Ep 143: Lead Product: The Origin Story

No BS Agency Podcast

English - May 11, 2023 07:00 - 15 minutes - 5 MB
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Previous Episode: Ep 142: Lead Product: The Basics

Next Episode: Ep 144: Lead Product: The Biggest Mistakes People Make When Executing This Strategy

The Lead Product is a fundamental part of the No BS Agency model.

It's something that I have been teaching for over eight years, not just in the branding space but in other industries as well. I've had people implement this in finance, in law, in all kinds of coaching, and more.

The Lead Product continues to be one of the biggest game changers in business. And I want to share with you how it all came about and how it evolved over a few years until it became what it is now.

Tune into this episode to hear:

How I learned to provide context when presenting creative workWhy it’s key to get clients to buy in and sign off on direction and scope before you do any creative workHow I realized that putting in the work on a brief was worth charging for in itselfHow the Brand Shrink briefs saved time and hassle and converted clients

Resources:

Ep 142: Lead Product: The Basics Worst of All Design No BS Agencies Mastery The Price to Freedom Calculator™No BS Launchpad No BS Agency Owners Free Facebook Group Start reading the first chapter of my book Piasilva.com