Ep 144: Lead Product: The Biggest Mistakes People Make When Executing This Strategy

I've been teaching how to successfully close and deliver a Lead Product for about eight years now. Over the years, I have read tons of Lead Product briefs. I have seen all kinds of ways that people and I have seen the same mistakes happen over and over again.

So today, I want to share the top five mistakes that I see people make when they execute a Lead Product.

Tune into this episode to hear:

How giving the client too much information in the LP brief actually makes it harder to close the bigger projectWhy you don't want to include any execution as part of the briefHow to make your ideas in the brief as specific as possibleWhy a brief is not a proposal and you shouldn’t be using it to pitch for additional servicesThe importance of bringing in the client's 'why' into your brief

Resources:

No BS Agencies MasteryThe Price to Freedom Calculator™No BS LaunchpadNo BS Agency Owners Free Facebook GroupStart reading the first chapter of my bookPiasilva.com