Leveraging Thought Leadership
677 episodes - English - Latest episode: about 2 months ago - ★★★★★ - 23 ratingsWelcome to the Leveraging Thought Leadership podcast, a beacon illuminating the paths and possibilities of thought leadership. With your guides, Peter Winick and Bill Sherman, we will embark on a journey into a captivating world where ideas converge with strategy and insight.
Where will thought leadership take you?
In each episode, we engage with thought leaders from diverse backgrounds. Whether it’s professional keynote speaking, writing your own thought leadership book, investigating the niche expertise of specialized consultants, or crossing mental swords with distinguished academics, our guests collectively paint a vivid mosaic of thought leadership's multifaceted potential.
Through nuanced perspectives and rich experience, our talented co-hosts aim to offer you views of the ways independent thought leaders navigate success, elevate talent, and change company culture – while simultaneously examining how organizations harness the power of thought leadership to catalyze innovation and nurture sustainable growth.
Peter Winick is your guide through the realm of independent thought leadership. For the past two decades, he has helped individuals and organizations build and grow revenue streams through designing and growing their thought leadership platforms as well as acting as a guide and advisor for increasing business to business sales of thought leadership products. Peter is the Founder and CEO of Thought Leadership Leverage. His clients come from a diverse set of backgrounds and specialties. They include New York Times bestselling business book authors, members of the Speakers’ Hall of Fame, recipients of the Thinkers50 award, CEOs of public and privately held companies, and academics at prestigious institutions such as Yale, Wharton, Dartmouth, and London School of Business.
With a keen eye for detail, he delves into the intricacies of crafting personal brands, fostering genuine engagement with audiences, and expertly monetizing one's expertise. From the artistry of crafting keynote speeches that resonate with audiences to the strategic deployment of bestselling books as conduits for inspiration and insight, Peter's guests offer a treasure trove of strategies for creating value and impact and driving revenue through thought leadership.
Bill Sherman specializes in the exploration of organizational thought leadership. He examines how companies conceive, curate, and deploy thought leadership initiatives, and how those initiatives benefit the orgs and the people who work within them. Bill listens to the stories and advice of industry leaders and their triumphs within the competitive business landscape. Whether through the dissemination of white papers that shape industry discourse, webinars that educate and engage, or insightful executive blogs that offer thought leadership at the highest echelons of corporate governance, Bill's guests provide illuminating perspectives on the evolution of organizational thought leadership and its pivotal role in shaping industry paradigms and perceptions.
Bill concentrates on organizational consulting and business expertise, investigating organizational thought leadership and its effects, from instructional design and learning product development to marketing strategy and execution, to organizational development and transformational consulting. He enjoys working with business leaders, speakers, authors, academics, and other consultants, connecting their ideas organizational platforms and enterprise-ready product development.
As the series unfolds, Peter and Bill will lead us through a nuanced exploration of the latest trends and advancements in thought leadership. From the transformative impact of technology on communication and collaboration to the evolving preferences of consumers in an increasingly digital marketplace, they will dissect the shifting landscape with precision and insight. Moreover, they will shine a spotlight on emerging modalities that are reshaping the contours of thought leadership, from the ascendance of virtual events as a cornerstone of engagement to the growing influence of social media platforms as conduits for thought dissemination and audience interaction. Through their discerning analysis, they will reveal how thought leaders can adeptly harness these trends to amplify their reach, captivate new audiences, and maximize their influence in an ever-evolving business environment.
Whether you find yourself at the height of your career as a seasoned thought leader, or whether you stand at the threshold of possibility as an aspiring entrepreneur, the Leveraging Thought Leadership podcast offers an enriching voyage of discovery.
Join us as we unravel the enigmatic secrets to success in the vibrant realm of thought leadership, where ideas have the power to shape perceptions, drive change, and inspire action. Together, let us explore how you, too, can engineer value, evoke impact, and cultivate revenue through the sheer power of your ideas and expertise.
Welcome aboard.
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Episodes
Diversity, Equity, and Inclusion Deconstructed | Lily Zheng | 470
February 23, 2023 04:00 - 19 minutes - 26.3 MBDiversity, equity, and inclusion (DEI) are problems that require long term work in order to provide long term impact. So, why do companies keep seeking "quick fixes" and flashy solutions that just won’t work? To understand the issues the industry is facing in DEI, and the hard work needed to change organizations, we’ve invited Lily Zheng to join us. Lily is a Diversity, Equity, and Inclusion speaker, strategist, and organizational consultant. Recently, they wrote DEI Deconstructed: Y...
Publishing, Marketing and the Platform for Thought Leadership| Lee J. Colan and Julie Davis-Colan | 469
February 19, 2023 04:00 - 27 minutes - 37.6 MBIf you expect your book publisher to handle your marketing strategy, you are setting yourself up for disappointment. So what are your other options? Today, we have a pair of authors who have written 16 books between them, and they're here to help our audience better understand the world of publishing and marketing, and how to create a well-rounded platform for add-on offerings. Lee J. Colan is an Organizational Psychologist, CEO Advisor, Leadership Author, and Co-Founder of the L Grou...
Merging Behavioral Science and Design Thinking | Luke Battye | 468
February 16, 2023 04:00 - 18 minutes - 25.7 MBThe best and biggest ventures start by having a dream, and taking risks. Knowing when to keep your feet on the ground, and when to make a leap of faith, is a critical skill. But how do you know when it's time to jump? Our guest on today's podcast is Luke Battye, the founder of Sprint Valley, a change consultancy that helps teams enact their vision, navigate risks, and make bolder moves! In a bold move, Luke starts our conversation off with a fascinating thought experiment he h...
The Four Elements of Thought Leadership | Bill Sherman | 467
February 12, 2023 04:00 - 16 minutes - 22.7 MBAs a consultant, Bill Sherman has had the privilege of working with countless incredible thought leaders over the past twenty years, helping them elevate their ideas. That work has given him the insight to create the Four Elements, a framework for thought leadership that helps sharpen thinking and communicate ideas effectively. The first element is Ideas. Ideas are the building blocks of thought leadership. An idea is a short, provocative statement that catches the attention of your...
Introverted Leadership | Marcel Wijermars | 466
February 09, 2023 04:00 - 16 minutes - 22.1 MBHow do you take a personality trait that many might consider a setback, and turn it into a multi-faceted business? My guest today is Marcel Wijermars, the founder of Introverted Leadership and keynote speaker for the well-known speech, "The Introvert Way to Create a Life of Abundance." Years ago, Marcel realized his introverted nature was having a negative impact on his professional life. He had difficulties meeting people and networking, and those challenges were holding him back in b...
Transformation During Crisis | Simon Leslie | 465
February 05, 2023 04:00 - 23 minutes - 32.1 MBImagine running a $100,000,000 company that produces airline magazines. Great, right? But then came the Covid era in 2020. When the world literally brings your company to a standstill, how do you move forward? Today, I'm talking with Simon Leslie, the co-founder and CEO of Ink Global, a media company that connects brands with global audiences. Simon is also the author of several books, including, There is No F in Sales: A Book About Selling in Every Market Condition and Equanimity: The ...
Communication for Powerful Thought Leadership | Jane Hanson | 464
February 02, 2023 04:00 - 16 minutes - 23.1 MBYour main goal as a thought leader is to get your insights into the world. But if your communication doesn't live up to its message, then your thought leadership will gather dust on a shelf To offer insights that elevate your communication, I’ve invited Emmy Award winning Journalist Jane Hanson to join me for today's podcast. In addition to being a journalist, Jane is a coach with thirty years of helping people communicate more clearly, more efficiently, and with greater panache. ...
Creating Frameworks and Models from Expert Insights. | Dr. A.J. Marsden | 463
January 29, 2023 04:00 - 31 minutes - 43.5 MBWhat is a model? How can you make one? How do you know if it is useful and what is a validated model? Statistician George P. Box once said, "All models are wrong, but some of them are useful." Models give us ways to depict how our insights relate to one another, and create structure that can be supported by statistical data – validating and confirming your ideas. Today, we take a deep dive into the process that turns insights into validated models. We will explore the topic with Dr....
Writing a Book As an Extension of Your Business | Becky Robinson | 462
January 27, 2023 14:28 - 38 minutes - 53.4 MBHave you ever thought about writing a book to codify what your business does, and what it stands for? And once you do, how long should you work to promote that book after it hits the shelves? To discuss these questions and more, I've invited Becky Robinson to join me for this episode of Leveraging Thought Leadership. Becky is the Founder and CEO of Weaving Influence where she works with business book authors to build their platform and grow the reach of their work. Additionally, Becky ...
Connecting Insight to Action | Kathy Risch | 461
January 22, 2023 04:00 - 35 minutes - 48.6 MBWhy do people buy? Does it come down to price and features, or are our purchasing habits driven by deeper needs? To better understand consumers, and how to successfully influence their purchasings, I’ve invited Kathy Risch to join me on our podcast. Kathy is the Senior Vice President, Shopper Insights & Thought Leadership at Acosta, where they provide sales, marketing, and commercial solutions to help lift businesses to success. We begin by examining the similarities and differences...
Elevating your brand with a book | Stacy Mayer | 460
January 19, 2023 04:00 - 17 minutes - 24.5 MBCan your insights literally change people's lives? That's great! But how do you make sure everyone hears what you have to say? My guest today is Stacy Mayer, a consultant and coach who works with women seeking to get promoted into higher level leadership positions. Stacy talks about her book, Promotions Made Easy: A Step-by-Step Guide to the Executive Suite, from the process of writing, to the effect the book has had on her business and her life. Stacy shares her writing journey, and...
Discovering the best medium for your ideas.| Dan Pink | 459
January 15, 2023 04:00 - 34 minutes - 46.7 MBAt one time the undisputed best embodiment of a set of ideas was a book. It was the clear winner, but is that still true? To explore today's best mediums for written media, we’ve turned to five-time New York Times bestselling author Dan Pink. Dan has worked as a writer for politicians and the government before going out on his own to write seven books about business, work, creativity, and behavior. Dan shares why you need to be "medium-agnostic," capable of publishing on many different...
Thought Leader Publishing | Richard Safeer | 458
January 12, 2023 04:00 - 18 minutes - 25 MBWhat does it take to put a great idea out into the world - and see it grow? When you have an idea that can potentially help millions, you have to be ready for the challenges that come along with trying to spread the word. Our guest today is Dr. Richard Safeer, the Chief Medical Director, Employee Health and Well-Being at Johns Hopkins Medicine. On January 19th, 2023 his first book, Cure for the Common Company: A Well-Being Prescription for a Happier, Healthier, and More Resilient Workfo...
Best of Organizational Thought Leadership 2022 | Kelly Wright, Kimberly Ellison-Taylor, Mark Smith, and Adam Zuckerman
January 08, 2023 04:00 - 27 minutes - 37.7 MBHappy New Year! This episode showcases the best of our 2022 podcast. Listen in to hear some great insights from four amazing guests: Kelly Wright is the Founder of Culture Driven Sales which helps companies create exceptional cultures. She is also the President and COO of Gong, a company that analyses customer facing interactions to deliver the insights needed to close more deals. Kelly helps us connect thought leadership and sales. We learn why companies want to work with thought leaders...
Best of 2022 | Art Kleiner, Dan Pontefract, and Stephen M. R. Covey | 456
January 05, 2023 04:00 - 20 minutes - 28.6 MBAs we move into the New Year, we like to stop and look back at a few of the wonderful guests we’ve had the pleasure of talking with during the year. We hope you’ll take a moment to really internalize their great advice! Art Kleiner is the Editor in Chief and Principal at Kleiner Powell International (KPI). In addition, he's an author and editorial consultant for influential thought leadership. Art starts our New Year's podcast off right by discussing difficulties one faces in building ...
Thought Leadership for the Long Game | Dorie Clark | 455
December 29, 2022 04:00 - 28 minutes - 39.2 MBThought leadership creates real results - but measuring them can be difficult, especially in the short-term. But smart thought leaders know: it's the long-term results that really change the game! Dorie Clark has been twice named one of the Top 50 Business Thinkers in the World by Thinkers50, and the #1 Communication Coach in the World by the Marshall Goldsmith Leading Global Coaches Awards. She’s a consultant, keynote speaker, and author of multiple books including her newest: The Long ...
Trust & Inspire through Thought Leadership | Stephen M.R. Covey| 454
December 22, 2022 04:00 - 31 minutes - 43.3 MBFor decades, businesses have used a "command and control" method of leadership, a top-down authoritative approach that gives privilege and power only to senior management. Today, finding and retaining talent is harder than ever. So why do so many businesses continue to use this outdated style? To examine the changing landscape of leadership I’ve invited one of the foremost experts on trust and leadership to join me. Stephen M. R. Covey is the CEO of CoveyLink, Global Practice...
Understanding and Creating Sustainable Thought Leadership| Christopher Fox | 453
December 18, 2022 04:00 - 41 minutes - 57.2 MBOur world is filled with a massive amount of content that demands attention. How do you package your thought leadership in a way that is worthy of your audience’s time? In order to explore ways to create sustainable thought leadership I’ve invited Christopher Fox to join me. Chris is the founder and managing partner of Syncresis, which focuses on thought leadership for financial innovators: banks, financial service providers, and fintechs. A lot of brilliant ideas die on the shelf...
Thought Leadership and the Creative Hustle | Sam Seidel & Olatunde Sobomehin | 452
December 15, 2022 04:00 - 20 minutes - 28.7 MBMany professionals end up in a career that might not represent their passion or the bigger purpose they might want out of life. So what do you do then? To explore how to discover your purpose and find the ambition to go from idea to reality, I’ve invited Sam Seidel and Olatunde Sobomehin to share their thoughts with us. Sam Seidel is the Director of Strategy and Research at the Stanford d.school and author of Hip Hop Genius: Remixing High School Education, which introduces an iteratio...
Creating Alignment between Marketing and Sales | Winston Henderson | 451
December 11, 2022 04:00 - 34 minutes - 47.2 MBAre your marketing and sales teams aligned to the overall business goals of your company, or is each team focused on their own success? In this episode, we sit down with Winston Henderson, Founder of ICAD Marketing and ICAD Equip. Winston has worked in both sales and marketing in the past, and now focuses on revenue alignment, and using thought leadership to bring sales and marketing together as a single, unified force. Our conversation starts with Winston's definition of "revenue alignme...
The evolving role of design and thought leadership. | Charlotte Burgess-Auburn | 450
December 08, 2022 04:00 - 15 minutes - 20.9 MBCreativity. Invention. Collaboration. Three skills that are at the heart of design, and the center of great thought leadership. Many people narrowly define "designing," whittling it down to simple artistic talent; drawing, painting, or other traditional crafts. But design is a huge world of possibility, covering thousands of mediums and a fantastic variety of skills that drive creativity, spark invention, create authentic connection, and encourage collaboration. Charlotte Burges...
Measuring the ROI of Thought Leadership | Cindy Anderson and Anthony Marshall | 449
December 04, 2022 04:00 - 35 minutes - 48.9 MBIt's certain that thought leadership brings great value to an organization, but how do you calculate the actual ROI of your thought leadership investment? To demystify the ROI of thought leadership, I’ve invited Cindy Anderson and Anthony Marshall to join me for a discussion. Cindy Anderson is the Global Lead for Thought Leadership Engagement and Eminence, and Anthony Marshall is the Senior Research Director for Thought Leadership, both from the IBM Institute for Business Value. In th...
Standing Up and Institutionalizing Thought Leadership | Bill Sherman | 448
December 01, 2022 04:00 - 30 minutes - 42.5 MBOne host is good but two are better! On this episode, Leveraging Thought Leadership's hosts, Peter Winick and Bill Sherman, get together to share their insights about organizational thought leadership, institutionalizing it across an organization, and how it can create authentic relationships and increase audience loyalty. There's no straightforward way to stand up a thought leadership function or position within an organization. Our hosts share their thoughts on that, and on organizati...
Expanding Your Reach Through Thought Leadership| Malcolm Hawker | 447
November 27, 2022 04:00 - 45 minutes - 62.1 MBIn a world filled with so many voices, how do you distinguish yourself, and show your value? By sharing your ideas freely, and bringing the audience to you! In today's episode, I’ve invited Malcolm Hawker to join me for a discussion around the value of sharing thought leadership insights outside of the traditional advisory paywall. Malcolm is the Head of Data Strategy for Profisee Software, where they help enterprises solve complex data quality issues that hold them back from so many in...
Audience Advocacy and Thought Leadership | Cristina Loughrey | 446
November 20, 2022 04:00 - 39 minutes - 54.3 MBDoes your thought leadership content focus on hyping your organization or brand, or are you weaving stories where your audience can picture themselves as the hero? If the second option isn't your answer - you may be doing it wrong! Thought leadership can ensure you connect with the right audience in a meaningful way. Focusing on your audience and creating content that forges a genuine connection is one of thought leadership's strengths - but to utilize it properly, you have to know h...
Moving from Corporate to Entrepreneur | Jennie Blumenthal | 445
November 17, 2022 04:00 - 17 minutes - 24.3 MBMost people think that once you’ve hit the big role at your company, it’s smooth sailing. The reality is far different. C-suite positions often have hardships, and many executives deal with a lot of stress and difficulty in their job. Once you stop and realize that corporate life isn’t fulfilling for you, how do you move on? On this episode, Jennie Blumenthal, founder and CEO of Corporate Rehab joins us to share her journey from executive to entrepreneur, and how she uses what she...
Using Thought Leadership in Start-Ups | Eric Youngstrom | 444
November 13, 2022 04:00 - 37 minutes - 51.2 MBWhen launching a startup, there's a lot to think about. Product, investors, marketing. But what about thought leadership? Should entrepreneurs consider making thought leadership a priority early in their venture? Thought leadership plays an important role in startups, and our guest on this episode, Eric Youngstrom, is just the person to tell us why. Eric is the Founder and CEO of Onramp Funds Inc, which provides expertise in eCommerce, fiancé, and software development to startups...
Developing Assessments from Thought Leadership | Tony Alessandra
November 10, 2022 04:00 - 22 minutes - 30.6 MBCreating an organizational assessment isn't as simple as you might think. It's more than a list of questions with multiple-choice answers like you might find in a magazine's "personality quiz." Reliable assessments take careful research, which must be validated in order to prove the results are accurate and actionable. To discuss the intricacies of creating strong thought leadership assessments, I’ve invited Tony Alessandra to join me. Tony Alessandra is the Founder and CEO of Ass...
Collaboration and Humor in Thought Leadership| Jerome Pagani & Craig Joseph | 442
November 06, 2022 03:00 - 36 minutes - 49.6 MBIt is rare that thought leadership content is well formed and well supported the moment it's born out of inspiration. How can you polish your content, and tighten up the message, to best connect with the audience you are looking to reach? Today our guests Jerome Pagani and Craig Joseph join us to share how they collaborate to strengthen each other’s content and even add levity to serious topics to allow the audience a lighter read on heavy topics. Jerome Pagani is a behavioral neuros...
Breaking Away From the Preconceived| Zale Mednick | 441
November 03, 2022 03:00 - 19 minutes - 26.9 MBWhen we were young, we all thought we knew what life would be like when we grew up. Most of us were way off! Life is about more than preconceived notions and expectations. At some point, the steps we take should be a conscious choice, not simply a matter of following the "traditional path." It's important to change our societal expectations as our culture, lifestyle, and technology move forward. To examine ways to challenge traditional societal expectations, I’ve invited Zale Mednick t...
Maximizing the Flow of Ideas for Your Organization. | Jeremy Utley & Perry Klebahn | 440
October 30, 2022 03:00 - 39 minutes - 54 MBToo often when faced with a problem we rush to find a single solution – something safe, based on solutions we already know. These comfortable answers are nice, but what if you could create an opportunity to not only solve the problem, but excel? Jeremy Utley and Perry Klebahn are the co-authors of Ideaflow: The Only Business Metric that Matters. It is a book that explores how you and your team can generate a volume of ideas for any situation, by overcoming outdated, stagnant thinking t...
The Path of Developing a Book into a Business Model. | AJ Jacobs & Rita Gunther McGrath | 439
October 27, 2022 11:54 - 22 minutes - 30.5 MBMany professionals realize that a published book is a great business card – but is anyone actually reading it? Does your book have an impact? Today, we discuss the journey of publishing, marketing, and building a full business model from a book. To share their insights on that topic, we've invited two great guests that have the publishing process down pat. Rita Gunther McGrath is a highly regarded speaker, professor at Columbia Business School, and the author of multiple best-sellin...
Connecting Social Selling to Brand and Thought Leadership | Michelle J Raymond | 438
October 23, 2022 03:00 - 36 minutes - 49.5 MBAt any given time 95% of customers are not in a buying cycle. With that in mind, how can we stay prepared for the "purchasing 5%"? Sales has seen huge changes in the last 20 years. To better understand what's happening, I’ve invited Michelle J Raymond to join me on today's podcast. Michelle is the Founder and B2B LinkedIn Strategist at The Good Trading Co., which provides LinkedIn strategies, training, and coaching for ambitious, innovative and purpose-driven business owners, consultan...
The Intersection of Leadership, Business, Culture, and Spirituality | Eboni Adams Monk | 437
October 20, 2022 03:00 - 17 minutes - 23.8 MBs your organization evolving with the needs of its culture, or are you stuck in a mindset that no longer serves your business or its employees? Our guest today is Eboni Adams Monk, the Vice President of Marketing and Commercial Excellence at Trinseo, a specialty material solutions provider that partners with companies to bring ideas to life in an imaginative, smart and sustainable manner. She is also the author of Leading Wise: Inspirational Reflections for Corporate Leaders, which offers...
Translating Complex Ideas into Compelling Stories | Rhea Wessel | 436
October 16, 2022 03:00 - 32 minutes - 44.7 MBThere are two major challenges thought leadership practitioners face when they sit down to codify their ideas: Too many ideas, and A big, blank page. Sitting down to codify your content can feel like a daunting task. You've got tons of insights - but when you're staring at that first page, everything freezes up. Where do you even start? To learn how to gather your insights, map them out, and codify expert solutions, I’ve invited Rhea Wessel, the Founder of the Institute for...
Implementing niche solutions at scale | Urvashi Bhatnagar | 435
October 13, 2022 03:00 - 19 minutes - 26.5 MBThe principles of Green Chemistry have been widely accepted, but are not widely adopted. With solutions for sustainable and profitable innovation available, where is the disconnect between these principles and their use? Our guest on this episode is Urvashi Bhatnagar, Vice President of Business Development for Healthcare at Genpact, a global professional service firm that transforms industries. She is also the co-author of The Sustainability Scorecard: How to Implement and Profit from ...
Publishing and the Need for Community | John Jantsch & Andy Paul | 434
October 09, 2022 03:00 - 28 minutes - 39.7 MBNow that publishing is easier and openly available, we see more books hitting the market than ever before. With that in mind, how can you elevate your book and create a roadmap that leads clients to you and your offerings? Today, I invite two seasoned experts to share their experience with publishing, and the tools they used to move their audience up the product ladder. * Andy Paul is the author of "Sell Without Selling Out", Host of the "Sales Enablement Podcast with Andy Paul," an...
Helping Leadership Pivot | Lori Michele Leavitt | 433
October 06, 2022 03:00 - 19 minutes - 27.3 MBWhen businesses talk about "making a pivot," it’s often thought of as something that must happen quickly and with great impact. The reality is – a successful pivot is often anything but quick, and true impact can be difficult to implement. Who better to discuss bringing big changes to organizations than the "Pivot Catalyst," Lori Michele Leavitt! Lori is the founder and President of Abridge Corp, as well as an accomplished coach, consultant, trainer, speaker, and author of The Pivot: Or...
Reaching Scale in Thought Leadership | Bill Sherman | 432
October 02, 2022 03:00 - 23 minutes - 32.3 MBWhen most hear the word scale they’ll think of a kitchen or bathroom scale - a tool for measuring. When it comes to thought leadership, what does "reaching scale" mean? How can you measure it, and how can you achieve it? In this special episode, I'm are going to invite a few unusual guests: frameworks and models. These models define scale, measure methods of distributing content, and find ways to assess impact. When attempting to measure and reach scale, thought leaders often look...
The Value and Energy of Thought Leadership | Liz Brunner | 431
September 29, 2022 03:00 - 19 minutes - 27.4 MBHow do you connect a high-profile brand with its best audience? Through great storytelling! Liz Brunner is the Founder and CEO of Brunner Communications, assisting high-profile individuals and organizations in developing powerful, meaningful, and desirable brand identities. She is also the Founder of Brunner Academy of Online Learning, and the author of Dare to Own You: Taking Your Authenticity and Dreams into Your Next Chapter. Liz has had a number of professions over the course of ...
Using Thought Leadership to Create Influence and Impact | Meghan Quinn | 430
September 25, 2022 03:00 - 18 minutes - 25.8 MBThere are a lot of hard-working thought leadership practitioners in the non-profit sector! What's it like to face the challenge of communicating complicated, multi-generational problems to a global audience? We're glad you asked! To better understand the role thought leadership plays at established non-profits, I’ve invited Meghan Quinn, Director of Thought Leadership at Habitat for Humanity International, to chat with me about her work. Meghan defines her role, elaborating on t...
Thought Leadership, from In Person to Virtual and Back | Nick Morgan & Joseph Michelli | 429
September 22, 2022 17:05 - 33 minutes - 46.2 MBDuring the last two years, speakers, consultants, and thought leaders have moved their presentations from in-person formats into relatively unknown digital space. Now, as we settle back into a face-to-face workplace, we look back and consider the lessons learned from online experiences. What would a new, hybrid style look like? What better way to investigate these topics than to talk with two doctors, who are both experts in their fields! Dr. Nick Morgan is one of America’s top communica...
The Power of Investing in People| Zoe Bermant | 428
September 18, 2022 03:00 - 39 minutes - 54.3 MBIn thought leadership, which comes first: the brand or the people? It's not a chicken-and-egg situation! The answer is always people. You inspire and invest in your employees, and the word spreads. Those people act as ambassadors for the brand, building a strong org reputation — and that brings in customers. In order to understand where this power cycle starts, I’ve invited Zoe Bermant, the CEO at ZoecialMedia, creator of the Caroself ™, and an expert in organic social media ...
Purpose vs. Meaning in Brands | Dr. Martina Olbert | 427
September 15, 2022 03:00 - 18 minutes - 25.3 MBWhen it comes to the "higher purpose" of your brand or organization, how much control do you have on either versus the values customers will place on them? Today we will examine the impact COVID has had on how consumers see brands and the value we place on them. To get a better understanding I’ve invited Dr. Martina Obert to join me. Martina is the CEO of Meaning Global, an expert strategy consultancy helping leaders envision new possibilities for future innovation, value creation, and g...
Thought Leadership for Serving Others | Ryan McCarty & Mark Goulston | 426
September 11, 2022 03:00 - 31 minutes - 42.6 MBAn interview with Ryan McCarty and Mark Goulston that originally aired on January 26th, 2021, as part of Leveraging Thought Leadership Live on LinkedIn. How do you use thought leadership? Some thought leaders use it to build a brand, or to share an idea. My guests today come from a background of service, and they use thought leadership to help people find purpose and hope. Ryan McCarty is a keynote speaker, co-founder of Culture of Good and co-author of Build A Culture of Good: Unl...
The Two Sides of Being A Coach | Michael Wenderoth | 425
September 08, 2022 03:00 - 20 minutes - 28.3 MBThe words power, politics, and leverage typically have a negative connotation. They bring to mind times when good people have been oppressed and mistreated. But what if you could leverage power and politics ethically? Michael Wenderoth is a speaker and executive coach who works one on one with leaders and executive teams, inspiring and teaching them to ethically leverage power and politics to get things done. Earlier this year, he authored Get Promoted: What You're Really Missing ...
Recognizing Thought Leadership | Michael Gallagher | 424
September 01, 2022 03:00 - 19 minutes - 27.1 MBOur guest today is Michael Gallagher, Founder and CEO of The Stevie® Awards – the world’s premier business awards. He's also the co-founder of ImageShield, a web based program that helps protect images from unauthorized use. Today, Michael tells us why he founded The Stevie® Awards, and how it has grown from its origins among The American Business Awards® to include eight award categories each with their own focus, list of categories, and schedule across the globe. Next, we turn our at...
The Human Side of Thought Leadership Research | Manish Bahl | 423
August 28, 2022 03:00 - 35 minutes - 49.3 MBDo you know why you choose one brand over another? Traditional market research focuses on what people are buying. They study the number of items sold, where they're sold, and how those numbers are shifting. But traditional research doesn’t tell you why people are acting in a certain way. That's where human insight comes in! To understand the best way to merge human insight with market data, I’ve invited Manish Bahl to join me for a conversation. Manish is the Chief Executive and F...
Improving Customer Service with Thought Leadership | Shep Hyken and Shane Green | 422
August 25, 2022 03:00 - 34 minutes - 47.4 MBIf you thought a global pandemic would dim the lights of customer service - you thought wrong! Customers still want answers to questions, friendly assistance, and solutions for their problems. But one thing is changing: the way we deliver answers and solutions. To take a deeper look at the customer experience, and how employee satisfaction relates to it, I’ve invited two good friends to join me in conversation. Shep Hyken is a customer service and experience expert, keynote sp...
The Audience Experience of Thought Leadership | Ginger Conlon | 421
August 21, 2022 03:00 - 27 minutes - 37.1 MBThought Leadership sits at different positions in different companies. It can be bucketed with research, content marketing, or even brand building. Given those options, how can you ensure all divisions are aligned in the story an organization's thought leadership is telling and the brand it is building? To examine how to achieve a harmonious alignment, I’ve invited Ginger Conlon to join me for a conversation. Ginger is the Thought Leadership Director at Genesys, a software company that...