Ep 142: Lead Product: The Basics
No BS Agency Podcast
English - May 04, 2023 07:00 - 16 minutes - 5 MBEntrepreneurship Business Marketing Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Ep 141: Lisa Greensill On How The No BS Agency Mastery Program Impacted Her Business and Her Confidence Level
Next Episode: Ep 143: Lead Product: The Origin Story
One of the biggest challenges that small agencies have is closing clients on big projects.
It’s hard to get clients to pay the premium rates you want them to pay in order to deliver your highest value. And on top of that, a lot of small agency owners hate sales!
Well, have I got an idea for you.
I want to tell you about the Lead Product method.
This is a process that I implemented in my business over 10 years ago and that I have since taught thousands of people with incredible results.
All month on the podcast, we’re going to talk about Lead Products, and today I’m going to share the basics of how it works.
Tune into this episode to hear:
The biggest reasons why free proposals end up sucking your time, energy, and resources for not enough returnThe main sections of a Lead ProductHow the LP saves time, builds trust in your expertise, and takes away the pressure of selling high-price projectsHow the LP process delivers value your clients might not have even known they neededWhy you should never include execution in your LPResources:
No BS Agencies MasteryThe Price to Freedom Calculator™No BS LaunchpadNo BS Agency Owners Free Facebook GroupStart reading the first chapter of my bookPiasilva.com