Ep 176: Philip Morgan on the Road to Developing True Expertise and the Risks of Becoming a Category of One
No BS Agency Podcast
English - December 28, 2023 08:00 - 55 minutes - 51.1 MBEntrepreneurship Business Marketing Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Ep 175: What I'm Excited About in 2024
Next Episode: Ep 177: Make 2024 Your Best Year Yet
I’m thrilled to share a conversation I had recently with returning guest, Philip Morgan.
Philip Morgan's work on specialization, cultivating expertise, and monetizing IP helps independent consultants thrive. His Expertise Incubator program helps indie consultants cultivate expertise, a point of view, and IP. His book, The Positioning Manual for Indie Consultants has helped thousands transform their businesses.
In this episode, we dove into what it means to be a category of one, the risks involved, and why service businesses struggle with this common advice.
Tune into this episode to hear:
The risks of creating a whole new category for yourselfThe unique challenges for service businesses versus product businessesThe difference between positioning and differentiation, and why you need bothWhy true expertise requires balancing confidence, uncertainty, and communicationLearn more about Philip Morgan:
WebsiteTwitter: @Philip_MorganThe Positioning Manual for Indie Consultants80/20 Agency MarketingThe Point of View GuideResources:
No BS Agencies MasteryThe Price to Freedom Calculator™No BS LaunchpadNo BS Agency Owners Free Facebook GroupStart reading the first chapter of my bookPiasilva.com