Real Estate Investing Mastery Podcast Volume 1
300 episodes - English - Latest episode: over 7 years ago - ★★★★★ - 2 ratingsEpisodes 1-300 of the Real Estate Investing Mastery Podcast. Joe McCall will share with you the real world secrets on how to make a full-time income through investing in real estate – with a special emphasis on fast cash strategies like Wholesaling and Lease Options. You will learn how to escape the 9-5 through hearing the stories of other successful investors, and discovering strategies that Joe has implemented in their businesses to obtain the freedom many only dream of.
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Episodes
159 » Lease Option Pro » Matt Reed
October 12, 2016 10:00 - 8 minutes - 7.47 MBYou know it’s a great interview when I start taking notes! And I was definitely taking notes as Alex and I interviewed Matt Reed. As most of you know, I’m nuts over lease options. So when I have the opportunity to talk with another seasoned investor doing lease options – someone I can learn from – well, that adds up to a perfect podcast episode. Matt’s been doing lease options for over 15 years, and although several of his strategies differ from mine, still and yet, the service he provide...
REI In Your Car 101: Green Bananas Eventually Will Turn Yellow
October 11, 2016 10:00 - 10 minutes - 8.66 MBAll things take time. But we live in a hurry-up society. If you want ripe bananas and they’re green when you buy them, you’ll have to wait. Green bananas aren’t very tasty. Building a solid real estate business takes time. It doesn’t explode overnight. That first mailing might not bring a single response. (What a depressing thought. This is where many throw in the towel.) So, I’m using this episode to point out that this is a momentum business… It starts slow, then builds, and builds, and...
REI In Your Car 100: Late Night Thoughts on the Extreme Freedom Live Event
October 10, 2016 10:00 - 21 minutes - 17.7 MBI’m sounding a little weary in this episode… Weary and excited all at the same time. It’s about 2 a.m. and I’m driving home from the airport after having attended Sean Terry’s Extreme Freedom Live event in Arizona. I have so many emotions and thoughts after being around all that excitement and energy. I enjoyed meeting new people and hearing their stories. And especially meeting my buddy, fellow investor and REIM podcast co-host, Alex Joungblood, in person for the first time. I know, righ...
REI In Your Car 110: Follow Up with Other Wholesaler’s Old Leads
October 10, 2016 10:00 - 14 minutes - 11.7 MBI love talking with my coaching students and keeping up with how they’re doing. One of my students, Gavin, reminded me of what he did when he first got started — when he had time but no money. At least, no money for bigtime marketing. His strategy triggered my thoughts for this episode. I’ve mentioned in previous episodes about how lease option deals are prime for using other investor’s throw-away leads. Well, Gavin approached other investors at his local REIA meeting about giving him their...
REI In Your Car 99: Dig the Well before You’re Thirsty
October 07, 2016 10:00 - 6 minutes - 5.24 MBDig the well before you’re thirsty. What’s that supposed to mean? If you’re scratching your head at the title of this episode, it’s yet another concept that I took away from the recent Mastermind group I attended. (The group is called Collective Genius.) The reason this admonition resonated with me is because I was guilty of this early on in my investing business. I was guilty of starting out right… but was not finishing well. I did well in ramping up my marketing, then I got a few deals,...
REI In Your Car: Future Speaking Gigs – See You There?!
October 06, 2016 10:00Hey guys! Joe is coming to a town near you! Hope to see you there!
REI In Your Car 98: Implementers Will Always Make More Money Than Educators
October 06, 2016 10:00 - 8 minutes - 7.48 MBI’m always pumped when I come back from a Mastermind group meeting. The one I just attended was in Florida called Collective Genius. Innovative ideas are always plentiful at Masterminds, and I come home energized and excited. The title of this episode was something that was said at this Mastermind meeting. The point being that while learning is important, it’s in the doing that things get done. Oftentimes, investors get stuck in education mode, where they think that one more course, or one ...
158 » Big Time Wholesaler Shares His Secrets » Raphael Vargas
October 05, 2016 10:00 - 48 minutes - 39.4 MBAlex and I have a great time in this episode, interviewing a young, 24-year-old Raphael Vargas. It’s a little tricky for Alex and me to get our heads around how young this entrepreneur is, especially in light of what a strong wholesaling business he’s built up in the Washington, DC area. (Which, in itself, is a tough market.) Early on, Raphael made a wise decision to work with a coach. However, he made a very unwise decision in choosing who to trust. This so-called coach made off with Rapha...
REI In Your Car 97: The Awesome Power of Momentum and Accountability
October 04, 2016 10:00 - 17 minutes - 8.4 MBYou may remember that a while back I announced the beginning of what I called Deal Coaching. I set up this program to accept 12 investors, and it was designed solely for the purpose of providing encouragement and accountability. Good news… We’re a week in and amazing reports are already coming in from the participants. Most are amazed at the success that happens when they apply the simple principles I outline. This is not for the sake of more teaching, but rather for holding their feet to...
REI In Your Car 96: No Deal Is Better Than a Bad Deal
October 03, 2016 10:00 - 9 minutes - 8.1 MBEver get caught up in a really bad deal? It can be a hassle. And once you’re in the middle of the mess, do you look back and wish you’d stepped away and passed it over? I have – for sure. And I find that, occasionally, I’m still doing that as I enter into this new area of land acquisitions. So I know whereof I speak. Been there – done that. In spite of my flubs, or maybe because of them, I am using this episode to warn you away from bad deals. What is it that might cause an investor to wr...
REI In Your Car 95: A Cool Way to Find Buyers Thru IRA Education
September 30, 2016 10:00 - 16 minutes - 13.1 MBHey everyone – yet another real estate continuing education class is now under my belt. And this one really got me excited. If I weren’t so busy with so many other aspects of my business, I would definitely do this… It has to do with all those people who have money sitting around in their IRA accounts. Most are totally unaware that they could move their account to a self-directed IRA and use it to invest in real estate. There are RE investors out there, who are conducting free workshops th...
REI In Your Car 94: Joe Talks Realtor Stuff
September 29, 2016 10:00 - 15 minutes - 12.7 MBOnce again, I’m driving home from having attended another continuing education class… As most of you know, to maintain your Realtor’s license, you are required to attend a certain number of hours of classes. This particular class had to do with agencies and real estate contracts. I know that sounds boring, but actually the class was quite interesting. Trust me, I’m not going to use this episode to bore you with all that information, but it does get me thinking about the benefits of investo...
157 » The Perfect Day Formula » Craig Ballantyne
September 28, 2016 10:00 - 41 minutes - 33.4 MBIn this episode, Alex and I conduct a fascinating interview with Craig Ballantyne. Craig is an author, fitness trainer, self-improvement coach and editor of the personal development newsletter, Early To Rise. The level of inspiration and motivational ideas in this episode is amazing, much of which can be found in Craig’s book, The Perfect Day Formula. He covers areas of business, health, weight loss, family and personal motivation. And you’ll hear him tell how he broke free from what he ca...
REI In Your Car 93: Don’t Be a Motivated Buyer, Be a Reluctant Buyer
September 27, 2016 10:00 - 7 minutes - 5.95 MBAs an investor, you’re looking for motivated sellers – but you never want to be the motivated buyer. You should always be the reluctant buyer. In this episode, I explain how you might become that motivated buyer – the one who is so desperate for a deal that you find yourself chasing the seller. The harder you chase, the harder they run. You find yourself so desperate that you end up trying to turn a non-deal into a deal. This happens where there’s a shortage of leads. A shortage of leads h...
REI In Your Car 92: Why Should You Stage Your Homes?
September 26, 2016 10:00 - 6 minutes - 5.61 MBThis episode came about after I attended a class on home staging. Because I’m also a licensed Realtor, I’m required to take a certain number of hours of continuing education classes to maintain my license. I came out of the staging class pleasantly surprised. While I, personally, may never need this service, I was reminded of the necessity of staging a home and having it done professionally. Plenty of numbers and statistics presented throughout the class prove that staged properties not o...
REI In Your Car 91: Some Tips About Working with Realtors
September 23, 2016 10:00 - 14 minutes - 12.2 MBRealtors. Friend or foe? Some investors aren’t sure. And actually, Realtors can be both. But if you know what you’re doing, you can make friends of the foes, and make close allies of the ones who are already friendly. It all boils down to knowing how to design your business to integrate the services of an agent. In this episode, I outline several strategies for working with agents. It’s important to keep in mind that 80% of all people who are either buying or selling a property, contact a...
REI In Your Car 90: Why Is it So Important to Get Someone to Answer Your Seller Calls Live?
September 22, 2016 10:00 - 13 minutes - 10.7 MBI’m back from Spain, and with international travel so fresh on my mind, I’m giving out some great tips on how to survive traveling internationally. Just in case you might need them someday. But the main point of this episode is to answer a question from one of my podcast listeners… The question has to do with how incoming calls should be answered in your business. You hear me talk a lot about having seller calls answered live, and I go into detail as to why this is so important. Finding a...
REI In Your Car 89: Win or Learn
September 20, 2016 10:00 - 11 minutes - 9.53 MBAgain, I’m still in Spain enjoying the workshops, the relationships and the location by the ocean. At one of the workshops, I heard a comment that I really like… This guy said, “It’s not a matter of win or lose, but rather win or learn.” What a great perspective. The point is that you never “lose,” you simply learn from mistakes. It’s about making progress as opposed to reaching for perfection. So don’t be afraid of the seeming “failures.” Just determine to “fail forward faster.” In other...
REI In Your Car 88: Rethinking the Hustle
September 19, 2016 10:00 - 10 minutes - 8.51 MBThis episode is recorded from Spain where I’m attending a workshop – and I’m looking out over the ocean as I’m recording. Just getting to be here – taking time off from my business and interacting with other investors – brings me to the subject that I want to talk about… There’s been a pendulum swing lately from the whole premise of the “Four-Hour Workweek” (made popular by Tim Ferriss), over to working long days with no days off to launch your business into success. I call it, The Hustle. ...
REI In Your Car 87: The Importance of Deadlines
September 16, 2016 10:00 - 8 minutes - 6.85 MBAs I recorded this episode, I was driving to the airport to leave for Spain. Whenever I get ready to leave town for a few days, I’m amazed at how much I can get done in a short amount of time. Why is that? It’s because I have an immovable deadline. I have no choice. I’m leaving on a specific date, which cannot be changed. So my various projects must be completed before I leave. So, in this episode, I’m giving several examples of how I set deadlines for myself, my partners and my coaching ...
REI In Your Car 86: An Awesome Story of Someone Who Did not Make Excuses
September 15, 2016 10:00 - 12 minutes - 10.6 MBIn this episode, I share the story of a student of mine who blows me away with his spunk and ability to hustle. This is a young college student, attending school full time, working part time – and because of his lack of cash, he simply marketed on Craigslist. Recently, he flipped his first investing deal for around $16k. Want to know how he knew what to do? He watched teaching videos on YouTube. When it was time to create a contract, he went to Office Depot and bought one of those pre-pri...
155 » On Training Coaches » Shaun McCloskey and Joe McCall
September 14, 2016 10:00 - 33 minutes - 27.2 MBWhen I started out in real estate investing, my very first coach was Shaun McCloskey. I appreciated his coaching because he had a heart and a passion for helping others. Such passion, in fact, that for a long time he simply did it all for free. Years have passed, and now Shaun and I both have successful coaching businesses, and we both have that passion for helping others. In this episode, I give Shaun the floor for him to talk about how his coaching business evolved from a freebie situati...
REI In Your Car 85: The Simple Lease Option Offers I Give to Sellers
September 13, 2016 10:00 - 16 minutes - 13.6 MBHow many times have you heard me say this? “Make 5 offers a day.” If you listen to this podcast, or if you’ve been in any of my workshop presentations, or if you’re one of my coaching students, you answer will be: “Plenty of times.” And that’s true… I say it all the time because making offers is the key to your success. In this episode, I’m taking things a step further – rather than simply telling you to make offers, I break down step-by-step exactly how I make offers. (Lease option offer...
REI In Your Car 84: My Favorite Real Estate Brokerage Is…
September 12, 2016 10:00 - 7 minutes - 6.02 MBFrom time to time in these episodes, you’ll hear me encouraging investors to take the necessary steps to get your real estate agent license. But then what? What brokerage is best? And in this episode, I answer those questions and give you all the reasons why. One of the most important features to look for is a brokerage that’s investor-friendly. Keller-Williams is definitely that.
REI In Your Car 83: Joe Answers the Question about Contracts and Making Offers
September 09, 2016 10:00 - 12 minutes - 10.2 MBA question that came in on the Podcast Hotline supplied me with an interesting subject for this episode. It has to do with contracts – and I can say that I get questions on this subject regularly. So this may supply needed information for many of my listeners. This investor wanted to know: When you send a contract to make an offer, do you sign the contract before sending? Secondly, how long should the inspection period be? I do answer these questions… but they also led me to discussing the...
REI In Your Car 82: Whoever Has the Best Buyers Wins
September 08, 2016 10:00 - 9 minutes - 8.26 MBThis episode came about from a question on my Podcast Hotline. The caller said he had been approached by another investor who wanted to assign a contract – asking for a $5k deposit and 10 days to close. This caller wanted to know if that was a type of deal that I would come into as a partner and help find a buyer. You’ll hear my detailed answer, but the main point is that it’s better not to take on deals like this unless and until you have buyers at the ready. Always be marketing for buyer...
154 » Extreme Freedom Live » Sean Terry
September 07, 2016 10:00 - 27 minutes - 22.6 MBA stellar real estate investor event is coming up later in September, and Alex and I will both be there as presenters. I’m talking about the Extreme Freedom Live event, September 23 – 25, 2016, in Glendale, AZ, hosted by the one and only Sean Terry. And in this episode, Alex and I have Sean on the line as we go over all the important details of what will no doubt be a fantastic event. The hallmark of Sean’s event is that it doesn’t present vague generalities in the workshops, but rather e...
REI In Your Car 81: How I Got Started in Lease Options
September 06, 2016 10:00 - 20 minutes - 16.8 MBOftentimes on my podcasts, you’ll hear me talking about lease options. And I’m usually quite enthusiastic about the subject. In this episode, I thought it would be a good idea to give you a glimpse behind the scenes as to exactly how I got started in lease options. Once you hear my background story, it will be much clearer as to why I’m such a big fan of lease options. My first foray into lease options wasn’t all that successful, simply because I ignored all the basic fundamentals. I was c...
REI In Your Car 80: No Excuses: Make 5 Offers a Day
September 05, 2016 10:00 - 12 minutes - 10.3 MBIn the course of coaching my clients, I come in contact with all different responses to making this business work. When I come across someone who tells me they’ve made only 1 or 2 offers in a 2-week span, and they’re closing no deals, I have to be honest and direct with them… This business only works when you do. That means you make 5 offers a day – no matter what. There can be no excuses. Don’t try to overthink this. It’s super simple. Once you get into a rhythm of making 5 offers a day,...
REI In Your Car 79: The Cool Thing about Lease Options
September 02, 2016 10:00 - 13 minutes - 11.4 MBIf you’ve been listening to my REI In Your Car episodes, you know that I’m very much a fan of lease options. The reasons are many. In this episode, I go down a long list of the benefits of lease options over simply owning rental property. Benefits such as… being able to get into the deal for little or no cash, choosing nicer houses in nicer neighborhoods, not having to deal with nearly as many headaches and hassles – and that’s just for starters. I also share with you a great case study th...
Deal Accountability Coaching – Focus Will Make You Rich
September 02, 2016 10:00 - 11 minutes - 12 MBHolla from Marbella, Spain!!! What’s up world?! Here’s a quick selfie from the mansion we’re doing the “Flip Remotely” workshop from. It’s beautiful here. I just recorded a quick podcast for you, talking about the new “Deal Accountability Group Coaching” program I am starting. I am limiting it to 12 people, and our first call is next week.
REI In Your Car 78: Rethinking Retirement: A Look at the Numbers
September 01, 2016 10:00 - 19 minutes - 16 MBIn this episode, I continue my discussion about retirement. I want to give you better strategies than what the financial gurus continually spout — that you will need to save millions of dollars during your lifetime in order to retire. Even as they say this, they talk as if stocks are a safe investment strategy. But they are not. Plus, their idea for a retirement strategy takes about 30 or 40 years. You’re going to hear me crunch the numbers and show you a workable plan how you can get to re...
REI In Your Car 77: You Need How Much to Retire?!
August 31, 2016 10:00 - 17 minutes - 14.5 MBI really get a little fed up when I hear the so-called financial gurus talking about how much a person has to save up for their retirement. They set it at several million — just so you can live a certain quality of life in your golden years. I disagree not only with their numbers, but also their investing strategies. In this episode, I go into great detail of why I disagree. First of all, their idea of investing to prepare for retirement, is usually a stock portfolio. And my reply to that ...
REI In Your Car 76: How to Wholesale Deals as a Realtor
August 30, 2016 10:00 - 16 minutes - 13.2 MBFrom time to time, I come back to the subject of why I like being a Realtor and having my license. In this episode, I explain in detail why I think you have more leeway and more credibility when doing wholesale deals as a Realtor. One of the benefits is the fact that you will definitely make more money. But other than that, you have less opportunity to get in the crosshairs of your state Real Estate Commission. The more you can stay under the radar, the better. Getting your license doesn’t...
REI In Your Car 75: Try Not. Do or Do Not. There Is No Try
August 29, 2016 10:00 - 21 minutes - 17.3 MBEver have someone quote Yoda to you? Yes, I’m talking about Yoda from Star Wars. I’ve had someone throw some Yoda words at me. It was from a boss who was over me at a construction site back in the day. (Back when I had bosses.) While this guy was not my favorite boss of all time, I learned an extremely important lesson from him. A lesson that has stuck with me, and one that I share with you in this episode. No excuses are allowed. You’re not trying to do this business; you are in for the ...
REI In Your Car 74: The Key to Success: Go Deep not Wide
August 26, 2016 10:00 - 13 minutes - 10.8 MBAre you using the “spray and pray” strategy for your marketing? That’s how I used to do it. I thought it was a strategy, but in actuality, it was a guessing game. (And I wasted a lot of time and money.) Since then, I’ve come to understand how powerful focus can be. In this episode I’m answering a question about direct mail, but I take the question a bit further… I talk about an investor I know who markets in a small zip code and makes a killing. He epitomizes the saying: “An inch wide and ...
REI In Your Car 73: How You Should Comp A Property
August 25, 2016 10:00 - 16 minutes - 13.8 MBI’m getting a lot of good questions coming in on the Podcast Hotline. In this episode, I answer a question from an investor who wonders how to compile comps without access to the MLS. This may come as a bit of a surprise, but I explain why I think the MLS is not the best source for comps. Even though I’m also a licensed Realtor, I explain how secretive the whole system can be. Much of the information that you really need is totally inaccessible. So where are the best places to get your com...
REI In Your Car 72: Don’t Be Afraid to Get a Local Assistant and a Real Office
August 23, 2016 10:00 - 9 minutes - 8.27 MBI recorded this episode as I was driving to go look at a potential office location. That led me to chat about whether an investor does or does not need a local office. And a local assistant for that matter. I’ve always loved the idea of operating a business from any point in the world with a phone and a laptop. However, there’s still something to be said for having a physical location in which to network with other investors, hold workshops, Mastermind sessions and other events. If this is...
REI In Your Car 71: Joe Answers Three Questions
August 22, 2016 10:00 - 15 minutes - 12.9 MBThis episode packs a punch – I’m fielding 3 questions here, since each of the 3 could be answered quickly and simply. The first question has to do with my constant admonition of making 5 offers a day. The person who asked about this wasn’t sure if I meant 5 calls, 5 emails, 5 letters, etc. So, you’ll hear me explain exactly how this works. The second question has to do with the delicate matter of mailing to the specialty list of tax-delinquent homeowners. I explain how I handle these types...
REI In Your Car 70: How Do the Contracts Work in Automated Wholesaling?
August 19, 2016 10:00 - 10 minutes - 8.36 MBA question came in on my Podcast Hotline asking how contracts work when you’re working with wholesaling partners. This listener wondered if a formal contract was necessary between you and your wholesaling partner. At first, this may seem a little confusing, but it’s actually very simple, and I clarify every detail in this episode. I explain that it’s important for you to keep in mind that you are handing your partners exactly what they need – quality leads that have a high probability of t...
REI In Your Car 69: Are You a Consumer or a Producer?
August 18, 2016 10:00 - 11 minutes - 9.77 MBThis episode is actually “REI at the airport” as I’m waiting to get a flight home. I’ve been in Oregon attending a mastermind session. In fact, what I’m discussing here stems from some of the conversations that took place during these sessions. The discussion turned to the immensity of the universe and how small we are in comparison. In that context, I began to think about what really matters during our short lifetime. I came up with the concept that in our lives we are either consumers (al...
REI In Your Car 68: How Much Marketing Should I Do?
August 16, 2016 10:00 - 9 minutes - 8.22 MBOn the podcast hotline, a question came in from Lauren. She wanted to know about how big her direct mailing campaigns should be in order to result in closing 5 deals a month. While I admit there are a lot of variables in the answer to such a question, in this episode I hit it from several angles… One important point is that for those who are just starting out in this business, the marketing must be big, intense and consistent. Later, half of all deals will come from follow-up, so mailings ...
REI In Your Car 67: Which Vehicle Are You Driving?
August 15, 2016 10:00 - 12 minutes - 10.1 MBMy Ford Excursion is a monster vehicle that I call “The Beast.” Noisy and with terrible gas mileage. But it’s great when we’re traveling with our travel trailer hitched on the back. When I fly into a city for a speaking engagement, I might rent a little sporty something. But I’m smart enough not to get the two mixed up. The same principle applies to your real estate investing business – are you driving the right vehicle to get you where you want to go? In this episode, I give you good foo...
REI In Your Car 66: Sales Is the Million-Dollar Skill
August 12, 2016 10:00 - 9 minutes - 7.8 MBWhen working with many of my coaching students around the country, I see that the ones who are making the biggest impact in their industry are those who take the initiative to learn skills in selling. They learn how to hustle and how to make things happen. When I first started, I studied everything I could find on selling. I encourage all real estate investors to do the same. In this episode, I give you a number of solid resources that are available regarding selling. There’s no shortage o...
REI In Your Car 65: Go Find Yourself Some Buyers
August 11, 2016 10:00 - 17 minutes - 14.4 MBMarketing has always fascinated me. I love finding out what’s working and then putting that into operation. In today’s episode, I’m talking about finding buyers. Why? Because finding buyers absolutely works as a fantastic marketing strategy. I say this over and over, but I’m sayin’ it again: Find your buyers first. When you have buyers, but other wholesalers don’t… guess what? They need you! Talk about a marketing advantage. Check this out.
REI In Your Car 64: If You Can Do One Deal a Month, Why Can’t You Do Eight?
August 09, 2016 10:00 - 13 minutes - 11.1 MBThe title of this episode, If You Can Do One Deal a Month, Why Can’t You Do Eight?, is not original with me. I picked up the idea from Rob Swanson’s blog. But it was so good I just had to borrow it. This statement has to do with a basic concept of scaling up. If you can do one system well, and it’s working for you, then it can be duplicated. And then duplicated again. The only thing that holds you back, is that you’ve not yet caught the vision of scaling up. I dig into that subject in this...
REI In Your Car 63: Why I Love Coaching
August 08, 2016 10:00 - 17 minutes - 14.3 MBI love closing deals. And I enjoy the lifestyle this business gives me. But you know what gives me more joy than anything else? It’s watching my coaching students apply what I teach them and go out there and make a killing. Seeing their lives totally changed because of their investing business. In this episode, I reveal unfolding plans for workshops that will help you learn how to coach. I’m partnering up with Shaun McCloskey in this venture. This will serve to expand this coaching concept ...
REI In Your Car 62: Why I Love Being Coached
August 05, 2016 10:00 - 17 minutes - 14.5 MBThrough the years that I’ve been an investor, I’ve been blessed to have several awesome coaches. In fact – and I’ve said this many times – I would not be where I am today had it not been for my coaches. But I’m quick to add that I could have made even greater progress and faster, had I listened and acted on what I was hearing. In this episode, I explain how fear and doubt held me back for a long time. As I look back now, I see how senseless that was. In order to be coached, one must be tea...
REI In Your Car 61: A Simple Plan to Make 10 Offers a Day on MLS Properties
August 04, 2016 10:00 - 19 minutes - 16 MBThose of you who know me, know that I believe in creating good systems and letting the systems work for me. That’s the focus of this episode. I’m going to share with you a system we’ve been using with great success… This is a simplified way to have your VA make 10 (or more) offers a day on distressed homes on the MLS. You’ll need access to the MLS, either by becoming an agent yourself or befriending an agent who’ll be eager to work with you. (It can be lucrative for you and them.) You’ll be...
REI In Your Car 60: My Favorite Seller Mailing Lists
August 03, 2016 10:00 - 18 minutes - 14.8 MBI love marketing. And I enjoy creating systems that rev up my marketing programs. In this episode, I give a lot of tips on mailing lists – the ones that I use the most and that I think are the best. Direct mail is still and yet a workhorse for bringing in good leads, so the better the lists, the better the leads. Top of my list of lists has always been absentee owners. I’ve stuck with that as my favorite for many years. But there are others as well. I throw in a couple of little-known lea...