Ep 173: Behind The Scenes: Building the No BS Mastery Program
No BS Agency Podcast
English - December 07, 2023 08:00 - 39 minutes - 36 MBEntrepreneurship Business Marketing Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Ep 172: Carl Wilson on Implementing the No BS Agency Model in a Larger Organization With Multiple Decision Makers
Next Episode: Ep 174: Celebrating A Year of Wins
The No BS Mastery Program is about to celebrate its three year anniversary. So, this month, I want to share some behind-the-scenes details about the origins of the program, what it took to build and grow it, and celebrate some of our wins with you.
In this episode, I share the backstory of No BS Mastery, how and why I started it, and why I decided to go all in on it.
In addition, I’ll also share some key lessons I learned in the process — insights that I know will help you if you ever consider offering a one-to-many program (e.g., a course, etc.) in a profitable way.
Tune into this episode to hear:
What we learned the hard way about building and marketing a courseInvestments that I made up front in order to figure out how to profitably sell a course Why I completely overhauled my business, even after we had started selling the courseKey differences marketing and selling a done-for-you services and one-to-many offeringsWhat you need to do before creating a one-to-many service offeringThe key lessons I learned and skills I had to build to transition into a new business modelResources:
Rich Dad Poor Dad, Robert KiyosakiBlack Belt with Taki MooreCarolyn HerfurthNo BS Agencies MasteryThe Price to Freedom Calculator™No BS LaunchpadNo BS Agency Owners Free Facebook GroupStart reading the first chapter of my bookPiasilva.com