As I recorded this episode, I was driving to the airport to leave for Spain. Whenever I get ready to leave town for a few days, I’m amazed at how much I can get done in a short amount of time.


Why is that?


It’s because I have an immovable deadline. I have no choice. I’m leaving on a specific date, which cannot be changed. So my various projects must be completed before I leave.


So, in this episode, I’m giving several examples of how I set deadlines for myself, my partners and my coaching clients.


The act of setting – and keeping – deadlines is absolutely crucial for running a successful business.