Leveraging Thought Leadership
677 episodes - English - Latest episode: about 2 months ago - ★★★★★ - 23 ratingsWelcome to the Leveraging Thought Leadership podcast, a beacon illuminating the paths and possibilities of thought leadership. With your guides, Peter Winick and Bill Sherman, we will embark on a journey into a captivating world where ideas converge with strategy and insight.
Where will thought leadership take you?
In each episode, we engage with thought leaders from diverse backgrounds. Whether it’s professional keynote speaking, writing your own thought leadership book, investigating the niche expertise of specialized consultants, or crossing mental swords with distinguished academics, our guests collectively paint a vivid mosaic of thought leadership's multifaceted potential.
Through nuanced perspectives and rich experience, our talented co-hosts aim to offer you views of the ways independent thought leaders navigate success, elevate talent, and change company culture – while simultaneously examining how organizations harness the power of thought leadership to catalyze innovation and nurture sustainable growth.
Peter Winick is your guide through the realm of independent thought leadership. For the past two decades, he has helped individuals and organizations build and grow revenue streams through designing and growing their thought leadership platforms as well as acting as a guide and advisor for increasing business to business sales of thought leadership products. Peter is the Founder and CEO of Thought Leadership Leverage. His clients come from a diverse set of backgrounds and specialties. They include New York Times bestselling business book authors, members of the Speakers’ Hall of Fame, recipients of the Thinkers50 award, CEOs of public and privately held companies, and academics at prestigious institutions such as Yale, Wharton, Dartmouth, and London School of Business.
With a keen eye for detail, he delves into the intricacies of crafting personal brands, fostering genuine engagement with audiences, and expertly monetizing one's expertise. From the artistry of crafting keynote speeches that resonate with audiences to the strategic deployment of bestselling books as conduits for inspiration and insight, Peter's guests offer a treasure trove of strategies for creating value and impact and driving revenue through thought leadership.
Bill Sherman specializes in the exploration of organizational thought leadership. He examines how companies conceive, curate, and deploy thought leadership initiatives, and how those initiatives benefit the orgs and the people who work within them. Bill listens to the stories and advice of industry leaders and their triumphs within the competitive business landscape. Whether through the dissemination of white papers that shape industry discourse, webinars that educate and engage, or insightful executive blogs that offer thought leadership at the highest echelons of corporate governance, Bill's guests provide illuminating perspectives on the evolution of organizational thought leadership and its pivotal role in shaping industry paradigms and perceptions.
Bill concentrates on organizational consulting and business expertise, investigating organizational thought leadership and its effects, from instructional design and learning product development to marketing strategy and execution, to organizational development and transformational consulting. He enjoys working with business leaders, speakers, authors, academics, and other consultants, connecting their ideas organizational platforms and enterprise-ready product development.
As the series unfolds, Peter and Bill will lead us through a nuanced exploration of the latest trends and advancements in thought leadership. From the transformative impact of technology on communication and collaboration to the evolving preferences of consumers in an increasingly digital marketplace, they will dissect the shifting landscape with precision and insight. Moreover, they will shine a spotlight on emerging modalities that are reshaping the contours of thought leadership, from the ascendance of virtual events as a cornerstone of engagement to the growing influence of social media platforms as conduits for thought dissemination and audience interaction. Through their discerning analysis, they will reveal how thought leaders can adeptly harness these trends to amplify their reach, captivate new audiences, and maximize their influence in an ever-evolving business environment.
Whether you find yourself at the height of your career as a seasoned thought leader, or whether you stand at the threshold of possibility as an aspiring entrepreneur, the Leveraging Thought Leadership podcast offers an enriching voyage of discovery.
Join us as we unravel the enigmatic secrets to success in the vibrant realm of thought leadership, where ideas have the power to shape perceptions, drive change, and inspire action. Together, let us explore how you, too, can engineer value, evoke impact, and cultivate revenue through the sheer power of your ideas and expertise.
Welcome aboard.
Homepage Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Episodes
Starting Thought Leadership Early | Vaishali Dialani | 520
September 24, 2023 03:00 - 30 minutes - 41.6 MBAn investment in thought leadership - for yourself or your org - compounds over time. Starting earlier in your career will have a greater impact. So what's stopping you from getting started? For today's episode, I've invited Vaishali Dialani to chat with us. Vaishali is a Senior Customer Experience Strategist at Konabos Consulting; a full-service, end-to-end, digital experience solutions agency. Vaishali paints a picture of her earliest journey in thought leadership by participating i...
Elevating the Event Space | Kraig Kleeman | 519
September 21, 2023 03:00 - 18 minutes - 25.3 MBAll right, thoughtleaders – be honest. Have you ever nodded off a little during a presentation? Now imagine a conference filled with rock and roll, choreographed numbers, and comedy. That’s a presentation you’d sit up and pay attention to! Our guest today is Kraig Kleeman, the founder and Executive Producer for Rock the C-Suite a production company that brings electrifying original and relevant musical performances to corporate events. In addition, he is the author of The Must-React ...
Designing Data Governance | Lauren Maffeo | 518
September 17, 2023 03:00 - 31 minutes - 42.8 MBData Governance may not sound exciting - but it's critical! It covers how your company produces, consumes, collects, and destroys data. So, with businesses generating and using more data than ever, why is this role so often forgotten? Our guest today is Lauren Maffeo, Author of "Designing Data Governance from the Ground Up" and an adjunct Lecturer of Design at The George Washington University. Lauren sets the tone for us by explaining what Data Governance is and how too much da...
From Basketball to Books | Owen Sammarone | 517
September 14, 2023 03:00 - 19 minutes - 27.3 MBThe road to becoming a Thought Leader is never a straight one. So going from college basketball coach to book influencer might not seem that odd. Still, the map to get there is fascinating! Our guest today is Owen Sammarone the Founder and CEO of Unleash the Knowledge, LLC; an online, educational community of lifelong learners and avid readers helping authors reach a larger audience. Having a business based around books you might assume Owen has a background in publishing or marketing,...
Straddling the Worlds of Front and Back of House | Curtis Bateman | 516
September 07, 2023 03:00 - 18 minutes - 25.4 MBThere are few thought leaders who work behind the scenes to create, develop, and deploy programs while simultaneously being the face of the brand. What does it take to find success on both ends? Today we’ve invited internationally recognized presenter, content developer, business leader and coach Curtis Bateman! He is currently the Vice President of International Direct Offices at FranklinCovey, and was previously the President and CEO of Red Tree Leadership before orchestrated a buyo...
From Product Offering to A-Ha!| Martha Orellana | 515
September 03, 2023 03:00 - 25 minutes - 35.1 MBHow do you get attention for a product that could be used by millions but few are aware of without having a massive marketing budget? Thought leadership! Our guest today is Martha Orellana, Vice President of Marketing for MrSteam, a company that converts regular showers into steam showers in personal residence as well as gyms and spas. While most people have heard of a steam shower, few would imagine that you could have one in your home or that people have had them for decades. Mart...
Aligning the Goals of Publisher and Author | Katie Anderson | 514
August 31, 2023 03:00 - 16 minutes - 22.5 MBPublishers often look at books as seasonal, but an author needs to look at their book as a long term investment. What should you be thinking of a year before publishing, and how can your book help your business - even years after it was released? I’ve invited Katie Anderson, internationally recognized leadership coach, consultant, speaker, and founder of Katie Anderson Consulting to join me. At the time of this recording, Katie was celebrating the three year anniversary of her book, Lear...
Elevating Thought Leadership in Any Size Organization | Dr. Karthik Nagendra
August 27, 2023 03:00 - 34 minutes - 47.8 MBYou need top talent to start a thought leadership function in your organization. But what if that talent already exists in your org? Whether you are responsible for starting a thought leadership function at a startup, or at a large company, you need to have the right talent, the right org support, and the right metrics to define success. In today's episode, we're chatting with Dr. Karthik Nagendra, Founder and CEO of ThoughtStarters, the first thought leadership marketing company in Asi...
Building a Business from Book to Exit | Michael Bungay Stanier | 512
August 20, 2023 03:00 - 33 minutes - 45.4 MBThought leading is a busy life! You write books, travel for keynote speaking, network with other experts and create lots of content. However, that means your business is limited to your personal time! So, what can you do to help your content sell itself? Our guest today has excelled at everything "thought leadership," including the ability to remove himself from the day to day of a business he built. Michael Bungay Stainer is the best-selling author of The Coaching Habit, a renowned ...
Becoming a Legendary Podcast Guest | Dana Lindahl | 511
August 17, 2023 03:00 - 18 minutes - 25.1 MBYou've been invited as a guest on a podcast! How exciting! But... what now? What should you say, and how do you use this opportunity to shine a spotlight on your best ideas? Our guest today is Dana Lindahl, the Founder and CEO of Legendary Podcasts, an agency that helps clients get booked on podcasts, so they can increase their visibility, brand, and legacy! Being a guest on a podcast can be of tremendous benefit to your thought leadership. Dana explains how most clients are seeki...
Allies and Ambassadors | Morag Barrett, Kerry-Ann Stimpson, Jacqueline Jodl and Haylie Wrubel | 510
August 13, 2023 03:00 - 17 minutes - 24.7 MBWe’ve all heard the saying, "many hands make light work." Can collaborating help thought leadership content reach scale and create greater impact? In today’s episode, we discuss the critical impact of allies and ambassadors in thought leadership. We highlight valuable conversations from past guests that truly understand that collaboration with influencers and others can significantly elevate a brand or idea. Morag Barrett is the Founder and CEO of Skye Team. She helps us define what...
Short Form vs Long From Reach and Impact | Henry Mintzberg | 509
August 11, 2023 14:17 - 19 minutes - 26.8 MBIf fewer people are buying and reading books, why should a thought leader write one? Today we delve into the world of authorship and publishing with Henry Mintzberg. Henry is a Cleghorn Professor of Management Studies at McGill University and the author of more than 20 books including Managers Not MBAs: A Hard Look at the Soft Practice of Managing and Management Development and Simply Managing: What Managers Do - and Can Do Better. Our conversation starts by discussing where you find th...
Building Capabilities for Change Management | Tim Creasey | 508
August 03, 2023 03:00 - 19 minutes - 26.1 MBIf you’re going to practice thought leadership, you need good instincts. You’ve also got to ask good questions! To discuss how thought leadership can be beneficial in change management I’ve invited The Chief Innovation Officer at Prosci, Tim Creasey to join me. In addition to his work helping individuals and organizations build their own capabilities in change management, Tim is the author of Change Management: The People Side of Change. For Tim and Prosci, creating thought leadersh...
Connecting Thought Leadership to Sales and Lead Generation | Dani Buckley | 507
July 30, 2023 03:00 - 24 minutes - 34.2 MBThought leadership is a great source for lead generation. So how do you create content that a sales team can easily access and assess? And how can you measure the success of it? To discuss these topics I’ve invited Dani Buckley the Vice President and General Manager of LeadG2 to join me. LeadG2 is a sales performance agency helping businesses sell smarter and faster. Dani is also the host of the podcast Sell Smarter, Sell Faster where she offers insights, strategies, and real-wo...
Compassionate Accountability | Nate Regier | 506
July 27, 2023 03:00 - 24 minutes - 33.4 MBAccountability and compassion are often thought of as two things that can’t go together. Yet they are not ideas that are in opposition to each other. In fact, when put together they can have a transformational effect on the employees, leaders, and culture of your organization. In order to really understand how we can merge these two concepts I’ve invited Nate Regier to join me. He is the Founder and CEO of Next Element, a global leadership firm helping build cultures of compassionate a...
Why Good Ideas Alone Are Not Enough | Jessica Duffield | 505
July 23, 2023 03:00 - 24 minutes - 33.1 MBThought Leadership can be very complicated, with nuanced ideas and industry jargon. Unfortunately, complex language and niche ideas won't catch your audience's attention! To explore how to take big thought leadership ideas to market, I’ve invited Jessica Duffield to join me. Jessica is a Senior Consultant at Thought Leadership Leverage. She's worked with clients for nearly 10 years, helping them create content, find their best audience, and go to scale with unique ideas. We discuss t...
Selling From Your Comfort Zone | Stacey Hall | 504
July 20, 2023 03:00 - 20 minutes - 28.2 MBSummary: Ever heard, "To be successful, you have to get out of your comfort zone!" But if your "comfort zone" aligns with your core values, what then? Can you find an alignment between those values and marketing that will allow you to stay in your comfort zone and find success? Our guest today is the “Go for Yes Gal!” Stacey Hall! Stacey is the founder of Success with Stacey Hall, a well-known success strategist, TedX speaker, and best-selling author with her fifth book “Selling from ...
How AI Can Augment Thought Leadership | Stephanie Grayson | 503
July 16, 2023 03:00 - 31 minutes - 42.6 MBAI is a powerful tool that is growing at an astonishing rate, but can thought leaders trust the technology? Or should a human be keeping an eye on the process - and importantly, the output? Our guest today is Stephanie Grayson, a Content Marketing Leader and Thought Leadership Advisor with experience in the worlds of agency marketing, large consulting houses, and enterprise scale software. She is also an AI enthusiast with a creative view on how to best use this remarkable new technol...
Growing a Leadership Development Firm | Vaughn Sigmon | 502
July 13, 2023 03:00 - 22 minutes - 30.9 MBThought leaders have a passion for ideas, frameworks, and methodologies. But many struggle with defining their brand, finding clients, and maintaining a stable revenue stream. Don't worry - help is on the way! Today, we're talking with Vaughn Sigmon, the co-founder of Results Driven Leadership which specializes in helping businesses unlock their full potential through transformative leadership practices. Vaughn is also the host of The Business Mechanic – where he shares his expe...
How to Effectively Publish and Monetize Your Book | Michelle Gladieux | 501
July 06, 2023 03:00 - 19 minutes - 27.3 MBAuthors tend to be very proud of their books and believe what they've written can help anyone, anywhere! Although that might be correct, the hard truth is you are going to have to focus on the .001% of the population that is going to get the most out of your book and that will in turn get the most out of your content. To discuss the ins and outs of marketing to your target audience we’ve invited first time author Michelle Gladieux to join us. Michelle is the president of Gladieux Consulti...
Leveraging Your Organization’s Thought Leadership | Peter Winick and Bill Sherman | 500
June 29, 2023 03:00 - 34 minutes - 47.5 MBIt's celebration time! The Leveraging Thought Leadership podcast is celebrating our 500th episode with our co-hosts, Peter Winick and Bill Sherman. In this special episode, Bill and Peter share news about their most recent white paper, "The OrgTL Canvas," and walk us through the deep insights they've gained by spending more than 20 years working with thought leaders, from Fortune 500 and Global 100 successes to new, single-shingle startups - all looking to get their remarkable insigh...
Formalizing Thought Leadership within an Organization | Stacey Flax and Carlos Williams | 499
June 25, 2023 03:00 - 41 minutes - 56.7 MBMany organizations want to formalize their thought leadership efforts and take it to the next level. But how do you turn a "casual thought leadership presence" into something more? Today, we discuss ways to harness a "casual" message and turn it into powerful thought leadership that you can take to scale. Our guests are Stacey Flax, Thought Leadership Communication Manager and Carlos Williams, Applications Development Manager from Hach, an organization that focuses on water analysi...
Creating a Thought Leadership Engine | Will Milano | 498
June 18, 2023 03:00 - 36 minutes - 50.1 MBExecutives often feel they need to be the ones creating thought leadership, but true thought leadership needs to move beyond a single person. That's how insights goes the distance; it needs to be elevated by others while you are not in the room. In order to fully understand how organizations build their thought leadership teams, I’ve invited Will Milano to join me. Will is the Chief Marketing Officer for Integrity Solutions, which focuses on sales training for organizations. He is als...
Marketing and Product Roadmaps for Entrepreneurs | Stephanie Chandler | 497
June 15, 2023 03:00 - 17 minutes - 23.6 MBEver thought about writing a book to support your thought leadership? Or maybe you have already written a book - and now you're trying to get the word out! Either way, a book can be an incredible investment for an entrepreneur, but to get the full return on that investment, you’ll need a marketing plan and a product roadmap. Today, we’ve invited Stephanie Chandler to be our guest. Stephanie is an experienced consultant, specializing in content marketing, internet marketing, social ...
Finding the Truth in the Topic | Mark Miller | 496
June 08, 2023 03:00 - 20 minutes - 28.3 MBWhen you start a new thought leadership project, what's the first question you ask? Do you look at who the project is for? What does it mean to your organization? What the ROI could be? Today's guest asks the question, “What is universally true about this topic?” Our guest today is Mark Miller, Vice President of High Performance Leadership, Chick-fil-A Inc. and Wall Street Journal Bestselling Author of The Secret: What Great Leaders Know and Do and his newest book Culture Rules:...
Storytelling with Thought Leadership | Adam Zuckerman, Mary J. Cronin, Michelle Mellon, and Christopher Brace | 495
June 04, 2023 03:00 - 27 minutes - 37.9 MBStorytelling is one of the most powerful ways you can elevate your thought leadership. It can create an emotional connection, convey the need for change, or provide a vision of the future. In this episode, we collect advice from our experts on the various ways a thought leader can utilize the storytelling skill to elevate their content. Adam Zuckerman is Product Leader, Employee Engagement Software at Willis Towers Watson. Adam shares how his personal approach of sharing experiences ...
The Innovation Mindset | Jennifer Kenny | 494
June 01, 2023 03:00 - 20 minutes - 28 MBConsultants often approach clients seeking to answer the question, “How can I help you?” What would happen if you instead asked, “What can you and I create together, to solve the problem?” Our guest today is Jennifer Kenny. Jennifer is a speaker, technology leader, strategic advisor, and bestselling author of “The Innovation Mindset: A Proven Method to Fuel Performance and Results” Jennifer shares with us how her career started out in geology, where she delved into the depths of syst...
Comfortable Corners of Thought Leadership | Bill Sherman | 493
May 28, 2023 03:00 - 14 minutes - 20.1 MBSome thought leaders focus on long form content, like research papers or books. Others prefer short form media, such as videos and infographics. It's simple: audiences gravitate to formats they prefer. If you know your audience, you can use this information to get your content in front of them - but what happens when your ideas run into modality barriers? Today, Bill Sherman, host of the Leveraging Thought Leadership podcast and the COO of Thought Leadership Leverage, goes solo t...
Organizational Thought Leadership for Healthcare | Jean Accius, Traci Conley, Craig Joseph, and Jerome Pagani
May 21, 2023 03:00 - 19 minutes - 26.3 MBHealthcare is a serious topic, and it needs great thought leadership to disseminate information swiftly and clearly to those that need it most. In today's episode, we revisit our conversations with three guests who focus on thought leadership for healthcare organizations. * Our first guest is Jean Accius, who at the time of airing was the Senior Vice-President, Global Thought Leadership and International Affairs for AARP. Jean helps us understand how thought leadership can position an...
Marketing for Artist | Miriam Schulman | 491
May 18, 2023 03:00 - 22 minutes - 30.7 MBOur guest today is Miriam Schulman, a portrait painter who has had her work displayed in galleries and collected internationally. While this might seem like an unlikely guest for a thought leadership podcast, she is also the author of Artpreneur: The Step-by-Step Guide to Making a Sustainable Living from Your Creativity, host of the Inspiration Place podcast and creator of the popular online art class site, the Inspiration Place. Lots of people have incredible talent. Unfortunately, most ...
Women in Corporate Leadership | Jenna Fisher - 490
May 11, 2023 03:00 - 23 minutes - 32.3 MBCorporate progress for women is historically slow and filled with systemic biases that have stood for generations. So how can we raise up a new generation of female leaders capable of overcoming those challenges? Today I’m pleased to be joined by Jenna Fisher – Co-lead of Global Financial Officer Practice at Russell Reynolds Associates, and Wall Street Journal bestselling author with a new book To the Top: How Women in Corporate Leadership Are Rewriting the Rules for Success. Jenna's...
Storytelling for Business | David Hutchens | 489
May 07, 2023 03:00 - 30 minutes - 42.5 MBPeople don’t easily connect to abstract ideas, we connect to other human beings. With that in mind, how can a thought leader tell stories that bring your ideas to life? To answer that question I’ve invited David Hutchens to join me. David is the CEO of Mythos Global, the home of the Storytelling Leader program. He is also the author of Story Dash: Find, Develop, & Activate Your Most Valuable Business Stories… In Just a Few Hours! David has built his career around storytelling for busi...
Being a Human Venn Diagram. | Christina Wallace| 488
May 04, 2023 03:00 - 20 minutes - 27.5 MBWhat does it take to write a book? Or host a podcast? Or to get speaking engagements based on your content? Being a thought leader can be hectic - if you know how to find the audience that needs you most! Today, we’ve invited the “Human Venn Diagram,” Christina Wallace, to share her insights with our listeners. Christina has crafted a career at the intersection of business, technology, and the arts. She is a Senior Lecturer of Entrepreneurial Management at Harvard Business Sc...
Courage in Thought Leadership | CB Bowman | 487
April 27, 2023 03:00 - 17 minutes - 24.4 MBLeaders often think about their legacy, from how they will build it to how it will change the industry for the better. But if others are critical of your great works - when should you consider changing lanes? Today we are joined by CB Bowman, the CEO of Courage Consulting, keynote speaker, host of the podcast Courage to Leap & Lead and now author of Courage to Leap & to Lead: A Roadmap for Redefining Failure into Success. Having a business, podcast, and book with the word Courage in th...
Thought Leadership and Adult Learning | Manja Horner | 486
April 23, 2023 03:00 - 35 minutes - 48.8 MBAs a thought leader, you want to see your content actively helping people, not just sitting on a shelf. But how do you move insight to action? Today, we're going to talk about the intersection of thought leadership and adult learning. My guest is Manja Horner, the founder of Boost Learning Design, where she helps other big-hearted entrepreneurs make a difference - while growing their businesses. Manja tells us how she took her ideas from imagination to actualization, by presenting h...
Thought Leadership for Future Thinking | Joseph Press | 485
April 20, 2023 03:00 - 16 minutes - 22.6 MB"Office shock" is the term for an abrupt, unsettling change in where, when, how, and even why we work. Over the last few years, we have seen an abnormally large number of these events, So how are thought leaders working to be prepared for an uncertain future? To get a better understanding of how to thrive in unpredictable times, I’ve invited Joseph Press to join me. Joseph is the Co-Founder of Make Our Future, a global consulting cooperative dedicated to transitioning organizations to...
Building Your Own Thought Leadership Brand | Scott Jeffery Miller | 484
April 16, 2023 03:00 - 26 minutes - 36.2 MBWhen you’ve spent decades behind the curtain, building brands and platforms for other thought leaders - what does it take to step into the spotlight and create your own? Our guest today is Scott Jeffrey Miller, Senior Advisor, Thought Leadership at FranklinCovey, as well as a best-selling author, and host of the hit podcast On Leadership with Scott Miller. Scott discusses the ups and downs of his journey into thought leadership, and what it’s like to be on both sides of the fence. S...
Simplifying Complex Ideas Using Thought Leadership | Jeffrey Wheatman
April 13, 2023 03:00 - 19 minutes - 26.7 MBCyber risk and cyber security are very important, and the field is filled with experts. So how can thought leadership elevate your work in a way that connects with a larger audience? Today our guest is Jeffrey Wheatman, Cyber Risk Evangelist for Black Kite, a company that is disrupting traditional third party risk management practices worldwide by providing cyber security experts with greater visibility. While the topics that Jeffrey talks about are of the utmost importance, many ...
Strengthening a Brand with a Book | Michael Tuggle | 482
April 06, 2023 03:00 - 17 minutes - 23.4 MBIf you had nearly 30 years of experience building brands like American Airlines and Pepsi, wouldn't you want to share all the great insights you'd developed? Our guest today is Michael Tuggle, the President of Tuggle Creative Inc, Chief Creative Officer of Something Else Strategies, and co-author of The Voice Of The Underdog: How Challenger Brands Create Distinction By Thinking Culture First. After having worked with Mike Sullivan (President and CEO of LOOMIS), bringing a strategi...
Thought Leadership, Research, and Getting Your Data Right | Mike Ilecki | 481
April 02, 2023 03:00 - 31 minutes - 42.8 MBYou're doing research for your thought leadership? Great! But how do you know that you're asking the right questions? Today, we sit down with Mike Ilecki, Vice President of Public Opinion Research and Thought Leadership at Ipsos, a multinational research and consulting firm that delivers reliable information and true understanding of society, markets, and people. People’s perception is often their reality and how perception of the world is constantly changing. With that in mind Mike h...
From Concept to Cash Flow | Michael McFall | 480
March 30, 2023 03:00 - 17 minutes - 24.4 MBDo you think that all you need to be successful is a great idea? Well, think again. The million-dollar idea is a myth. Even with a great insight in hand, you still have to take it to market and prove it has value. To discuss what it takes to become a success, we’ve invited Michael McFall, the co-Founder and co-CEO of BIGGBY Coffee. He is also the author of Grind: A No-Bullshit Approach to Take Your Business from Concept to Cash Flow and has a second book coming soon, entitled: Grow...
It’s Not a White Paper, It’s a Platform. | Kasey Lobaugh | 479
March 26, 2023 03:00 - 38 minutes - 52.5 MBIf you are just closing your eyes and hoping your white paper will go to scale… You might be going about it the wrong way! Our guest today is Kasey Lobaugh, the Chief Futurist for the Consumer Industry and Principal at Deloitte Consulting, LLP. As a senior leader, Kasey is working to get people to embrace their ideas and shape the future of their company and industry as a whole. To gain a profound understanding of the future of their industry, Deloitte spent a year speaking with mo...
The Value of Friendship at Work | Morag Barrett | 478
March 23, 2023 22:22 - 29 minutes - 40.4 MBStatistics have shown that productivity and results go up when you work with friends. If you feel you don’t have a friend at work, ask yourself the question, “Am I being a friend to others?” Today, I’ve invited Morag Barrett to discuss why we need friends at work and how her book, You, Me, We: Why We All Need a Friend at Work (and How to Show Up As One!) is helping people not only make friends but learn to be one as well. In addition, Morag is the Founder and CEO of SkyeTeam, an award...
Creating a Structure for Thought Leadership| Lynette Jackson | 477
March 19, 2023 03:00 - 36 minutes - 50 MBIn an organization with a large C-suite, dozens of departments, and hundreds of experts, How could you possibly hope to create a unified direction? To better understand how to achieve this feat, I’ve invited Lynette Jackson, the Head of Communications at Siemens, to join me. Lynette has a background in journalism, communication, and branding making her the perfect person to help us explore the topic. Lynette explains how thought leadership can become an umbrella for the brands of yo...
Taking a Book to Scale | Nick Gray | 476
March 16, 2023 03:00 - 21 minutes - 29 MBIt's hard to create a successful strategy to take a book beyond the consumer market. What can you do to ensure the success of your work? Our guest today is Nick Gray, the Founder and Owner of Museum Hack and the author of The 2-Hour Cocktail Party: How to Build Big Relationships with Small Gatherings, which is the ultimate guide for hosting the perfect party to make friends and network. While The 2-Hour Cocktail Party is full of excellent insights and has hundreds of 5-star reviews, N...
Experiences of a New Author| Jeremy Utley | 475
March 12, 2023 04:00 - 24 minutes - 33.3 MBWriting a book can take a year or more, followed by months of planning, strategizing, and launching. Once the book hits the shelves — What's left? Jeremy Utley is the Director of Executive Educational at Stanford D.school and adjunct professor at Stanford's School of Engineering. Recently Jeremy worked with co-author Perry Klebahn to put their experience into their first book call titled “Ideaflow: The Only Business Metric That Matters.” At the time of this recording, Jeremy’s book ha...
Authors and Community | Jeremy Madsen | 474
March 09, 2023 04:00 - 17 minutes - 24.6 MBUnless you are writing a book with a co-author or ghostwriter, it probably feels like a very lonely task. But what if you could find a fellowship that provided encouragement and advice? Our guest today is Jeremy Madsen, Operations Manager for BK Authors an author group affiliated with the award–winning publisher Berrett-Koehler. This group helps authors and publishers bridge the gap to bring better books to market. Jeremy starts by helping us understand what an author’s group is al...
Thought Leadership and Artificial Intelligence | Spencer Ante | 473
March 05, 2023 04:00 - 34 minutes - 47.5 MBHow does the world of thought leadership intersect with the growing technology of AI? A lot of news stories lately have focused on the use of AI "bots" to answer questions, generate images, or create entire dissertations on a topic. As the technology grows closer and closer to replicating actual human thinking, we have to ask, “How will AI be used in thought leadership?” To help better understand the field we are joined by Spencer Ante. Spencer has a background in business jou...
CEO Branding | Raoul Davis | 472
March 02, 2023 04:00 - 19 minutes - 26.4 MBIt is important for CEOs to have a personal brand that supports their organizational brand. That's why smart CEOs build their personal thought leadership early on, and maintain it throughout their careers. Today we are joined by Raoul Davis, the Founder, and CEO of Ascendant Group Branding one of the first and most integrated CEO branding firms. In addition Raoul is the author of Firestarters: How Innovators, Instigators, and Initiators Can Inspire You to Ignite Your Own Life which ...
Building and Maintaining Consistent Thought Leadership | Verity Craft | 471
February 26, 2023 04:00 - 33 minutes - 45.8 MBProducing consistent thought leadership is hard work! Thought leaders have to be deeply insightful in addition to a full plate of work, social life, and everything else. But as the best TL's know, consistent content is the only way to make sure your message gets out there and sticks. To discuss building and maintaining the momentum of thought leadership content, I’ve invited Verity Craft to join me for today's podcast. Verity is General Manager and Storyteller for Intelligent Ink wher...