot to do with how good the process is of the person I’ve hired. That’s why I’m always harping on the idea that if y...
Ep 113: How to Raise Your Prices Sustainably and What Premium Pricing is Really All About
September 22, 2022 07:00 - 14 minutes - 13.5 MBI know you’ve heard this advice before: “You should raise your prices because charging premium prices is the best way to run a business.” And premium pricing does give you more profitability, flexibility, and freedom in your business and in your life. But where are you supposed to start? What happens when you do raise your rates? How are you supposed to muster up the confidence to charge five or ten times you current rates when you’ve never been paid that? I think that this advice — "Just...
Ep 112: Dan Gingiss on What Makes a Memorable Customer Experience (Which Does Not Mean Expensive)
September 15, 2022 07:00 - 45 minutes - 41.6 MBYou might not think of customer experience as marketing, but it is. If you’re a small agency, you might not be thinking about building long-term customer loyalty. Clients come and they go. But if they had a killer experience with you? They’re probably telling their friends. And if they had a terrible experience with you, they’re definitely telling their friends. Today I’m sitting down with Dan Gingiss to find out why creating a memorable customer experience is part of marketing your busin...
EP 111: Five Sins You Must Avoid If You're Looking For More Money From Your Clients (and What To Do Instead)
September 08, 2022 07:00 - 28 minutes - 25.6 MBHow do you get a client to spend more money with you, give you more work, and basically give you a raise? When I googled this question, everything that came up was advice for how to negotiate a raise from your boss in the corporate world. And while there were some decent pieces of advice in the articles I found, it doesn’t translate that well to people like us, who run our own businesses and are looking to get a raise from our clients. As somebody who has lots of clients, and who also pay...
Ep 110: Where Financial Security Really Comes From and How You Can Build It
September 01, 2022 07:00 - 18 minutes - 17 MBI see loads of ads online for growing a million dollar business or building passive income products and all sorts of investments opportunities that will make you rich! And yet, when I talk to most of my people–small agency owners–you know what most of them say they want? Financial security. Sure, making $30,000 a month or more sounds great, but that kind of money is really icing on the cake. What they really want to be able to do is to make enough money to live their lives comfortably, ta...
Summer Break Bonus: Dorie Clark on Playing the Long Game
August 25, 2022 07:00 - 25 minutes - 22.9 MBI’m taking the month of August off to be with my family, and I hope you’re taking some time to do something amazing and relaxing too. For the whole month, I’ll be sharing clips from some of my favorite episodes that you’ll enjoy revisiting as well. Today, I’m replaying a section from my interview with Dorie Clark where we talked about playing the long game and being really intentional about how you build your platform. What’s exciting about hearing from someone with so much credibility an...
Summer Break Bonus: Kia Abrera on Recognizing Burnout and Creating Her Own Work-Life Balance
August 18, 2022 07:00 - 27 minutes - 24.8 MBI’m taking the month of August off to be with my family, and I hope you’re taking some time to do something amazing and relaxing too. For the whole month, I’ll be sharing clips from some of my favorite episodes that you’ll enjoy revisiting as well. Today, I’m revisiting my conversation with Kia Aberra where she talks about recognizing burnout and finding her own work life balance. Kia Abrera is a video marketing strategist and producer, and the co-founder and CEO of Braveworks Inc., a 6-f...
Summer Break Bonus: Ediuska Laurens on Leaning Into Your Big Vision
August 11, 2022 07:00 - 40 minutes - 36.7 MBI’m taking the month of August off to be with my family. I hope you’re taking some time to do something amazing and relaxing too. For the whole month, I’ll be sharing clips from some of my favorite episodes that you’ll enjoy revisiting as well. Today, I’m revisiting my conversation with one of my dear clients, badass business owner, Ediuska Laurens. This clip is about standing out by not following the crowd and leaning into your own big vision. Dr. Ediuska Laurens wants to use the magica...
Summer Break Bonus: Michael Roderick on Building a Referable Brand
August 04, 2022 07:00 - 50 minutes - 45.8 MBI’m taking the month of August off to be with my family, and I hope you’re taking some time to do something amazing and relaxing too. For the whole month, I’ll be sharing clips from some of my favorite episodes that you’ll enjoy revisiting as well. First up, my interview with Michael Roderick, the king of connecting. We talked about what true influence is and how to build a truly referable brand. Michael Roderick is not only the KING of networking and connecting but he’s also the CEO of...
Ep 109: #SpainBrain and the Importance of Taking Time to Rest and Recharge
July 28, 2022 07:00 - 22 minutes - 21 MBWhenever we talk about success in business, it’s usually about how to make more money, how to make more profit, how to get more clients, better clients, improve your process, improve your systems. What we don’t often talk about is the personal side of business success. Can you call it a successful business if it’s draining you personally and physically? We build businesses because we want to have lives we’re proud of and that we enjoy living. And your personal and physical health is absol...
EP 108: How to Get Disciplined, Stop Endlessly Exploring, and Call Your Creative Work "Done"
July 21, 2022 07:00 - 16 minutes - 14.9 MBI got this question in the Facebook group the other day: How can I get more disciplined to get to a point where I can call it done and stop exploring ideas? I get why it’s hard to stop exploring. You want to give your clients the best work possible. Sometimes you don’t believe that what you’ve come up with is good enough, so you keep working and working and never feel like it’s good enough. When you hear that we build entire brands in just a few days, do you think to yourself, yeah, I coul...
Ep 107: Did You Know You Can Make Great Clients? Here's How.
July 14, 2022 07:00 - 18 minutes - 17.3 MBHave you ever wondered why everyone you talk to is a challenging client, and everyone you talk to doesn’t have a budget, yet so many people online seem to be working with these mystical ideal clients? Here’s the secret: The people who are always working with those ideal clients? They’re not finding them from some hidden paradise. They know how to make great clients. And so can you. Tune into this episode to hear: How fit calls and lead products position you as the leader of the project...