REI In Your Car 93: Don’t Be a Motivated Buyer, Be a Reluctant Buyer

As an investor, you’re looking for motivated sellers – but you never want to be the motivated buyer. You should always be the reluctant buyer.

In this episode, I explain how you might become that motivated buyer – the one who is so desperate for a deal that you find yourself chasing the seller. The harder you chase, the harder they run. You find yourself so desperate that you end up trying to turn a non-deal into a deal.

This happens where there’s a shortage of leads. A shortage of leads happens only when marketing has slowed down.

Your attitude should be: “I am here with the solution to your problem.”