No BS Agency Podcast
252 episodes - English - Latest episode: 20 days ago -Ignore The Crap That’s Holding You Back & Discover What It Really Takes To Be The Boss
Homepage Google Podcasts Overcast Castro Pocket Casts RSS feed
Episodes
Ep 201: Andrea Merrill on How Her Business Changed When She Discovered and Owned Her Niche
June 27, 2024 07:00 - 43 minutes - 39.7 MBYou need a niche. You’ve probably heard it a million times. But what does honing and owning your niche look like in practice? Today, I’ve invited one of my longtime star students turned No BS Program coach, Andrea Merrill, to share her story of how she went from drowning in low-paying client work to consistently closing the high-ticket clients of her dreams by getting clear on her niche. Andrea Merrill is the founder of Virtually Adventurous. She helps scatterbrained speakers become go-t...
Ep. 200: Critical Mindset Shifts for No BS Agency Owners: Ease
June 20, 2024 07:00 - 34 minutes - 31.2 MBDoes your business ever stress you out? Silly question, right? Of course it does! Being a business owner can be incredibly stressful and overwhelming. The responsibility can be heavy and when things aren’t going well, it can feel like your entire world is imploding. I know I’m not the only one who’s been brought to tears with stress and frustration and worry in the course of running a business. So what’s the opposite of crying at the kitchen table? Peace. Ease. Even if you haven’t q...
Ep 199: Critical Mindset Shifts for No BS Agency Owners: Freedom
June 13, 2024 07:00 - 16 minutes - 15 MBWhen you decided to hang your own shingle and be your own boss, did you imagine that you’d finally have the kind of freedom and flexibility that you never did as an employee? But how much freedom do you actually feel? Are you tied to your business at all hours, constantly answering emails, afraid to leave your phone or laptop for even a day? If that’s you, you are not alone. It’s a phase of business that everyone goes through, and the only way out is through clear, intentional action to c...
Ep 198: Critical Mindset Shifts for No BS Agency Owners: Profit
June 06, 2024 07:00 - 13 minutes - 12 MBIf you’ve been running your business for a while and still feeling underpaid and overworked —you are not alone. There are three things that most people are looking for when they decide to build a No BS Agency: Profit, Freedom, and Ease. We can teach them all of our strategies, tactics, and action plans to make that happen. But none of it will work unless they are able and willing to make some critical mindset shifts. This month, I’m digging into those mindset shifts. Today, we're talking a...
Ep 197: Ben Guttmann on Why Certain Messages Work and How to Design Them
May 30, 2024 07:00 - 36 minutes - 33.2 MBWhat makes messaging stick? Today, I’m digging into that question with marketing and communications expert, Ben Guttmann. Plus we’ll talk about his experience of growing and then selling an agency, and the opportunities that have opened up as a result. Ben Guttmann is a marketing and communications expert and author of Simply Put: Why Clear Messages Win–and How to Design Them. He’s an experienced marketing executive and educator on a mission to get leaders to more effectively connect by si...
Ep 196: FAQ: "But Pia, How Long Will It Take to Build My Authority Machine?"
May 23, 2024 07:00 - 20 minutes - 18.6 MBThis month, I’ve been talking about the value of building an Authority Machine, what it is, what it can give you and your business, and what you need to focus on to make it successful. So at this point you might be asking yourself, “So how long is this going to take?” Here’s the truth: It’s not simple, fast, or free. Building an Authority Machine that produces results takes time, effort, and consistency that isn’t accessible to everyone. That might sound discouraging, but I actually think...
Ep 195: What Nobody Understands About Building the Authority Machine
May 16, 2024 07:00 - 14 minutes - 12.9 MBOver the years, I have taken a lot of people through the process of building their Authority Machine. One of the most common reasons people get stuck or can’t even begin is the thought that they don’t have anything new, unique or interesting to add. Others know what they want to say, but feel like an imposter and not successful “enough” to share their point of view. But there’s a big secret that no one knows and almost everyone has a hard time understanding when they first get going on bu...
Ep 194: FAQ: How Can An Authority Machine Lead To Stability and Freedom in Your Business
May 09, 2024 07:00 - 19 minutes - 17.6 MBMost entrepreneurs I meet built their businesses because they want more agency over their lives. They want to make more money and have more freedom over how they spend their time. And yet, starting a small business usually comes with anything but financial freedom and stability, at least at first. But once you nail down your processes you’ll start to feel like you’re the boss of your business instead of being employed by it. That’s what the first two phases of building a No BS Agency are al...
Ep 193: FAQ: What Exactly is an Authority Machine and How Do We Start One?
May 02, 2024 07:00 - 30 minutes - 27.8 MBEverybody wants to be seen as an authority or an expert, whether you use those words or not. Why? Because being seen as an expert or an authority is what allows you to continuously raise your prices, sell more and more profitable projects, and achieve higher and higher levels of freedom and ease in your business and your life. Inside Mastery, we talk about building an Authority Machine as the third phase of building a No BS Agency. So this month, I’m going to tackle the most common questio...
Ep 192: Sara Chambers Levels Up Her Business and Goes From Good To Great
April 25, 2024 07:00 - 22 minutes - 20.3 MBToday I’m talking with one of my star students turned No BS Mastery coach, Sara Chambers, about ditching proposals, committing to the No BS process even through bumpy times, and how she’s been able to up level her business since joining the program. Sara Chambers loves collaborating, community, and coffee. Alliteration is clearly her favorite literary device and she’s a fierce advocate for the Oxford comma. Before Sara founded Elly and Nora, she spent the greater part of her career helping ...
Ep 191: FAQ: "But Pia, What if I do the work and the client hates it?"
April 18, 2024 07:00 - 27 minutes - 25.4 MBWhat happens if the client hates the work you bring to their Intensive? Presenting your work to a client is always a little nerve wracking. You’ve put time and effort and love into it and it’s hard not to take it personally when the client isn’t excited about it. So of course when I tell people that we do entire branding projects in one-to-three day intensives, their biggest question is, “What happens when the client hates the work?” Let’s break this down. Tune into this episode to hear:...
Ep 190: FAQ: "But Pia, can you actually do quality work in an intensive?"
April 11, 2024 07:00 - 21 minutes - 19.2 MBCan you actually do quality work, bespoke custom brands and websites and amazing copy in an intensive? For real? Today I’m going to break down the three major assumptions behind that question. Because absolutely yes, you can do quality, custom work in an intensive, and I wouldn’t do it any other way. Tune into this episode to hear: Why the time your clients pay for is not the hours you put into each project How intensives allow you to immerse yourself in one project at a time and lead to...
Ep 189: Intensives 101: What Exactly Is It and How Exactly Do You Do It
April 04, 2024 07:00 - 19 minutes - 17.7 MBHow do we put a stop to dragging project timelines and scope creep? Intensives. Intensives are a core piece of the No BS model that I talk about on this podcast and inside our No BS Agency Mastery program. But a lot of people have preconceived notions about what intensives are and what they aren't. So today I want to tell you exactly what intensives are and how they can help your business. Tune into this episode to hear: How intensives stop scope creep, client indecision, and dragging t...
Ep 188: Chris Do Drops Truth Bombs on What It Takes to Play on the Big Stage
March 28, 2024 07:00 - 47 minutes - 43.9 MBChris Do is a major name in the industry with a massive following across social media and YouTube. And while we have very different philosophies about scale and how we work with clients, there actually is a lot of overlap between Chris’s methodology and the No BS way. So we had plenty to talk about during this conversation that I’m so excited to share with you today. Chris Do is an Emmy award-winning designer, director, CEO and Chief Strategist of Blind and the founder of The Futur—an on...
Ep 187: FAQ: "But Pia, I tried networking and I didn't get anything out of it!"
March 21, 2024 07:00 - 28 minutes - 26.3 MBPicture this: You get all dressed up and drag yourself to a networking event. You spend a couple of hours meeting people. Maybe you have a few nice conversations. You leave at the end of the night exhausted and wondering why you even went to the event and if there was any value in it. Last week I talked about how connecting with people in real life and building your network is the go-to strategy for finding new leads for your business, especially in the first couple of years. But maybe yo...
Ep 186: FAQ: "But Pia, Where Do I Find The Leads?"
March 14, 2024 07:00 - 19 minutes - 18.2 MB“How do I get leads?” It’s the million dollar question. When you have a business, you need sales. To make sales, you need leads. And finding them is probably the biggest challenge that small business owners face. Maybe right now you’re taking whatever work you can get and relying on referrals to bring in new business. But when you rely on referrals, you have no idea when the next one is going to show up and you have no control over your business or how much money you make. Which means you...
From The Archives: How Do You Sell Something That All Your Competitors Are Giving Away for Free?
March 07, 2024 08:00 - 27 minutes - 25.2 MBBack by popular demand, here's an episode that answers a question I get asked all the time. Tune into this episode to hear: How to use a lead product to stop doing proposals and start getting paid How to create a lead product that is clear, actionable and valuable for your clients Why a lead product sets you apart as the expert even in a sea of free proposals Why signaling that your time is valuable from the outset means less client sticker shock and more free time to really develop yo...
Ep 185: Marsha Shandur: A Masterclass On Storytelling
February 29, 2024 08:00 - 57 minutes - 52.6 MBIf the idea of selling and asking people to buy from you makes you nervous, this one’s for you. My guest today is going to explain how storytelling takes the ick out of making sales, through what she calls “ethical persuasion.” No tricks, no gimmicks, no bait and switch. Just connecting with your clients over the issues they’re facing and how you can help. Marsha Shandur believes that storytelling is the KEY to ethically persuasive communication. A Storytelling and Persuasive Communicatio...
Ep 184: You're Already a Badass: Loving Yourself As You Build Your Business
February 22, 2024 08:00 - 12 minutes - 11.8 MBFor our final episode of love month, I want to switch gears from talking about client love to a different kind of love: self-love. Building a business is freaking hard. Why else would there be so much content geared towards making it easier? As you’re growing a business, it’s so easy to feel like you’re never doing enough, you’re never doing it right. And that can take a toll on your self-esteem. Today, I want to talk about how to show yourself some love, even when things aren’t perfect. ...
Ep 183: Love Bank: Withdrawals You Must Avoid
February 15, 2024 08:00 - 29 minutes - 26.9 MBIn honor of February, the month of love and Valentine’s Day, we’re talking about generating love and goodwill with your clients. In the first episode of this series, I introduced the love bank, or as I call it, the trust bank — that is the bank of goodwill that you build with anyone that you’re in a relationship with, clients included. Last week, I talked about different ways you can make deposits into that bank to strengthen your relationship with your clients so that they love and trust y...
Ep 182: Love Bank: Let's Talk Deposits
February 08, 2024 08:00 - 22 minutes - 20.4 MBWho doesn't want their client to love them and all the work that they do? This month we are talking about client love. Last week I explained the concept of the love bank and how it applies to how we build relationships with our clients so that they absolutely love and trust us. Because love and trust go hand in hand. In this episode, I talk about what it looks like to make deposits and give you some ideas of the easiest ways to make deposits into your client's love bank so that they are o...
Ep 181: The Love Bank in Your Client Relationships: The Concept of Deposits and Withdrawals
February 01, 2024 08:00 - 14 minutes - 12.9 MBFebruary is the month of red hearts and candy and chocolates and showering the people you love with affection. On that note, I wanted to talk this month about something called the “love bank”. The love bank is a concept that actually came from a book on romantic relationships, but it can be applied to any of the relationships in your life, including with your clients. Today I’m laying out what the love bank is, how it works, and how it applies to your relationships with your clients. T...
Ep 180: Kelly O'Connell: From No Business, No Niche to a Profitable Business in Eighteen Months
January 25, 2024 08:00 - 15 minutes - 14.5 MBI’m excited to introduce you to an incredible addition to the No BS Mastery community and a shining example of what’s possible for any small branding agency. When she started with the program, Kelly had barely started with her agency. She’s made amazing leaps and bounds since then, and we’re going to dig into her journey today. Kelly O’Connell is the Founder of the Kind & Funny Brand Shop, where she builds dope-ass brands and iconic marketing for small businesses ready to grow. Her superpo...
Ep 179: What Does It REALLY Take To Be Seen As An Expert
January 18, 2024 08:00 - 16 minutes - 15 MBBeing seen and hired as an expert is the holy grail. It's how you get paid top dollar. It's how you work with clients in a way where the project is easy, where they trust you, where they go along with your work. A client hires you to rebrand their business, to build them a website, and they let you take the lead. They listen to what you say. They say yes to the work you show them. That’s the dream, right? But it's the opposite of what we've all experienced when we first started our busines...
Ep 178: How to Raise Your Prices When Your Clients Won't Pay As Much
January 11, 2024 08:00 - 27 minutes - 25.4 MBI see so much content out there telling people to charge more. "You're worth more! Charge what you're worth! Raise your prices!" But what if your clients are unlikely to have the budget for a higher price? How can you charge more if you’re already having a hard time closing clients at your current prices? What are you really supposed to do? I get these questions all the time, and the answer isn’t as simple as you think. Tune into this episode to hear: Why the advice to raise your prices...
Ep 177: Make 2024 Your Best Year Yet
January 04, 2024 08:00 - 24 minutes - 22.5 MBAt any moment, we can change direction. But we don't often think about it because we’re busy or consumed by what we’re doing. January is a great time to consider what we're doing and where we're headed, and where we may need to make a change. Today, I want to take a minute to reflect on what we’ve done, how far we’ve come, and where we want to go next. I’m going to share things I do every year to make sure that my years keep getting better and better. So much possibility and opportunity...
Ep 176: Philip Morgan on the Road to Developing True Expertise and the Risks of Becoming a Category of One
December 28, 2023 08:00 - 55 minutes - 51.1 MBI’m thrilled to share a conversation I had recently with returning guest, Philip Morgan. Philip Morgan's work on specialization, cultivating expertise, and monetizing IP helps independent consultants thrive. His Expertise Incubator program helps indie consultants cultivate expertise, a point of view, and IP. His book, The Positioning Manual for Indie Consultants has helped thousands transform their businesses. In this episode, we dove into what it means to be a category of one, the risks i...
Ep 175: What I'm Excited About in 2024
December 21, 2023 08:00 - 11 minutes - 11 MBA couple of weeks ago, I shared behind the scenes stories of how we built the No BS Agencies Mastery program, and last week I shared some of our big wins along with wins from students. In this episode, I’m looking ahead and sharing what’s in store for 2024. Tune into this episode to hear: Why we’re focusing on continuous improvement for No BS Agencies Master Our plans for the May 2024 No BS retreat How we’re growing our community and educational opportunities in 2024 What we’re plannin...
Ep 174: Celebrating A Year of Wins
December 14, 2023 08:00 - 17 minutes - 16.1 MBIn honor of the holidays and the end of the year, I thought I would do something a little different this month and talk about the year in review. Last week, I took you behind the scenes and looked back on what it took to build the No BS Mastery program. Today, I'm feeling pretty festive, and I thought I would share some of the biggest wins that we've had inside Mastery in 2023. Tune into this episode to hear: Three major ways we invested time, money, and energy that seriously paid off fo...
Ep 173: Behind The Scenes: Building the No BS Mastery Program
December 07, 2023 08:00 - 39 minutes - 36 MBThe No BS Mastery Program is about to celebrate its three year anniversary. So, this month, I want to share some behind-the-scenes details about the origins of the program, what it took to build and grow it, and celebrate some of our wins with you. In this episode, I share the backstory of No BS Mastery, how and why I started it, and why I decided to go all in on it. In addition, I’ll also share some key lessons I learned in the process — insights that I know will help you if you ever co...
Ep 172: Carl Wilson on Implementing the No BS Agency Model in a Larger Organization With Multiple Decision Makers
November 30, 2023 08:00 - 51 minutes - 5 MBIn this episode, we explore if the No BS Model can be implemented in larger organizations with larger projects with multiple decision makers (Spoiler Alert: YES) and how it can be successfully executed and tweaked for best results. I had the pleasure of working with Carl Wilson and his partners at Luum Studio inside No BS Mastery and he’s going to share his experience applying the No BS principles to a 3-person agency that tends to work with larger clients. Carl Wilson is one part coach, ...
Ep 171: Didn't Meet Your Goals This Year? Here's What I Want You To Do.
November 23, 2023 08:00 - 20 minutes - 18.6 MBIt’s that time of the year when many of us are starting to look at what we’ve accomplished during the year. And you may be realizing you’re not going to hit the financial goals that you set for yourself. About the same time last year, I recorded an episode where I talked about the three things I want you to do to put your situation in perspective, and to set yourself up for success for next year. In honor of the holidays, I’m pulling it out of the archives as it’s just as applicable this...
Ep 170: The Trap That Retainer Clients Often Create (And How To Avoid It)
November 16, 2023 08:00 - 10 minutes - 5 MBThis month, I’m sharing the pitfalls of chasing after retainer clients as a one to two person branding agency. Today, I’m sharing a story that illustrates just how much relying on retainers can negatively impact your business, even when it looks like you’re successful on paper. Tune into this episode to hear: How sudden drop offs in retainer clients can tank your income How retainer clients can distract you from building a reliable pipeline The outsourced employee trap of working on ret...
Ep 169: The Thing About a Retainer Clients Business Model That Could Kill You (And How To Fix It)
November 09, 2023 08:00 - 12 minutes - 5 MBWhenever I rail against retainer clients, I get comments from people swearing that the model works for them. And that’s great if it does! But in my experience, for one to two person branding agencies, the retainer model creates huge headaches. All month, I’m talking about why the retainer model doesn’t work, and why project-based work offers more flexibility, more freedom, and more profit for your agency. Today, I’m digging into the business structure of retainer clients model and what ab...
Ep 168: Why Building A Business Based On Retainer Clients Is Riskier Than You Think
November 02, 2023 07:00 - 9 minutes - 5 MBAs a small business owner, retainer clients might seem like the holy grail. They pay you every month and all you have to do is show up and do the work. You don’t have to worry about getting new clients because you have a steady income from your retainer clients. Right? Wrong. Relying on retainer clients actually puts your business at financial risk. This month, I’m talking about why this model is so risky and what you should be doing instead. Tune into this episode to hear: How retaine...
Ep 167: The No BS Agency Mastery Isn’t For You If…
October 26, 2023 07:00 - 14 minutes - 5 MBIn this podcast, I'm always talking about different strategies and tactics that I've used inside my No BS Agency, and how I teach this to other people inside our program, No BS Agency Mastery. This month, I’ve been laying it all out there, sharing the details of the program. In this final episode of the series, I'm digging into who isn't a perfect fit for the program. The truth is, you won’t get the results you’re looking for or that we’re promising if the program isn't for you. So, let'...
Ep 166: Are You A Perfect Fit for the No BS Agency Mastery?
October 19, 2023 07:00 - 14 minutes - 5 MBYou’ve heard me mention the No BS Agency Mastery Program on the podcast, and maybe you’ve wondered, “What the heck is she talking about?” This month, I’m pulling back the veil and sharing high-level details about the program for those of you who are curious. I’ll also talk about who would be a perfect fit for us and who wouldn’t be. Today, I’m sharing who would be a perfect fit for the program. Who are the kind of people who would benefit the most from implementing our model and are a grea...
Ep 165: What is No BS Agency Mastery
October 12, 2023 07:00 - 18 minutes - 5 MBI often mention our program, No BS Agency Mastery on the show. And you may be wondering what I am talking about! Maybe you do know a little bit but you’re not sure what would make someone a great fit or not. Maybe you’re curious if it’s for you, but you don’t want to get on a phone call to find out. So this month, I’m pulling back the veil and sharing some high-level details about the program. Today, I want to answer the basic question, what exactly is the No BS Agency Mastery program? ...
Ep 164: Leilani Wells on Creating Engaging and Creative Social Media Content That Shows Your Personality
October 05, 2023 07:00 - 36 minutes - 5 MBTo have a successful small business, you need to be seen. You have to make sure that you can be seen by your prospects if you want them to know you then like, trust, and ultimately hire you. My guest, Leilani Wells, is the perfect person to talk about, not only how to be seen, but in what context we’d like to be seen. Leilani Wells is a Visibility Expert and Brand Manager specializing in social media marketing, video content creation, and getting you SEEN. She is especially known for her ...
Ep 163: Keys to Eliminating Revisions: Show The Finished Product
September 28, 2023 07:00 - 16 minutes - 5 MBGetting clients to approve creative work on the spot isn’t just a time saver. It’s how it should be if you’re doing your job well. If you are putting in the strategic and creative thinking behind your work, there’s no reason why you should go back and forth with a client. This month, I’m talking about the different ways that we make sure clients are getting the highest level of service, the best value, and the best custom work that we can offer, ALL while eliminating the revisions process...
Ep 162: Keys to Eliminating Revisions: Flush Out All Ideas From The Beginning
September 21, 2023 07:00 - 15 minutes - 5 MBNo doubt, being able to limit all client projects to two rounds of revisions would already be a huge relief. But what if you could get rid of the revisions process entirely? That’s what I’m talking about this month: how to eliminate revisions so that you can shrink your timelines and deliver amazing work using an Intensives model. There are three things you’ll need in order to make this work, and today, I’m talking about the second key: flushing out all of the ideas right from the very be...
Ep 161: Keys to Eliminating Revisions: Present All Your Work Live
September 14, 2023 07:00 - 13 minutes - 5 MBOne of the core tenets of the No BS Model is delivering projects in an intensive model. If you’ve worked the traditional way, you’re used to doing an entire brand and website over the course of three months, six months, sometimes over a year and the No BS Model gets that timeline down to just a couple of days. How do you possibly do this and still be effective, deliver high value, and have clients who are happy with a truly custom brand and website that they can be proud of? You have to c...
Ep 160: Terri Trespicio Challenges and Drops Truth Bombs About Following Your Passion
September 07, 2023 07:00 - 57 minutes - 5 MBHow many times have we heard that we need to find and follow our passion? What if that wasn’t true? Today, I’m talking with Terri Trespicio about why you shouldn’t chase after having a passion, the question you need to ask yourself instead, and making intentional choices so you can live your life and career on your own terms. Terri Trespicio is an award-winning writer, speaker, and the author of Unfollow Your Passion: How to Create a Life that Matters to You, which the Washington Post cal...
Ep 159: Iron Mike Steadman on Never Giving Free Proposals (And Getting Ghosted) Ever Again, Setting His Business North Star, and Taking Action
August 31, 2023 07:00 - 35 minutes - 5 MBTurning education into action can be a struggle for entrepreneurs. Not so for today’s guest. When I first met Mike Steadman, I knew he was a doer. Which is why I wanted to have him on the show today to talk about how he’s implemented the No BS Model and how it’s impacted his business. “IRON” Mike Steadman is the Founder of IRONBOUND Media, a brand strategy firm serving veteran-owned small businesses. He is also the founder of IRONBOUND Boxing, a nationally-recognized nonprofit that provid...
Ep 158: The No BS Blueprint to 30K: Phase 3 - Authority
August 24, 2023 07:00 - 24 minutes - 5 MBThis month, I’m breaking down my No BS Blueprint to $30K — the process that I’ve developed over many years, and currently teach in my program, to scale your business to $30K-months without employees. In this episode, we’re talking about the third and last phase of the Blueprint, which is building your authority. Who doesn’t want to be seen as an authority in their field? Being seen as an authority and as an expert means that people believe you have a lot of value to offer to help them sol...
Ep 157: The No BS Blueprint to 30K: Phase 2 - Intensives
August 17, 2023 07:00 - 23 minutes - 5 MBThis month, I’m breaking down my No BS Blueprint to $30K — the process that I’ve developed over many years, and currently teach in my program, to scale your business to $30K-months without employees. In this episode, I’m giving you a deep dive into the second phase: Intensives. Most people who sell graphic design services, branding services, copywriting, or a combination of all of these, pitch the traditional model of having a project delivered in phases. This is how I used to do it, too. ...
Ep 156: The No BS Blueprint to 30K: Phase 1 - Clients
August 10, 2023 07:00 - 18 minutes - 5 MBThis month, I’m breaking down my No BS Blueprint to $30K — the process that I’ve developed over many years, and currently teach in my program, to scale your business to $30K-months without employees. In this episode, I discuss in depth the first phase: Clients. Clients are the necessary foundation because without clients, we have no business. The question is how do you get clients? How do you find the prospects especially if you don’t have a huge audience base. And once you find them, ho...
Ep 155: The No BS Blueprint to 30K: Overview
August 03, 2023 07:00 - 18 minutes - 5 MBWhat does it really take to scale a one to two person branding agency to $30,000 months without employees? Every business has a lot of moving parts, and most of us have tried different things to make it work, but it really does come down to some fundamental truths. The No BS Blueprint to 30K, which I developed over years of experience and that I now teach to agency owners, breaks it down to three phases that are specific to our industry. Before we dive into each phase, I’m going to give y...
Ep 154: Laura Belgray on Writing With Your Voice, Sharing Your Stories, and Being You in All Your Work
July 27, 2023 07:00 - 45 minutes - 5 MBEverybody wants to be authentic and to have a unique voice in everything they do — from their blog posts to social media updates to their podcast episodes. But how does one find and develop their voice? This episode is brimming with voice. But just like Laura Belgray’s recently published book, this isn’t a “how to” episode. Instead, this conversation is a shining example of how it is to be ‘out there’ with your own flag, with your unmistakable voice, and just being you. Laura Belgray is ...
Ep 153 : On Selling Digital Products and Other "Passive Income" Products
July 20, 2023 07:00 - 23 minutes - 5 MBIt’s tempting to think you can create a digital product, sit back, and let the money roll in. But it’s not that simple. Selling digital products and other forms of “passive income” takes a LOT of work to get up and running. There’s nothing passive about passive income. Today I’m digging into the biggest misconceptions about “passive” products, what it takes to create and sell them, and what you should be doing instead if you want to make money in the short term. Tune into this episode ...