Ep 113: How to Raise Your Prices Sustainably and What Premium Pricing is Really All About

I know you’ve heard this advice before: “You should raise your prices because charging premium prices is the best way to run a business.”

And premium pricing does give you more profitability, flexibility, and freedom in your business and in your life.

But where are you supposed to start? What happens when you do raise your rates? How are you supposed to muster up the confidence to charge five or ten times you current rates when you’ve never been paid that?

I think that this advice — "Just raise your prices because you're worth more than you're charging" — is the worst advice you can get.

Today, I break down my experience raising my own prices so you can review your rates confidently and raise your pricing sustainably.

Tune into this episode to hear:

What your client really hears when you go back to them with your old, lower rateThe two parts to premium pricingThe strategy for raising your rates without getting cold feetThe catch-22 to avoid when you’re balancing pricing and value

Learn more about Pia: 

No BS LaunchpadNo BS Agency Owners Free Facebook GroupThe Show Your Business Who's Boss Crash Course Start reading the first chapter of my bookPiasilva.comThe 50/25/25 Rule to Profit and Freedom™ Mini CoursePia Silva: When You Bank True Confidence, Anything Is Possible | TED Talk